
Learn basic business skills and language etiquette through Justin and Aryana’s story, including cover letters, resumes, interviews, presentations, meetings, and performance indicators.
Justin, a software engineer, is searching for a senior level professional position at an IT software company. He has decided to register with a staff agency for outplacement. He will also search related career publications, websites (i.e., Monster, LinkedIn), social media and contact lists to find a vacancy, and he will keep his eyes and ears open for television and radio ads. He is considering attending a job fair. There are a few companies Justin is interested in that he will approach directly. Eventually, Justin finds a new position at a global software company.
Business Collocations: plan on; apply for; prepare for; get ready; get a job; decide on; demand for; depend on; fear of; depends on; focus on; golden opportunity; hire staff; business model; big break; big chance; big decision; bright future; gray area; web page; interested in; on TV
Vocabulary: advertisement; advice; description;
employee; employer; enquiry; environment; instructions; interest; product;
production; profit; turnover; deadline; decrease; facilities; factory;
increase; industry; admit; advertise; complete; consider; dismiss; employ;
join; recruit
Justin will need to prepare a detailed, yet easy-to-read resume and accompanying cover letter. In the letter of intent, he should include his intention to apply for the position, where he found information regarding the vacancy, what he likes about it and why he is qualified. He should include brief bullets listing his educational and professional background. The letter should close with when he is available for an interview.
When drafting his resume, Justin should include his educational achievements, professional affiliations and awards and job history. He should also include a summary of his skills set, including soft skills. Justin should be prepared to answer questions regarding anything he puts on his resume during an interview.
*A sample copy of Justin’s resume and cover letter will be included in this small chapter.
Business
Collocations: send a copy; send a message; great
skill; take your time; from scratch; good at; graduate from; in charge of;
write an email; write a letter; write a note; business people; good chance;
looks good/bad; send a letter; big mistake
Vocabulary: experience; explanation; knowledge; limit; message; mistake; objective; sales; add; lengthen; send; separate; shorten; split; structure; succeed; share; advantage; difference; disadvantage; guarantee; encourage
Areana is a manager at a global software company looking for a senior level professional to join her team.
She has created a shortlist of candidates she plans to interview. She selects Justin as one potential candidate after reviewing his cover letter and resume. Given his prior experience and stated skills set, she feels he may be a good fit. Areana will review and explain the job description during the interview process. She will also be prepared to discuss certain aspects of the company, including the company’s mission statement, product lines and customer base. She will provide specific position details, including the salary, benefits package and any extra incentives.
Areana plans to choose a candidate who is open, honest, a good communicator and experienced. Therefore, she asks “Why should I hire you?” searching for the best answer, and allowing Justin to explain why he is a strong candidate. She will also administer a brief quiz to test his knowledge. In turn, Justin will need to make sure he thoroughly researches the company and position, and is prepared to discuss the skills he brings to the table.
Business Collocations: conference room; benefits package; employee benefits; stock options; invest money; invest resources; invest time; accept a job; sign a contract; accept an offer; accept a position; join an organization; make a decision; make an offer; change one’s mind; get excited; go well; smile at; high/low risk; high/low salary; honest answer; straight answer; strong belief; strong feeling; strong opinion; stiff competition; wise choice; honest answer; daily commute; daily routine; business plan; age discrimination; take a test/quiz
Vocabulary: commission; comparison; competition; competitor; confirmation; decision; feedback; goal; goods; growth; offer; opinion; option; promotion; possibility; salary; schedule; stock; success; signature; suggestion; apology; accept; confirm; reply; resign; respond; return
At the advice of Areana, Justin schedules an internal meeting to discuss the launch of a new software product and its associated marketing campaign. Acting as the chairperson for this meeting, he will collect relevant information from Areana, use this to create an agenda and a presentation, then contact everyone who must attend. Both Areana and Justin ultimately facilitate the meeting, deciding to contact a large-scale retail store.
Business
Collocations: conference
call; call attention; cancel a meeting; chair a meeting; develop a strategy;
exchange ideas; raise questions; reach an agreement; reach a consensus; reach a
decision; do well; do your best; do your duty; do your part; do your share;
participate in
on a committee; take part in; have an appointment; have an argument; have a
conversation; have a meeting; have problems; have a talk; have time; have
trouble; take notes; advertising campaign; brand awareness; brand identity;
brand name; brand recognition; break into a market; competitive advantage
Vocabulary: reminder; agenda; department;
distribution; count; mention; organize; remind; suggest
Justin will be calling a manager at a large-scale retail store with which he is hoping to do business in his new position. He will have a conversation with a representative named David, advising him how his company’s IT software would benefit the company. But, first, he must go through the steps of actually connecting directly with this individual. He speaks to the gatekeeper (the company’s receptionist) first and eventually is transferred to schedule an in-person appointment.
Business Collocations: perfect example; positive attitude; top priority; customer satisfaction; customer service; product line; on the phone; make a telephone call; get started; get used to; accept a meeting request; make an appointment
Vocabulary: customer; creditor; debt; debtor; advise;
complain; maintain; manage; sell
Justin and Areana deliver a presentation of their new product to David. They discuss the purpose of the presentation, outline their findings, and ask for input. David asks questions, which the two answer effectively. Eventually, David decides to introduce their product line.
Business
Collocations: gain knowledge; gain experience;
launch a product; present a problem; raise awareness; get the message;
get motivated; in depth; in great detail; product launch
Vocabulary: report; responsibility; result; rise; risk; brand; budget; deficit; comparison; delivery; improvement; loss; margin; market; target; develop; dispatch; distribute; fix; improve; Increase; inform; install; invest; measure; plan; present; promote; provide; purchase; raise; reach; receive; rise
David gives Justin a call after the new product is implemented, because it has a serious problem. Justin tries to explain and solve the program using his negotiation skills. In the end, he is able to problem solve and diffuse the tense situation.
Business Collocations: apply pressure; sales team; boost confidence; build trust; cancel an order; close a deal; cut costs; fix a problem; gain ground; reach a compromise; save money; save time; do business; do a favor; do good/bad; do research; agree on something; agree with someone; aware of; believe in; in control
Vocabulary: equipment; estimate; goods; inventory; invoice; reduction; repairs; output; supply; support; wholesaler; afford; approve; authorize; avoid; borrow; convince; build; buy; calculate; cancel; change; choose; decide; decrease; deliver; discount; establish; exchange; lend; lower; owe; pay; prevent; process; produce; promise; reduce; refuse; reject; accept responsibility; make a complaint; get angry; argue about something; argue with someone; by accident; cause of; trouble with
Areana conducts an annual performance review for Justin using Key Performance Indicators (KPI). For the most part, she is pleased with Justin’s performance. They discuss what he’s done well, what he’ll need to improve upon and exchange ideas regarding future performance goals.
Business Collocations: business partner; cost reduction; performance review; sales figures; time management; accept responsibility; admit fault; admit a mistake; measure progress; meet criteria; meet a deadline; provide assistance; provide support; make an attempt; make a change; make a choice; make a difference; make an effort; make progress; take responsibility; responsible for; trouble with; rely on; immediate impact; make a mistake; satisfied with; admit fault; take responsibility; by mistake; customer base; mission statement
Vocabulary: permission; costs; participate; order; obtain
Justin and Areana plan to travel together from the U.S. to their company’s headquarters in Germany to attend an annual meeting. They will interact frequently in order to schedule the transportation and accommodations. Justin ultimately books their flight and hotel rooms online.
The two then travel together, with continued discussions at the airport, including a conversation Justin must have with a customs official. Finally, they make it to Germany and Justin speaks with a hotel receptionist to check into their hotel.
Business
Collocations: on a list; on a plane/bus/train; on
a team; business trip; company policy; go home; go ahead; go home; go to
work; plan for; in a car/taxi; heavy traffic; in a group;
in advance; in charge
Vocabulary: transport; pack; penalty; invoice
Justin and Areana will be representing their team at the annual conference. They will network with other industry professionals, discussing their company, products, and positions. They will also discuss properly submitting documentation for reimbursement at the conclusion of the trip, including all transportation, hotel, shopping and dining receipts.
Justin
and Areana meet with Sarah who is the director at the headquarters during the
conference and report their progress.
She is pleased and gives Areana an award for excellent salesmanship.
Business Collocations: restrictions on; pay for (something); get permission; have coffee/tea; have breakfast/lunch/dinner; have work
Vocabulary: purchase; refund; authorization;
bill; retailer; fund; remove; order; payment; charge; check
Discover what an MBA is and how to start and run a cafe, exploring production, marketing, finance, and HR to create value for customers and society.
