Turn Your Ideas Into Product Winners With Concept Mapping

How to transform your product, business or software development into global successes using concept mapping!
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  • Lectures 80
  • Length 9.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 8/2014 English

Course Description

“It is not that often that I get to see things in a new light like this, but now I get to rethink everything I know about my field in this whole new light. That is so exciting!" - A very satisfied student

Learn how I have helped international big businesses as well as my own startups for 17 years to reshape blurry, vague and often contradicting ideas into crystal clear businesses, products, and software systems! Getting your concepts straight, early on, in any development effort is often what makes the difference between success and failure.

In this course you will learn everything of value about the special technique of concept mapping hat I have successfully employed in hundreds of workshops with both people working in business and people working in IT, always with great success. I also use concept mapping on an everyday basis as a means of communicating more clear, acquiring knowledge faster, developing and designing better systems and catalyst creative thinking.

A special note for software developers and software analysts, talking the course; The concept mapping (also called domain modelling or conceptual modelling) thought in this course gives you a very thorough understanding on the foundations of object-oriented class modelling. I have for more than 17 years professionally developed object-oriented systems and for more than 5 years I worked in a small company together with some of the founding "fathers" (including Ivar Jacobson) of UML and Object Oriented Design (OOD), where we developed tools for Software Architects and Analysts.

Concept mapping will propel your success rate in delivering value and getting rid of the most crucial waste; the waste of doing the wrong things, in the wrong order for the wrong reason.

“I want to underline the excellent quality of the course and can only encourage people to take it. Thanks Per." - A student

About the course

  • +1.5k students
  • Dozens of 5 Star Reviews from VERY satisfied students
  • Full, free lifetime access
  • All future extra lectures and upgrades are always included for free
  • Unconditional Udemy 30 day money-back guarantee – but you will not need it!
  • Over 80 high-quality video lectures to enjoy wherever you are and from a multitude of devices

"I consider this a FAR better value for the price than most college courses I've taken, and I took a rigorous engineering course of study, so that is all the more impressive."

In addition to being here on Udemy, I deliver this course as a 2-day classroom session priced at $2,000 per student. Now you are getting the full value to a fraction of that cost.

Click the “take this course" button, top right, now… Are you willing to spend even an hour more on wasting money on unsuccessful product, business and software concepts?

What are the requirements?

  • A tool in where you can create diagrams with boxes connected arrows. Paper and pen works as well.

What am I going to get from this course?

  • Know how to create a concept model of any system
  • Acquire knowledge faster
  • Communicate more clearly and eliminate misunderstandings
  • Develop more accurate business and software systems
  • Learn a tool for catalysing creative thinking
  • Know in which situations concept modelling is efficient and when and how to apply it successfully
  • Be able to interpret and construct common and advanced conceptual models using UML
  • Know how process- and concept modelling best is performed in conjunction and how they relate to each other
  • Know of different techniques to use when performing conceptual modelling
  • Know how to prepare, plan, facilitate and document a concept modeling workshop
  • Have achieved some practical experience in workshop facilitation
  • Know of to read and apply common patterns when developing concept models

Who is the target audience?

  • Software Developers
  • Requirements Analysts
  • Software Architects
  • Information Architects
  • Business Analysts
  • Project Managers
  • Enterprise Architects
  • Database Modeler
  • Business Developers
  • Product Developers
  • Entrepreneurs
  • Instructors
  • Teachers
  • Legal Consultants
  • Scientists

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Who Am I? (if you like to know)
Course Introduction - Imagine If No One Used The Same Terms For Any Things

In this lecture we will walk through the benefits of visualising your concepts on maps and which application areas there exists for such maps. The lecture also includes an example of a concept map covering a sub-domain of Udemy.

Introduction Quiz
9 questions

In this short lecture we are running through what knowledge goals you could expect with the course. We are also walking through how the course is structured in sections and in which order the different areas are introduced.

