Google AdWords for Small Business: Secrets of an Agency Pro

Learn how to run profitable Google AdWords campaigns from a pro who has managed millions in ad spend
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  • Lectures 52
  • Length 6 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Learn how to create and manage profitable Google AdWords campaigns to get new customers and grow your small business’s bottom line.

You will follow step-by-step guides to build your Google AdWords account and learn advanced tips from an agency pro who has managed millions of dollars in ad spend.

Use Google AdWords to Grow Your Small Business and Make a Lot of Money

  • Pick the right keywords
  • Write ads that converts visitors into customers
  • Get your ads higher and bigger than your competitors’
  • Use web and call tracking to know exactly how much money Google AdWords is making you
  • Send people to the right pages on your website to increase your conversion rate
  • Learn from a director at a top-rated Google Partner ad agency

Google AdWords Can Be a Money Pit or a Profit-Generating Machine. Let's Build a Machine.

Use Google AdWords to get people to your website who are searching for the products or services that you sell, at the exact moment that they are searching. Leads don't get hotter than that! You can show ads to people searching Google anywhere in the United States, (hey, the whole world!) or in a single zip code.

John Horn is the director at an advertising agency that Google ranks in the top 5% of Google Partners worldwide for performance and customer care. He manages millions of dollars of ad spend for companies ranging from billion-dollar behemoths to tiny local businesses. If you want to use Google AdWords to make money, this course is right for you.

This Course is NOT for:

  • People training for Google's AdWords exams
  • Large companies planning to spend $10,000s on AdWords

This Course IS for:

  • Small and medium businesses who want to make money using AdWords

What are the requirements?

  • All you need is a computer, an internet connection, and a desire to learn and make money with Google AdWords!

What am I going to get from this course?

  • Create and manage profitable Google AdWords campaigns

Who is the target audience?

  • This Google AdWords training course is meant for small businesses with little or no experience running Google AdWords. No prior experience with Google AdWords is needed.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: How Google AdWords Works

Let's do this! Watch this video for a quick overview of the journey we're about to take towards successful Google AdWords campaigns for your small business.

Google AdWords Updates

Learn how Google AdWords works. I cover the four main Google advertising channels:

1. Search

2. Shopping

3. Display

4. YouTube

Section 2: Create Your Winning Strategy

Identify your target audience so that you know who you can most cost-effectively target with your Google AdWords campaigns. Watch this video for a step-by-step guide to thinking through your customer demographics and psychographics and how to translate that info into real AdWords campaigns.


Getting people to your website is only half the battle. You've got to convert them into customers! Watch this video for actionable ideas to dramatically improve your landing pages.

Note: 2 links below:

1.) Link to special offer from Shopper Approved so that you can collect reviews from your customers and supercharge your website's conversion rate.

2.) Link to examples of great landing pages.


It's super important that you follow Google's policies, otherwise your AdWords account could be suspended and you won't be able to advertise with Google. Watch this video to learn specific things you should have on your website to minimize risk of suspension.

Note: 1 link below:

1.) Link to Google's Policy center. Check this out if you have any questions about what products and practices Google allows.


Not sure what types of campaigns are right for your small business? Fear not! Watch this video to learn the specifics of each campaign type and what kinds of businesses each campaign type is best for.

Section 3: Create Your Google AdWords Account

Watch for step-by-step instructions to create your own Google AdWords account.


Watch for a step-by-step tour of your Google AdWords account with an explanation of each tab and page in your account.

Section 4: Overwhelmed By AdWords?

Are you overwhelmed by AdWords? Fear not!

I'm excited to offer you a free AdWords evaluation ($500 value!) from an AdWords expert. Click the link below to request your free evaluation.

Section 5: Build A Search Campaign

Guide to using Google's free Keyword Planner to find the right keywords to target. Learn how to use the tool AND common pitfalls to avoid.


Guide to using Google's free Keyword Planner to find the right keywords to target. Learn how to use the tool AND common pitfalls to avoid.


Let's build Search campaigns and ad groups! Watch step-by-step instructions to learn what options you have and the best settings to select.


Let's build Search campaigns and ad groups! Watch step-by-step instructions to learn what options you have and the best settings to select.


This lecture alone is worth the price of this course. Learn what negative keywords are, why you need them, and how to add them to your campaigns to save yourself $1,000s in wasted ad spend.

1 link below:

1.) Download this list of common negative keywords to give your AdWords account a jump start.


Learn strategies and tactics for creating effective ads that deliver high click-through and conversion rates.


Learn strategies and tactics for creating effective ads that deliver high click-through and conversion rates.


