Go Hollywood: Boost Your Business with Video Storyselling
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Go Hollywood: Boost Your Business with Video Storyselling

How to write and produce great video marketing stories that will attract clients and increase sales
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Created by Kevin Campbell
Last updated 8/2017
English
Curiosity Sale
Current price: $10 Original price: $195 Discount: 95% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 21 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Write and produce entertaining and informative video content on a consistent basis that will market and promote their businesses.
  • Place those video stories in the most effective social media channels to get the best ROI.
  • Define and target their best potential audience, in order to keep their current customers engaged with their brand while also bringing in new clients and getting their videos shared on social media.
View Curriculum
Requirements
  • Students will need to understand the basics of social media; for example, they should have a Facebook business page, and have spent time on Instagram, YouTube, LinkedIn, etc.
  • Students should understand the basics of online searching and they will need a mobile device, such as a phone or a tablet.
  • Students will need a business website that they can access and change, such as Wordpress (for blogging).
Description

Once upon a time, every web marketer heard that video was the latest, greatest marketing thing they could do.

So they made millions of videos and put them on YouTube and said, "Look at all our videos! You must watch and become our customer!" Yet despite all the videos uploaded, few were watched, less were shared, and almost nobody became a customer. What went wrong?

Every marketer knows that "content is king." So what makes good video marketing content? A good story, that's what!

"Going Hollywood" means making a great STORY that people want to watch and share – and a good story is the magic spice that gets your viewers to take action and become your customer.

A good story, however, is usually what's missing from most marketing videos. This course will teach you how to write and produce Hollywood-style video stories that market your company to your buying and sharing audience.

How We Help You Learn: Much like a TV talk show, your co-hosts include an experienced teacher and his young student. Kevin Campbell sold his first feature film to Lions Gate Entertainment and has 35+ years of professional story-driven video production experience; his student Mindy is an actress who will use his lessons to market her on-camera spokesperson skills to corporate clients.

We'll walk you through each step in ways that makes it fun to learn how to tell stories, with simple exercises that anyone can do at any skill level, from beginners to experts.

From the very first lessons you'll be making online video content that will work to market your business and pull in customers and fans. There's not much waiting around, you get to dive right in! 

What are the requirements?

  • You must want to showcase your expertise and passion to the world and want to become a well-known expert in your field
  • You must have a desire to succeed and know that people all over the world share your videos and help market YOU
  • You must not be afraid of video or social media
  • You must be willing to try these exciting video stories and be on camera
  • You must have a phone that can film and an online connection
  • You must have a basic understanding of social media

What Will I get from this course?

  • Learn the structure behind successful short video marketing stories
  • Learn how to write and film successful marketing video stories, even if you're not a creative writer nor have you ever written much of anything before
  • Learn how to release your inner story-telling child that can get excited about your business no matter what you do
  • Understand the steps of non-fiction stories that appeal to your audience where they are online (YouTube, Facebook, Instagram, etc.)
  • Where to put your videos online for the best results
  • How to create a weekly SHOW that's fun to watch and gets clients to like, trust and HIRE you
  • How to help your fans — your non-customers — share your videos and market for you
  • We provide links to top-selling online video marketing experts, so you can study from those who know how to tell great stories.
  • You won't learn a lot of tech stuff. We'll cover the basics of microphones, low-cost teleprompters, lighting and editing, but strictly from a beginner's perspective.
  • Most of all, you'll get a profound sense of what you can create each week to entertain your audience in ways that help them take your call to action (and become a customer). No more staring at a blank screen and wondering, "What video do I make next?"

What is the target audience?

