Get up to speed with Majestic link building
4.6 (98 ratings)
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Get up to speed with Majestic link building

Learn the basics of link building and start getting practical results using Majestic's suite of tools.
4.6 (98 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,001 students enrolled
Created by Ken McGaffin
Last updated 7/2017
Price: Free
  • 3.5 hours on-demand video
  • 1 Article
  • 23 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Plan their own link building campaigns
  • Find quality link prospects
  • Evaluate competitors' link building campaigns
  • Develop strategies to overtake competitors.
View Curriculum
  • Students can learn about link building without any software, but their experience will be enhanced by having a basic subscription to

This course is about high-quality link building using the largest link database on the planet provided by Majestic.

Right from the first video, the approach practical and useful.

There's no fluff, just straightforward advice that will get you up to speed quickly. The videos are short and to the point, usually between 5-10 minutes, and are available online whenever you need.

Complete beginners will find lots of guidance in the first 3 videos, while more experienced people will find that the rest of the course is peppered with useful workflows, techniques and strategies that will make your working life easier.

Take this course if you are:

  • a marketer who wants to know more about modern SEO
  • An entrepreneur who wants to build competitive advantage and explore niche markets
  • A start-up that wants to build your presence and reputation in your market
  • A new staff member at an SEO or marketing agency and needs to know quickly how to use Majestic's suite of tools effectively
  • A student considering a career in online marketing.

The course uses lots of real-life examples, to help you apply the learning principles to your own situation.

There's a full transcript with each video so if English is not your first language, you'll easily follow the main points. And the simple worksheets show you exactly what you need to do.

You'll get the most out of the course if you have a basic subscription to Majestic. But even if you don't have a subscription, you'll learn much about the whole process of link building.

Who is the target audience?
  • The course is meant for marketers, SEOs entrepreneurs, public relations professionals who want to learn about link building and digital PR.
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Curriculum For This Course
28 Lectures
Introduction to the Majestic link intelligence database
4 Lectures 25:41
Introduction to the course

Introduction to Majestic
3 questions

This is a great starting point if you're new to Majestic and want to see link prospects right away. Follow the steps in this video and you'll have thousands of relevant prospects at the end of your session.

And once you've seen your early results, we're sure you'll want to explore the rest of this video series.

Explore Your Niche

It's always a good idea to test your knowledge so we've designed this short, multiple-choice quiz to help you. Use it to test your knowledge as you complete the course, and then come back whenever you want to revise.

We've related each question back to the lecture where you'll find the answer.

Good luck! 

Test your knowledge of 'Explore Your Niche' (3 questions)
3 questions

This video introduces the Majestic tools that make link information useful. In all, we cover 6 tools that will be used throughout the course:

Browser plugin - gives you an instant assessment of the quality of any site as you browse
Site Explorer - gives you an instant detailed link intelligence on any site
Clique Hunter - finds link prospects that already link to your competitors - and could link to you
Bulk Backlinks - ranks large lists of sites so you can immediately see which is the most important for SEO
Reports - gives you in-depth link intelligence on specific sites (more detailed that the Site Explorer results)
Tracking - allows Majestic to track new links to your competitors.

After seeing this video, you’ll understand the vast amount of link data provided by Majestic.

How Majestic gives you a detailed view of your market

Test your knowledge of 'Majestic Gives You a Detailed View' (5 questions)
5 questions

This video will explain a simple 5-step process that lays a foundation for successful link building for your business or your clients.

Step 1: Choose relevant markets

Step 2: Understand your competitors

Step 3: Find quality link prospects

Step 4: Create compelling reasons for other sites to link to you

Step 5: Ask for links, monitor results and adapt.

We'll show you how Majestic tools help you at each step - and how you can use your time most effectively.

A simple link building process

A Simple Link Building Process
5 questions
Analysing your own and competitor websites
3 Lectures 23:15

You need to have a solid understanding of where you are now and how you got there. We'll show you how to answer questions like:

  • What links do you have at the moment?
  • How good/bad are these links?
  • How did those links get there?
  • Are there any problems you have to deal with?

We'll also give you 7 link building tactics based upon the links you already have.

How to analyse your own site

How to analyse your own site
4 questions

Competitor analysis can provide a large number of quality link prospects. But it also reveals the strategies your competitors use to get links and can give you great insight into your market.

