You need to have a solid understanding of where you are now and how you got there. We'll show you how to answer questions like:

• What links do you have at the moment?
• How good/bad are these links?
• How did those links get there?
• Are there any problems you have to deal with?

We'll also give you 7 link building tactics based upon the links you already have.

Competitor analysis can provide a large number of quality link prospects. But it also reveals the strategies your competitors use to get links and can give you great insight into your market.

In this video, we'll show you how to analyse competitors as a group - and why that is such an important part of competitor analysis.

We'll show you how to use the Bulk Backlinks tool to rank your competitors and see in which market sectors they are strong.

We'll also show you how to use the Clique Hunter tool to find 'easy links' and 'must have' links in your market.

In the last video, we showed you how to analyse your competitors as a group. In this video, we'll show you how to get great value from analysing competitors individually.

Using real examples we'll show you what you can learn from anchor text, what you can learn from top referring domains, and how to find the most linkworthy pages on your competitors' sites.

Link analysis gives you great information.

But by looking closely at individual links you can learn valuable information that may not be immediately obvious.

In this video we show you what to look for to get maximum value from Majestic.

Link building is a competitive business – so you need to know what you’re up against.

It’s content that attracts links so what sort of content is attracting links in your market?

In this video we explain a simple 3-step process and give you examples.

The more relevant link prospects you find, the more potential to have to build links. In this video we look at 6 creative ways of expanding your search for link prospects.

Not all links are equal – a link from a quality site will be much more valuable than a link from a poor site.

A quality site is one created by humans who care about their audiences and the content they create. A poor site might be one created by robots to scrape other people’s content and make money from advertising.

In this video we’ll show how Citation Flow and Trust Flow allow you to tell the difference and we’ll give you some practical examples.

Topical Trust Flow is a dramatic step up from Majestic’s Trust Flow metric.It’s an innovation that categorises all of the web so that you can see which topics are relevant and important for your business.

This is helpful not only for SEO, but for PR planning, marketing strategy, business strategy – even for spotting opportunities for entrepreneurs.

In this video we’ll explain how Topical Trust Flow works and take you through some practical examples.

In this video, we'll continue to show the practical applications of this new feature.

In Part 1, we looked at identifying your competitors business relationships.

In Part 2 we look at 3 more tasks you can do with Topical Trust Flow - 'Spotting PR Opportunities', ‘Identify entrepreneurial niches you can exploit’ and ‘Improve your link profile for SEO’.

Journalists and reporters love people and personalities. So don't be afraid to include real people in your press releases and media alerts. 

In this video, we take an example from the BBC showing the hotel website, MrandMrsSmith.com, and show how personalities are at the heart of their public relations efforts. 

After watching this video you'll be able to look for 'people' stories in your own company or client. There's 3 important places to look - the founders of the company, the staff and the customers.

You'll also find a link to a deeper exploration of these PR stories on the Majestic blog. And if you'd like to know more about the type of links that the website attracts, we've included a sample of 1000 links compiled from the Majestic database in an Excel sheet in the resources.

And don't forget, if you got any questions just post them in the comments and I will respond promptly.

Cheers,

Ken

If you're doing PR to support your SEO campaigns, learning how to earn editorial links is essential. So you get both media coverage and a valuable editorial link from a relevant and authoritative site. But such valuable links don't happen by accident. You've got to create some piece of content that supports the story and seems almost irresistible to the journalist.

In this video, we'll look at how an Australian website got great coverage and a plum editorial link in the Washington Post in an article: “If you hate telemarketers, you’ll love this robot designed to waste their time”.

Simply, the website created an online tool to which users could divert nuisance calls - and have some fun at the cold caller's expense. We'll explain exactly what was so attractive about the tool - and of course the question is, 'what could you create for your website that would earn you editorial links?'

Here's the inside story of a hugely successful - and audacious - link building campaign from Majestic.com. The story does involve the International Space Station, NASA plus media coverage and editorial links from a wealth of sites. Majestic's Marketing Director, Dixon Jones explains...

