Email Marketing for Beginners

The ultimate email marketing course with advanced lessons on sustainable marketing strategy.

Created byGetResponse Email Marketing Software

Last updated 3/2024

English

What you'll learn

How to build a list of engaged contacts.
How to craft the perfect marketing message.
How to convert clicks into sales.
How to nurture relationships with your contacts and turn them into loyal customers.
What are the best practices for email design and copy writing.
How to create A/B split test campaigns.
How to achieve top email deliverability.
What are the best practices for email personalization and segmentation.

Course content

5 sections • 28 lectures • 3h 47m total length

How Brands Use Email Marketing5:14
The Anatomy of a Successful Email Marketing Campaign6:32
Learn how to craft effective email campaigns by defining clear smart goals, segmenting audiences, personalizing messages, and using automation and timing to boost engagement, conversions, and retention.
The Role of Email in Multichannel Marketing6:22
Email Communication Strategy: What, Why, and How?7:32
Harnessing the Power of a Subscription11:14
Treating Your Email Newsletter Like a Product12:01

The Basics of List Building and Management5:11
What’s a Good Email List?3:59
Learn how to build and maintain an engaged email list that drives conversions, with strategies to track engagement, re-engage inactive subscribers, and protect deliverability.
The Dos and Don'ts of List Building11:59
Learn the do's and don'ts of list building and management, including clear sign-up processes, double opt-in, secure forms, and avoiding spam traps to protect sender reputation.
Using Lead Magnets to Build Your List3:07
Explore how lead magnets offer valuable incentives to grow your email list by sharing targeted content in exchange for subscriber information, turning visitors into marketing qualified leads.

A Quick Guide to Email Types7:27
Elements of an Email5:21
Explore the elements of an email, including envelope, header, and body, and design a compelling call to action that delivers your value proposition.
Using Personalization in Email Marketing Campaigns4:06
Creating Effective Emails – Best Practices13:15
Email Copywriting and Content Essentials7:28
Email Opens: How to Write Catchy Subject Lines6:10
The Basics of Email Analytics5:29
Email Clicks: How to Get High CTRs8:51
Creating a Format for Your Content10:59
Attaching a Person to Your Email Communications6:47

Dynamic Content in Email16:10
Email Conversion. Converting Clicks to Sales6:29
The Secrets of Successful Testing in Email11:50
Learn how to run hypothesis-led email tests, using controls and statistical confidence to identify what resonates with subscribers and continually optimize campaigns.
How to Test Your Subject Lines10:00
Test your subject lines to improve open, click, and conversion rates, guiding repeatable, insight-driven tests. Define objectives, metrics, and hypotheses to ensure learnings extend beyond a single campaign.

Requirements

You should be able to communicate effectively in written and spoken English.

Description

Are you wondering if there is still a place for email? Or where does it fit with other digital marketing channels and tools? In this course, you’ll learn how to:

Harness the power of email subscription.
Craft the perfect marketing message.
Build a list of engaged contacts.
Convert clicks into sales.

Find out how to build an email list, nurture relationships, and convert them to loyal customers with this GetResponse Email Marketing course. This training contains practical tips on list building, copy writing, email personalization, A/B testing, deliverability, and much more.

Meet our featured teachers:

Andrew Davis - a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jamie Turner - an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Kath Pay is CEO of Holistic Email Marketing, a world-renowned speaker, author and trainer. She is an avid practitioner of the holistic approach for email marketing and loves achieving great results for her clients.

Anna Ward - Deliverability Director for GetResponse. She’s the frontman for all things email delivery – investigating and analyzing delivery trends, communicating deliverability concepts, and working with ISPs and partners in anti-abuse.

Justyna Bakker-Rakowska - Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Michael Leszczynski - Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

Who this course is for:

Anyone who wants to learn how to manage a sustainable email marketing strategy.

Email Marketing for Beginners

What you'll learn

Explore related topics

Course content

Introduction to Email Marketing6 lectures • 49min

List Building and Management4 lectures • 24min

Creating Effective Emails10 lectures • 1hr 16min

Deliverability and Compliance4 lectures • 34min

Advanced Email Marketing4 lectures • 44min

Requirements

Description

Who this course is for: