Google AdWords Business Training
4.1 (33 ratings)
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Google AdWords Business Training

Everything you and your staff need to know, to advertise on Google AdWords like a pro.
4.1 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,814 students enrolled
Created by David Black
Last updated 7/2015
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Current price: $10 Original price: $20 Discount: 50% off
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  • 2.5 hours on-demand video
  • 8 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Expertly research the most profitable keywords in your industry.
  • Develop AdWords campaigns to a professional standard, that focuses on helping you meet specific, measurable commercial goals for your business.
  • Develop AdWords campaigns that are structured properly, have high quality scores and ultimately give your business a competitive advantage over other advertisers.
  • Use the full range of tools available to manage and optimise your campaigns, driving up your return on investment each month.
  • Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads.
  • Use your new knowledge to take control over your PPC marketing, maximising your businesses chances of success.
  • Credit your account with a free £75 voucher, to help launch your brand new optimised AdWords campaigns.
  • Use the lecture as a "handbook for AdWords" within your business, able to refer back to it, whenever you need it.
View Curriculum
  • No experienced required. The course starts with the basics and moves on to more advanced topics towards the end.

"This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords." - by Chris Zecha

  • Benefit from David Black's years of experience in the industry, working at the forefront of the PPC market as a consultant, presenter and trainer
  • Teach yourself and your staff how to expertly research, develop & manage highly profitable Google AdWords campaigns
  • Take complete control over your spending and maximise your return on investment
  • Manage and optimise your AdWords campaigns like a professional with insightful step by step guidance

Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.

We'll start with the basics;

  • What Google AdWords is
  • How the advertising networks works
  • What factors result in your adverts being displayed
  • How competing adverts are ranked

With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:

  • Identify the most profitable keywords in your market
  • Limit wasted clicks with carefully chosen negative keywords
  • Structure your Adwords campaigns properly to ensure high ad rank and quality scores
  • Boost advert performance with dynamic content

At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign.

Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.

These steps include:

  • Targeting specific geographic locations
  • Serving your adverts at the optimal times of the day
  • Marketing to previous visitors to your web site with remarketing
  • Testing ads and landing pages with A:B split testing
  • Boosting your ads performance and ROI with campaign optimisation

This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.


You can use this course in 2 ways:

  1. As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills.
  2. As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction.

--- Course is currently up to date as of April 2015 ---


David Black is one of the UK's most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns.

If you have any questions, or would like some AdWords advice, please feel free to get in touch.

Who is the target audience?
  • Business owners who want to use AdWords to grow their businesses.
  • Business owners who want to have more understanding and control over their spending on Google AdWords.
  • Business owners who want to train themselves and their staff to control their AdWords marketing in house.
  • Business owners who want more knowledge and insight into Google AdWords when dealing with their PPC marketing agency
  • Business owners who want a handbook for their business that can be referred back to whenever you need it.
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Curriculum For This Course
40 Lectures
Advertising On Google: Core Principles
7 Lectures 48:52
Intro: What Is Google AdWords?

The Search & Display Networks

The AdWords Account Dashboard

Live Demonstration: The AdWords account dashboard

Optimising Your Landing Pages To Improve Quality Scores

Keyword Match Types
Building Your AdWords Campaigns
9 Lectures 54:02
How To Research Profitable Keywords

Live Demonstration: Adding keywords

Live Demonstration: Adding negative keywords

Writing Winning Text Adverts

Ad Extensions

Live Demonstration: Ad Extensions

Step by Step Walkthrough of the AdWords Setup Process
Remarketing On AdWords
2 Lectures 07:55

Live Demonstration: Setting Up Your Remarketing Campaign
Campaign Settings
7 Lectures 07:17
Campaign Type



Location Targeting


Bid Strategy
5 pages

Delivery Method
3 pages
Performance Tracking
2 Lectures 06:22
Live Demonstration: Setting Up Conversion Tracking

Managing & Optimising Your AdWords Campaigns
2 Lectures 15:07
Optimising Your AdWords Campaigns

AB Split Testing
10 Lectures 05:48
Ad Group

Ad Position
1 page

Ad Rank
8 pages


Click Through Rates (CTR)

Daily Budget



Quality Score
9 pages

1 Lecture 00:12
Free £75 AdWords Voucher
About the Instructor
David Black
4.2 Average rating
430 Reviews
18,254 Students
3 Courses
Your Marketing Coach

David Black is one of the UK's leading AdWords trainers and consultants, with over 6 years helping hundreds of businesses to reach their goals.

He's here to help if you have any questions or want some advice, simply get in touch.