Going Viral

Simple Ideas for Fun, Low-Cost Online Marketing
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  • Lectures 15
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

Cat videos are more than just online diversions. Sometimes they are powerful online marketing tools. Would you like to learn more about how to use the power of social media to get your message out? Viral marketing is a powerful and yet inexpensive way to market online. This course breaks it down for you by giving you a comprehensive view of the types of viral marketing and how you can use viral content to reach your target audience. We avoid jargon and strive to make the course accessible to everyone regardless of past experience with online marketing.

What are the requirements?

  • Basic knowledge of Internet and social media

What am I going to get from this course?

  • To help students come up with a simple viral marketing strategy

What is the target audience?

  • Entrepreneurs
  • Non-profit organizations
  • Business owners
  • Activists
  • Anyone who wants to get the word out

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Introduction
02:35

Welcome to Going Viral! This video provides a brief introduction to the course.

Section 2: About Viral Marketing
10:09

Viral marketing has a lot of "buzz," but what exactly is it? (Hint: It's about buzz!)

04:27

In this lecture, we provide an overview of the different types of viral marketing.

06:58

Nobody will share your "viral" content if they don't like it. Here we give you some basic pointers on good viral content.

Section 3: Crafting Your Viral Marketing Strategy
09:20

Viral marketing needs an audience. Let's take a look at who your audience is and what you are "selling."

8 pages

Use this workbook to develop a simple but concrete viral marketing strategy.

Section 4: Developing Your Viral Content
02:11

A brief overview of the next five lectures.

08:48

An exploration of writing as a viral marketing vehicle, including articles, e-books and documents (primarily in PDF format) .

13:19

Images were one of the first methods of viral marketing and still are very important. We'll explore some of the ways images are used to sell ideas online.

08:58

To better demonstrate audio as a format, we are providing this lecture in audio!

14:15

With modern tools, even someone who is not tech savvy can create a viral video. We'll explore various types of video and touch on how some are made.

08:05

Apps can also go viral! Learn more about interactive software and how it can help with your promotion.

Section 5: Launching Your Campaign
05:38

Newsflash: You may need to do some initial promotion on your viral content. How to market your viral marketing.

04:54

Tracking your progress is extremely important. We take a brief look at tracking tools.

Section 6: Conclusion
01:05

Conclusion and thank you for taking the course!

10 questions

Just a review of what we went over in the course.

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Instructor Biography

Shimshock Group, Online Interaction Consultancy

The Shimshock Group is an online interaction consultancy focused on helping our clients maximize their customer relationships through sales, marketing, and technology initiatives.

Our services revolve around the six areas core to online success:

  • Customer Relationship Management (CRM)
  • Enterprise Content Management (ECM)
  • Mobile Solutions
  • eCommerce
  • Digital Marketing & Analytics
  • Social Media

We offer a rigorous methodology, deep experience building business solutions, and a proven track record of enhancing clients' products and services. Our team helps organizations integrate strategies, processes, and advanced technology, and ensures solutions meet company needs, success metrics, and customer expectations.

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