The Complete Google AdWords Course: Beginner to Expert!
4.3 (728 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22,072 students enrolled

The Complete Google AdWords Course: Beginner to Expert!

6-hour Beginner to Advanced Guide to Google Adwords. Learn effective Online Advertising using Search Network & YouTube!
4.3 (728 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22,072 students enrolled
Created by Suppoman ™
Last updated 3/2017
English
English [Auto-generated]
Current price: $10.00 Original price: $194.99 Discount: 95% off
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Run a Google Adwords Campaign that captures high-quality leads for your business or website
Requirements
  • You will only need a computer that has access to the internet
Description

If you are looking to convert browsers into Sales with the world's most powerful Online Advertising tool, Google Adwords, you may love this Udemy Course!

In this 5 hour Complete Google Adwords Course, you will learn to go from Beginner to Advanced in Online Advertising on the World's Biggest Search Engine.

In this course, you will learn how to:

  • Write a Super-Effective Ad using the new Expanded Text Ads
  • Choose keywords that trigger your ad to be shown to 'buying' browsers
  • Enable more conversions by attaching other product links to your ad
  • Maximise clicks and traffic to your web pages with ease
  • Select a bid strategy that gets you profit on your ad spend
  • Do Power Product Marketing on YouTube via Google Adwords for Video

Google Adwords can be the most powerful tool you have in your business-building arsenal to boost the sales of your product or service.

You will have Udemy's 30 day money back guarantee if for what ever reason this course did not meet your expectations, meaning the only thing you risk is your time!

So get learning Google Adwords and see precisely how you can turn the button on for your sales and start converting clients by the end of the day!

Don't delay, every minute could be costing you money!

Who this course is for:
  • Anyone who is looking to market their business with the use of Google Adwords
  • Small business owners / entrepreneurs looking for highly-qualified traffic to their website or product landing page
  • Anyone looking to make high quality Google Ads for themselves
  • Social Media and Marketing managers looking to run campaigns for their companies
  • Freelancers looking to run campaigns for clients
Course content
Expand all 76 lectures 05:13:40
+ Let's Get Started With Google AdWords!
6 lectures 25:19
Setting up your Google AdWords Account!
08:35
Overview of Google AdWords Campaign Terms Simplied!
01:33
What is a Campaign!
03:50
Ad Groups and Adverts Explained Simply!
02:18
What are Keywords, and Why are they Vital?
06:39
Your First Exercise - Getting Prepped for Campaigning!
02:24
+ How To Create a Campaign, the Effective Way!
9 lectures 31:27
Selecting the correct campaign and naming it!
04:51
Should you promote via Google search partners?
03:58
How to use Location targetting effectively!
05:00
Advanced Location Targetting - most people don't use this, but you should!
05:53
Location Options - This can save money on wasted targetting!
03:40
Setting Your Language Targeting!
00:50
Setting up your first big strategy (Beginner level)
02:56
Ad extensions
01:37
Overview of Advanced Settings
02:42
+ How to Write Super-Powerful Ads!
1 lecture 08:56
Writing your first Ad - This is Essential for Success!
08:56
+ Keywords - The Heart of Your Adwords Campaign!
8 lectures 41:40
Welcome to the Keywords Section!
02:47
What is a Keyword and Why Is It Essential?
03:16
Keyword Match Types Are Vital for Increased Conversions!
08:50
Researching Keywords Via Google Adwords Tool
08:17
Researching Keywords in Google Keyword Planner!
10:26
Researching Keywords Using Google Search
02:50
Using Google related searches for Keyword Planning!
01:28
Using Facebook Groups for Keyword Planning!
03:46
+ Setting up Payments and Billing!
1 lecture 02:22
Setting up Payments and Billing!
02:22
+ Creating your Google Adwords Conversion Campaign
3 lectures 16:49
Understanding AdWords terms such as CTR, Impressions, CPC & Conversions.
07:01
Setting up your AdWords account for Conversion Tracking
03:03
Adding a Conversion Tag to your Website to track Sales!
06:45
+ Google Adwords Bid Strategies! (Advanced)
9 lectures 24:17
Introduction to Bid Strategies!
01:45
Target Search Page Location - What is it, and why choose it?
02:37
Target CPA - What is it, and why choose it?
02:54
Target ROAS - What is it, and why choose it?
02:04
Target Outranking Share - What is it, and why choose it?
03:59
Maximise Clicks - What is it, and why choose it?
03:37
Enhanced CPC - What is it, and why choose it?
01:30
Manual CPC - What is it, and why choose it?
04:12
Choose which Bid Strategy meets your needs!
01:39
+ Enhancing your Advert with Ad Extensions
5 lectures 16:20
What are Site Extensions?
01:26
5 Reasons Why You Need Site Extensions!
05:57
What are the different Ad Extension types?
03:47
How to Add Location, Call, App & Callout Ad Extensions to your Ad
02:30
How to View Your Finished Ad!
02:40
+ How you should approach your Campaign results!
1 lecture 07:59
Be Ruthless: Scale What Works, Pause What Doesn't!
07:59