How To Choose Profitable Keywords With Google AdWords

Going from click to profit with the world's most effective online advertising platform.
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  • Lectures 26
  • Length 3.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description


"I LOVE this course and is the BEST at Udemy so far covering Google Adwords! The Copywriting tips and insights on keywords alone will make back your investment 10x. The numerous case studies are the icing on the cake."

Lenny Ramirez


  • FACT #1: your business is never going to grow huge unless you scale it up
  • FACT #2: Google AdWords is one of the most powerful online advertising channels
  • FACT #3: Master Google AdWords and you can scale your business up and up and up...

Dear fellow bootstrapper...

If you've been looking at Google AdWords for a while now, but still can't figure it out, this course is for you. I've been an online marketer for 7 years now. I know Google AdWords is absolutely crucial to being top of the food chain. I also know it's easy to screw up and set up wrong.

I created How To Profit With Google AdWords to show entrepreneurs just how powerful it can be. I choose 5 completely unrelated products and walk through how to go from keyword to profit.

To save you from blowing your precious ad dollars, I also go through the top 5 biggest keyword research mistakes. You'll learn:

  • why going with a keyword that has a lot of searches can burn a hole in your wallet without any profit to show for it,
  • the importance of the purchase cycle of the searcher and how to get them when they're most likely to give you money,
  • the dangers of choosing keywords that aren't related to your product.

But what if my business is hard to define with keywords?

I've included a special BONUS module: Introduction to the Google Display Network. In it, I've chosen 5 totally random, difficult to define products and explained how they would use GDN to profit.

Can you really afford not to master Google AdWords? Let Profiting With Google AdWords turn you in the dominant market leader today.

What are the requirements?

  • Access to the Internet
  • Some understanding of how online businesses work
  • Curiosity and an open mind

What am I going to get from this course?

  • reduce how much money you lose from using Google AdWords
  • increase how much each customer that comes through Google AdWords is worth to your business
  • drive a stream of visitors to your business that may be difficult to search for by keywords

Who is the target audience?

  • This course is for people who have lost money on Google AdWords and want to profit with it instead.
  • This course is for people who get expensive costs per clicks on Google AdWords and want to get cheaper leads.
  • This course is for people who want a good run down of what Google AdWords is all about and how you can use it to build your business.
  • This course is for people who want to understand the mathematics behind gaining new clients over the internet, profitably.
  • This course is for people who want a stronger understanding of using online advertising platforms to drive more traffic to their online business.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This lecture will go through how the whole course lays the foundation for your success in Google AdWords.

Section 2: The Secret Psychology of Google AdWords

Do a deep dive into a searcher's mentality when using Google AdWords and how Google has used two critical aspects of this mentality to become the most powerful search engine in the world.


What is Broad Search and how you should use it?


What is Phrase Search and how you should use it?


What is Exact Search and how you should use it?

Section 3: Profiting With Google AdWords

The most important lecture to support the profitability of your AdWords campaigns. Skip this lecture at your own peril!


Systematically dropping the CPC is one of the best ways of making your AdWords clicks worth more.


Learn the art of innovation and how to create value of thin air for your clients. Blast your ROI sky high with these 3, proven steps.

Section 4: Case Studies
1 page

The simple steps to access the Google Keyword Planner for you to start your keyword research.


See how a real business in the car insurance niche profits with Google AdWords.


See how a real business in the Spanish language niche profits with Google AdWords.


See how a real business in the helium balloon niche profits with Google AdWords.


See how a real business in the babysitter services niche profits with Google AdWords.


See how a real business in the river cruises niche profits with Google AdWords.

Section 5: 5 Biggest Mistakes With Google AdWords

Learn what the problem is with your keywords being too broad.


Learn what the problem is with your keywords being too specific.


Learn what the problem is with your keywords being irrelevant to your product.


Learn what the problem is with your keywords targeting the wrong stage of the purchase cycle.


Learn what the problem is with not regularly refining your keyword list.

Section 6: Introduction to Google Display Network (GDN)

If no one is searching for your sort of business and you want to drive a flood of targeted leads to your site, fear not! There is an alternative that Google provides you: it's called Google Display Network.


How to get a stream of leads for online software services with GDN.


How to get a stream of leads for hyperlocal services like corporate fruit delivery with GDN.


How to drive attendance to an event that's only going to be playing for a limited time.


How to promote and drive traffic toward a business that could be emotionally charged.


How to get people to respond to a product that's hard to find by keyword search, but is instantly recognizable when you see it.

Section 7: Thank You!

A summary of the most important points you should have a better understanding of now after going through How To Profit With Google AdWords.

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Instructor Biography

Johnson Kee, Online Direct Response Copywriter

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

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