Get Publicity by Being Booked as a Podcast Guest Expert
4.6 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Get Publicity by Being Booked as a Podcast Guest Expert

Be an In-Demand Podcast Interviewee!
4.6 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,113 students enrolled
Created by Laura Pennington
Last updated 4/2017
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify shows to appear on
  • Pitch shows to appear as a guest expert
  • Know what technology they should have in advance
  • Know how to be a great guest
View Curriculum
Requirements
  • Students should know what podcasts are
Description

Have you always wanted to be on podcasts to increase your credibility & visibility? Are you a good public speaker and enjoy telling your story in audio format? Most traditional ways to generate publicity for your business require that you invest a lot of money. It can be a long time before you see results. And when you finally do land a gig, it might not even generate business.

I have good news for you... there's a better way. You can generate buzz around you and your business for FREE by appearing as a podcast guest expert on someone else's show. Podcasting is becoming more popular than ever before and now is the time to be heard. 

The greatest thing about being a guest expert on someone else's podcast is that there's not much of a barrier to entry- with very little investment of time or money you can get started. In this course I break down the exact process I used to land 30 interviews in 3 months with no experience and no money! Those interviews translated into new collaboration relationships, clients on my email list, and great publicity for my business. They also help me land bigger interview opportunities because being on podcasts positions you as an expert in your field.

Over time, I've really seen the power of appearing as a podcast guest- I've earned newsletter subscribers, paying clients, and had the door opened to other media opportunities. All because I pitched podcasts and was a solid guest expert! You can follow my proven pattern to watch the same thing happen for you. 

In this course, you'll learn everything you need to know about getting booked, including: 

  • How to write a great pitch
  • Finding interview opportunities
  • Connecting with a podcast host over email
  • How to make a good impression on the show 
  • What you really need to get started

You pumped yet? See you on the inside. 

Who is the target audience?
  • Someone interested in growing their credibility online
  • Someone generally comfortable with public speaking
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Curriculum For This Course
29 Lectures
01:14:24
+
Introduction to the Course
1 Lecture 01:24
Introduction to the Course
01:24
+
Podcasting 101
10 Lectures 28:16
How I Used Podcasts to Grow My Audience
02:38

Why Podcasts Work to Increase Visibility & Credibility
02:17

Use Your Guest Expert Interviews to Build Relationships & Show Value
01:56

What You Should Know About Podcasting: Basics About the Medium
04:27

Top Resources for Becoming a Great Guest Expert
01:55

What You Need to Have Before Pitching Podcasts
06:30

The Power of Pitching Yourself for Podcasts
02:07

Should You Ever Pay to Be on Someone's Show?
02:13

Should You Only Submit to "Big Name" Shows?
02:27

Should You Care About Download Numbers Before Pitching?
01:46
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Perfect Podcast Pitching
6 Lectures 18:50
How to Find Ideal Podcasts to Pitch
02:41

Perfect Pitching
02:05

Introduction to One Sheets for Podcast Guest Experts
02:31

Your Podcast One Sheet
01:24

How to Pitch a Podcast Host
03:41

Mistakes to Avoid When Pitching
06:28
+
Where to Find Interview Opportunities
12 Lectures 25:54
Where to Find Interview Opportunities: Part 1
02:17

Where to Find Interview Opportunities: Part 2
01:36

Where to Find Interview Opportunities: Part 3
01:08

Where to Find Interview Opportunities: Part 4
02:09

Where to Find Interview Opportunities: Part 5
01:31

Where to Find Interview Opportunities: Part 6
03:16

Using Virtual Assistants to Book Podcasts
02:46

What You Should Do When a Podcast Host Says "Yes"
02:13

Common Questions Asked on Podcasts
03:25

How to Thank a Host After the Interview
02:23

How to Make the Most of Continued Podcast Pitching
02:09

Podcast Fanatic? Here's What to Do Next
01:01
About the Instructor
Laura Pennington
4.5 Average rating
52 Reviews
2,250 Students
4 Courses
Freelancer Extraordinaire

A PhD candidate and a freelancer with four years of experience, I love teaching people about how to have a better online business. Laura has experience as a former inner city teacher and is passionate about helping others earn money and have a lifestyle business they love. Laura left a career in education and corporate America to work for herself in 2012 and has never looked back.