  • Entrepreneurs and small business owners who are struggling to market to the right audience with a limited amount of time and money;
  • Marketing companies who want to offer video marketing to their clients but aren't quite sure what to actually put in their videos
  • It's not for those want to make simple boring blogs or those who want to try out a few videos to see if this works. You go big, or go home!
Who is the target audience?
  • This course is for entrepreneurs and small businesses with a limited marketing budget yet great enthusiasm for making videos that get noticed.
  • Who’ve heard “Content is King” but don’t have a clue what to put in their videos beyond “make a video.”
  • This course is not for those wanting to play it safe or who just want to make boring videos that nobody will watch.
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Curriculum For This Course
60 Lectures
01:41:10
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Introduction and Welcome to Hollywood
6 Lectures 10:34

Your two hosts, Kevin and Mindy, using a lively talk-show format, welcome you to the course. We explain that “Going Hollywood” means telling a good story that entertains and informs your viewer. “Hollywood” also means “making money,” and we’ll show you how to tell video stories that build your business. For online marketing, where “content is king,” this course will show you why the best content is always a great story.

Preview 02:33

Who are your hosts? Kevin has 35 years of video and film production experience, and Mindy is a young actor and entrepreneur who will represent the beginning student. We present our bios and let you know that you’re in expert hands.

Our course is designed for entrepreneurs and small business owners who want to get the best marketing results from video without spending a ton of time or money. It’s also designed for online marketing agencies who want to learn how to correctly use video to market for your clients.

We won’t learn much about technical stuff, equipment, software, or much about internet marketing and SEO (which you can learn in other Udemy courses).

Preview 01:51

We tackle the most common fears beginners have about video story selling, such as:

  • Does every video have to be a story?

  • What if I’ve signed up with a web marketing company?

  • Will this work for any business?

  • Why go big? Can’t I be boring?

  • What if I HATE to be on camera?

  • Is this expensive? What if I have no money?   

  • What if I tried video before and it didn’t work?

  • What if I’m a terrible writer?

  • How long does it take to see results?

Preview 02:40

Overall, your video stories will be designed to:

  • Appeal to your current customers

  • Bring in new customers (inbound marketing)

  • Be shared by fans (non customers) on their social media networks

Next you’ll decide your own business strategic goal: how much do you want to increase sales, leads, or brand awareness? Then your tactical goals: how many videos can you make each week or month? And finally, your message goal: how can you show your audience why you’re the best person to solve their business problem?
Preview 01:19

Before you can create content for your market, you need to know what videos are already out there. You don’t want to repeat what’s already been done! It’s okay to borrow and adapt and do better than your competition, but first you need to find out what’s on YouTube. We’ll cover keyword research, how to research videos, and how to study them to create something different and unique for your own videos.
Preview 01:26

Summary of our main lesson points:

  • Setting business goals

  • Keywords

  • Video research

  • Random Thoughts notebook

Preview 00:45
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Your First Video Stories
7 Lectures 15:39
Let’s start with a very simple video story you can make with your smartphone: the story of how you saved the day for one of your clients, the same way Han Solo swooped back at the end of “Star Wars” to save Luke and blow up the Death Star. Your first story will target your current customers so they can refer you for more work and spread your story on their social media.
Han Solo storytelling method
02:35

While fiction stories are designed to mostly entertain the audience, nonfiction marketing stories have more work to do, namely:

  1. Entertain

  2. Inform

  3. Financial incentive — money at stake

  4. Emotional connection, so audience will like you

Let’s show you how to create a simple marketing story that your client can tell about you. We’ll demonstrate all the story beats and video creation steps by making a video, right here on camera, of Kevin telling a true marketing story about hiring Mindy as an actor to impress his client.

Marketing story beats
02:30

Kevin and Mindy create a “Han Solo” testimonial marketing story using all the story beats we’ve learned. After watching this lesson, please watch the finished video to see how simple it is to create this type of highly effective marketing/testimonial video.

Filming your first story
02:51

You want your viewing audience to DO something after they see your video. We help you decide the best way for your viewers to engage with your company: a phone call, email, or an in-person visit. We review the most common ways to connect with viewers, how to automate the process, and how to encourage your viewers to share your video on their social media.