Two Ways To Complete The Course - Theory First or Practice First
Section 2: The Cognitive Foundation Of Concept Mapping

In the this lecture we cover the research done in cognitive science that shows why visualising concepts on map helps you acquire and persist knowledge faster, be a better communicator and how it can act as a catalyst for improving your creative thinking.

Key Concepts Covered:

  • Example of concept map
  • Why concept maps are intuitive

In the this lecture we cover the three memory systems in the brain.

Key concepts covered:

  • Three memory systems
  • Sensory Information Storage
  • Working Memory
  • Long Term Memory
  • Semantic Memory
  • Memory Activation Spreading

In the this lecture we cover the persistence of memory in the brain.

Key concepts covered:

  • Knowledge persistence depends on processing
  • Shallow, intermediate and deep processing of learning

In the this e-learning lecture we cover that brains "love" visualisation:

Key concepts covered:

  • Non-interactive vs. interactive descriptions
  • Effects on persistence and semantic integration

In the this e-learning lecture we cover what creative thinking is and an idea how it emerge:

Key concepts covered:

  • What is creative thinking?
  • Example of creative thinking by Eric Ries in "the lean startup"
  • An example of a creative leap

In the this e-learning lecture we will show a concept map of the topics learned in the cognitive foundation section.

Cognitive Science Quiz
16 questions
Section 3: Philosophical foundations of conceptual analysis - introduction

In the e-learning lecture we will cover all the concepts in the philosophical in one lecture. If you feel comfortable with all the concepts used in this course then you might not need to go in too deep with the lectures in this section. You may also use this lecture in the future as a recap of the concepts that are explained in detail in this section.


In this section we perform an meta analysis of what happens from a philosophical and physiological point of view when a number of people sit in a room and are trying to synchronise their understanding of a knowledge domain.


This lecture introduce the Ogden's Triangle, which is used a framework for the complete set of lectures covering the philosophical foundation of concept mapping.

The triangle has three corner, representing three different sub areas within philosophy:

 Philosophy of Mind 
 Philosophy of Language 

The rest of the this section will cover subjects within these three areas in the order noted above.


In the this e-learning lecture we cover that four theories are concepts to be address in the next coming lectures.


In the this e-learning lecture we cover the classical theory about concepts as well as its limitations.

Key concepts covered:

  • The classical theory of concepts
  • Categorisation
  • Plato's problem
  • The typicality effect

In the this e-learning lecture we cover the prototype theory about concepts as well as its limitations.

Key concepts covered:

  • The prototype theory of concepts
  • Eleanor Rosch
  • How concepts have a probabilistic structure
  • The heritage of Ludvig Wittgenstein and how this theory is based on his reasoning about family resemblance
  • Fuzzy concept (based on Philosophical Investigations)
  • That many concepts lack prototypes
  • That many prototypes lack compositionally

In the this e-learning lecture we cover the theory theory about concepts as well as its limitations.

Key concepts covered:

  • That concepts stand in relation to one another in the sam as the terms in a scientific theory
  • Concepts are shaped in constant iterations
  • "One sess knowledge as a boat that we perpetually rebuild as we sail" - Otto Neurath
  • Problems with stability of concepts
  • Can we have the same concept for anything?

In the this e-learning lecture we cover the conceptual atomism theory about concepts, its limitations as well as a pluralism of concepts.

Key concepts covered:

  • Maybe concepts are empty and instead is just a causal relation between the concept and it's instance determines it's reference.
  • Soul Kripke
  • The Dual theory about concepts
  • Identification procedure based on prototype theory
  • Core component based on a combination of classical, theory and atomism theory
12 questions

This quiz will test your knowledge of the subjects in the first corner of the triangle.

