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5 Essential Social Media Marketing Tips for the Holidays

How to Stand Out on Social Media During the Busy Holiday Season
5.0 (1 rating)
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4 students enrolled
Created by Tammy Cannon
Last updated 11/2015
$10 $50 80% off
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  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Social media is a powerful tool, and learning how to use tools like Facebook, Instagram and Periscope is important, especially during the holidays.
Students will learn how to create and advertise hidden posts on Facebook, how to design a giveaway with peers on Instagram, how to use Periscope without feeling intimidated, how to take better cell phone images and they'll learn how to use my new favorite app for storytelling.
View Curriculum
  • Students will need a willingness to learn, a computer to follow through with exercises and a cell phone.

I'll teach you creative ways to get noticed on social media during the holiday season. You will learn how to create and promote dark posts on Facebook, create a loop giveaway on Instagram, the proper way to use Direct Message on Instagram, discover useful apps for storytelling, how to take better images with your cell phone and more. My screencasts show you exactly how to do all of these things by capturing video directly from my computer screen and cell phone. My style is truly from one girlfriend to another. I love teaching you what I know so you can do what you do better. xo.

Who is the target audience?
  • The small business owner or social media manager are ideal students for this course
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 01:19:06
Welcome to Girlfriend's Guide to Holiday Social Media
1 Lecture 01:12

Welcome! My name is Tammy Cannon and for the past four years I've been teaching small business owners how to use social media to increase brand awareness and find potential clients. I now produce the Girlfriend's Guide to Social Media series to help more small business owners around the world. My style is casual (no scripts here) and I really talk to you as if we are girlfriend's over coffee or wine. I love teaching what I know so you can do what you do better!

Preview 01:12
Creating and Promoting a Facebook Dark Post
3 Lectures 21:18

Dark posts are a way to test your advertising efforts on Facebook, by making your ads look like posts to your customers. Very helpful to analyze how your ads are working!

Preview 05:17

Dark Post Lesson 2

Dark Post Lesson 3
Introduction and Tutorial on Loop Giveaways via Instagram
3 Lectures 13:24

I created these worksheets for you to use. Download the image to use in your loop giveaway and follow the worksheet to set up your loop giveaway text.

Rules for IG Givaways and Image to use
2 pages

Loop Giveaway Part 1

Loop Giveaway Part 2
Tutorial on Storytelling apps Medium and Steller
1 Lecture 12:13

If you don't have a website or blog - you can still tell your story by using standalone apps to explain who you are, why you're in business, and what problems your product or service can solve.

Using Storytelling apps like Steller to Stand Out
The Proper Way to Design an Instagram Direct Message Campaign
1 Lecture 06:50

Direct messages on social platforms can be powerful if done the right way. We'll look at a real world example of direct messages and how IG can bring you sales!!

Instagram Direct Behind the Scenes and Real World Example of a Sale
Taking Better Images with Your Cell Phone
2 Lectures 11:48

We all kow that images are a huge part of social media!! I explain some essential things to be aware of when using your cell phone to take pictures. Light, composition and subject are covered.

Photo Lesson 1

Go behind the scenes as I set up lighting, subject and background to take a photo with my camera.

Photos Lesson 2
Last Minute Ideas and Periscope Live Streaming
1 Lecture 10:21

We'll view a live Periscope stream, and entertain ideas you can use to stand out during the Holidays as we wrap up this course.

Preview 10:21
About the Instructor
5.0 Average rating
1 Review
4 Students
1 Course
Social Media Instructor

My goal is to teach you what I know so you can do what you do better. I've been coaching small business on how to use social media since it was relatively new for businesses four years ago. I have 20 years in marketing locally, globally and digitally. My Girlfriend's Guide courses are truly designed with a girlfriend style - it's like learning over a glass of wine between friends.

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