It is tempting to jump in and start a blog, Facebook page or Twitter account, but your marketing will be more successful if you start with the basics. Before starting on a social media campaign, you need to know what social media actually is and how others use it on a daily basis. We will take a look how social media is used in the business world and we will go through the basics of each social media platform. We will also walk through the process of setting up accounts and basic terminology.
Everyone knows they should be on social media, but most people do not have the time or the patience to maintain it. Most small business owners have great momentum when they start using social media, but it wanes as soon as more urgent issues arise. There will be tips and tricks that will help you maintain all your social profiles in just 2 hours a week. You can even do it on your couch!
This course will take about 2-3 hours to complete and it will include videos, supporting documents, email support after the class is over.
What is this thing we call social media? This video is going to teach you the basics of the 5 most popular social media sites. The basics include: demographics, lingo, and overall use. We will be going over Facebook, Twitter, LinkedIn, Google+, and Youtube (and maybe even a little Pinterest).
This will test your knowledge over the basics of social media.
In order to utilize Google+, YouTube, or Gmail, you need to have a Google account. This video will walk you through the basics of setting up an account from beginning to end.
Sometimes the basics are all you need. This video will walk you through the process of creating a Facebook account. If you have any questions, please post them in the comments below.
Did you know that there is a difference between a personal and a business Facebook page? If not, here is your chance to learn about the difference. This video will walk you through the steps to set up a business page.
Sometimes the basics are all that you need. This video walks you through the steps of creating a Twitter account from start to finish.
Sometimes the basics are all that you need. This video will walk you through the process of setting up a LinkedIn account from start to finish.
Sometimes you just need to start with the basics. This video walks you through the process of creating a Pinterest account from start to finish.
Everyone assumes you have an account on YouTube, but what if you don't? This video is here to help. It will walk you through the process of setting up a YouTube account from start to finish.
Do you want to start using Google+, but don't even know how to create an account? This video will walk you through the basics from start to finish to have your account up and running in no time.
Hootsuite is an extremely powerful tool for anyone who wants to save time using social media. This video will walk you through the process of setting up a Hootsuite account from start to finish.
You may have just started using Hootsuite or you have created a new account on another social media platform. In either case, you need to know how to add a social media account to your Hootsuite account. This video will show you just that.
Ever wonder how you see your social media accounts on Hootsuite? In order to see your networks, you have to create "streams." These are easy to create and this video will walk you through the process.
This walks you through the steps of creating your own social media content calendar.
This lecture teaches you how to use Hootsuite to schedule posts for future release. This, along with your content calendar, will allow you to schedule once a week to have constant content.
A common question that we receive is "should I use my personal email for my company's social media account?" This video addresses this question and explains why we answer the way we do.
Chris Wilkey is the founder and CEO of Hosskey Consulting; a social/digital media consulting agency. Over the past five years, Chris has worked for companies such as RE/MAX, Apple, Barnes & Noble, and the Indianapolis American Marketing Association (Indy AMA) and has helped them create communities online. Chris now serves on the board of the Indy AMA and also runs a DJ company on the weekends. He is a serial entrepreneur who has a passion for helping small businesses succeed.