In this video, we'll show you how to analyse competitors as a group - and why that is such an important part of competitor analysis.

We'll show you how to use the Bulk Backlinks tool to rank your competitors and see in which market sectors they are strong.

We'll also show you how to use the Clique Hunter tool to find 'easy links' and 'must have' links in your market.

How to analyse your competitors (Part 1 - as a group)

How to analyse your competitors (Part 1 - as a group)
4 questions

In the last video, we showed you how to analyse your competitors as a group. In this video, we'll show you how to get great value from analysing competitors individually.

Using real examples we'll show you what you can learn from anchor text, what you can learn from top referring domains, and how to find the most linkworthy pages on your competitors' sites.

Video 6: How to analyse your competitors (Part 2 - individually)

How to analyse your competitors (part 2).
4 questions
Understanding your market through link analysis
7 Lectures 43:56

Link analysis gives you great information.

But by looking closely at individual links you can learn valuable information that may not be immediately obvious.

In this video we show you what to look for to get maximum value from Majestic.

What can you learn from a link?

What can you learn from a link?
1 question

Link building is a competitive business – so you need to know what you’re up against.

It’s content that attracts links so what sort of content is attracting links in your market?

In this video we explain a simple 3-step process and give you examples.

What content is popular in your market?

What content is popular in your market?
3 questions

The more relevant link prospects you find, the more potential to have to build links. In this video we look at 6 creative ways of expanding your search for link prospects.

How to fully explore your market

How to fully explore your market.
4 questions

Not all links are equal – a link from a quality site will be much more valuable than a link from a poor site.

A quality site is one created by humans who care about their audiences and the content they create. A poor site might be one created by robots to scrape other people’s content and make money from advertising.

In this video we’ll show how Citation Flow and Trust Flow allow you to tell the difference and we’ll give you some practical examples.

Understanding Citation Flow and Trust Flow

Understanding Citation Flow and Trust Flow
4 questions

Topical Trust Flow is a dramatic step up from Majestic’s Trust Flow metric.It’s an innovation that categorises all of the web so that you can see which topics are relevant and important for your business.

This is helpful not only for SEO, but for PR planning, marketing strategy, business strategy – even for spotting opportunities for entrepreneurs.

In this video we’ll explain how Topical Trust Flow works and take you through some practical examples.

Understanding Topical Trust Flow (Part 1)

Understanding Topical Trust Flow (part 1)
2 questions

In this video, we'll continue to show the practical applications of this new feature.

In Part 1, we looked at identifying your competitors business relationships.

In Part 2 we look at 3 more tasks you can do with Topical Trust Flow - 'Spotting PR Opportunities', ‘Identify entrepreneurial niches you can exploit’ and ‘Improve your link profile for SEO’.

Understanding Topical Trust Flow (Part 2)

Understanding Topical Trust Flow (part 2)
2 questions

Would you want a link from one of the worst websites of the year?
4 Reasons your competitors get media coverage (and you don't)
4 Lectures 13:17
Reason #1: They keep at it!

Reason #2 They spread memorable stories

Journalists and reporters love people and personalities. So don't be afraid to include real people in your press releases and media alerts. 

In this video, we take an example from the BBC showing the hotel website,, and show how personalities are at the heart of their public relations efforts. 

After watching this video you'll be able to look for 'people' stories in your own company or client. There's 3 important places to look - the founders of the company, the staff and the customers.

You'll also find a link to a deeper exploration of these PR stories on the Majestic blog. And if you'd like to know more about the type of links that the website attracts, we've included a sample of 1000 links compiled from the Majestic database in an Excel sheet in the resources.

And don't forget, if you got any questions just post them in the comments and I will respond promptly.



Reason #3 They focus on people and personalities

If you're doing PR to support your SEO campaigns, learning how to earn editorial links is essential. So you get both media coverage and a valuable editorial link from a relevant and authoritative site. But such valuable links don't happen by accident. You've got to create some piece of content that supports the story and seems almost irresistible to the journalist.

In this video, we'll look at how an Australian website got great coverage and a plum editorial link in the Washington Post in an article: “If you hate telemarketers, you’ll love this robot designed to waste their time”.

