Get Started in Social Entrepreneurship : A Practical Guide
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Heard about social entrepreneurship and ready to start a business that's new, exciting and makes a real difference in the world?
Begin here with our practical guide to building a world changing business. You’ll gain access to leading tools, resources and business models for starting your own social enterprise.
Social Entrepreneurship is the fastest growing social sector movement. This course will help you discover how YOU can create social change starting today.
Get Started in Social Entrepreneurship is a MUST for anyone interested in starting their own impact-driven, social enterprise.
We provide you with a solid understanding of social entrepreneurship, and the fundamentals for creating your own purpose driven business.
This course provides an excellent introduction to Social Entrepreneurship to getting started and how individuals have a role in creating social change.
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|Section 1: The Rise of Social Entrepreneurship|
Welcome Note from Authors
In this first section you’ll understand how Social Entrepreneurship influences businesses and the global economy.
The Rise of Social EntrepreneurshipPreview
|Section 2: Find Your Passion / Choose Your Cause|
In this second section you will learn the importance of Passion as the key ingredient to being successful in your Social Venture.
Find Your Passion / Choosing Your Cause
|Section 3: Business Models: Build a purposeful platform|
In this section we’ll show you a brief overview of the different types of Business Models for a Purpose Driven Business.
Business Models: Build a purposeful platform
|Section 4: Social Business Entities|
You’ll learn about the different business entity types and we’ll provide you with advices and further consideration on Social Business Entities.
Social Business Entities
|Section 5: Getting Started: Put Your Ambition in Drive - How to Build Your Dream Company|
You’ll learn the two approaches to building a Business Plan and strategies for starting your dream social enterprise.
Getting Started: Put Your Ambition in Drive - How to Build your Dream Company
|Section 6: Marketing Your Movement|
You’ll learn about Movement Marketing and how to start a movement through Branding and Storytelling.
Marketing Your Movement
|Section 7: Creating an Impactful Online Presence|
You will learn our 6 Steps to Online Marketing to build an effective online presence.
BONUS: Several Bonus Sheet on Creating a Winning Website, Content Marketing, Email Marketing, Mobile Marketing and SEO.
Creating an Impactful Online Presence
|Section 8: Building a Movement through Social Media|
We’ll provide you with an overview of the “Big 6” Social Media Channels and tips for getting started with Social Media.
BONUS: 5 Key Mindset Principles to Succeed with Social Media
Building a Movement through Social Media
|Section 9: Financing Your Launch|
In this section we’ll explore myriad ways for social entrepreneurs to find and capture revenue. We’ll also provide additional information on revenue generation and procedure for each financing option.
Financing Your Launch
|Section 10: Knowing Your Numbers - Accounting|
You’ll learn how to track you Financial Perfomance and how Profitability, Cash Flow, Net Wroth and Impact mean for your business.
BONUS: Useful links and tools for measuring your numbers.
Knowing Your Numbers - Accounting
|Section 11: Conclusion|
Closing Notes from Authors
As a Change Catalyst, Leesa is committed to cultivating progress, sharing the ideas, tools, and trends that are rapidly changing our world.
Leesa is on a mission to help conscious entrepreneurs and businesses to create powerful global transformation and build a sustainable new economy.
Leesa Hubbard empowers visionary entrepreneurs who are looking to expand their impact and create positive transformation in the world. Her mission is to ‘accelerate the evolution of capitalism - growing business as a force for good’. She's a teacher, mentor and spokesperson for entrepreneurs and companies that are actively working to solve some of our most pressing social and environmental challenges.
Leesa has particular expertise in starting and developing early stage businesses. For more than a decade, she has been a marketing and business growth strategist, consulting to entrepreneurs and organisations across North America and the Asia Pacific.
Leesa has co-founded and run 4 ventures across Canada, the US and Australia, including the Heroes Economy (a global network of impact entrepreneurs focused on solving major social & environmental challenges through business), a Digital Marketing Agency, a Renewable Energy Company (now one of North America’s industry leaders), and a Technology Start-Up she built from scratch to a 7-figure global brand.
Devin Thorpe thinks he is the luckiest person alive. After being “let go” from the best job he’d ever had—as the Chief Financial Officer of third largest company on the 2009 Inc. 500 list—he and his wife ended up living in China for a year where he wrote Your Mark On The World and embarked on the career he’d always wanted yet hadn’t dared dream. More recently, Devin completed his latest book, Crowdfunding for Social Good, Financing Your Mark On The World.
Now, as an author, advisor and Forbes contributor, Devin is devoted full time to championing social good, writing about, advocating for and advising those who do good. He travels extensively, sharing inspiring messages as a keynote speaker, emcee, and trainer.
As an entrepreneur, Devin ran—at separate times—a boutique investment banking firm and a small mortgage company. He served as the Treasurer for the multinational vitamin manufacturer USANA Health Sciences years before becoming CFO for MonaVie. Over his career he led or advised on the successful completion of $500 million in transactions.
Devin squeezed in two brief stints in government, including two years working for Jake Garn on the U.S. Senate Banking Committee Staff and another year working for an independent state agency called USTAR, where he helped foster technology entrepreneurship.
Devin is proud to have graduated from the University of Utah David Eccles School of Business, which recognized him as a Distinguished Alum in 2006. He also earned an MBA at Cornell University where he ran the student newspaper, Cornell Business.
Today, Devin channels the idealism of his youth with the loving support of his wife, Gail. Their son Dayton is a PhD candidate in Physics at UC Berkeley (and Devin rarely misses an opportunity to mention that).