5 Essential Social Media Marketing Tips for the Holidays

How to Stand Out on Social Media During the Busy Holiday Season
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  • Lectures 12
  • Length 1.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

I'll teach you creative ways to get noticed on social media during the holiday season. You will learn how to create and promote dark posts on Facebook, create a loop giveaway on Instagram, the proper way to use Direct Message on Instagram, discover useful apps for storytelling, how to take better images with your cell phone and more. My screencasts show you exactly how to do all of these things by capturing video directly from my computer screen and cell phone. My style is truly from one girlfriend to another. I love teaching you what I know so you can do what you do better. xo.

What are the requirements?

  • Students will need a willingness to learn, a computer to follow through with exercises and a cell phone.

What am I going to get from this course?

  • Social media is a powerful tool, and learning how to use tools like Facebook, Instagram and Periscope is important, especially during the holidays.
  • Students will learn how to create and advertise hidden posts on Facebook, how to design a giveaway with peers on Instagram, how to use Periscope without feeling intimidated, how to take better cell phone images and they'll learn how to use my new favorite app for storytelling.

Who is the target audience?

  • The small business owner or social media manager are ideal students for this course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome to Girlfriend's Guide to Holiday Social Media

Welcome! My name is Tammy Cannon and for the past four years I've been teaching small business owners how to use social media to increase brand awareness and find potential clients. I now produce the Girlfriend's Guide to Social Media series to help more small business owners around the world. My style is casual (no scripts here) and I really talk to you as if we are girlfriend's over coffee or wine. I love teaching what I know so you can do what you do better!

Section 2: Creating and Promoting a Facebook Dark Post

Dark posts are a way to test your advertising efforts on Facebook, by making your ads look like posts to your customers. Very helpful to analyze how your ads are working!

Dark Post Lesson 2
Dark Post Lesson 3
Section 3: Introduction and Tutorial on Loop Giveaways via Instagram
2 pages

I created these worksheets for you to use. Download the image to use in your loop giveaway and follow the worksheet to set up your loop giveaway text.

Loop Giveaway Part 1
Loop Giveaway Part 2
Section 4: Tutorial on Storytelling apps Medium and Steller

If you don't have a website or blog - you can still tell your story by using standalone apps to explain who you are, why you're in business, and what problems your product or service can solve.

Section 5: The Proper Way to Design an Instagram Direct Message Campaign

Direct messages on social platforms can be powerful if done the right way. We'll look at a real world example of direct messages and how IG can bring you sales!!

Section 6: Taking Better Images with Your Cell Phone

We all kow that images are a huge part of social media!! I explain some essential things to be aware of when using your cell phone to take pictures. Light, composition and subject are covered.


Go behind the scenes as I set up lighting, subject and background to take a photo with my camera.

Section 7: Last Minute Ideas and Periscope Live Streaming

We'll view a live Periscope stream, and entertain ideas you can use to stand out during the Holidays as we wrap up this course.

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Instructor Biography

Tammy Cannon, Social Media Instructor

My goal is to teach you what I know so you can do what you do better. I've been coaching small business on how to use social media since it was relatively new for businesses four years ago. I have 20 years in marketing locally, globally and digitally. My Girlfriend's Guide courses are truly designed with a girlfriend style - it's like learning over a glass of wine between friends.

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