Google AdWords For Beginners and Businesses
4.2 (214 ratings)
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Google AdWords For Beginners and Businesses

Learn how to leverage your business with Google AdWords from an experienced e-commerce expert.
4.2 (214 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,783 students enrolled
Created by Sara Shikhman
Last updated 9/2015
English
Current price: $10 Original price: $150 Discount: 93% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Over 41 lectures detailing everything from setting up AdWords to optimizing campaigns
  • How to turn $1 into $20 of revenue
  • Create profitable AdWords campaigns with 1 month
  • How to build a new sales channel that produces predictable results
  • How to target based on age, demographic, income and language
  • How to automate optimization efforts to produce the highest ROI with the least amount of time investment
View Curriculum
Requirements
  • A laptop, tablet or smartphone with an internet connection
  • The desire to build a business online
Description

In this course I'm going to teach you how to master Google AdWords so that you can do what I did - build a business from $0 in revenue in 2010 to $33 million in revenue in 2016 using Google AdWords.

By implementing the lessons in this course, you should expect to become proficient in the most powerful online advertising tool that exists today, Google AdWords. You should also expect to increase your business revenue exponentially, and most importantly these skills will change your life like they did mine.

With virtually every business online these days, you need to have some advantage over the competition, and usually that advantage is online.

By understanding Google AdWords to the level that I'll teach you, not only will you have a better understanding of all parts of your business, you'll also very quickly have a better understanding of your customer, a better understanding of your competition and you'll be able to turn advertising dollars into revenue and profit from day one.

In my career, I've achieved upwards of 20x ROI on my advertising spend. That means for every dollar spent I've received $20 back. Imagine if you knew how to replicate that.

It doesn't matter if you're looking to sell info products, B2B consulting or even local plumbing services. Understanding AdWords can mean the difference between a life of mediocrity and a life of success.

In order to give you and your business the best chance of succeeding, I'm going to teach you how to use AdWords specifically for your needs. I'm going to do this by leveraging real world examples from my business and the many businesses I've consulted with.

The specific skills you'll learn in this course include:

  • Creating campaigns, keywords, and AdGroups
  • Conducting competitor research and online advertising
  • Identifying optimal bidding strategies
  • Geo-targeting your customers
  • Budget optimization for both large and small spends
  • How to understand common performance benchmarks
  • How to create a landing page that converts
  • How to track your online advertising efforts
  • And how to avoid all the common mistakes that most people make and that I've made myself

I know that I'm the best person to teach this AdWords class to you. Do you know why? Not only did I achieve $33 million in revenue using Google AdWords, I also learned AdWords on my own using videos like this one. Additionally I'm AdWords certified and I've consulted with over 100 companies in a variety of industries to improve their AdWords efforts.

Last but not least, I'm going to give you a 100% money-back guarantee. If you don't make your money back in the first 30 days after taking this class, I will give you a 100% refund no questions asked.

All that being said, I highly recommend you sign up now. There's never going to be a better time to become highly successful.

Who is the target audience?
  • Small business owners looking to grow their online revenue
  • Individuals looking to break away from their day job
  • Entrepreneurs who are looking to build passive income
  • Marketing professionals looking to take their AdWords knowledge to the next level
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Curriculum For This Course
41 Lectures
01:44:24
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Why AdWords?
1 Lecture 01:43

The real life story of how I made $33 million using Google AdWords.

Preview 01:43
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Introduction
1 Lecture 02:14

An introduction to Google AdWords Mastery.

Preview 02:14
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AdWords Overview
4 Lectures 05:31

A quick overview of what Google AdWords is and how it can help your business.

Preview 01:15

How your business can benefit from using AdWords.

Preview 01:33

Exploring who should use Google AdWords and how it can help you acheive your business goals.

Preview 01:51

What to expect using Google AdWords in terms of costs, revenue and time.

Preview 00:52
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AdWords Fundamentals
18 Lectures 51:10

What you need to know in order to get started with Google AdWords.

Preview 01:50

How to create your first campaign in Google AdWords.
Creating Your First Campaign
06:04

How to create ads and ad groups in Google AdWords.

