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This course is about high-quality link building using the largest link database on the planet provided by Majestic.
Right from the first video, the approach practical and useful.
There's no fluff, just straightforward advice that will get you up to speed quickly. The videos are short and to the point, usually between 5-10 minutes, and are available online whenever you need.
Complete beginners will find lots of guidance in the first 3 videos, while more experienced people will find that the rest of the course is peppered with useful workflows, techniques and strategies that will make your working life easier.
Take this course if you are:
The course uses lots of real-life examples, to help you apply the learning principles to your own situation.
There's a full transcript with each video so if English is not your first language, you'll easily follow the main points. And the simple worksheets show you exactly what you need to do.
You'll get the most out of the course if you have a basic subscription to Majestic. But even if you don't have a subscription, you'll learn much about the whole process of link building.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to the Majestic link intelligence database|
Introduction to the course
Introduction to Majestic
This is a great starting point if you're new to Majestic and want to see link prospects right away. Follow the steps in this video and you'll have thousands of relevant prospects at the end of your session.
And once you've seen your early results, we're sure you'll want to explore the rest of this video series.
|Quiz 2||3 questions|
It's always a good idea to test your knowledge so we've designed this short, multiple-choice quiz to help you. Use it to test your knowledge as you complete the course, and then come back whenever you want to revise.
We've related each question back to the lecture where you'll find the answer.
This video introduces the Majestic tools that make link information useful. In all, we cover 6 tools that will be used throughout the course:
Browser plugin - gives you an instant assessment of the quality of any site as you browse
After seeing this video, you’ll understand the vast amount of link data provided by Majestic.
Test your knowledge of 'Majestic Gives You a Detailed View' (5 questions)
This video will explain a simple 5-step process that lays a foundation for successful link building for your business or your clients.
Step 1: Choose relevant markets
Step 2: Understand your competitors
Step 3: Find quality link prospects
Step 4: Create compelling reasons for other sites to link to you
Step 5: Ask for links, monitor results and adapt.
We'll show you how Majestic tools help you at each step - and how you can use your time most effectively.
A Simple Link Building Process
|Section 2: Analysing your own and competitor websites|
You need to have a solid understanding of where you are now and how you got there. We'll show you how to answer questions like:
We'll also give you 7 link building tactics based upon the links you already have.
How to analyse your own site
Competitor analysis can provide a large number of quality link prospects. But it also reveals the strategies your competitors use to get links and can give you great insight into your market.
In this video, we'll show you how to analyse competitors as a group - and why that is such an important part of competitor analysis.
We'll show you how to use the Bulk Backlinks tool to rank your competitors and see in which market sectors they are strong.
We'll also show you how to use the Clique Hunter tool to find 'easy links' and 'must have' links in your market.
How to analyse your competitors (Part 1 - as a group)
In the last video, we showed you how to analyse your competitors as a group. In this video, we'll show you how to get great value from analysing competitors individually.
Using real examples we'll show you what you can learn from anchor text, what you can learn from top referring domains, and how to find the most linkworthy pages on your competitors' sites.
How to analyse your competitors (part 2).
|Section 3: Understanding your market through link analysis|
Link analysis gives you great information.
But by looking closely at individual links you can learn valuable information that may not be immediately obvious.
In this video we show you what to look for to get maximum value from Majestic.
What can you learn from a link?
Link building is a competitive business – so you need to know what you’re up against.
It’s content that attracts links so what sort of content is attracting links in your market?
In this video we explain a simple 3-step process and give you examples.
What content is popular in your market?
The more relevant link prospects you find, the more potential to have to build links. In this video we look at 6 creative ways of expanding your search for link prospects.
How to fully explore your market.
Not all links are equal – a link from a quality site will be much more valuable than a link from a poor site.
A quality site is one created by humans who care about their audiences and the content they create. A poor site might be one created by robots to scrape other people’s content and make money from advertising.
In this video we’ll show how Citation Flow and Trust Flow allow you to tell the difference and we’ll give you some practical examples.
Understanding Citation Flow and Trust Flow
Topical Trust Flow is a dramatic step up from Majestic’s Trust Flow metric.It’s an innovation that categorises all of the web so that you can see which topics are relevant and important for your business.
