Digital marketing for entrepreneurs and local business with focus on practical application of adwords and its alternatives for PPC Marketing. Learn tips & techniques to develop & deploy your own marketing strategy. Free marketing plan template and learn how to use it.
Carefully examine and evaluate adwords and its alternatives, select appropriate tool to deliver better ROI for your investment.
In this course, primary objective is digital marketing and how to use different tools to promote a business. By end of this course, you will know how to select a appropriate advertising platform for your business need. In fact, I encourage you to look for better alternatives to improve your ROI.
Course content can be divided into following Topics;
Course introduction with details on target audience and course structure, please start here.
Learn how to use business concepts like Business Model Canvas, BCG Matrix & Chasm to evaluate your business's current standing and plan its future strategies. These are very effective techniques and should be part of any business strategy.
We are going to compare Facebook ads with ads and see if it is a good product fit for your business needs. Google adwords is usually more expensive than Facebook ads so can it deliver better ROI to compensate.
Linkedin with its unique set of customer base, could be better option than adwords for you. We are going to compare these two in this video.
Bing still controls 10 - 20% of search industry's market share, let's see if this can serve our purpose because everybody is chasing adwords and it could be cheaper and better for us.
In this video, we quickly cover few more alternatives for local businesses. These alternatives can be used by all kind of businesses but in this video, our focus is local business.
We will go through adwords dashboard and navigate through it to get used to it.
We are going to start with something which is the starting point of all the search queries, which is search intent & then we will talk about search context along with keyword research.
Quality score is key to success in adwords marketing and we will see how it impacts your ranking in google's second price auction methodology.
Ad extensions are vital to success of your marketing campaign and in this video, we will cover them in detail.
Automated bidding strategies can do wonders for your campaign but you need to select the right one. We will learn about bidding strategies in this video.
Do you wonder about attribution models in conversion setup like last click attribution? Don't worry, we will cover conversion setup and attribution models in this video.
Before we jump into campaign setup, let's go through few fundamental.
let's start with one of the most important content type in today's digital world, video. In this section, we will start with the campaign setup for video.
We will cover video targeting and finish your video campaign setup.
Call Only campaigns are very good options for local businesses and agencies. In this video, we will are going to setup your call only campaign.
In this search campaign, our goal is get your visitors from expressing interest on your website.
Continuing with search campaigns, now we will walk through Buy and website visit options.
Display campaigns are very common and very effective for re-marketing. We will setup your display campaign in this video.
Let's briefly cover merchant account and shopping campaigns in adwords.
Let's briefly cover mobile app promotion campaigns in adwords.
This time we are going to use Youtube's dashboard to launch our video promotion campaign.
Use BCG matrix for keyword's performance review, categories them and reinvest to further improve the performance of your campaigns.
Let's go through adwords reporting to cover the basic and see how we can use it to gain insight into our campaigns.
Now we are going to put together everything in this video and create a marketing plan for your launch. This is a detailed step by step launch plan where I am walking through the steps and you should follow along entering data for your plan.
In this lecture, we are going to talk about available performance indicators and how we can select a appropriate one for our campaign, remember, rinse and repeat.
Hi, My name is Akhilendra Singh. I am a Business Analyst with a Fortune 500 company and have been practicing business analysis for approximately 10 years now.
I am a MBA, Certified Business Analyst Professional(CBAP) and quite a few certifications on innovation, entrepreneurship and product design.
I created my site (akhilendra(dot)com) where I share information about business analysis and various other fields. I have been a webmaster for over 8 years now & in these 8 years, i have learned a lot about digital marketing space which i intend to share through my courses.
If you have any question about my courses or any question at all, just message me.