GivingTuesdsay: A Survival Guide

GivingTuesday should be exciting. Learn how to connect with your community in new ways and make big impact this year.
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  • Lectures 15
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Are you in charge of your non profit organization's GivingTuesday campaign? Are you looking to raise 4, 5, or 6 figure donations this year? This executive-style, social media marketing Udemy course gives you tips, tricks, and hacks to increase donations for your non profit organization. This course will give you the foundation to create and execute the best GivingTuesday campaign for your non profit organization. If you’re running behind schedule or thinking, “maybe next year”, then this course is for you. I’ve Included with this course a sample GivingTuesday appeal letter, email copy, social media content, and links to valuable resources. Used correctly, this course will return 10x the investment with donations ranging from $500, $1000, or $10,000. Don’t waste another minute. Invest in your organization and start planning your best GivingTuesday campaign.

What are the requirements?

  • Students should have access to or directly manage an organization's social media pages including email, Facebook, Twitter, and Instagram

What am I going to get from this course?

  • Understand the basics principals of social media fundraising.
  • Confidently plan and execute a successful #GivingTuesday fundraising campaign.
  • Identify the right high-impact stakeholders and leverage the power of #GivingTuesday to raise five and six figure donations.

Who is the target audience?

  • This course is NOT designed for anyone looking for a "silver bullet" for their #GivingTuesday campaign.
  • This course is designed for board members, executive staff, development, fundraising professionals, and consultants.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: #GivingTuesday 101

Welcome to #GivingTuesday: A Survival Guide. In this course you're going to learn about #GivingTuesday and the impact is has around the world. Maybe this is all very new. Don't worry. You'll be on your way, planning a meaningful #GivingTuesday campaign for your organization without fear of the unknown. Get ready to dive in!


This lecture is designed to give you a good understanding of #GivingTuesday by the numbers. Online donations on #GivingTuesday in 2014 were up 36% compared to 2013. What does that mean for your organization? This lecture will explain the areas of most growth by sectors.


This lecture will share some of the hottest trends relevant to #GivingTuesday. Mobile and Facebook still rule the universe and right now would be a good time to start thinking a blog for your organization.


This lecture should inspire you to start working on your campaign right now. First timers and veterans can use #GivingTuesday to grow and create value within your community. We'll discuss why it's important to use your story as the focal point of your campaign and how to design something unique, refreshing, and totally YOU!

Section 2: #GivingTuesday Social Media Survival Guide

In the lecture we'll discuss the most important part of the campaign - the story. You'll learn how to position your story and what to use as a good rule to find it. This lecture will have you looking at your organization and its supporters in a different light.


In this lecture we'll discuss the importance of creating good content and distinguishing the types of "hunting" methods - hunting vs trapping. You will learn how to use email, text, and direct messages better while creating relevant and sharable media.


Practical examples of creating great content.


In this lecture you'll learn the importance of building a campaign with the resources available to you. No need to get over ambitious, but rather keep it simple and go with what you know. This section will releive some stress for people feeling overwhelmed with how to move forward with social pages that have gone dormant.

Fire | Sparking Inspiration and Participation

In this section you'll learn the importance of using analytics and targeting tools to increase impact of your messaging. Why do some emails go unopened and others shared uncontrollably? Well, like jazz, timing is everything. You'll learn a couple tricks to target your "sponsored" posts and how to increase conversions.


This lecture is designed to provide some practical advice and share a couple examples of organizations doing it right. You'll learn how to put yourself in the right mindset to begin the planning of your GivingTuesday campaign. Remember, have fun and make your goal to inspire.

Section 3: Be Prepared

This lecture is designed to stress the importance of proper planning. You're GivingTuesday campaign is only as good as its plan. Spend some time going through the resources provided and use them to start planning your GivingTuesday campaign. You'll also learn how to deal with "haters" in a way that's productive to your end goal.


This lecture is by far my favorite part of the course. I've put together my favorite and most commonly used tools and hacks. If you use these correctly, you'll save time and increase donations.


This lecture stresses the most important part of the campaign - Thank You. Learning how to say thankful will make it easier when asking for something in the future. I've provided some of my favorite ways to say thank you with some information about why it's important to do so.


This lecture will give you the inspiration to start rolling out your GivingTuesday campaign. In this lecture I've also provided one more hack to greatly improve your campaign. You'll learn why outsourcing sometimes makes the most sense. I've provided examples of outsourcing techniques and why this might be the answer for your camapign.

5 questions

This quiz will ensure you've captured the most important parts of this course.

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Instructor Biography

Jonathan Ter Meer, Fundraising Professional and Technologist

Jonathan is an online fundraising professional on a mission to change the world, one campaign at a time. He's worked with Boys & Girls Clubs, Coca-Cola, political campaigns, STEM educational organizations, and dozens of amazing charities to create value, increase giving, and strengthen relationships with the use digital communications, social media, and events. Jonathan lives in Rhode Island with his wife and son. He works with clients in New York, Washington D.C., Los Angeles, and New England.

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