Your "Call to Action"
01:19

Editing your stories is now easier than ever. We show you the most popular software for Apple and Android mobile devices, and for Macs and PCs. We teach you the basics for editing simple, effective short videos. If you don’t want to edit your videos, we show you how to find editors locally and online.
Edit your first video
01:41

YouTube is the big kahuna of video hosting, and the #2 search engine, so your audience expects to find you there. We show you the basics of setting up your channel, writing headlines and text that help YouTube classify your video for anyone searching for you.

YouTube your first video
04:05

We wrap up your lesson on making your first video stories, and get you ready for your next section.

Wrap-up and review
00:38
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Avoid Video Marketing’s Biggest Pitfalls
9 Lectures 16:02
It’s scary to think that all your hard video work might go to waste if you don’t avoid problems that have little to do with your videos. Based on Kevin’s years of video marketing experience, he helps you overcome these common roadblocks to video story success.
Introduction to video pitfalls
01:20

You must make video marketing a priority, and you must schedule the process in order to make it work. We list the tasks and times needed and help you with some shortcuts to make the process easier to manage. We also cover the basics of WHEN to release your videos on YouTube and social media. The key online video marketing on YouTube is to schedule new releases. Just as popular TV shows (and online shows) release new episodes on a certain day each week, you must schedule releases as well.

Video marketing MUST be your priority
02:27

Great Hollywood stories come from great ideas, but how do you know which ones are best to film? You must pitch your ideas so you only film the ones likely to succeed. We show you how to create a feedback mechanism so you can present your ideas, get some critiques, and then only develop the best ones. We also review how to write a headline, story synopsis, and to write like you talk.

Pitching your ideas (so they don’t suck)
02:31

If your website is confusing or difficult to navigate, then all your video stories will be a waste of time and money. We provide a checklist to turn your average website into a marketing machine that will help your visitors turn into customers.

Your website and offer
02:01

Video is great but it can’t close a sale. The key to success in a service business is to follow-up. Once a video opens the door, set up a system for answering all phone calls. A customer relation management (CRM) software system can automate much of your marketing follow-up.

Follow-up
01:40

Every business has competition that can do your service for cheaper. The way to succeed is to use your video stories to market YOU as the best person who can understand and solve your customer’s problems better than anyone else. We show you how to structure your stories to focus on getting your clients to like YOU and not the thing you do.
Sell YOU, not what you do
01:11

Don’t be afraid to be known around the world as the best solution to the problem you solve. “Going Hollywood” means the world needs to know you’re the best, not just those in your business neighborhood.
Think global, not local
02:34

It’s time to make your introductory video that will go on the front of your website. We show you the simple steps to making an effective video that markets YOU.
Your next video story
00:50

We’ve covered a lot of ground so download our PDF that walks you through the steps you need to take to dramatically improve the sales chances of your video stories.
Wrap up and exercise
01:28
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Know Your Audience
7 Lectures 08:25

You’re not making video stories for everyone. You’re targeting a specific audience that is likely to respond to your message. Those basic audiences are:

  1. Current customers

  2. Future better customers

  3. Non-customers who can spread your message

This section will show you how to learn important audience details that will drive your video story decisions.

Introduction: Who will watch?
01:06

Hollywood makes TV shows for those who pay for access to the audience (advertisers). Your audience will be those who can pay you for your ability to solve their problem. We’ll learn how to target current customers first, which will lead to better paying future customers.

Follow the money trail
00:59

Everyone in your audience — your TARGET MARKET — has a set of beliefs and expectations that is, for the most part, unchangeable. It’s up to YOU to create stories that will attract people who share your worldview about the problems you solve.

Worldview
01:18

Let’s find out WHO will be watching your videos and hiring you to solve their problems. We present a list of questions you’ll need to answer to really drill down to get to know the audience you have now (your customers) to better target the audience you want to have.
Define your audience
00:54

Truth is, very few clients actually want the services you’re selling. We need to take our research about our audience and build stories around their problems that you solve, so when they search for solutions to their problems, they will find your videos and you.
What story your audience wants
01:19

Let’s head back to your YouTube research and channel subscriptions and study those other producers who are making videos that target the same audience that you are targeting. Study their text descriptions and take note of their audiences so you can craft your stories to focus on how YOU solve your client’s problems.

