This course takes you through the basics of using MailChimp for the first time; uploading email lists and creating campaigns from scratch, step-by-step. The course is delivered through video walk-throughs so you can follow along as we go. These are broken down into sections so you master one section before moving onto the next.
The course covers:
Estimated time to complete the course: 3-4 hours.
If you've been struggling to get started with MailChimp, this course will get you up and running, generating new and repeat business through email marketing.
When you first start out with MailChimp, you may want to test the software and run campaigns that only you and your colleagues will receive. This lecture shows you how to create a simple list by creating a test list and manually adding a few email address to it.
If you have a database or spreadsheet of customers and their email addresses, MailChimp allows you to import them in one file, saving you time. This lecture will show you how to do this.
If you already have a list set up in MailChimp but you would like to add a new subscriber to that list, you can do so quite simply by adding one email address manually. This lecture shows you how.
If you want to sent different emails to different people, you can create segments within your lists to group people by certain characteristics. For example, you may want to send a specific email to people who have bought a specific product from you or send a different email to people in different parts of the world. This lecture will show you how to segment your list and send more targeted campaigns.
If you're new to creating email designs, MailChimp provides pre-designed templates that you can use and adapt, adding your own logo and changing the colours. This offers a good starting point for many. This lecture covers how to use an existing theme to create your own template.
If you have an idea of how you want your template to look, you can create your own using a blank layout. This lecture shows you how to set up a template from scratch.
This lecture will show you how to use the text editor in MailChimp so you can change fonts, colours, sizes and alignment to make the template your own.
It's always a good idea to break up lots of text content with images. This lecture will show you how to upload new images for your emails that will then be stored in your MailChimp library.
Adding links to your email campaign will help to drive traffic to your website so in this lecture we show you how to add a link to text and an image.
Buttons can provide a great call-to-action and encourage people to click. So in this lecture we look at how to add and edit buttons that point to your website or online shop.
Social media can be incorporated into your campaigns and we can encourage more follows and fans by adding social follow buttons to your emails. In this lecture, we show you how.
Time to create that first campaign. We'll walk you through each step to set up a campaign, send a test email and schedule the email to go out at an appropriate time.
This lecture is the most appropriate for those who do not have access to edit their website's code. We will create a signup form which MailChimp will host and you can link to from anywhere.
If you have access to your website code, this lecture will show you how to create a signup form you can embed in your website.
If you have access to your website code, this lecture will show you how to create a signup form as a popup over your website content.
Auto-responders are a great way of saying 'hi' and welcoming new people to your list without you having to lift a finger. This lecture will show you how to create a welcome email that is sent automatically when someone subscribes to your list.
Auto-responders can also be used to send regular emails and follow up emails. In this lecture we'll show you how to set up a series of emails that are sent out automatically over a period of a few weeks.
Why might you want to use MailChimp Automation?
Every time you send a campaign, MailChimp will provide you with reports to show you how well it performed. In this lecture we walk through what each figure means.
So what now? How can you improve your campaigns? Let's take a look.
**Bonus Lecture!** We can integrate MailChimp with other software and platforms such as Facebook, Google Analytics and many CRM systems. This lecture will show you where to start.
Heather Robinson has been helping businesses and organisations get the most out the internet since 2005. Helping them to define and implement effective marketing strategies, manage budgets, and deliver the best results possible in line with their goals. As a marketing graduate, Heather has worked in all areas of marketing, but her passion lies with digital technologies, utilising platforms such as Google AdWords and social media networks such as Facebook and Twitter to maximise exposure for her clients and driving a constant flow of traffic to their website.
In 2012, Heather set up 'Skittish', a boutique digital agency in the north of England with the aim of helping small to medium sized businesses get a good grasp of all the opportunities available to them in the online world. Her clients vary from solopreneurs and micro businesses, to larger, multinational companies. A lot of Heather's time is dedicated to delivering training and talks in her area of expertise, running regular workshops aimed at business owners on areas such as social media strategy and creating a content marketing plan. She also speaks regularly at local, national, and global digital marketing conferences