Go Brand Yourself
4.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
54 students enrolled
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Go Brand Yourself

The secrets of branding for personal and professional success
4.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
54 students enrolled
Created by Dr. John Tantillo
Last updated 8/2013
Current price: $12 Original price: $20 Discount: 40% off
3 days left at this price!
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Goal: You will have a better understanding of your brand as well as appreciating that branding is a lifelong process that will need alterations from time to time in order to best meet the needs of your customers(friends, colleagues, and loved ones).
  • Objective: You will be able to better assess what your customers needs by utilizing the technique learned from taking this course. This means having a better chance in getting the job you want, succeeding in relationships which are important or achieving sales goals for your business. You will simply learn a methodology for life long happiness and success. Go Brand Yourself will be more than a course—it will be your life long progress report.
View Curriculum
  • Course Text Book: “People Buy Brands Not Companies.” Either hard or e-book copy.

Are you happy with your present business success or even yourself—job, career, relationships? 

GBY will assist you by providing the principles that Fortune 500 companies use to Go Brand Themselves. 

 Learn by doing Dr. Tantillo’s proprietary Brand Exercises: Brand and Target Market Discovery checklists, as well as reading his popular book, “People Buy Brands, Not Companies.”

The course consists of five, lectures which provides guidance and structure needed in becoming the happy and successful brand within your business and personal life. 

If you feel stuck either professionally or personally—Go Brand Yourself is the first step in becoming the brand you truly want to be!


Who is the target audience?
  • Those interested in making their personal business sales stronger, finding a new career, securing a better job, or want to enter into a new relationship are perfect candidates for “Go Brand Yourself.” Also businesses and individuals concerned about professional growth so that they can become the brands they truly want to be.
Compare to Other Personal Branding Courses
Curriculum For This Course
Course Introduction
1 Lecture 01:22
Learn the secrets of branding for personal and professional success with Dr. John Tantillo, America's Marketing Doctor!

Whether you're promoting your business- or yourself...it's all about the brand. Is your brand working effectively, or do you need a "Brand-over?"

Here's a quick introduction to what you can expect when you "Go Brand Yourself!"

For more information on Dr. John Tantillo, visit MarketingDoctor.tv!
Preview 01:22
Go Brand Yourself
5 Lectures 49:32

Buy hard copy of "People Buy Brands Not Companies,"  with link below (See External Resources); or the  e-book version link provided below that.  If you buy three copies of the hard copy version, shipping is FREE!


Preview 09:47

Here is a book that maybe helpful when considering Manners and Etiquette.
What is Your Brand?

Whose Needs Does Your Brand Satisfy?

What Makes Your Brand Different?

How Do You Promote Your Brand?
Final Thoughts...
1 Lecture 02:21
Final Thoughts...
About the Instructor
Dr.  John Tantillo
4.0 Average rating
3 Reviews
54 Students
1 Course

Dr. John Tantillo"  "The Most Important Life Lesson" It is not  about you, It’s All About Your Customers http://www.amazon.com/People-Buy-Brands-Not-Companies/dp/0984436707/ref=sr_1_1?ie=UTF8&qid=1313686192&sr=8-1


Dr. John Tantillo  is a  research psychologist, branding and marketing consultant, radio talk show host, contributor to the Fox News Opinion Page, a go-to expert for BBC on a range of marketing issues and frequently appears in the national media which includes Cavuto, Fox & Friends, MSNBC’s Weekends with Alex Witt, ABC News Live and Fox News Live.  

He is widely known as “The Marketing Doctor for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.  Dr. Tantillo is a strong advocate of “benefits selling,” which emphasizes the respective brand attributes that customers really need, rather than promoting features that don’t necessarily resonate with them. He  is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.

In his marketing analyses and critiques, Tantillo refers frequently to a concept he calls Adpublitizing. which means creating an advertisement that is sure to generate controversial coverage, thus ensuring that the advertisement and the related brand get many more impressions than a typical media buy.

A graduate of St. Francis College (Magna Cum Laude),  Queens College of the City University of New York and Hofstra University, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology.

He is current the host of BrandTalk, the only show on radio where branding gets practical and personal which can be heard every Thursday from 5-6 on WVOX Radio, as well as the author of the popular book, “People Buy Brands, Not Companies.”

In addition, Dr. Tantillo is developing his entertaining and informative "Udemy"  Course, "Go Brand Yourself--How To Use The Secrets Of Branding For Your Success and Happiness!  Stay Tuned for additional details.

Here is what you will experience:



And here are some helpful Links in Getting To Know The Marketing Doctor, Dr. John Tantillo

 Learn The Most Important Life Lesson—It’s Not About You, It’s All About Your Customers!

 Wikipedia Link: http://en.wikipedia.org/wiki/John_Tantillo

 BrandTalk Link: www.BrandTalkRadio.com

 Marketing Doctor Link: www.MarketingDoctor.tv

 Udemy Course Description link: https://www.udemy.com/draft/50600/?previewLandingPage=1