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Google AdWords for Small Business: Secrets of an Agency Pro

Learn how to run profitable Google AdWords campaigns from a pro who has managed millions in ad spend
4.4 (322 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9,681 students enrolled
Created by John Horn
Last updated 3/2016
English
Free
Includes:
  • 6 hours on-demand video
  • 2 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

Learn how to create and manage profitable Google AdWords campaigns to get new customers and grow your small business’s bottom line.

You will follow step-by-step guides to build your Google AdWords account and learn advanced tips from an agency pro who has managed millions of dollars in ad spend.

Use Google AdWords to Grow Your Small Business and Make a Lot of Money

  • Pick the right keywords
  • Write ads that converts visitors into customers
  • Get your ads higher and bigger than your competitors’
  • Use web and call tracking to know exactly how much money Google AdWords is making you
  • Send people to the right pages on your website to increase your conversion rate
  • Learn from a director at a top-rated Google Partner ad agency


Google AdWords Can Be a Money Pit or a Profit-Generating Machine. Let's Build a Machine.

Use Google AdWords to get people to your website who are searching for the products or services that you sell, at the exact moment that they are searching. Leads don't get hotter than that! You can show ads to people searching Google anywhere in the United States, (hey, the whole world!) or in a single zip code.

John Horn is the director at an advertising agency that Google ranks in the top 5% of Google Partners worldwide for performance and customer care. He manages millions of dollars of ad spend for companies ranging from billion-dollar behemoths to tiny local businesses. If you want to use Google AdWords to make money, this course is right for you.

This Course is NOT for:

  • People training for Google's AdWords exams
  • Large companies planning to spend $10,000s on AdWords


This Course IS for:

  • Small and medium businesses who want to make money using AdWords

Who is the target audience?
  • This Google AdWords training course is meant for small businesses with little or no experience running Google AdWords. No prior experience with Google AdWords is needed.
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What Will I Learn?
Create and manage profitable Google AdWords campaigns
View Curriculum
Requirements
  • All you need is a computer, an internet connection, and a desire to learn and make money with Google AdWords!
Curriculum For This Course
Expand All 52 Lectures Collapse All 52 Lectures 05:52:13
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How Google AdWords Works
3 Lectures 06:34

Let's do this! Watch this video for a quick overview of the journey we're about to take towards successful Google AdWords campaigns for your small business.

Quick Overview of What You're About to Learn
00:47

Google AdWords Updates
00:14

Learn how Google AdWords works. I cover the four main Google advertising channels:


1. Search

2. Shopping

3. Display

4. YouTube

How Google AdWords Works
05:33
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Create Your Winning Strategy
4 Lectures 34:10

Identify your target audience so that you know who you can most cost-effectively target with your Google AdWords campaigns. Watch this video for a step-by-step guide to thinking through your customer demographics and psychographics and how to translate that info into real AdWords campaigns.

Identify Your Target Audience
08:32

Getting people to your website is only half the battle. You've got to convert them into customers! Watch this video for actionable ideas to dramatically improve your landing pages.


Note: 2 links below:


1.) Link to special offer from Shopper Approved so that you can collect reviews from your customers and supercharge your website's conversion rate.


2.) Link to examples of great landing pages.

Use Landing Pages That Will Turn Visitors into Customers
12:03

It's super important that you follow Google's policies, otherwise your AdWords account could be suspended and you won't be able to advertise with Google. Watch this video to learn specific things you should have on your website to minimize risk of suspension.


Note: 1 link below:


1.) Link to Google's Policy center. Check this out if you have any questions about what products and practices Google allows.

Technical Stuff to Make Your Website Policy Compliant
02:17

Not sure what types of campaigns are right for your small business? Fear not! Watch this video to learn the specifics of each campaign type and what kinds of businesses each campaign type is best for.

Decide Which Campaign Types to Use
11:18
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Create Your Google AdWords Account
2 Lectures 13:37

Watch for step-by-step instructions to create your own Google AdWords account.

How to Create Your Google AdWords Account
03:11

Watch for a step-by-step tour of your Google AdWords account with an explanation of each tab and page in your account.

Tour of Your New AdWords Account
10:26
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Overwhelmed By AdWords?
1 Lecture 01:47

Are you overwhelmed by AdWords? Fear not!


