Google AdWords Fundementals in under 1 hour

Learn how EASY Google AdWords really is in under 1 hour
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  • Lectures 8
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 2/2016 English

Course Description

Google AdWords can be an amazing tool the generate more business, however it can also generate huge sums of unwanted and unnecessary spend. I will teach you the tricks of the trade when it comes to online advertising so you don't have to make the mistakes that over 90% of business do make.

In this course you will learn the fundamentals of pay per click advertising from planning to optimisation via strategy, set-up, research, implementation, reporting and analysis. We also cover:

  • Planning, Preparation and Strategy of your Online Advertising Campaign
  • Setting up your first account, PPC campaign and your billing within Google Ad-words
  • Ability to research keywords, advertising copy and landing pages
  • Reporting on performance of your advertising Campaigns
  • Optimisation of your campaigns

What are the requirements?

  • Basic understanding of computing

What am I going to get from this course?

  • Learn how to create , manage and optimise Google AdWords campaigns
  • Avoid unnecessary mistakes within your AdWords setup
  • See how it works with practical business driven examples

Who is the target audience?

  • You are responsible for marketing in your organisation and wish to enhance your knowledge and skills in Digital Marketing
  • You want to use online strategies to build new revenues and markets for your company
  • You are planning a career move that will be enhanced by a programme in digital skills
  • You are responsible for understanding how Digital Marketing can impact your organisation's bottom line and improve customer service, no matter if you are working with a global corporation or a small to medium enterprise (SME)
  • You want a to enhance your career potential in this highly sought after area of business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Google AdWords

In this overview we look at the terminologies of Google AdWords and discuss the outcome of this course

Section 2: Setting up AdWords

Learn how to setup your AdWords account the right way

Section 3: Your first AdWords Campaigns

Creating your first Google AdWords campaign targetting the Google search engine


Creating your first Google AdWords Display campaign targetting partner websites using banners made in Google AdWords


How we can optimize the Google AdWords Campaign to reduce our advertising spend and increase our cost per conversion

Section 4: Advanced Google AdWords Advertising and Reporting

How to effectively remarket your visitors using Google AdWords


Measurement of performance within AdWords


Performance reporting within Google AdWords and how to interprert the data

5 questions

Let's test out what you have learned

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Instructor Biography

Antonie Geerts, Digital Marketing Consultant and Conversion Optimisation Specialist

Founder of Seditio Digital Consultancy in Dublin Ireland. Expert trainer for International digital marketing courses and universities. Antonie works with a large number of national and international businesses around Search Engine Optimisation, Analytics and Conversion Optimisation. He is certified in AdWords, Analytics and has been teaching digital marketing for over 6 years.

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