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Getting Started with Google Analytics
Rating: 4.1 out of 5(1,276 ratings)
89,202 students

Getting Started with Google Analytics

Learn how to interpret data and get insights from Google Analytics to increase Conversion Rates.
Created byEugen Oprea
Last updated 4/2012
English

Course content

4 sections • 21 lectures • 2h 56m total length

  • Business Objectives And Goals Recording4:44
    Your first mission is to listen to the audio from this section and then fill the worksheet with information about your business. This will help you get moving, better understand your objectives and what you will really want to achieve from this course. It’s really important to get this done properly from start and I will do everything I can to help you complete it. In case you have questions or if anything is unclear please leave a comment below.
  • Business Objectives And Goals Worksheet3:00
    Once you listen to the "Business Objectives And Goals Recording", fill the worksheet with information about your business.
  • Glossary Of Terms5:00
    The "Glossary of Terms" will help you better understand not only the terms I will be using in this course, but also other articles around the web.
  • Create Your Google Analytics Account 4:12

    This video tutorial shows you how to create a Google Analytics account.

    Even if you have an account, you might find useful the final part because it covers some details about tracking subdomains and AdWords.

    </p>
  • Install The Tracking Code 2:46

    In this video tutorial you will learn where to place your tracking code if you use:

    • StudioPress Genesis
    • Thesis
    • The default theme of WordPress
    • A plain HTML website
    Additional Notes

    I would recommend you to place the tracking code in the  section of your website rather than in the . Different people have different opinions about this, but I choose the header and I will explain you the difference between these two options below.

    If you add a large amount of scripts in the header you might end-up with your site loading very slow because the browser waits to load them before displaying the content, but if you place the majority of them in the footer, the content is loaded first and then the scripts.

    This way, your visitors will not notice the difference.

    On the other hand, if you place the tracking script in the footer and some of your visitors leave before it gets loaded they are not tracked. Personally, I think that it’s important to also track those visitors.

    Now, if you have lots of scripts, try to place the less important ones in the footer, so you can keep the header for Google Analytics.

    Also, the latest tracking script from Google Analytics is actually loading very fast and you should not have any problems with it.

    </p>
  • Filter Admin Traffic6:53

    In this video tutorial you will learn how to filter your own traffic from the Google Analytics reports. This way you will get accurate reports from Google Analytics that show exact numbers and conversion rates.

    There are 2 methods available, by filtering your IP address or using cookie content. I covered both of them in the video above.

    I also included in the downloads section a template that you can use to set cookies. All you have to do before uploading it to your site is make sure that you replace the account number with your own one.

    </p>

Description

With the "Google Analytics Training: Getting Started with Google Analytics" I would like to help you get started with Google Analytics and be able to get actionable insights from it.

You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.

This Google Analytics training course will help you master the basics and see what it takes to turbocharge your website performance.

Want more details? Here is what you will get:

</p>
  • Step by step instructions on how to get started and implement Google Analytics
  • Crystal clear advice on what to do before getting started with Google Analytics
  • Details on how to interpret data from Google Analytics
  • The most important reports in Google Analytics and why they really matter
  • Advice about how to translate raw data into actionable insights

With each lesson you get, you will be able to track your progress over time and find your way to become an Analysis Ninja.

Best of all, it's FREE! So, signup today! So, sign up for Google Analytics Training course today!

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