If you are concerned about global warming, environmental issues, and the economic crisis, here's how you can make a living AND be part of the solutions.
Greener practices can save you money, and can help you access new marketplaces. At the same time, they can help you survive this economy as you position your business to be more resilient.
This course is packed with practical tips, and each lecture is followed by "Go Green action items" to get your green business going right away.
This course is about real, concrete ACTION.
Gain a unique perspective.
The world is changing -- dramatically -- as climate change and resource depletion are making significant impacts on the overall economy. Conventional business advice is very limited in its ability to help you cope with global problems.
As an entrepreneur or small business owner you have your hands full trying to juggle how to make a living and the chaos of the current economy.
This course is about balancing making a living with being part of the solutions.
Regardless of whether you're new to Green, or you've been on the greener path for a while, this course has plenty to offer you.
Contents and Overview
The course is broken into three general sections: Light Green, Medium Green, and Deep Green.
You'll find tips for beginning your journey into Green in the "Light Green" section. If you are a veteran to greener practices, the "Medium Green" section will help you access new ideas. The "Deep Green" section guides you through creating a business plan, and a business framework with a new outlook on the future.
Go Green is packed with solutions, positive steps, and a "can do" perspective. It is very achievable: it comes to you in small, concise pieces, so that it won't take you much time to implement each concept.
Go Green is designed to pull dual-duty, accomplishing multiple goals at once. For instance, its action steps include a social media component, which help you connect with like-minded others, at the same time as you expand your customer base.
If you're an entrepreneur or small business owner who's tired of business practices which are making world problems worse, come be part of the solutions. Take this course and Go Green.
How this course is different from other business courses, and how it will position your business to fit into the emerging new economy
Course materials are grounded in Joanne's experience as a C.P.A., an environmentalist, a green business owner, and an educator.
This overview gives you an orientation for the flow and direction of the course
Use the old saying "reduce, reuse, recycle" to help you cut costs and save money
Turn off wasteful spending by stopping energy waste -- here's how.
Several ways that you can green your business's transportation.
Action steps are a very important part of this course. Here are multiple ways to access them.
Permaculture ethics can become a guide to business decisionmaking
Conserving your cash can be a way to say YES to your really big dreams.
The key is to spend time on what matters most -- in life and in your business. Here's how to do that.
Your choice of banking institution can support the extractive economy, or support the new greener economy
Learn to connect to what really matters to your customer
It's about "who do you know" -- but more importantly, "how are you connected?"
Your marketing messages can become something your followers eagerly look forward to
We have to understand the problems in order to know what we are working to solve.
Adaptability, flexibility, and sustainability go hand-in-hand.
It's not just you - we all have this feeling sometime. Here's what to do about it.
Choose news that inspires hope, rather than that other kind
Your investment decisions can help grow the new economy and the new future.
The sharing economy offers small businesses many opportunities to save money by sharing costs.
Whenever you choose local suppliers, instead of globalized corporate suppliers, you are making a choice to support and build the resilience of your local economy.
How (and why) to become financially independent of loans, borrowing, and leveraging
Being open to a "polyculture" of payment methods helps your business, and your local economy, to be more resilient.
Capture those greener ideas, and allow them to become your new direction
Learn where to aim your efforts, so that you can gain the most impact.
Treat marketing relationships like an ecosystem that is rich and alive
Understand how easy it will be to create a Plan
What comes after Capitalism? It's happening under your very nose. Here's how to see it.
Your business's mission statement can become society's solutions.
A view of ideas that are uncommon in the old ways of doing business, but becoming increasingly common now
Identify your unique experience, skills, and talents -- your tools for changing the world
As we move into a radically different future, your business will be prepared with new offerings
Sound financial planning is needed, even for green businesses
Your cost structure can make the difference in how resilient your business is
You already have all that you need for your Deep Green Business Plan
Armed with knowledge about the new future, you are now a leader ... in your local community, and in society as a whole.
Joanne Poyourow leads the Environmental Change-Makers community organization in Los Angeles. She was a Certified Public Accountant in public practice for more than 13 years, where she worked predominantly with small business clients.
Joanne blogs on the international platform Resilience[.org] about a wide assortment of sustainability topics. She is deeply studied in post-petroleum lifestyles and their related economic structures, and has written two books about the emerging new economy.