Google AdWords Fundementals in under 1 hour
3.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
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Google AdWords Fundementals in under 1 hour

Learn how EASY Google AdWords really is in under 1 hour
3.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Created by Antonie Geerts
Last updated 2/2016
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
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What Will I Learn?
Learn how to create , manage and optimise Google AdWords campaigns
Avoid unnecessary mistakes within your AdWords setup
See how it works with practical business driven examples
View Curriculum
Requirements
  • Basic understanding of computing
Description

Google AdWords can be an amazing tool the generate more business, however it can also generate huge sums of unwanted and unnecessary spend. I will teach you the tricks of the trade when it comes to online advertising so you don't have to make the mistakes that over 90% of business do make.

In this course you will learn the fundamentals of pay per click advertising from planning to optimisation via strategy, set-up, research, implementation, reporting and analysis. We also cover:

  • Planning, Preparation and Strategy of your Online Advertising Campaign
  • Setting up your first account, PPC campaign and your billing within Google Ad-words
  • Ability to research keywords, advertising copy and landing pages
  • Reporting on performance of your advertising Campaigns
  • Optimisation of your campaigns
Who is the target audience?
  • You are responsible for marketing in your organisation and wish to enhance your knowledge and skills in Digital Marketing
  • You want to use online strategies to build new revenues and markets for your company
  • You are planning a career move that will be enhanced by a programme in digital skills
  • You are responsible for understanding how Digital Marketing can impact your organisation's bottom line and improve customer service, no matter if you are working with a global corporation or a small to medium enterprise (SME)
  • You want a to enhance your career potential in this highly sought after area of business
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Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 58:34
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Introduction to Google AdWords
1 Lecture 08:30

In this overview we look at the terminologies of Google AdWords and discuss the outcome of this course

Preview 08:30
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Setting up AdWords
1 Lecture 08:18

Learn how to setup your AdWords account the right way

Preview 08:18
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Your first AdWords Campaigns
3 Lectures 22:38

Creating your first Google AdWords campaign targetting the Google search engine

Creating a Search Campaign for Google
06:12

Creating your first Google AdWords Display campaign targetting partner websites using banners made in Google AdWords

Creating a Display Advertising Campaign for Google
09:33

How we can optimize the Google AdWords Campaign to reduce our advertising spend and increase our cost per conversion

Optimising AdWords Campaigns
06:53
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Advanced Google AdWords Advertising and Reporting
3 Lectures 19:08

How to effectively remarket your visitors using Google AdWords

Remarketing in Google AdWords
09:29

Measurement of performance within AdWords

Effective Measurement of AdWords Performance
05:52

Performance reporting within Google AdWords and how to interprert the data

Performance Reporting
03:47

Let's test out what you have learned

AdWords Quiz
5 questions
About the Instructor
Antonie Geerts
4.5 Average rating
3 Reviews
10 Students
2 Courses
Digital Marketing Consultant and Conversion Optimisation Specialist

Founder of Seditio Digital Consultancy in Dublin Ireland. Expert trainer for International digital marketing courses and universities. Antonie works with a large number of national and international businesses around Search Engine Optimisation, Analytics and Conversion Optimisation. He is certified in AdWords, Analytics and has been teaching digital marketing for over 6 years.