Getting Started with Google Analytics

Learn how to interpret data and get insights from Google Analytics to increase Conversion Rates.
149 reviews
TAUGHT BY
  • Eugen Oprea Conversion Optimization Fanatic and Google Analytics Geek

    Eugen Oprea blogs about WordPress, SEO and Web Analytics on EugenOprea.com.

    Eugen is the Founder of EChOelse International Group Ltd. and is the one who will look after all your website and technical needs from setting up your website, ecommerce, creating membership sites & any other tech ‘how to’s you may need.

    Eugen is passionate about tech and loves to help people confused by technology build a remarkable presence online, so if you need help, do not hesitate to get in touch.

WHAT'S INSIDE
  • Lifetime access to 21 lectures
  • 3+ hours of high quality content
  • A community of 43000+ students learning together!
  • 80+ discussions
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Getting Started with Google Analytics

Learn how to interpret data and get insights from Google Analytics to increase Conversion Rates.
149 reviews

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COURSE DESCRIPTION

With the "Google Analytics Training: Getting Started with Google Analytics" I would like to help you get started with Google Analytics and be able to get actionable insights from it.

You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.

This Google Analytics training course will help you master the basics and see what it takes to turbocharge your website performance.

Want more details? Here is what you will get:

</p>
  • Step by step instructions on how to get started and implement Google Analytics
  • Crystal clear advice on what to do before getting started with Google Analytics
  • Details on how to interpret data from Google Analytics
  • The most important reports in Google Analytics and why they really matter
  • Advice about how to translate raw data into actionable insights

With each lesson you get, you will be able to track your progress over time and find your way to become an Analysis Ninja.

Best of all, it's FREE! So, signup today! So, sign up for Google Analytics Training course today!

    • Over 21 lectures and 3 hours of content!

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CURRICULUM

  • SECTION 1:
    Getting Started
  • 1
    Business Objectives And Goals Recording
    04:44
    Your first mission is to listen to the audio from this section and then fill the worksheet with information about your business. This will help you get moving, better understand your objectives and what you will really want to achieve from this course. It’s really important to get this done properly from start and I will do everything I can to help you complete it. In case you have questions or if anything is unclear please leave a comment below.
  • 2
    Business Objectives And Goals Worksheet
    3 pages
    Once you listen to the "Business Objectives And Goals Recording", fill the worksheet with information about your business.
  • 3
    Glossary Of Terms
    5 pages
    The "Glossary of Terms" will help you better understand not only the terms I will be using in this course, but also other articles around the web.
  • 4
    Create Your Google Analytics Account
    04:12

    This video tutorial shows you how to create a Google Analytics account.

    Even if you have an account, you might find useful the final part because it covers some details about tracking subdomains and AdWords.

    </p>
  • 5
    Install The Tracking Code
    02:46

    In this video tutorial you will learn where to place your tracking code if you use:

    • StudioPress Genesis
    • Thesis
    • The default theme of WordPress
    • A plain HTML website
    Additional Notes

    I would recommend you to place the tracking code in the  section of your website rather than in the . Different people have different opinions about this, but I choose the header and I will explain you the difference between these two options below.

    If you add a large amount of scripts in the header you might end-up with your site loading very slow because the browser waits to load them before displaying the content, but if you place the majority of them in the footer, the content is loaded first and then the scripts.

    This way, your visitors will not notice the difference.

    On the other hand, if you place the tracking script in the footer and some of your visitors leave before it gets loaded they are not tracked. Personally, I think that it’s important to also track those visitors.

    Now, if you have lots of scripts, try to place the less important ones in the footer, so you can keep the header for Google Analytics.

    Also, the latest tracking script from Google Analytics is actually loading very fast and you should not have any problems with it.

    </p>
  • 6
    Filter Admin Traffic
    06:53

    In this video tutorial you will learn how to filter your own traffic from the Google Analytics reports. This way you will get accurate reports from Google Analytics that show exact numbers and conversion rates.

    There are 2 methods available, by filtering your IP address or using cookie content. I covered both of them in the video above.

