Getting Started with Google Analytics
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Getting Started with Google Analytics

Learn how to interpret data and get insights from Google Analytics to increase Conversion Rates.
3.9 (625 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
65,478 students enrolled
Created by Eugen Oprea
Published 4/2012
English
Price: Free
Includes:
  • 1.5 hours on-demand video
  • 1.5 hours on-demand audio
  • 3 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

With the "Google Analytics Training: Getting Started with Google Analytics" I would like to help you get started with Google Analytics and be able to get actionable insights from it.

You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.

This Google Analytics training course will help you master the basics and see what it takes to turbocharge your website performance.

Want more details? Here is what you will get:

</p>
  • Step by step instructions on how to get started and implement Google Analytics
  • Crystal clear advice on what to do before getting started with Google Analytics
  • Details on how to interpret data from Google Analytics
  • The most important reports in Google Analytics and why they really matter
  • Advice about how to translate raw data into actionable insights

With each lesson you get, you will be able to track your progress over time and find your way to become an Analysis Ninja.

Best of all, it's FREE! So, signup today! So, sign up for Google Analytics Training course today!

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Curriculum For This Course
21 Lectures
03:04:01
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Getting Started
6 Lectures 18:35
Your first mission is to listen to the audio from this section and then fill the worksheet with information about your business. This will help you get moving, better understand your objectives and what you will really want to achieve from this course. It’s really important to get this done properly from start and I will do everything I can to help you complete it. In case you have questions or if anything is unclear please leave a comment below.
Business Objectives And Goals Recording
04:44

Once you listen to the "Business Objectives And Goals Recording", fill the worksheet with information about your business.
Business Objectives And Goals Worksheet
3 pages

The "Glossary of Terms" will help you better understand not only the terms I will be using in this course, but also other articles around the web.
Glossary Of Terms
5 pages

This video tutorial shows you how to create a Google Analytics account.

Even if you have an account, you might find useful the final part because it covers some details about tracking subdomains and AdWords.

</p>
Create Your Google Analytics Account
04:12

In this video tutorial you will learn where to place your tracking code if you use:

  • StudioPress Genesis
  • Thesis
  • The default theme of WordPress
  • A plain HTML website
Additional Notes

I would recommend you to place the tracking code in the  section of your website rather than in the . Different people have different opinions about this, but I choose the header and I will explain you the difference between these two options below.

If you add a large amount of scripts in the header you might end-up with your site loading very slow because the browser waits to load them before displaying the content, but if you place the majority of them in the footer, the content is loaded first and then the scripts.

This way, your visitors will not notice the difference.

On the other hand, if you place the tracking script in the footer and some of your visitors leave before it gets loaded they are not tracked. Personally, I think that it’s important to also track those visitors.

Now, if you have lots of scripts, try to place the less important ones in the footer, so you can keep the header for Google Analytics.

Also, the latest tracking script from Google Analytics is actually loading very fast and you should not have any problems with it.

</p>
Install The Tracking Code
02:46

In this video tutorial you will learn how to filter your own traffic from the Google Analytics reports. This way you will get accurate reports from Google Analytics that show exact numbers and conversion rates.

There are 2 methods available, by filtering your IP address or using cookie content. I covered both of them in the video above.

I also included in the downloads section a template that you can use to set cookies. All you have to do before uploading it to your site is make sure that you replace the account number with your own one.

</p>
Filter Admin Traffic
06:53
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Advanced Techniques
5 Lectures 01:01:48

In this video tutorial you will learn:

  • Why it’s important to know your business objectives
  • How to track conversion rates using Google Analytics goals
  • What goals you should have on your website or blog
  • How to calculate your goal values
  • How to analyze sources that send you visitors that convert
Track Conversion Rates
22:52

In this video tutorial you will learn:

  • How to narrow down data by creating Advanced Segments
  • How to use Loyalty, Recency and Engagement to get insights from your visitors
  • Why leveraging engaged and loyal visitors is important
  • How to identify sources that send you engaged visitors
Analyze Visitors Behavior
12:33

In this video tutorial you will learn:

  • Why it’s important to analyze social media traffic
  • How to identify the social media sources that send you the most traffic
  • How to segment your data for those sources
  • What reports you should analyze with that segmented data
Segment Social Media Traffic
09:53

Additionally, here you can find a MindMap to help you easier understand the process that you need to follow and properly analyze your Social Media Traffic.

Segment Social Media Traffic MindMap
34.0 kB

In this video tutorial you will learn how to build insightful dashboards that will provide you at a glance details about your data.

You will learn how to get started building your custom dashboards and save time and looking at your statistics.

Additionally, I will also show you a couple of examples that I use every day for my own Google Analytics account to analyze data.

</p>
Build Insightful Dashboards
16:30
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Audio Files
6 Lectures 59:09
Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
Create Your Google Analytics Account
04:12

Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
Filter Admin Traffic
06:53

Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
Install The Tracking Code
02:46

Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

Track Conversion Rates - Audio Version
22:52

Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

Analyze Visitors Behavior - Audio Version
12:33

Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

Segment Social Media Traffic - Audio Version
09:53
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Articles
4 Lectures 29:08
The Importance of Web Analytics and Tracking Visitors Web Analytics helps you get insights about what is working on your website, what needs improvement or what successful areas can be expanded upon. If done properly, web analytics can give you data, which you can use to make smart business decision…
Getting Started
02:29

Before starting with Google Analytics you need to create an account and install the tracking code on your website. The tracking code will send Google Analytics data about how your visitors interact with your website, data which will later be presented to you in some fancy reports. How to create a Go…
Add Google Analytics to your website
03:30

In the first lesson of this course you have set up your business objective and from those objectives the goals you have for your website. Now it's time to add those goals into your Google Analytics account and start to measure how your website performs towards the goals you have setup in the first l…
Create and Measure Goals in Google Analytics
06:39

Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
Build Insightful Dashboards
16:30
About the Instructor
Eugen Oprea
3.9 Average rating
627 Reviews
65,571 Students
2 Courses
Conversion Optimization Fanatic and Google Analytics Geek

Eugen Oprea blogs about WordPress, SEO and Web Analytics on EugenOprea.com.

Eugen is the Founder of EChOelse International Group Ltd. and is the one who will look after all your website and technical needs from setting up your website, ecommerce, creating membership sites & any other tech ‘how to’s you may need.

Eugen is passionate about tech and loves to help people confused by technology build a remarkable presence online, so if you need help, do not hesitate to get in touch.