Getting Started with MailChimp
4.3 (3 ratings)
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Getting Started with MailChimp

Email Marketing for Small Business with video walk-throughs
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
19 students enrolled
Created by Heather Robinson
Last updated 9/2016
English
Curiosity Sale
Current price: $10 Original price: $25 Discount: 60% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Upload lists to a MailChimp account
  • Add new subscribers to existing lists
  • Set up and edit an email template to use in future campaigns
  • Create a new email campaign from scratch
  • Master the text editor, adding images, links and buttons
  • Test and schedule an email campaign
  • Report on how successful a campaign has been
View Curriculum
Requirements
  • Visit www.mailchimp.com and sign up for a free account. Make a note of your login details and have them ready to get started.
  • We will look at advanced features within MailChimp which will require a paid plan. If you wish to follow along, you will need to upgrade your account.
  • You do not need any prior knowledge of using MailChimp
Description

This course takes you through the basics of using MailChimp for the first time; uploading email lists and creating campaigns from scratch, step-by-step. The course is delivered through video walk-throughs so you can follow along as we go. These are broken down into sections so you master one section before moving onto the next.

The course covers:

  • Uploading and managing lists
  • Creating email templates
  • Setting up a campaign from scratch
  • Creating signup forms
  • Using Automation (Auto-responders)
  • Interpreting reports.

Estimated time to complete the course: 3-4 hours. 

If you've been struggling to get started with MailChimp, this course will get you up and running, generating new and repeat business through email marketing.


Who is the target audience?
  • This course is for small business owners looking to start using MailChimp or those responsible for marketing in organisations and charities who are looking to use MailChimp to keep in contact with their database
  • This is not for regular users of MailChimp who want more in-depth training as it simply provides an overview.
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Curriculum For This Course
21 Lectures
01:20:46
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Introduction
1 Lecture 01:33

Welcome to Getting Started with MailChimp with me, Heather Robinson. Here's what you can expect from the course and how to get started!

Preview 01:33
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MailChimp Lists
4 Lectures 16:13

When you first start out with MailChimp, you may want to test the software and run campaigns that only you and your colleagues will receive. This lecture shows you how to create a simple list by creating a test list and manually adding a few email address to it.

Preview 04:04

If you have a database or spreadsheet of customers and their email addresses, MailChimp allows you to import them in one file, saving you time. This lecture will show you how to do this.

Preview 05:21

If you already have a list set up in MailChimp but you would like to add a new subscriber to that list, you can do so quite simply by adding one email address manually. This lecture shows you how.

Preview 02:45

If you want to sent different emails to different people, you can create segments within your lists to group people by certain characteristics. For example, you may want to send a specific email to people who have bought a specific product from you or send a different email to people in different parts of the world. This lecture will show you how to segment your list and send more targeted campaigns.

Creating a list segment
04:03

MailChimp Lists
1 question
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Creating an email template
7 Lectures 20:32

If you're new to creating email designs, MailChimp provides pre-designed templates that you can use and adapt, adding your own logo and changing the colours. This offers a good starting point for many. This lecture covers how to use an existing theme to create your own template.

Creating a template from a MailChimp Theme
02:38

If you have an idea of how you want your template to look, you can create your own using a blank layout. This lecture shows you how to set up a template from scratch.

Creating a template from a blank layout
01:52

This lecture will show you how to use the text editor in MailChimp so you can change fonts, colours, sizes and alignment to make the template your own.

Using the text editor
02:54

It's always a good idea to break up lots of text content with images. This lecture will show you how to upload new images for your emails that will then be stored in your MailChimp library.

Uploading images
02:20

Adding links to your email campaign will help to drive traffic to your website so in this lecture we show you how to add a link to text and an image.

Adding links to text and images
02:48

Buttons can provide a great call-to-action and encourage people to click. So in this lecture we look at how to add and edit buttons that point to your website or online shop.

Adding and editing buttons
03:27

Social media can be incorporated into your campaigns and we can encourage more follows and fans by adding social follow buttons to your emails. In this lecture, we show you how.

Adding and editing social media links
04:33

MailChimp Templates
1 question
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Creating your first email campaign
1 Lecture 06:56

Time to create that first campaign. We'll walk you through each step to set up a campaign, send a test email and schedule the email to go out at an appropriate time.

Create a campaign, test and schedule
06:56

MailChimp Campaigns
1 question
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Creating MailChimp Signup forms
3 Lectures 13:13

This lecture is the most appropriate for those who do not have access to edit their website's code. We will create a signup form which MailChimp will host and you can link to from anywhere.

Create a simple signup form
06:34

If you have access to your website code, this lecture will show you how to create a signup form you can embed in your website.

Creating a simple form to embed on your website
02:21

If you have access to your website code, this lecture will show you how to create a signup form as a popup over your website content.

Create a 'pop-up' form
04:18

MailChimp Sign up forms
1 question
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Using MailChimp Automation
2 Lectures 12:34

Auto-responders are a great way of saying 'hi' and welcoming new people to your list without you having to lift a finger. This lecture will show you how to create a welcome email that is sent automatically when someone subscribes to your list.

Creating a one-off welcome email
06:40

Auto-responders can also be used to send regular emails and follow up emails. In this lecture we'll show you how to set up a series of emails that are sent out automatically over a period of a few weeks.

Creating a series of auto-responder emails
05:54

Why might you want to use MailChimp Automation?

MailChimp Automation
1 question
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Interpreting your reports
2 Lectures 06:40

Every time you send a campaign, MailChimp will provide you with reports to show you how well it performed. In this lecture we walk through what each figure means.

Interpreting your reports
06:07

So what now? How can you improve your campaigns? Let's take a look.

Going forward
00:33

MailChimp Reports
1 question
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Integrate MailChimp with other platforms
1 Lecture 03:05

**Bonus Lecture!** We can integrate MailChimp with other software and platforms such as Facebook, Google Analytics and many CRM systems. This lecture will show you where to start.

How to integrate MailChimp with other platforms
03:05
About the Instructor
Heather Robinson
4.3 Average rating
3 Reviews
19 Students
1 Course
Digital Marketing Author & Trainer

Heather Robinson has been helping businesses and organisations get the most out the internet since 2005. Helping them to define and implement effective marketing strategies, manage budgets, and deliver the best results possible in line with their goals. As a marketing graduate, Heather has worked in all areas of marketing, but her passion lies with digital technologies, utilising platforms such as Google AdWords and social media networks such as Facebook and Twitter to maximise exposure for her clients and driving a constant flow of traffic to their website.

In 2012, Heather set up 'Skittish', a boutique digital agency in the north of England with the aim of helping small to medium sized businesses get a good grasp of all the opportunities available to them in the online world. Her clients vary from solopreneurs and micro businesses, to larger, multinational companies. A lot of Heather's time is dedicated to delivering training and talks in her area of expertise, running regular workshops aimed at business owners on areas such as social media strategy and creating a content marketing plan. She also speaks regularly at local, national, and global digital marketing conferences