Google AdWords Training: A Beginners Guide To Profitable Ads

Step by step guide to getting started with Google AdWords. We show you all you need to know for a profitable account.
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  • Lectures 40
  • Length 3.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

**This course is up to date as of October 2016. Did you know that Google made over 400 changes to their AdWords platform last year - that's more than one a day! So, staying up to date is critical to keeping ahead of your competitors.

So, this course will be continually updated with the latest content and the price will increase accordingly. So, get in now before the price of this course increases.


Some of our recent reviews:

"This is a terrific course. It is broken down into "chewable chunks" and explained slowly and systematically by someone who is obviously a real expert."

"I appreciate the course. It was a good introduction to Adwords and helped clarify a few concepts I had missed previously."


Google AdWords is a great way to market your business online, boost your website traffic and ultimately generate leads or make sales online.

By the end of this course, you will be able to create and manage AdWords campaigns for your own business or on behalf of clients (and charge for it!).


This course will teach you all you need to know to get started with Google AdWords. In as little as 4 hours, you will get up to speed on all things you need to know when creating your first AdWords campaign. This course will give you the opportunity to learn from someone who manages tens of thousands of dollars each and every month on behalf of businesses.

You will learn how to successfully set up a Google AdWords account the right way, giving you the best possibility for success with Google AdWords.

We will show you how to create your first campaign, the default settings you MUST change (and most people don't) and everything else in between that you need to know to have a successful AdWords account. We will show you all the common pitfalls that people fall into and make sure you will avoid them.

Each section of the course contains:

    1. Thorough video lesson

    2. Live walk through in a live account so you know what to look out for

What am I going to learn in this course?

    · 40 lectures & over 4 hours of pure content. No fluff.

    · Learn all the jargon and AdWords terminology.

    · Thorough walk through of the AdWords interface so you know how to navigate your way around your account with confidence.

    · Learn how to set up and structure an account the RIGHT way (Note: you'd be surprised how many people get this wrong!)

    Learn how to create BOTH, search campaigns and display campaigns.

    · Learn all the Campaign default settings you need to change (that Google don't tell you about).

    · Learn how to master location targeting so you don't waste unnecessary ad spend showing ads to the wrong people.

This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.

So, if you want to master Google AdWords and have no experience at all, then this course is for you. Click Enrol Now to access the course instantly.

And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.

What are the requirements?

  • Create a Google AdWords account

What am I going to get from this course?

  • Learn about the basics of Google AdWords
  • Learn how to create their first Google AdWords account...the right way

Who is the target audience?

  • This course is designed for newbies who know nothing about Google AdWords

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: AdWords Basics
Getting Familiar With AdWords Basics & Terminology
Walk Through An Account Showing The Basics & Familiarising You With Interface
Structuring Your Account The RIGHT Way For The Best Chance At Profitable Account
Section 2: Getting Started: How To Install Important Tracking Metrics
Conversion Tracking Basics: What Is It & Why Do You Need To Implement It?
Live Walk Through: How To Implement Conversion Tracking Into Your Account
Linking With Google Analytics: Important Metrics You Miss Out On If You Don't!
Live Walk Through: How To Link Google AdWords & Google Analytics Accounts
How To Generate Remarketing Code So You Can Start Remarketing To Past Visitors
Live Walk Through: How To Create Many Remarketing Lists Of Different Duration
Section 3: Campaigns
Campaign Basics: All You Need To Know About The Terminology & Their Function
Live Walk Through: How To Create A New Campaign & What Settings To Watch Out For
Mastering Location Targeting: Ensure Your Ads Are Being Shown In The Right Place
Live Walkthrough: How To Schedule Your Ads For Specific Times Of The Day & Week
Section 4: Ad Groups & Keywords
Ad Group Basics: All You Need To Know About The Terminology & Their Function
Live Walk Through: How To Create A New Ad Group
Keyword Basics: ll You Need To Know About The Terminology & Their Function
Live Walk Through: How To Add New Keywords Into Your Account
Live Walk Through: How To Add Negative Keywords - Critical Part Of Your Account
Quality Score: What Is It & Why Is It Relevant?
Section 5: All About Ads
Ad Basics & A Whole Lot More
We Show You Ads In A Live Account
Section 6: All You Need To Know About Ad Extensions
Ad Extension Basics
All You Need To Know About Sitelinks
How To Add A New Sitelink
All You Need To Know About Location Extensions & How To Add Into Your Account
Call Extensions
How To Add A New Call Extension
All You Need To Know About Review Extensions
All You Need To Know About Callout Extensions
How To Add A New Callout Extension

Structured snippets is the latest ad extension added. Find out about them here.

How To Add A New Structured Snippet Extension
Section 7: Google Display Network
What Is The Google Display Network (GDN) & The Basics Around It.
Live Walk Through: How To Create A Display Campaign & Target Specific Websites
Live Walk Through: How To Create A Display Campaign Using Keyword Targeting
Live Walk Through: How To Create A Display Campaign Using InMarket Targeting
Live Walk Through: How To Create A Display Campaign Using Affinity Targeting
Live Walk Through: How To Create A Display Campaign Using Demographic Targeting
Live Walk Through: How To Create A Display Campaign Using Topic Targeting
Live Demo: How To Use The Display Planner To Find The Best Display Placements

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Instructor Biography

Ilana Wechsler, Certified Google Partner, Pay Per Click Expert and Educator

Ilana Wechsler is a Pay Per Click Marketing Professional with over 15 years experience in Information Technology working for many large international corporations.

Ilana started on her online marketing journey 7 years ago and founded Green Arrow Digital, a digital agency specialising in Pay Per Click Marketing for businesses. Since then, she has run this successful agency, specialising in Google AdWords, Facebook Advertising as well as content marketing strategies for many different businesses. Each and every month, she manages tens of thousands of dollars in ad spend across all industries. She has managed to turn around numerous unprofitable ad campaigns into successful multi-million dollar campaigns.

Ilana is passionate about Pay Per Click marketing and generating positive ROI for her clients. She is based in Sydney Australia, where she lives with her husband and 3 children.

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