Buying for a Team? Gift This Course
Wishlisted Wishlist

Please confirm that you want to add Google AdWords Fundementals in under 1 hour to your Wishlist.

Add to Wishlist

Google AdWords Fundementals in under 1 hour

Learn how EASY Google AdWords really is in under 1 hour
3.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Created by Antonie Geerts
Last updated 2/2016
$15 $20 25% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
Have a coupon?

Google AdWords can be an amazing tool the generate more business, however it can also generate huge sums of unwanted and unnecessary spend. I will teach you the tricks of the trade when it comes to online advertising so you don't have to make the mistakes that over 90% of business do make.

In this course you will learn the fundamentals of pay per click advertising from planning to optimisation via strategy, set-up, research, implementation, reporting and analysis. We also cover:

  • Planning, Preparation and Strategy of your Online Advertising Campaign
  • Setting up your first account, PPC campaign and your billing within Google Ad-words
  • Ability to research keywords, advertising copy and landing pages
  • Reporting on performance of your advertising Campaigns
  • Optimisation of your campaigns
Who is the target audience?
  • You are responsible for marketing in your organisation and wish to enhance your knowledge and skills in Digital Marketing
  • You want to use online strategies to build new revenues and markets for your company
  • You are planning a career move that will be enhanced by a programme in digital skills
  • You are responsible for understanding how Digital Marketing can impact your organisation's bottom line and improve customer service, no matter if you are working with a global corporation or a small to medium enterprise (SME)
  • You want a to enhance your career potential in this highly sought after area of business
Students Who Viewed This Course Also Viewed
What Will I Learn?
Learn how to create , manage and optimise Google AdWords campaigns
Avoid unnecessary mistakes within your AdWords setup
See how it works with practical business driven examples
View Curriculum
  • Basic understanding of computing
Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 58:34
Introduction to Google AdWords
1 Lecture 08:30

In this overview we look at the terminologies of Google AdWords and discuss the outcome of this course

Preview 08:30
Setting up AdWords
1 Lecture 08:18

Learn how to setup your AdWords account the right way

Preview 08:18
Your first AdWords Campaigns
3 Lectures 22:38

Creating your first Google AdWords campaign targetting the Google search engine

Creating a Search Campaign for Google

Creating your first Google AdWords Display campaign targetting partner websites using banners made in Google AdWords

Creating a Display Advertising Campaign for Google

How we can optimize the Google AdWords Campaign to reduce our advertising spend and increase our cost per conversion

Optimising AdWords Campaigns
Advanced Google AdWords Advertising and Reporting
3 Lectures 19:08

How to effectively remarket your visitors using Google AdWords

Remarketing in Google AdWords

Measurement of performance within AdWords

Effective Measurement of AdWords Performance

Performance reporting within Google AdWords and how to interprert the data

Performance Reporting

Let's test out what you have learned

AdWords Quiz
5 questions
About the Instructor
4.3 Average rating
2 Reviews
9 Students
2 Courses
Digital Marketing Consultant and Conversion Optimisation Specialist

Founder of Seditio Digital Consultancy in Dublin Ireland. Expert trainer for International digital marketing courses and universities. Antonie works with a large number of national and international businesses around Search Engine Optimisation, Analytics and Conversion Optimisation. He is certified in AdWords, Analytics and has been teaching digital marketing for over 6 years.

Report Abuse