This is helpful not only for SEO, but for PR planning, marketing strategy, business strategy – even for spotting opportunities for entrepreneurs.
In this video we’ll explain how Topical Trust Flow works and take you through some practical examples.
Understanding Topical Trust Flow (part 1)
In this video, we'll continue to show the practical applications of this new feature.
In Part 1, we looked at identifying your competitors business relationships.
In Part 2 we look at 3 more tasks you can do with Topical Trust Flow - 'Spotting PR Opportunities', ‘Identify entrepreneurial niches you can exploit’ and ‘Improve your link profile for SEO’.
Understanding Topical Trust Flow (part 2)
Would you want a link from one of the worst websites of the year?
|Section 4: 4 Reasons your competitors get media coverage (and you don't)|
Reason #1: They keep at it!
Reason #2 They spread memorable stories
Journalists and reporters love people and personalities. So don't be afraid to include real people in your press releases and media alerts.
In this video, we take an example from the BBC showing the hotel website, MrandMrsSmith.com, and show how personalities are at the heart of their public relations efforts.
After watching this video you'll be able to look for 'people' stories in your own company or client. There's 3 important places to look - the founders of the company, the staff and the customers.
You'll also find a link to a deeper exploration of these PR stories on the Majestic blog. And if you'd like to know more about the type of links that the website attracts, we've included a sample of 1000 links compiled from the Majestic database in an Excel sheet in the resources.
And don't forget, if you got any questions just post them in the comments and I will respond promptly.
If you're doing PR to support your SEO campaigns, learning how to earn editorial links is essential. So you get both media coverage and a valuable editorial link from a relevant and authoritative site. But such valuable links don't happen by accident. You've got to create some piece of content that supports the story and seems almost irresistible to the journalist.
In this video, we'll look at how an Australian website got great coverage and a plum editorial link in the Washington Post in an article: “If you hate telemarketers, you’ll love this robot designed to waste their time”.
Simply, the website created an online tool to which users could divert nuisance calls - and have some fun at the cold caller's expense. We'll explain exactly what was so attractive about the tool - and of course the question is, 'what could you create for your website that would earn you editorial links?'
|Section 5: Adding value to your link building campaigns|
The 3 essential pillars of link value (part 1)
The 3 essential pillars of link value (part 2)
Here's the inside story of a hugely successful - and audacious - link building campaign from Majestic.com. The story does involve the International Space Station, NASA plus media coverage and editorial links from a wealth of sites. Majestic's Marketing Director, Dixon Jones explains...
Webinar recording: 6 Link building strategies for 2017
Majestic have just launched a new ‘Campaigns’ feature and it looks extremely promising both for SEO’s communicating with their clients, and for marketers working in-house who are perhaps more comfortable with visual rather than spreadsheet representation of data.
There are some key benefits to using campaigns:
It’s early days yet and I’m sure the features will evolve as feedback comes in – so give it a try and share your thoughts with the Majestic team!
Majestic have already loaded a free demo ‘Majestic in Space’, and in this video I'll share my quick take on setting up a Majestic campaign. I'll use ‘gourmet food suppliers’ to show how the feature works. And you can follow the same steps for your industry.
I’ve been a consultant in digital marketing and video production for more than 20 years, helping scores of digital companies build their web presence, tap into new markets, and develop “magnetic” content that draws attention from customers, journalists, and bloggers alike.
Training is one of my passions—there’s no greater joy than sharing my knowledge and expertise to help others blaze their own successful paths. I've written and developed training programs for companies in Belfast, London, Boston and New York.
I've developed digital marketing courses for the University of Westminster, London Business Club and many economic development agencies. I've got a degree in Psychology from Queens University Belfast, Diploma in Marketing from the University of Ulster and have studied Entrepreneurship at Boston College in Massachusetts.
In recent years, I’ve worked closely with leading experts in creating highly regarded training courses and manuals for online marketers.
I write regularly on the Majestic Blog, and also write a regular column for Search Engine Watch. I've worked with companies such as Majestic, SkilledUp, Buzzstream, Wordtracker and am now Director of PR Services at Citation Labs.