I'm excited to offer you a free AdWords evaluation ($500 value!) from an AdWords expert. Click the link below to request your free evaluation.

Overwhelmed By AdWords?
01:47
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Build A Search Campaign
15 Lectures 01:44:02

Guide to using Google's free Keyword Planner to find the right keywords to target. Learn how to use the tool AND common pitfalls to avoid.

Find the Right Keywords Using Google's Keyword Planner Part 1
07:37

Guide to using Google's free Keyword Planner to find the right keywords to target. Learn how to use the tool AND common pitfalls to avoid.

Find the Right Keywords Using Google's Keyword Planner Part 2
16:34

Let's build Search campaigns and ad groups! Watch step-by-step instructions to learn what options you have and the best settings to select.

Build Campaigns and Ad Groups Part 1
12:43

Let's build Search campaigns and ad groups! Watch step-by-step instructions to learn what options you have and the best settings to select.

Build Campaigns and Ad Groups Part 2
10:44

This lecture alone is worth the price of this course. Learn what negative keywords are, why you need them, and how to add them to your campaigns to save yourself $1,000s in wasted ad spend.


1 link below:


1.) Download this list of common negative keywords to give your AdWords account a jump start.

Use Negative Keywords to Save $1,000s
08:48

Learn strategies and tactics for creating effective ads that deliver high click-through and conversion rates.

Write Ads that Will Drive Sales Part 1
14:51

Learn strategies and tactics for creating effective ads that deliver high click-through and conversion rates.

Write Ads that Will Drive Sales Part 2
10:01

Learn what sitelinks extensions are and how to create them.

Ad Extensions: Sitelinks extensions
04:33

Learn what call extensions are and how to create them.

Ad Extensions: Call extensions
03:12

Learn what Location extensions are and how to create them.
Ad Extensions: Location extensions
01:49

Learn what review extensions are and how to create them. Plus, find out how to get an almost guaranteed approval for your review extension.

Ad Extensions: Review extensions
03:33

Learn what app extensions are and how to create them.

Ad Extensions: App extensions
01:18

Learn what callout extensions are and how to create them.

Ad Extensions: Callout extensions
02:44

Learn what structured snippet extensions are and how to create them.

Ad Extensions: Structured snippet extensions
02:09

Learn what automated extensions Google might show with your ads, and how you can be more likely to get them.


Note: 1 link below:


1.) Link to a special offer from Shopper Approved so that you can get seller ratings (gold stars) in your AdWords ads.

Ad Extensions: Automated extensions
03:26
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Build A Call-Only Campaign
1 Lecture 05:53

Learn how call-only campaigns work and how to build one.

Build A Call-Only Campaign
05:53
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Build A Remarketing Campaign
1 Lecture 07:05

Learn how remarketing campaigns work and how to build one.


Note: Before you create a remarketing campaign you'll need a remarketing list. Watch the lecture "Google AdWords Remarketing" under the section "Track Your Success" to find out how to do this.

Build a Remarketing Campaign
07:05
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Build A Display Campaign
2 Lectures 20:23

Learn how to use Google's free Display Planner tool to find relevant audiences and placements for your Google Display campaign.

How to Use Display Planner
05:14

Learn how to build a Google Display campaign, including a way to not waste your money on ads in mobile apps.

Build A Display Campaign
15:09
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Build A Shopping Campaign
2 Lectures 27:15

If you're going to use Google Shopping, you'll need to create a Google Merchant Center account. Watch these step-by-step instructions to do so. Otherwise, skip it!

Create A Google Merchant Center Account
14:21

Learn how to build a Google Shopping campaign. You can skip this if you don't sell physical products which people can purchase through your website.

Build A Shopping Campaign
12:54
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Build A YouTube Campaign
1 Lecture 11:42

Learn how to build a YouTube video campaign to show your video ads on YouTube.

Build A YouTube Campaign
11:42
6 More Sections
About the Instructor
4.4 Average rating
321 Reviews
9,681 Students
1 Course
Director at Top 3% Google Partner, Manages Millions in Spend

John Horn is the Director of Digital Performance at a pay-per-click agency ranked in the top 3% of all Google Partners worldwide. He oversees a team of pay-per-click specialists and manages millions of dollars in client ad spend for businesses ranging from billion-dollar corporations to local small businesses. A published author and blogger, he also handles internal AdWords training for his team.

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