Review your YouTube research
01:00

There are two basic problems you’ll solve for your clients based on their pain points or pleasure points. We show you how to create stories about the pleasure your clients will feel when you solve their problems, so you can keep your prices higher and stay more profitable.
Pain points and pleasure points
01:49
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Teleprompters and Tech Stuff
5 Lectures 06:07

If you want to “Go Hollywood,” you want your videos to look and sound as professional as possible. The most common problem: how to talk TO the camera. For that you’ll need a teleprompter. We show you low-cost prompter options and software, as well as free low-tech solutions to looking professional while speaking on camera.

Teleprompter time
01:51

The biggest problem for first-time video storytellers is usually the audio. We’ll cover low-cost microphones, and how to use them.

Microphones
01:13

You want to look good on camera, so you’ll need a few basic lights. We cover the types of low-heat fluorescent lights, as well as low-cost LED lights and the basics of how to use them for lighting faces.

Lights
00:46

Adding extra images and video really helps your videos tell a better story. We also show you where to find good low-cost and free stock photos and videos, as well as free background music.

Editing: B-roll, images and music
01:10

While there are great animated video choices out there to make explainer videos, whiteboard videos and make awesome special effects, you still have to write a good story.

Animations and whiteboard videos
01:07
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Formats: How to Write Your Show the Easy way
4 Lectures 10:55

Hollywood is so successful because it understands the power of formula, especially for TV shows. It’s easy to borrow popular TV show formats and templates to make a great low cost online show for your business. By reviewing a few successful online shows we’ll show how using a simple template will save you time, money, and help you produce great story content on an ongoing basis.

Show formats and why they work
03:34

Video blogs used to be the starting point for simple online content, but let’s call them what they are: TV shows that are entertaining and informative for your audience. We review the popular online shows from YouTube stars like Marie Forleo, John Green, Patrick Bet-David and several others.

SHOW TIME, not blog time
04:27

Since our goal is to make videos that stand out, we’re going to learn how to structure our videos using Hollywood three-act story beats. These beats will greatly increase the appeal of your videos so your audience will enjoy watching and sharing.
Marketing story beats
01:30

It’s time to plan your show! We review the steps you’ll take, from pitching your show idea to filming and editing your first episodes, to posting on YouTube and your website.

Show writing tips
01:24
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Marketing Your Show
9 Lectures 15:18
Making your video is just the start, now it’s time to learn how to market with it. Success in show business is all about telling your audience why they need to watch your show, and this section will break it down into easy steps.
Intro to marketing your show
01:12

We list the pros and cons of all the major video hosting and distribution platforms, such as YouTube, Vimeo, Facebook, Instagram and Twitter. We also cover the benefits of putting videos on your website, a separate blog, and in your email marketing.

Where to put your show
03:10

You Tube is the big kahuna, and we show you how to schedule your show’s release, how to use the sharing function, connect with comments, create a channel trailer, use playlists, end cards, and analytics.
YouTube marketing
03:56

Facebook loves video but has different rules. Your videos won’t reach everyone who follows you, unless you pay, but there are plenty of free ways to connect with your Facebook fans and build engagement.

Facebook video marketing
01:47

You can easily share your YouTube videos on several popular blog posts as well as Google Plus, and we tell you the best ways to engage with those online platforms.
Blog sites and Google Plus
01:07

If you’re targeting businesses and professionals, LinkedIn is a better platform than another social media sites. We’ll show you the best ways to use video on LinkedIn to reach your current customers as well as new business prospects.