Understanding Ads And Ad Groups
01:29

How to conduct competitor research and best optimize your Google AdWords campaigns.

Competitor Research
02:18

How to create your first ad group in Google AdWords.

Creating Your First Ad Group
05:08

How to create your first keywords and how to ensure that your keywords convert.

Creating Keywords That Convert
09:16

How to segment your ads by ad groups and better target prospective customers.

Segmenting Your Ads By Ad Groups
02:18

How to easily set up billing for Google AdWords.

Setting Up Billing
01:27

How to conduct a pricing assessment and understand how much you will need to spend on Google AdWords.

Initial Pricing Assessment
01:28

How to determine how much to bid on each keyword.

Determining How Much To Bid
01:58

Understanding performance metrics to assess your campaign performance.

Understanding Performance Metrics
01:17

How to create new ad groups for improved targeting.

Creating A New Ad Group For Improved Targeting
04:14

How to set up negative keyword lists to improve your spend ROI.

Selecting Negative Keywords
03:45

How to conduct negative keyword research.

Negative Keyword Research
02:35

How to create custom ad timing schedules to ensure your ads are shown only during relevant times.

Creating Custom Ad Timing Schedules
02:10

How to target your ads by location and device.

Targeting By Location And Device
02:01

How to set up bid adjustments based on schedule.

Bid Adjustments Based On Schedule
01:09

A quick explanation of Google AdWords audiences and remarketing.

Audiences And Remarketing
00:43
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Ad Extentions
3 Lectures 08:51

How to create ad extension site links.

Ad Extensions: Site Links
05:03

How to create ad extension call links.

Ad Extensions: Call Links
02:19

How to add a location ad extension.

Ad Extentions: Location
01:29
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Previewing Your Ads
1 Lecture 00:58

How to preview your ads in Google AdWords.

Previewing Your Ads
00:58
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Reviewing A Real AdWords Account
3 Lectures 04:51

How to review an existing campaign.

Selecting An Existing Campaign
01:15

How to manage multiple Google AdWords campaigns.

Managing Multiple Campaigns
00:30

What to think about when reviewing past performance data and a real life deep dive of an accoun that I manage.

Reviewing Past Performance
03:06
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Advanced Campaign Settings
7 Lectures 17:43

Segmenting your ads by language to better target your customers.

Segmenting By Language
02:22

How to set the delivery method schedule and set how quickly your ads will show.

Delivery Method: How Quickly You Want To Show Your Ads
01:49

How to set IP address exlcusions to ensure that your data is valid.

IP Address Exclusion
01:30

Additional things to consider when setting up and running a Google AdWords campaign.

Warning: Additional Considerations
02:12

How to access and use Google AdWords reports.

Reports
01:28

How to set up conversion tracking.

Conversion Tracking
05:01

Rescrictions to consider depending on the type of business you run.

Restrictions By Business Type
03:21
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Reviewing Another Real Account
1 Lecture 03:24

Reviewing an existing account that I manage and how to review the performance of your own account.

30 Day Account Review
03:24
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Additional Considerations
2 Lectures 07:59
How to set up landing pages that convert.
Landing Pages
06:46

How to sturcture your campaigns for maximim effectiveness and results.

Campaign Structure
01:13
About the Instructor
Sara Shikhman
4.2 Average rating
214 Reviews
8,783 Students
1 Course
Google Certified Marketer, Entrepreneur, World Traveler

Hi, I'm Sara.

I'm an e-commerce expert. I specialize in the lifestyle, fashion and home industries. I launched and led several multi-million dollar online businesses and consult many others. As President of an e-commerce website, I achieved $11 Million in revenue just 24 months after launching the company.

I practiced corporate law at a top firm in New York, was part of the portfolio management team at Deutsche Asset Management and was an adjunct professor of Business Law at Pace University. I earned a Juris Doctor from the University of Pennsylvania Law School and am admitted to the Bar of the State of New York. My B.B.A. in Finance is from the Lubin School of Business at Pace University where I was the graduation speaker at Radio City Music Hall and the recipient of the highest award given to a graduating senior.