Important! You Now Have Two Options On How To Proceed!
6 pages
Section 4: Philosophical Foundations Of Conceptual Analysis - Continued
The Intentionality Of The Mind - "My Adding Machine Understands Nothing"
Summary So Far - We Have Concepts In Intentional States In Our Minds!
The Network And The Background - "The Whole Hurly-Burly Of Human Actions"
Collective Intentionality - I Think That You Think That I Think That You Think..
Intentionality Quiz
12 questions
Summary - First Corner - Concepts In Intentional States About Others' States
Language - Second Corner - Communicate Your Meaning
Terms and Propositions - The Signified and The Signifier
Generativity and Compositionality - The Key Mechanisms Of Any Language
Sentence Meaning Is Not Enough! "Yes I Can; I'd Just Use My Legs!"
"The King of France is Bald" Is False,But So Is "The King Of France is Not Bald"
The Indeterminacy Of Translation - "Lo! An Undetached Rabbit-Part!"
Language Quiz
14 questions
Speech Acts - "Sorry, I Can't. My Mother-In-Law Won't Allow Me!"
Meaning Through Speech Acts - "There Is a Fluffy Mouse Catcher On The Mat"
Five Types Of Speech Acts - All You Need!
The Strange Thing About Declarations About Declarations - We Create Our World
Steven Pinker on - Language as a Window into Human Nature
Speech Act Quiz
8 questions
Summary - Second Corner - We Refer To Concepts In Our Minds Using Speech Acts
The World Of Objects and Facts - Third Corner In The Triangle
The Ontological Nature Of Objects - Let's Get Deep!
Properties And Relations - "Being In Love" Is A Special Kind Of Relation
Objects and Properties Quiz
10 questions
Facts And Truth - "The Cat Is Not On The Mat" Is Also A Fact
Social Facts - Objectively True Knowledge About Subjectively Relative Phenomena
Fact Quiz
10 questions
Status Functions - A Rock, A Table And A President Are Very Different Things
Function Quiz
8 questions
Summary - The Triangle In A New Light
Section 5: Lessons Learned By Our Deeper Knowledge About How We Create Our World
Lessons Learned - Overview
Meaning Breakdown - Do They Agree And Do They Think They Agree?
Slow Knowledge Acquisition - There Is So Much Time To Save
Language Legacy - When Language Prevents Strategic Breakthroughs
Rigid Information Systems - Envision Your Future When Conceptualizing
Creative Leap Catalyst - See The Hidden Links No One Else Does
Early Customer Acceptance Of Language - Ground Your Language Collectively
Conclusions So Far - Visualization Of Concepts Eliminates Communication Waste!
Section 6: Notation - The Boxes And Arrows And Their Semantics

In this lecture we will go through on the highest level what a model is and in which situations models are used. Concepts covered: models and subjects.


In this lecture we are discussing the concept of a domain and a domain model. We are also discussing how domains could be layered in respect of its abstraction level and how they could be sub divided in sub domains. We then continue with making the distinction between problem and solution domain and describes how this is relative to the eye of the beholder. The lecture is ended by a discussion on business domain models and information models.

Concepts covered:

  • Domains
  • Domain model
  • Layering of models
  • Sub domains
  • Conceptual models
  • Problem and solution domain
  • Business domain models
  • Information models

This lecture describes how UML defines the concept of a model formally. It describes the three elements of a UML model: classifiers, behaviour and events. We will also discuss the difference between models, subjects and specification of subjects and how this is handled in UML formally. We end the lecture by discussing the distinction between diagrams and models.

Concepts covered:

  • Classifiers
  • Behaviours
  • Events
  • Model and Subjects in UML
  • Objects as instances of Classes (Classifiers)
  • Executions as instances of behaviour
  • Occurrences as instances of events
  • Specifications of objects, executions and occurances
  • Diagrams and models
Model Quiz
19 questions

This lectures gives a brief overview of the Unified Modeling Language, it's history and different types of diagram types. It also covers the elements of UML that will be used in the course.