Discover how an MBA prepares you for careers in business, helps you start and run a cafe, and equips you with skills like communication, leadership, and problem solving for profit.
Develop a well-defined marketing campaign to create awareness through social media, a cafe website, reviews, and guerrilla marketing tactics such as grand openings.
Learn how marketing, product quality, and service drive cafe revenue through upselling, customer feedback, and seasonal sales strategies, including online ordering and rewards.
Learn how value delivery drives customer satisfaction by aligning marketing, inventory management, and staff with efficient inventory-tracking systems.
Explore how to secure capital for a cafe, from crowdfunding and loans to investors, with practical pitches and budgeting, financial forecasting, and insurance planning.
Explore how ambience shapes customer experience by targeting millennials with a hip cafe vibe, offering bands, karaoke, kid-friendly options, and a hands-on management approach.
Work with yourself to leverage strengths in financial management and listening. Master stress and time management to balance work and leisure.
Identify and hire essential cafe staff, set clear job descriptions and schedules, manage third-party partnerships, and implement a disciplinary process to ensure smooth operations when working with others.
Explore how the major cafe functions, including production, finance, marketing, and human resources, interact within an overarching strategy, including the supply chain and inventory management, to deliver value and entertainment.
Analyze systems to pinpoint root causes, diagnose supply chain and inventory management issues, evaluate marketing campaigns, and make measured adjustments that keep customers satisfied and budgets aligned.
Learn to improve cafe systems by watching industry changes, customer needs, and economic factors; combine in-house devices with apps to stay competitive and maximize sales.
Launch your startup with a practical guide for new entrepreneurs, covering the startup process, product design, marketing, building a team, raising investment, and leading.
Turn an idea into a startup with lean planning, long-term goals, pivot readiness, and active customer validation to guide growth.
Explore startup mechanics by choosing an entity like an llc or corporation, issuing shares, protecting intellectual property, and incorporating to attract investors.
Learn to plan ideas and measure progress with metrics, prototype development, and lean execution to pivot quickly, tracking users, retention, and transactions to guide launches.
Learn to launch a lean startup with a minimum viable product and open source tools, focusing on core features like availability checks, guided by rapid user feedback.
Learn to map growth through retention, churning, and resurrecting users, and identify the magic moment to accelerate growth while accessing new markets via friends and family, targeted marketing, seo-driven content.
Inventing the future requires seeing beyond today, identifying problems, and building new solutions beyond apps. Become an expert and visionary to imagine a better tomorrow and shape it.
Discover how to find product market fit by iterating lean, avoiding idle interest, and refining your market approach to drive rapid user growth.
Head your startup's PR by sharing your passion and a clear, concise story. Prepare a jargon-free pitch, engage journalists, and build audience through blogs, forums, and seo driven content.
Champion diversity and inclusion at the startup's early stages, showing how diverse backgrounds drive new ideas. Hire the best-qualified people and foster an inclusive culture that values every voice.
Build and manage an effective team by selecting the first hires who fit together to shape culture, assess risks to guide hiring, and balance equity with leadership by example.
Discover how to raise capital and ensure long-term success by demonstrating grit, solving problems, and communicating clearly with investors and your team.
Develop essential management skills and leadership styles through Noah’s journey as a new product manager, covering hiring, time management, conflict resolution, and economics, finance, accounting, ethics and law basics.
Lead with strong leadership to motivate teams and align with the company's mission. Establish open communication, accountability, coaching, rewards, and clear performance and disciplinary action plans.
Maximize your department's efficiency and profitability by applying the seven S model—strategy, structure, systems, shared values, style, staff, and skills—while aligning goals with the broader company objectives and monitoring performance.
Learn how to manage your employees and build a strong team by aligning goals, giving autonomy, using structured interviews, and applying positive reinforcement to boost motivation and reduce turnover.
Define essential roles, obtain approval, and hire the right people by sourcing candidates from fairs and online ads, using structured interviews, references, and training plans to retain staff.
Develop proactive workplace management by creating clear guidelines and a disciplinary action plan to address conflict, document incidents, and handle difficult employees with fair, written policies.
Learn how to delegate effectively, manage your time, and solve problems to make the right decisions, using a whiteboard, task prioritization, and team recognition to reduce stress and boost efficiency.
Learn to get your point across through written and verbal business communications, including memos, emails, standing meetings, agendas, and effective handling of feedback.