    I also included in the downloads section a template that you can use to set cookies. All you have to do before uploading it to your site is make sure that you replace the account number with your own one.

    </p>
  • SECTION 2:
    Advanced Techniques
  • 7
    Track Conversion Rates
    22:52

    In this video tutorial you will learn:

    • Why it’s important to know your business objectives
    • How to track conversion rates using Google Analytics goals
    • What goals you should have on your website or blog
    • How to calculate your goal values
    • How to analyze sources that send you visitors that convert
  • 8
    Analyze Visitors Behavior
    12:33

    In this video tutorial you will learn:

    • How to narrow down data by creating Advanced Segments
    • How to use Loyalty, Recency and Engagement to get insights from your visitors
    • Why leveraging engaged and loyal visitors is important
    • How to identify sources that send you engaged visitors
  • 9
    Segment Social Media Traffic
    09:53

    In this video tutorial you will learn:

    • Why it’s important to analyze social media traffic
    • How to identify the social media sources that send you the most traffic
    • How to segment your data for those sources
    • What reports you should analyze with that segmented data
  • 10
    Segment Social Media Traffic MindMap
    33.17 KB

    Additionally, here you can find a MindMap to help you easier understand the process that you need to follow and properly analyze your Social Media Traffic.

  • 11
    Build Insightful Dashboards
    16:30

    In this video tutorial you will learn how to build insightful dashboards that will provide you at a glance details about your data.

    You will learn how to get started building your custom dashboards and save time and looking at your statistics.

    Additionally, I will also show you a couple of examples that I use every day for my own Google Analytics account to analyze data.

    </p>
  • SECTION 3:
    Audio Files
  • 12
    Create Your Google Analytics Account
    04:12
    Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
  • 13
    Filter Admin Traffic
    06:53
    Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
  • 14
    Install The Tracking Code
    02:46
    Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
  • 15
    Track Conversion Rates - Audio Version
    22:52

    Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

  • 16
    Analyze Visitors Behavior - Audio Version
    12:33

    Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

  • 17
    Segment Social Media Traffic - Audio Version
    09:53

    Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

  • SECTION 4:
    Articles
  • 18
    Getting Started
    Text
    The Importance of Web Analytics and Tracking Visitors Web Analytics helps you get insights about what is working on your website, what needs improvement or what successful areas can be expanded upon. If done properly, web analytics can give you data, which you can use to make smart business decision…
  • 19
    Add Google Analytics to your website
    Text
    Before starting with Google Analytics you need to create an account and install the tracking code on your website. The tracking code will send Google Analytics data about how your visitors interact with your website, data which will later be presented to you in some fancy reports. How to create a Go…
  • 20
    Create and Measure Goals in Google Analytics
    Text
    In the first lesson of this course you have set up your business objective and from those objectives the goals you have for your website. Now it's time to add those goals into your Google Analytics account and start to measure how your website performs towards the goals you have setup in the first l…
  • 21
    Build Insightful Dashboards
    16:30
    Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

UDEMY BY THE NUMBERS

5,200,000
Hours of video content
19,000,000
Course Enrollments
5,800,000
Students

RATING

  • 64
  • 49
  • 18
  • 9
  • 9
AVERAGE RATING
NUMBER OF RATINGS
149

REVIEWS

  • Jenna Bensoussan
    Based on Old Google Analytics Interface

    If you want to have a general understanding of Google Analytics this is probably ok because some of the things he goes over still apply -- but if you have upgraded to the new Google Analytics platform you might want to find a course that actually lectures about that. This is not a course for those that have the Universal Analytics upgrade.

  • Nguyen Bich Phuong
    Nice! But I need to learn more at different source because this course is old

    Nice! But I need to learn more at different source because this course is old

  • Tansu Dasli
    Good to understand basic concepts

    It is a good start to get basic ideas and use in your web site.

  • Gabriela DaCosta
    very informative

    The audio sections did not play which is a great shame. The course is excellent and would have gotten five stars, presuming the audio content is of the same informative qualities

  • Carolyn Wilhelm
    Very good

    The only issue I had with the excellent course is that it is outdated and Google Analytics has been updated. It was still helpful.

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