In this lecture we are covering the two most fundamental concepts in UML: classes and instances of classes (objects). We cover the semantics (what they mean) and how they are notated (who they look).

Concepts covered:

  • Classes
  • Compartments
  • Attributes
  • Objects
  • Anonymous, named and unclassified objects
  • Stereotypes
Classes and Instances Quiz
12 questions

In this lecture we are diving into the most fundamental relationships in UML; the associations between classes and the links between objects. We are discussing their meaning and how they are notated in the diagrams.

Concepts covered:

  • Associations
  • Multiplicity
  • Roles
  • Navigability
  • Different meanings of an arrow in UML
  • Links (instances of associations)
  • Association classes
  • Compositions
  • Alternative ways to model

This lecture focuses on the concept of generalization (what was called general implications in the philosophical sections) in UML. We discuss the difference between associations and generalisation (also, often called inheritance) and covers complex situations like multiple generalisation sets and multiple inheritance and powertypes.

Concepts covered:

  • Generalizations
  • Generalization sets
  • Powertypes
  • Multiple inheritance
  • General problems with inheritance
Relationship Quiz
12 questions

In last lecture on UML we are covering how to sub divide elements in UML into packages. We are discussing packages and how there dependencies are related to their ingoing elements. There is a whole section of the process of packaging later in the course, this lecture on only covers their basic notation.

Concepts covered:

  • Packages
  • Dependencies between packages
  • Relationship between packages dependencies and associations and generalizations.
Section 7: Concept modeling workshop techniques - Perform An Outstanding Workshop
Introduction To Workshop And Facilitation
Workshop Preparation
Workshop Storytelling - Once Upon A Time...
Object Diagram Examples - Complexity Does Not Mean That It Is Wrong
Pattern Recognition - "That Would Be Shunting I Suppose"
Workshop Quiz
12 questions
Conceptual Patterns - Do Not Reinvent The Wheel
Thing - Information Pattern - "I Do Not Store My Kid In A Database"
Party - Role Pattern - "Who Are You? It Depends Who Is Asking?"
Concepts and Processes - "The Concept Of Skies And Skiing Are Inseparable"
Finding The Generic-Specific Sweet-Spot
Exercise – Finding Flight Domain Concepts - It's Time For You To Enter The Stage
Flight Domain Example Solution - One Of Many Ways To Solve It
Modeling Quiz
13 questions
Workshop Exercise - Homework For You To Do. Post Your Results In The Forum!
2 pages
Diagram Composition - Watch How Easy It Is To Make Something Incomprehensible!
Diagram Composition Quiz
6 questions
Section 8: Package your concept model
Packaging Your Concept Model - Handle A Growing System
Guidelines When Packaging Your Model
Evaluation Of Package Organisation - A Fuzzy Logic Problem

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Instructor Biography

Per Emanuelsson, Entrepreneur and Business/Software Architect

I am one of the co-founders and CEO of Soundtrap, a service that lets musicians make music online in the cloud, collaborating together in the creative process from a multitude of devices. We were featured at Google IO 2014 in San Francisco and I delivered a 45-minute session together with Google that showcased the site. (Check the session out on YouTube if you like, it's called “Making music mobile with the web")

I have, for the last 16 years, worked in a number of businesses and industries internationally, as a software and management professional as well as an entrepreneur. Examples of industries with many years of experience are: asset finance, logistics, software migration, software development tools, mobile services, e-learning, music recording, fundraising and fitness concept development.

My specialty lies in having deep knowledge in both software development (been hacking since I was a kid and have worked as a software architect for more then 16 years) and business/product development, having managed +75 people large regulatory business projects and also founded businesses myself.

Most often I work as a leader in projects and take on roles such as product developer, CEO, CTO, CMO, growth hacker, project manager, architect, analyst or teacher/mentor.

I have run and am running (as co-funder) a number of start-ups in the areas of fundraising, mobile consumer service, business development training, software migration and music recording studio software.

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