Explore the four business types: sole proprietorships, partnerships, corporations, and LLCs, and examine ethics, law, and basic finance concepts, including budgeting, cash flow, and inventory tracking.
Explore operations management, from customer service and logistics to product delivery and information systems, including ERP, technical support, and HR, and learn how these departments interrelate.
Discover how marketing identifies customer needs and wants, analyzes market demand, defines target markets and niches, and uses the 4Ps and CRM to drive sales through data-driven insights.
Learn how marketing creates value for customers through research, planning, advertising, selling, delivering, and exchanging offerings, and how to prioritize customer satisfaction by understanding needs, wants, and demands.
Perform situation analysis using 3C and SWOT methods to understand a cafe's business context, examining customer, competitor, and company, and identifying strengths, weaknesses, opportunities, and threats.
Apply the step process of segmentation, targeting, and positioning to plan a cafe's market strategy, then develop the 4P marketing mix (product, price, place, promotion) with awareness to action.
Apply your marketing strategy by executing your plan using the marketing mix, recognizing that implementation is the most important step for business success.
Chapter five teaches measurement by defining key goal indicators and key performance indicators, setting smart goals before implementation, and evaluating outcomes after one year using sales, customers, and spending.
Increase average customer spending by applying the marketing mix and setting reasonable cafe prices, and boost customer lifetime value (CLV) through a loyalty program with point cards, continuously improving satisfaction.
Learn Python for beginners through a hands-on journey with Sophia and Jacob, covering download, install, and writing simple programs, plus interactive animations, games, basic calculations, and lists.
Explore Python programming basics for beginners, from installing Python and using the idle shell to writing your first print statement and understanding outputs. Learn about variables and strings.
Master Python variables and operators to compute values, including cupcakes, multiplication, division, and order of operations. Use underscores in descriptive variable names to store money earned and other results.
Master strings and string variables in Python, including quoting rules, escaping with backslashes, multi-line strings, and embedding values with placeholders for dynamic messages.
Learn to use lists in Python to store friend names and ages, index from zero, append and delete items, and print formatted statements about ages and favorite candies.
Explore tuples and maps in Python by defining sequences and key value dictionaries, index access, printing, updating, and deleting items to manage data like days of week and friends' ages.
Master turtle graphics in Python: import the turtle module, create a canvas, and use forward, left, and right to draw squares and circles with color fills and pen controls.
Master interactive Python logic with the input function and if, elif, and else statements. Convert input with int(), compare values, and combine conditions using and or for practical decisions.
Master for and while loops in Python to automate repetitive tasks, iterate lists and maps, and build nested loops with break and end to print and compute.
Learn how to define and reuse functions in Python, from syntax and parameters to returning results, importing across files, and applying them to repeat tasks, calculations, and turtle graphics.
Learn how Python classes encapsulate data and behavior by creating objects with attributes and methods, using init and self, and practical examples with cat objects and the turtle pen class.
Discover game development in Python using pi game zero with the Mu editor, set up the environment, draw an alien, and work with actors, window size, and colors.
Learn to build a Python and pi game zero shooting game by drawing an alien, handling mouse clicks, and using random coordinates to place the target.
This course is designed to help
students understand basic business skills and language etiquette. Students will follow Justin, who searches for
a programming engineer position, secures a spot at an IT software company, and
performs his daily duties. Areana,
Justin’s supervisor, helps him along the way.
Students will learn how to develop a cover letter and resume in order to search and apply for job opportunities. They will also learn basic interviewing skills and how to perform common business functions, such as giving presentations, producing agendas, coordinating meetings, planning business trips, and attending annual performance reviews. Business terminology, including Key Performance Indicators, OARRs, and SMART goals, among others, will be discussed, and business collocations will be used throughout each chapter. This course is a valuable tool for anyone looking to hone their business and language skills. It is especially helpful for those venturing into the corporate world, who are likely to encounter individuals and situations like the ones used in the story. Following Justin and Areana through all ten mini-chapters will ensure first-time learners enhance their command of business etiquette and business language while getting a feel for what it’s like to secure a cutting-edge position in the fast-paced corporate world.
- Producer: Animate U, Japan
- MBA Writer: Sara Teller, United States
- Female Voice Talent: Kim Zewatsky, United States
- Male Voice Talent: Kevin Orland, New Zealand
- Animator: Mariana Havryliv, Uklaine