Google AdWords can be an amazing tool the generate more business, however it can also generate huge sums of unwanted and unnecessary spend. I will teach you the tricks of the trade when it comes to online advertising so you don't have to make the mistakes that over 90% of business do make.
In this course you will learn the fundamentals of pay per click advertising from planning to optimisation via strategy, set-up, research, implementation, reporting and analysis. We also cover:
Creating your first Google AdWords campaign targetting the Google search engine
Creating your first Google AdWords Display campaign targetting partner websites using banners made in Google AdWords
How we can optimize the Google AdWords Campaign to reduce our advertising spend and increase our cost per conversion
How to effectively remarket your visitors using Google AdWords
Measurement of performance within AdWords
Performance reporting within Google AdWords and how to interprert the data
Let's test out what you have learned
Founder of Seditio Digital Consultancy in Dublin Ireland. Expert trainer for International digital marketing courses and universities. Antonie works with a large number of national and international businesses around Search Engine Optimisation, Analytics and Conversion Optimisation. He is certified in AdWords, Analytics and has been teaching digital marketing for over 6 years.