Google Adwords For Entrepreneurs-Is it a Product Fit?
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Google Adwords For Entrepreneurs-Is it a Product Fit?

Digital marketing for entrepreneurs & local businesses with focus on google adwords & its alternatives for Marketing.
New
5.0 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
368 students enrolled
Last updated 8/2017
English
Price: $95
30-Day Money-Back Guarantee
Includes:
  • 7 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Drive traffic to your website or business
  • Get Calls and Text Messages to your business
  • Use Video marketing to promote your business
  • Effectively Setup & use Google's Search, Display and other campaign's type to drive your business
  • Use Business Model Canvas, BCG & Chasm to evaluate & position your business to improve your revenue.
  • Learn Google adwords alternatives which are cheaper and can deliver greater value for your business, this is especially applicable for local business owners.
  • Learn conversion setup, attribution model, keyword research and Remarketing
  • Launching your own marketing campaign using the template provided with this course
View Curriculum
Requirements
  • Gmail or Google ID, if you don't have one, you can create your free ID at Google
  • You will need a business or website to use google adwords but you can still enroll and learn adwords if you don't have these right now.
Description

Digital marketing for entrepreneurs and local business with focus on practical application of adwords and its alternatives for PPC Marketing. Learn tips & techniques to develop & deploy your own marketing strategy. Free marketing plan template and learn how to use it.

Carefully examine and evaluate adwords and its alternatives, select appropriate tool to deliver better ROI for your investment.

In this course, primary objective is digital marketing and how to use different tools to promote a business. By end of this course, you will know how to select a appropriate advertising platform for your business need. In fact, I encourage you to look for better alternatives to improve your ROI.

Target Audience

  • Entrepreneurs
  • DIY Guys
  • Professionals like Doctors, lawyers, insurance agent or anybody who is looking to launch or promote a business
  • Local Businesses
  • Youtubers

Course content can be divided into following Topics;

  1. Business strategy and steps needed to launch a successful marketing campaign for a existing or a new business. We will cover BCG Matrix, Business Model Canvas and Chasm in the course. You will learn the practical application of these important and established business concepts.
  2. Adwords where we cover adwords in detail with focus on our target audience which is mentioned above. We will setup all kind of campaigns and conversions also. 
  3. We will learn automated bidding strategies.
  4. We will address Quality Score, Search Intent & Search Context.
  5. We will also perform comparison with other advertising platforms like facebook ads, linkedin, Bing etc to figure out the best available options for your business. So few businesses may opt for other tools instead of adwords.
  6. Alternatives for local businesses.
  7. By the end of this course, you will be to create a campaign plan and launch your business. You will get the template with this course which will list all the important steps needed for business or marketing launch.


Who is the target audience?
  • Entrepreneurs who are looking to promote their business
  • DIY webmasters and bloggers
  • Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and other available advertising platforms to launch or refresh their existing business
  • Local Business Owners who are looking to use adwords or its alternatives to promote their businesses.
  • Youtubers
Compare to Other AdWords Courses
Curriculum For This Course
28 Lectures
07:14:23
+
Marketing Before Adwords
7 Lectures 01:33:58

Course introduction with details on target audience and course structure, please start here.

Preview 06:05

Learn how to use business concepts like Business Model Canvas, BCG Matrix & Chasm to evaluate your business's current standing and plan its future strategies. These are very effective techniques and should be part of any business strategy. 

Business Strategy with Business Model Canvas, BCG & Chasm
26:13

Think with Google to effective create your marketing strategies.

Preview 15:39

We are going to compare Facebook ads with ads and see if it is a good product fit for your business needs. Google adwords is usually more expensive than Facebook ads so can it deliver better ROI to compensate.

Facebook Ads Vs Google Adwords Ads
19:23

Linkedin with its unique set of customer base, could be better option than adwords for you. We are going to compare these two in this video.

Linkedin Ads Vs Google Adwords Ads
11:05

Bing still controls 10 - 20% of search industry's market share, let's see if this can serve our purpose because everybody is chasing adwords and it could be cheaper and better for us.