LinkedIn video marketing
00:36

Your website should be the focal point for all your inbound marketing. If possible, use Wordpress and place your video and text stories on the front page of your site, and make it clear your call to action and any other way to show your customers you can solve their problems.
Website video marketing
00:54

Putting video into your email marketing greatly increases your open rate. You can repurpose your video and text blogs to your subscribers. We show you how.
Email video marketing
00:55

If you want to “go Hollywood” with marketing your business, this means spending your time and money promoting what you do, just like Hollywood does for their movies and TV shows. We summarize the best practices for marketing your business with your video releases.
Wrap up and exercise
01:41
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Branded Storytelling
5 Lectures 06:24
Branded Storytelling, also called Native Advertising, has become a multi-billion dollar business and has created such well-known videos like “Dollar Shave Club” and “Poo-Pourri.” We introduce you to the concept of telling a great advertising story that people love to watch and share.
Intro to Branded Storytelling
01:05

The story beats for Branded Stories are different from most narrative stories. The goal here is to create a problem with your product/service as the solution, and drive an action to make a sale.
Branded story beats
01:20

Probably the most well-known example of native advertising is Dollar Shave Club, which follows most of the Branded Story Beats. We’ll walk you through this successful branded story so you can apply the lessons to your next commercial.
Step by step: Dollar Shave Club
01:21

There’s plenty of other great successful branded stories from brands like Purina, Nespresso, BlendTec, Procter and Gamble, and other companies. We review the way they made their branded stories so you can make similar videos, even with a low budget.

Great branded story examples
01:16

We review the best elements of Branded Stories and how to use the PDF to watch successful online stories.

Wrap up and exercise
01:22
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Advertising Stories
4 Lectures 06:41

If you need sales right now, you can always pay for your stories to reach a bigger audience. We introduce you to the best places for paid placement: Facebook and Instagram.

Intro to Social Media Ad Stories
01:01

The video stories that work best on social media are both short and silent. We cover the basic story beats that are most successful on Facebook and Instagram.

Short and silent works best
02:57

Most of your ad-buying efforts will be to direct traffic from  your video stories to a dedicated landing pages where you can close to sale. We cover how to create a separate landing page video and longer sales copy to help your viewers take your call to action.
Stories for Landing pages
01:56

Buying advertising traffic can be a great way to boost engagement and sales, and to test your campaigns. But there is a cost, and it may not be the best way to promote your videos. We give you the pros and cons and tips for what to do if you decide to buy advertising.
Wrap up and exercise
00:47
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Video Story Examples
3 Lectures 02:25

You can learn more by watching great video story examples than by any other study method. We show you how to view and study these successful videos, and give you pointers on adding these techniques to your marketing videos.

Why study other business videos?
00:59

We study successful video story campaigns about these industries, so you can apply their concepts to your business marketing videos:

  • Business coaches
  • Health and wellness
  • Lifestyle
  • Cooks, chefs and food
  • Makeup and fashion
  • Education
  • How-to and DIY
  • Trade services
  • Health care
  • Funeral services
  • Confidential clients
  • Retail and product sales


Examples of Online Video Story Selling
00:54

We wrap up this section with a reminder to study lots of successful video marketers, since you never know what will work for your business.
Wrap up and exercise
00:32
1 More Section
About the Instructor
Kevin Campbell
5.0 Average rating
1 Review
3 Students
1 Course
Video Marketer and Storyteller

A long-time veteran of television, film and online video, Kevin Campbell loves to write and produce visual stories. He started his career as a TV reporter, then commercial TV producer, then corporate videos, and eventually produced his first feature film which was distributed by Lions Gate Entertainment in 2002. He jumped into online video back in 1996 and has since created hundreds of story-driven video marketing campaigns. His previous clients include the National Fibromyalgia Association, Cessna Aircraft, HBO, JVC, Rent-A-Center, PetAid, Fairmount Cemetery, Denver Gay & Lesbian Chamber of Commerce, Avtrak Aviation, American Furniture Warehouse, Bio-One Crime Scene Cleaning, New Early Orthodontics, and many others.