Simply, the website created an online tool to which users could divert nuisance calls - and have some fun at the cold caller's expense. We'll explain exactly what was so attractive about the tool - and of course the question is, 'what could you create for your website that would earn you editorial links?'

Reason #4 They create something worth linking to
Adding value to your link building campaigns
10 Lectures 02:01:36
The 3 essential pillars of link value (part 1)

The 3 essential pillars of link value (part 2)

Here's the inside story of a hugely successful - and audacious - link building campaign from The story does involve the International Space Station, NASA plus media coverage and editorial links from a wealth of sites. Majestic's Marketing Director, Dixon Jones explains...

THINK BIG! (no matter how small you are)

Webinar recording: 6 Link building strategies for 2017

Majestic have just launched a new ‘Campaigns’ feature and it looks extremely promising both for SEO’s communicating with their clients, and for marketers working in-house who are perhaps more comfortable with visual rather than spreadsheet representation of data.

There are some key benefits to using campaigns:

  1. First of all, keeping your work well organised. It’s great to open up Majestic at the start of the day and see all your campaigns in summary.
  2. The new feature has strong visual and interactive elements.
  3. Majestic now creates tracking reports automatically and having this data available over time, enriches its value significantly – without having to do any additional work.
  4. And for me, the most exciting feature is the ability to share individual campaigns with whoever you choose – very helpful in communicating with and educating clients on what you do.

It’s early days yet and I’m sure the features will evolve as feedback comes in – so give it a try and share your thoughts with the Majestic team!

Majestic have already loaded a free demo ‘Majestic in Space’, and in this video I'll share my quick take on setting up a Majestic campaign. I'll use ‘gourmet food suppliers’ to show how the feature works. And you can follow the same steps for your industry.

Majestic’s 'Campaign Feature' improves workflow and client communication

If you work in a non-profit or are considering taking on a non-profit client, I want to show how Majestic does a fantastic job of exploring the sector for you – both in getting inspiration for creative campaigns and in finding excellent link prospects.

So let’s say you had an inquiry from a non-profit organisation who wanted a creative marketing campaign, and you wanted some quick insights into the non-profit sector.

It was the advertising legend, David Ogilvy who said “without research I am lost”. He learned how to quickly look at competitors, evaluate their work and get inspiration for new creative ideas. Majestic can you help do the same and gather research in any sector.

Finding inspiration for a non-profit campaign with Majestic

Everybody likes a link from a government website – but where do government sites get links from? And what impact does their content have on their audiences – and their link profile?

In this post, I’m going to look at some memorable government campaigns that generated huge interest and media attention worldwide.

I’m going to look at the strategic objectives behind them, how well they met those objectives and what Majestic link analysis can tell us.

Government websites earn editorial links with creative campaigns

Perhaps your client has got fantastic new or product and you’re looking to get the word out and at the same time get a nice quality link… or perhaps you have a retail client that wants to know new and emerging apps for shopping… or you want to find the latest start-ups in restaurants and street food… or even, discover what impact ‘vertical farming’ will have on the food industry.

In this video, we'll show you how Majestic link analysis can be a big help in discovering opportunities for link building for a startup or new product launch.

Need to promote a new business idea? We have a methodology to help

The Flow Metrics History Tool in Action

How often is the Majestic interface updated?
About the Instructor
Ken McGaffin
4.5 Average rating
135 Reviews
11,777 Students
5 Courses
Digital Marketing, Link Building and Online PR Expert

I’ve been a consultant in digital marketing and video production for more than 20 years, helping scores of digital companies build their web presence, tap into new markets, and develop “magnetic” content that draws attention from customers, journalists, and bloggers alike.

Training is one of my passions—there’s no greater joy than sharing my knowledge and expertise to help others blaze their own successful paths. I've written and developed training programs for companies in Belfast, London, Boston and New York. 

I've developed digital marketing courses for the University of Westminster, London Business Club and many economic development agencies. I've got a degree in Psychology from Queens University Belfast, Diploma in Marketing from the University of Ulster and have studied Entrepreneurship at Boston College in Massachusetts. 

In recent years, I’ve worked closely with leading experts in creating highly regarded training courses and manuals for online marketers.

I write regularly on the Majestic Blog, and also write a regular column for Search Engine Watch. I've worked with companies such as Majestic, SkilledUp, Buzzstream, Wordtracker and am now Director of PR Services at Citation Labs.