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Going Viral

Simple Ideas for Fun, Low-Cost Online Marketing
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Last updated 7/2014
$10 $40 75% off
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  • 1.5 hours on-demand video
  • 9 mins on-demand audio
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Cat videos are more than just online diversions. Sometimes they are powerful online marketing tools. Would you like to learn more about how to use the power of social media to get your message out? Viral marketing is a powerful and yet inexpensive way to market online. This course breaks it down for you by giving you a comprehensive view of the types of viral marketing and how you can use viral content to reach your target audience. We avoid jargon and strive to make the course accessible to everyone regardless of past experience with online marketing.

Who is the target audience?
  • Entrepreneurs
  • Non-profit organizations
  • Business owners
  • Activists
  • Anyone who wants to get the word out
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What Will I Learn?
To help students come up with a simple viral marketing strategy
View Curriculum
  • Basic knowledge of Internet and social media
Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 01:48:42
Course Introduction
1 Lecture 02:35

Welcome to Going Viral! This video provides a brief introduction to the course.

Preview 02:35
About Viral Marketing
3 Lectures 21:34

Viral marketing has a lot of "buzz," but what exactly is it? (Hint: It's about buzz!)

Preview 10:09

In this lecture, we provide an overview of the different types of viral marketing.

Types of Viral Marketing

Nobody will share your "viral" content if they don't like it. Here we give you some basic pointers on good viral content.

Elements of Good Viral Content
Crafting Your Viral Marketing Strategy
2 Lectures 09:20

Viral marketing needs an audience. Let's take a look at who your audience is and what you are "selling."

Viral Marketing Strategy Considerations

Use this workbook to develop a simple but concrete viral marketing strategy.

Creating a Simple Strategy
8 pages
Developing Your Viral Content
6 Lectures 55:36

A brief overview of the next five lectures.

Content Development Overview

An exploration of writing as a viral marketing vehicle, including articles, e-books and documents (primarily in PDF format) .

Writing: Article, E-book, PDF File

Images were one of the first methods of viral marketing and still are very important. We'll explore some of the ways images are used to sell ideas online.

Image: Photograph, Meme, Infographic

To better demonstrate audio as a format, we are providing this lecture in audio!

Audio: Standalone, Podcast

With modern tools, even someone who is not tech savvy can create a viral video. We'll explore various types of video and touch on how some are made.

Video: Short, Feature, Online Course

Apps can also go viral! Learn more about interactive software and how it can help with your promotion.

App: Game, Productivity App, Interactive Teaching Tool
Launching Your Campaign
2 Lectures 10:32

Newsflash: You may need to do some initial promotion on your viral content. How to market your viral marketing.

Getting the Initial Word Out

Tracking your progress is extremely important. We take a brief look at tracking tools.

Monitoring Your Progress
1 Lecture 01:05

Conclusion and thank you for taking the course!

It's Now Up to You!

Just a review of what we went over in the course.

10 questions
About the Instructor
5.0 Average rating
1 Review
12 Students
1 Course
Online Interaction Consultancy

The Shimshock Group is an online interaction consultancy focused on helping our clients maximize their customer relationships through sales, marketing, and technology initiatives.

Our services revolve around the six areas core to online success:

  • Customer Relationship Management (CRM)
  • Enterprise Content Management (ECM)
  • Mobile Solutions
  • eCommerce
  • Digital Marketing & Analytics
  • Social Media

We offer a rigorous methodology, deep experience building business solutions, and a proven track record of enhancing clients' products and services. Our team helps organizations integrate strategies, processes, and advanced technology, and ensures solutions meet company needs, success metrics, and customer expectations.

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