Cat videos are more than just online diversions. Sometimes they are powerful online marketing tools. Would you like to learn more about how to use the power of social media to get your message out? Viral marketing is a powerful and yet inexpensive way to market online. This course breaks it down for you by giving you a comprehensive view of the types of viral marketing and how you can use viral content to reach your target audience. We avoid jargon and strive to make the course accessible to everyone regardless of past experience with online marketing.
Viral marketing has a lot of "buzz," but what exactly is it? (Hint: It's about buzz!)
In this lecture, we provide an overview of the different types of viral marketing.
Nobody will share your "viral" content if they don't like it. Here we give you some basic pointers on good viral content.
Viral marketing needs an audience. Let's take a look at who your audience is and what you are "selling."
Use this workbook to develop a simple but concrete viral marketing strategy.
A brief overview of the next five lectures.
An exploration of writing as a viral marketing vehicle, including articles, e-books and documents (primarily in PDF format) .
Images were one of the first methods of viral marketing and still are very important. We'll explore some of the ways images are used to sell ideas online.
To better demonstrate audio as a format, we are providing this lecture in audio!
With modern tools, even someone who is not tech savvy can create a viral video. We'll explore various types of video and touch on how some are made.
Apps can also go viral! Learn more about interactive software and how it can help with your promotion.
Newsflash: You may need to do some initial promotion on your viral content. How to market your viral marketing.
Tracking your progress is extremely important. We take a brief look at tracking tools.
Conclusion and thank you for taking the course!
Just a review of what we went over in the course.
The Shimshock Group is an online interaction consultancy focused on helping our clients maximize their customer relationships through sales, marketing, and technology initiatives.
Our services revolve around the six areas core to online success:
We offer a rigorous methodology, deep experience building business solutions, and a proven track record of enhancing clients' products and services. Our team helps organizations integrate strategies, processes, and advanced technology, and ensures solutions meet company needs, success metrics, and customer expectations.