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"This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords." - by Chris Zecha
Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.
We'll start with the basics;
With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:
At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign.
Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.
These steps include:
This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.
HOW TO USE THIS GOOGLE ADWORDS PPC COURSE
You can use this course in 2 ways:
--- Course is currently up to date as of April 2015 ---
ABOUT THE AUTHOR
David Black is one of the UK's most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns.
If you have any questions, or would like some AdWords advice, please feel free to get in touch.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Advertising On Google: Core Principles|
Intro: What Is Google AdWords?
How Google Organises & Ranks Competing AdvertsPreview
The Search & Display Networks
The AdWords Account Dashboard
Live Demonstration: The AdWords account dashboard
Optimising Your Landing Pages To Improve Quality Scores
Keyword Match Types
|Section 2: Building Your AdWords Campaigns|
How To Research Profitable Keywords
How To Structure Your AdWords CampaignsPreview
Live Demonstration: Adding keywords
Live Demonstration: Adding negative keywords
Writing Winning Text Adverts
Dynamic Keyword Insertion TokensPreview
Live Demonstration: Ad Extensions
Step by Step Walkthrough of the AdWords Setup Process
|Section 3: Remarketing On AdWords|
What Is Remarketing?Preview
Live Demonstration: Setting Up Your Remarketing Campaign
|Section 4: Campaign Settings|
|Section 5: Performance Tracking|
Live Demonstration: Setting Up Conversion Tracking
Live Demonstration: Linking AdWords to AnalyticsPreview
|Section 6: Managing & Optimising Your AdWords Campaigns|
Optimising Your AdWords Campaigns
AB Split Testing
|Section 7: Glossary|
Click Through Rates (CTR)
|Section 8: Extras|
Free £75 AdWords Voucher
David Black is one of the UK's leading AdWords trainers and consultants, with over 6 years helping hundreds of businesses to reach their goals.
He's here to help if you have any questions or want some advice, simply get in touch.