Bing Ads Vs Google Adwords Ads
07:49

In this video, we quickly cover few more alternatives for local businesses. These alternatives can be used by all kind of businesses but in this video, our focus is local business.

More Alternatives for Local Businesses
07:44
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Section 2- Adwords Fundamentals
6 Lectures 01:36:27

We will go through adwords dashboard and navigate through it to get used to it.

Adwords Dashboard & Navigation
14:25

We are going to start with something which is the starting point of all the search queries, which is search intent & then we will talk about search context along with keyword research.

Search Context & Keyword Research
20:28

Quality score is key to success in adwords marketing and we will see how it impacts your ranking in google's second price auction methodology.

Preview 13:31

Ad extensions are vital to success of your marketing campaign and in this video, we will cover them in detail.

Ads Extensions
18:06

Automated bidding strategies can do wonders for your campaign but you need to select the right one. We will learn about bidding strategies in this video.

Select a Optimum Bidding strategy
13:35

Do you wonder about attribution models in conversion setup like last click attribution? Don't worry, we will cover conversion setup and attribution models in this video.

Conversion setup and Attribution Model
16:22
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Section 3- Setup Your Campaigns
10 Lectures 02:37:52

Before we jump into campaign setup, let's go through few fundamental.

Campaign Setup Fundamentals
13:50

let's start with one of the most important content type in today's digital world, video. In this section, we will start with the campaign setup for video.

Start with Your Video Marketing Campaign
23:09

We will cover video targeting and finish your video campaign setup.

Finish Video Campaign Setup
16:59

Call Only campaigns are very good options for local businesses and agencies. In this video, we will are going to setup your call only campaign.

Call Campaign Setup- Awesome for Local Businesses & Agencies
22:21

In this search campaign, our goal is get your visitors from expressing interest on your website.

Search Campaign Setup- Express Interest on Your website
10:42

Continuing with search campaigns, now we will walk through Buy and website visit options.

Search Only- Buy & Visit Website Campaign's setup
08:21

Display campaigns are very common and very effective for re-marketing. We will setup your display campaign in this video.

Display Network Campaign Setup
24:26

Let's briefly cover merchant account and shopping campaigns in adwords.

Setup Your Shopping Campaign
14:34

Let's briefly cover mobile app promotion campaigns in adwords.

Promote Your Mobile App
06:08

This time we are going to use Youtube's dashboard to launch our video promotion campaign.

Use Youtube to launch Video Campaigns
17:22
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Adwords Summary
3 Lectures 45:07

Use BCG matrix for keyword's performance review, categories them and reinvest to further improve the performance of your campaigns. 

BCG Matrix for Keyword's Performance Review
12:54

Remarketing - Retargeting your visitors
10:45

Let's go through adwords reporting to cover the basic and see how we can use it to gain insight into our campaigns.

Adwords Reporting- Use them to review your campaigns
21:28
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Putting Everything Together
2 Lectures 40:59

Now we are going to put together everything in this video and create a marketing plan for your launch. This is a detailed step by step launch plan where I am walking through the steps and you should follow along entering data for your plan.

Launch Your Marketing Campaign- With or Without Adwords
23:46

In this lecture, we are going to talk about available performance indicators and how we can select a appropriate one for our campaign, remember, rinse and repeat. 

KPI Selection for your campaign
17:13
About the Instructor
Akhilendra Singh MBA, CBAP
4.6 Average rating
28 Reviews
1,210 Students
2 Courses
Business Analyst

Hi, My name is Akhilendra Singh. I am a Business Analyst with a Fortune 500 company and have been practicing business analysis for approximately 10 years now. 

I am a MBA, Certified Business Analyst Professional(CBAP) and quite a few certifications on innovation, entrepreneurship and product design.

I created my site (akhilendra(dot)com) where I share information about business analysis and various other fields. I have been a webmaster for over 8 years now & in these 8 years, i have learned a lot about digital marketing space which i intend to share through my courses.

If you have any question about my courses or any question at all, just message me.