How To Choose Profitable Keywords With Google AdWords
4.0 (2 ratings)
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How To Choose Profitable Keywords With Google AdWords

Going from click to profit with the world's most effective online advertising platform.
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,044 students enrolled
Created by Johnson Kee
Last updated 2/2015
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • reduce how much money you lose from using Google AdWords
  • increase how much each customer that comes through Google AdWords is worth to your business
  • drive a stream of visitors to your business that may be difficult to search for by keywords
View Curriculum
Requirements
  • Access to the Internet
  • Some understanding of how online businesses work
  • Curiosity and an open mind
Description

5 STARS

"I LOVE this course and is the BEST at Udemy so far covering Google Adwords! The Copywriting tips and insights on keywords alone will make back your investment 10x. The numerous case studies are the icing on the cake."

Lenny Ramirez

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  • FACT #1: your business is never going to grow huge unless you scale it up
  • FACT #2: Google AdWords is one of the most powerful online advertising channels
  • FACT #3: Master Google AdWords and you can scale your business up and up and up...

Dear fellow bootstrapper...

If you've been looking at Google AdWords for a while now, but still can't figure it out, this course is for you. I've been an online marketer for 7 years now. I know Google AdWords is absolutely crucial to being top of the food chain. I also know it's easy to screw up and set up wrong.

I created How To Profit With Google AdWords to show entrepreneurs just how powerful it can be. I choose 5 completely unrelated products and walk through how to go from keyword to profit.

To save you from blowing your precious ad dollars, I also go through the top 5 biggest keyword research mistakes. You'll learn:

  • why going with a keyword that has a lot of searches can burn a hole in your wallet without any profit to show for it,
  • the importance of the purchase cycle of the searcher and how to get them when they're most likely to give you money,
  • the dangers of choosing keywords that aren't related to your product.

But what if my business is hard to define with keywords?

I've included a special BONUS module: Introduction to the Google Display Network. In it, I've chosen 5 totally random, difficult to define products and explained how they would use GDN to profit.

Can you really afford not to master Google AdWords? Let Profiting With Google AdWords turn you in the dominant market leader today.

Who is the target audience?
  • This course is for people who have lost money on Google AdWords and want to profit with it instead.
  • This course is for people who get expensive costs per clicks on Google AdWords and want to get cheaper leads.
  • This course is for people who want a good run down of what Google AdWords is all about and how you can use it to build your business.
  • This course is for people who want to understand the mathematics behind gaining new clients over the internet, profitably.
  • This course is for people who want a stronger understanding of using online advertising platforms to drive more traffic to their online business.
Compare to Other AdWords Courses
Curriculum For This Course
26 Lectures
03:25:06
+
Introduction
1 Lecture 08:36

This lecture will go through how the whole course lays the foundation for your success in Google AdWords.

Preview 08:36
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The Secret Psychology of Google AdWords
4 Lectures 26:33

Do a deep dive into a searcher's mentality when using Google AdWords and how Google has used two critical aspects of this mentality to become the most powerful search engine in the world.

Preview 09:18

What is Broad Search and how you should use it?

What is Broad Search?
04:55

What is Phrase Search and how you should use it?

What is Phrase Search?
06:54

What is Exact Search and how you should use it?

What is Exact Search?
05:26
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Profiting With Google AdWords
3 Lectures 26:39

The most important lecture to support the profitability of your AdWords campaigns. Skip this lecture at your own peril!

Crucial Maths Behind Making AdWords Profitable
06:41

Systematically dropping the CPC is one of the best ways of making your AdWords clicks worth more.

3 Steps To Dropping CPC
09:01

Learn the art of innovation and how to create value of thin air for your clients. Blast your ROI sky high with these 3, proven steps.

3 Steps To Turn $100 Customers Into $1,000 Customers
10:57
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Case Studies
6 Lectures 44:11

The simple steps to access the Google Keyword Planner for you to start your keyword research.

Preview 1 page

See how a real business in the car insurance niche profits with Google AdWords.

Case Study #1: Car Insurance
09:44

See how a real business in the Spanish language niche profits with Google AdWords.

Case Study #2: Learn Spanish
10:13

See how a real business in the helium balloon niche profits with Google AdWords.

Case Study #3: Helium Balloons
07:15

See how a real business in the babysitter services niche profits with Google AdWords.

Case Study #4: Babysitting Services
08:41

See how a real business in the river cruises niche profits with Google AdWords.

Case Study #5: River Cruises
08:18
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5 Biggest Mistakes With Google AdWords
5 Lectures 45:24

Learn what the problem is with your keywords being too broad.

Mistake #1: Keywords Too Broad
07:39

Learn what the problem is with your keywords being too specific.

Mistake #2: Keywords Too Specific
08:19

Learn what the problem is with your keywords being irrelevant to your product.

Mistake #3: Irrelevant To Your Product
09:45

Learn what the problem is with your keywords targeting the wrong stage of the purchase cycle.

Mistake #4: Targeting Wrong Stage of the Purchase Cycle
10:31

Learn what the problem is with not regularly refining your keyword list.

Mistake #5: Not Refining The Keyword List
09:10
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Introduction to Google Display Network (GDN)
6 Lectures 49:28

If no one is searching for your sort of business and you want to drive a flood of targeted leads to your site, fear not! There is an alternative that Google provides you: it's called Google Display Network.

What If No One Is Searching For My Sort Of Business?
06:42

How to get a stream of leads for online software services with GDN.

GDN Case Study #1: Online Software
09:12

How to get a stream of leads for hyperlocal services like corporate fruit delivery with GDN.

GDN Case Study #2: Corporate Fruit Delivery
08:43

How to drive attendance to an event that's only going to be playing for a limited time.

GDN Case Study #3: Driving Attendance to an Event
08:19

How to promote and drive traffic toward a business that could be emotionally charged.

GDN Case Study #4: Turning Ashes to Diamonds
08:50

How to get people to respond to a product that's hard to find by keyword search, but is instantly recognizable when you see it.

GDN Case Study #5: Dunking Tanks
07:42
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Thank You!
1 Lecture 03:15

A summary of the most important points you should have a better understanding of now after going through How To Profit With Google AdWords.

What You Should Have Learnt
03:15
About the Instructor
Johnson Kee
4.0 Average rating
90 Reviews
11,325 Students
6 Courses
Copywriting Consultant

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

He's currently running a copywriting consultancy helping business improve their CTR by writing more emotionally compelling ads.