Majestic have just launched a new ‘Campaigns’ feature and it looks extremely promising both for SEO’s communicating with their clients, and for marketers working in-house who are perhaps more comfortable with visual rather than spreadsheet representation of data.

There are some key benefits to using campaigns:

1. First of all, keeping your work well organised. It’s great to open up Majestic at the start of the day and see all your campaigns in summary.
2. The new feature has strong visual and interactive elements.
3. Majestic now creates tracking reports automatically and having this data available over time, enriches its value significantly – without having to do any additional work.
4. And for me, the most exciting feature is the ability to share individual campaigns with whoever you choose – very helpful in communicating with and educating clients on what you do.

It’s early days yet and I’m sure the features will evolve as feedback comes in – so give it a try and share your thoughts with the Majestic team!

Majestic have already loaded a free demo ‘Majestic in Space’, and in this video I'll share my quick take on setting up a Majestic campaign. I'll use ‘gourmet food suppliers’ to show how the feature works. And you can follow the same steps for your industry.

If you work in a non-profit or are considering taking on a non-profit client, I want to show how Majestic does a fantastic job of exploring the sector for you – both in getting inspiration for creative campaigns and in finding excellent link prospects.

So let’s say you had an inquiry from a non-profit organisation who wanted a creative marketing campaign, and you wanted some quick insights into the non-profit sector.

It was the advertising legend, David Ogilvy who said “without research I am lost”. He learned how to quickly look at competitors, evaluate their work and get inspiration for new creative ideas. Majestic can you help do the same and gather research in any sector.

Everybody likes a link from a government website – but where do government sites get links from? And what impact does their content have on their audiences – and their link profile?

In this post, I’m going to look at some memorable government campaigns that generated huge interest and media attention worldwide.

I’m going to look at the strategic objectives behind them, how well they met those objectives and what Majestic link analysis can tell us.

Perhaps your client has got fantastic new or product and you’re looking to get the word out and at the same time get a nice quality link… or perhaps you have a retail client that wants to know new and emerging apps for shopping… or you want to find the latest start-ups in restaurants and street food… or even, discover what impact ‘vertical farming’ will have on the food industry.

In this video, we'll show you how Majestic link analysis can be a big help in discovering opportunities for link building for a startup or new product launch.

Marketing inspiration comes from multiple, and often unexpected sources. I think link builders should be interested not just in the latest building initiatives, but in any marketing activity that proves to be a hit with audiences.

While on vacation in NYC, a small cookie dough shop in Greenwich Village, New York City was a ‘must visit’ destination for my 16 year-old daughter. As we live in the UK, many thousands of miles away from New York, I was mildly curious as to why she had chosen that particular shop – but when we arrived at the store, I was totally gobsmacked.

The queue to get in stretched round the block and onto the other side of the street – there were scores of people there. It was clear that she’d have to wait some time to get in. ‘What on earth was happening?’, I asked myself.

So I decided to do a little research on the New York Times to see if I could find out why the cookie dough store was so popular.. I wasn't disappointed 

I love examples like this because they contain so much inspiration for anyone interested in link building and entrepreneurship. 

In this video lesson, I highlight 4 takeaways from my analysis of the article that you might find useful - they apply to any industry and show how the Majestic tools are great for exploring any industry.

1. Try to understand what journalists want - and you do that best by understanding what they think the story is

2. Find and analyse competitors - many articles

3. Identify experts or influencers

4. Find out more about what individual journalists like

If you can answer those points in your own industry, you're on your way to understanding how you too can get media coverage.

“Do I need a link analysis tool like Majestic?”

That was the subject of an email that I got from someone who had just signed up for the course. It’s a question I get asked from time to time and my immediate reaction is usually to say “of course you do!”

But this time I wondered if my answer was really as self-evident as that answer would suggest. That got me thinking and I decided to give the question some proper consideration. I came up with an initial list of 10 reasons and I thought my list might be helpful in two ways:

• first for people who were considering buying a subscription
• and second for people who had already purchased a subscription, and were wondering if they were getting as much as they could from the tools.

So here in this video is my personal selection of reasons why you really need to have a link analysis tool!