Getting Started with Google Analytics

Learn how to interpret data and get insights from Google Analytics to increase Conversion Rates.
  • Lectures 21
  • Video 4 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

With the "Google Analytics Training: Getting Started with Google Analytics" I would like to help you get started with Google Analytics and be able to get actionable insights from it.

You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.

This Google Analytics training course will help you master the basics and see what it takes to turbocharge your website performance.

Want more details? Here is what you will get:

  • Step by step instructions on how to get started and implement Google Analytics
  • Crystal clear advice on what to do before getting started with Google Analytics
  • Details on how to interpret data from Google Analytics
  • The most important reports in Google Analytics and why they really matter
  • Advice about how to translate raw data into actionable insights

With each lesson you get, you will be able to track your progress over time and find your way to become an Analysis Ninja.

Best of all, it's FREE! So, signup today! So, sign up for Google Analytics Training course today!

What am I going to get from this course?

  • Over 21 lectures and 3 hours of content!

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion


Section 1: Getting Started
Your first mission is to listen to the audio from this section and then fill the worksheet with information about your business. This will help you get moving, better understand your objectives and what you will really want to achieve from this course. It’s really important to get this done properly from start and I will do everything I can to help you complete it. In case you have questions or if anything is unclear please leave a comment below.
3 pages
Once you listen to the "Business Objectives And Goals Recording", fill the worksheet with information about your business.
5 pages
The "Glossary of Terms" will help you better understand not only the terms I will be using in this course, but also other articles around the web.

This video tutorial shows you how to create a Google Analytics account.

Even if you have an account, you might find useful the final part because it covers some details about tracking subdomains and AdWords.


In this video tutorial you will learn where to place your tracking code if you use:

  • StudioPress Genesis
  • Thesis
  • The default theme of WordPress
  • A plain HTML website
Additional Notes

I would recommend you to place the tracking code in the  section of your website rather than in the . Different people have different opinions about this, but I choose the header and I will explain you the difference between these two options below.

If you add a large amount of scripts in the header you might end-up with your site loading very slow because the browser waits to load them before displaying the content, but if you place the majority of them in the footer, the content is loaded first and then the scripts.

This way, your visitors will not notice the difference.

On the other hand, if you place the tracking script in the footer and some of your visitors leave before it gets loaded they are not tracked. Personally, I think that it’s important to also track those visitors.

Now, if you have lots of scripts, try to place the less important ones in the footer, so you can keep the header for Google Analytics.

Also, the latest tracking script from Google Analytics is actually loading very fast and you should not have any problems with it.


In this video tutorial you will learn how to filter your own traffic from the Google Analytics reports. This way you will get accurate reports from Google Analytics that show exact numbers and conversion rates.

There are 2 methods available, by filtering your IP address or using cookie content. I covered both of them in the video above.

I also included in the downloads section a template that you can use to set cookies. All you have to do before uploading it to your site is make sure that you replace the account number with your own one.

Section 2: Advanced Techniques

In this video tutorial you will learn:

  • Why it’s important to know your business objectives
  • How to track conversion rates using Google Analytics goals
  • What goals you should have on your website or blog
  • How to calculate your goal values
  • How to analyze sources that send you visitors that convert

In this video tutorial you will learn:

  • How to narrow down data by creating Advanced Segments
  • How to use Loyalty, Recency and Engagement to get insights from your visitors
  • Why leveraging engaged and loyal visitors is important
  • How to identify sources that send you engaged visitors

In this video tutorial you will learn:

  • Why it’s important to analyze social media traffic
  • How to identify the social media sources that send you the most traffic
  • How to segment your data for those sources
  • What reports you should analyze with that segmented data
33.17 KB

Additionally, here you can find a MindMap to help you easier understand the process that you need to follow and properly analyze your Social Media Traffic.


In this video tutorial you will learn how to build insightful dashboards that will provide you at a glance details about your data.

You will learn how to get started building your custom dashboards and save time and looking at your statistics.

Additionally, I will also show you a couple of examples that I use every day for my own Google Analytics account to analyze data.

Section 3: Audio Files
Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.
Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.


Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.


Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

Section 4: Articles
The Importance of Web Analytics and Tracking Visitors Web Analytics helps you get insights about what is working on your website, what needs improvement or what successful areas can be expanded upon. If done properly, web analytics can give you data, which you can use to make smart business decision…
Before starting with Google Analytics you need to create an account and install the tracking code on your website. The tracking code will send Google Analytics data about how your visitors interact with your website, data which will later be presented to you in some fancy reports. How to create a Go…
In the first lesson of this course you have set up your business objective and from those objectives the goals you have for your website. Now it's time to add those goals into your Google Analytics account and start to measure how your website performs towards the goals you have setup in the first l…
Click the Play button on the left to listen to the recording or download and listen by clicking on the button above.

Instructor Biography

Eugen Oprea , Conversion Optimization Fanatic and Google Analytics Geek

Eugen Oprea blogs about WordPress, SEO and Web Analytics on

Eugen is the Founder of EChOelse International Group Ltd. and is the one who will look after all your website and technical needs from setting up your website, ecommerce, creating membership sites & any other tech ‘how to’s you may need.

Eugen is passionate about tech and loves to help people confused by technology build a remarkable presence online, so if you need help, do not hesitate to get in touch.

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    • Richard Saunders

    Google Analytics

    A great introduction to Google Analytics and what it all means with regards to website traffic and where that traffic is coming from exactly. Once you have this data you can easily improve your website traffic by applying certain changes to your website content etc. There is more to learn with analytics but this course is a good starting point.

    • Yasemin Deniz


    Hi, I was so excited to learn google analytics but your sound system is really bad. I cant even hear you and when I hear I am tired of listening your repeat sentences. I am so sorry but I have to leave the course , I cant take it any more

    • Ema P

    Great course for Beginners!

    Great course for beginners who knows nothing about Google Analytics although a bit outdated but great information and nicely laid out.

    • Ana Ls

    Good overview about what can be done but the platform has changed a lot since 2011

    • Jake Zimmerman



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