Learn what sitelinks extensions are and how to create them.


Learn what call extensions are and how to create them.

Learn what Location extensions are and how to create them.

Learn what review extensions are and how to create them. Plus, find out how to get an almost guaranteed approval for your review extension.


Learn what app extensions are and how to create them.


Learn what callout extensions are and how to create them.


Learn what structured snippet extensions are and how to create them.


Learn what automated extensions Google might show with your ads, and how you can be more likely to get them.

Note: 1 link below:

1.) Link to a special offer from Shopper Approved so that you can get seller ratings (gold stars) in your AdWords ads.

Section 6: Build A Call-Only Campaign

Learn how call-only campaigns work and how to build one.

Section 7: Build A Remarketing Campaign

Learn how remarketing campaigns work and how to build one.

Note: Before you create a remarketing campaign you'll need a remarketing list. Watch the lecture "Google AdWords Remarketing" under the section "Track Your Success" to find out how to do this.

Section 8: Build A Display Campaign

Learn how to use Google's free Display Planner tool to find relevant audiences and placements for your Google Display campaign.


Learn how to build a Google Display campaign, including a way to not waste your money on ads in mobile apps.

Section 9: Build A Shopping Campaign

If you're going to use Google Shopping, you'll need to create a Google Merchant Center account. Watch these step-by-step instructions to do so. Otherwise, skip it!


Learn how to build a Google Shopping campaign. You can skip this if you don't sell physical products which people can purchase through your website.

Section 10: Build A YouTube Campaign

Learn how to build a YouTube video campaign to show your video ads on YouTube.

Section 11: Track Your Success

Warning: If you haven't heard of Google Tag Manager before, you may be about to fall in love. Google Tag Manager (abbreviated GTM) is an incredibly easy-to-use tool which can literally revolutionize the way you add code to your website.

1 link below:

1.) If you use WordPress you can use this easy plugin to install your Google Tag Manager code.


Google Analytics is completely free and an invaluable tool for understanding how people interact with your website. Watch step-by-step instructions to create your free Google Analytics account.


Learn what call tracking is and why you should use it, plus see a list of the top call tracking providers.


Learn about the different kinds of Google AdWords tracking and how to set up conversion tracking for your website.


Learn how to create a Google AdWords remarketing list for your website.

Section 12: Post Launch: How to Improve Your Campaigns

What is Quality Score? How do you make it higher? Watch to find out!


Learn about ad rank, how it affects what you pay and how much traffic you get, and how to improve your ad rank.


Did you know there's a way to know how much traffic you're missing in Google AdWords? Watch to find out.

Section 13: Use Google AdWords Editor to Save Hours

If you plan to spend much time in Google AdWords, the free Google AdWords Editor software can save you a significant amount of time.

Note: 1 link below:

1.) Link to download Google AdWords Editor

Section 14: How to Report on Everything You Need to Know

Find out how to see the ACTUAL words that people are typing into Google before they see your ads.


Want to know if you're doing better than your competitors? Use the Auction Insights report to find out how you stack up.


Watch this video for a step-by-step overview of the many columns you can add to your account to find out how your ads are performing.


Learn how to see how much you're spending on computers, mobile devices, and tablets, plus how your CTR, CPC, and other performance metrics differ between devices.


Learn how to segment your performance data to find insights you can use to make your campaigns more cost-effective.


Watch a step-by-step guide to the "Dimensions" tab in AdWords.


Take a quick tour of your Google Analytics account to understand what reporting options you have. If you don't yet have a Google Analytics account, watch the lecture "Create A Google Analytics Account" under the section "Track Your Success".


Want to find out how many actual customers (not just leads) you're getting from AdWords? Use offline tracking to do just that.

2 links below:

1. Link to Google's instructions for offline conversion tracking.

2. Link to a guide that explains how to capture utm parameters from your advertising campaigns.

Section 15: Advanced Tips to Make Your Campaigns Zing

Use labels to make managing your account easier.


Ad Preview is one of my favorite Google AdWords tools. Find out how to use this tool to see if your ads are showing and what they look like WITHOUT skewing your performance data.

Section 16: Google AdWords Updates
Google AdWords Updates: Details

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Instructor Biography

John Horn, Director at Top 5% Google Partner, Manages Millions in Spend

John Horn is the Director of Digital Performance at a pay-per-click agency ranked in the top 3% of all Google Partners worldwide. He oversees a team of pay-per-click specialists and manages millions of dollars in client ad spend for businesses ranging from billion-dollar corporations to local small businesses. A published author and blogger, he also handles internal AdWords training for his team.

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