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Get Noticed! 3 Steps To Create A Personal Branding Statement

Learn How To Create and Deliver An Attention-getting Personal Branding Statement In 3 Easy Steps
4.3 (159 ratings)
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7,101 students enrolled
Created by Jay Forte
Last updated 11/2015
$15 $20 25% off
30-Day Money-Back Guarantee
  • 36 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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You want to get noticed - in the workplace, applying for college, getting an internship, meeting new people or networking at local events. So many people pass right by us and we don't remember them a moment after they are out of view. Do you blend in with the crowd?

Want to learn how to stand out in a way that matters - in a way that gets you noticed?

Then you are in the right place. Getting noticed requires that you know your greatest abilities and can easily, clearly and professionally share them with those you meet.

Most people don't know their greatest abilities and therefore are not able to share them easily, concisely and professionally. They blend in - they look and sound like everyone else. With a powerful, clear and professional branding statement, you will be able to easily share what is best in you with others - in a way that others remember. That starts by knowing yourself well (this course will help with that) and learning the format of a kickass branding statement (this course shares a branding statement template).

This course will introduce you to a 3-step process to create and deliver a powerful personal branding statement.

  • Step 1: Introduction to Branding Statements and the Branding Statement TEMPLATE
  • Step 2: Develop your personal inventory of abilities, passions and values to help you know you and to create the language to use in your Branding Statement.
  • Step 3: Build your branding statement with the TEMPLATE and learn to deliver it confidently and professionally.

This course is presented in 3 sections with 7 video lectures. Your course manual is included in Lecture 1. Total teaching time is about 40 minutes. However, the videos prepare you to complete the activities and build your branding statement.

You will participate in activities to better know your unique talents, strengths and passions and interests, to be able to create the language to insert into your personal branding statement template. In a little more an hour, you could be ready to share you branding statement with others - to share what is best in you to stand out and get noticed.

Critical to your success is the course manual - be sure to download it. This will include your activities, the branding statement template and examples of branding statements to help you create yours.

This short course will help you not only be able to create and deliver a powerful personal branding statement, but you will become so much more aware of yourself and your abilities to help you make wiser work and life decisions. You can't succeed in life if you don't know your and who to connect that talents you to the places in work and life that need what you do best.

PLEASE NOTE - In Lecture 4, you are encouraged to take a free online Talent Assessment to help you articulate your core strengths. This assessment is called 3AboutMe and will require you to leave your name and email so that your personalized results can be sent to you. You are given the web location for this assessment in Lecture 2 - in your course manual. You do not have to use this assessment, though it provides great practical information for you. Instead, you can simply chose from the behavioral words presented on page 8 of your manual to build your list of personal attributes.

This course has been prepared by and is hosted by Jay Forte, MS, CPC, ELI-MP. Jay is a certified workplace and life coach, adjunct college professor in entrepreneurship, author and motivational speaker. He works specifically with students, parents and those in the workplace/ career transition. He is the author of The Greatness Zone - a process int story form that shares how to discover and develop your unique abilities so you can learn to build your life and work around what you do best. He writes the Life's Too Big To Play Small blog and the Ready For Life Blog for parents and teens/young adults. Jay lives in Ft Lauderdale, FL.

Who is the target audience?
  • This course is for students looking to apply to college, internships and summer jobs
  • This course is for anyone who is job seeking or looking for advancement in a current organization
  • This course is for those who regularly network or professionally connect with others
  • This course is for those who are in the middle of a work or life change and need to regain their self-worth and personal value
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What Will I Learn?
Understand the value of and how to use personal branding statements to stand out and get noticed in work and life environments
Develop your personal inventory of abilities - your talents, strengths, passions and interests - through self-discovery activities
Create and deliver a clear, concise and professional personal branding statement
View Curriculum
  • Download the course manual. You will need it for the activities in this course.
Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 44:31
Introduction to Personal Branding Statements & the Branding Statement Template
3 Lectures 16:52

Introduction to the Course

Welcome to this course - its express purpose is to help you create and deliver a professional, concise and impactful personal branding statement to help you get noticed - in your networking, in interviewing or just in meeting people.

In the introduction you will

  1. Learn the value of and see examples of personal branding statements - what they are, how they sound and why you should use them.
  2. Learn the 3 steps of the course - to better prepare you to complete it efficiently and effectively.
  3. Understand the need to be self-aware and its value in helping you find your fit in work and life, and in creating the language you will need for your branding statement.
  4. See examples of personal branding statements to help you see how to start to craft and use them to get yourself noticed.

IMPORTANT: Be sure to download the course manual that will assist you in the template, the activities and the actual creation of your personal branding statement. FIND IT AS PART OF THE DOWNLOADABLE MATERIALS IN THIS LECTURE. IF UNABLE TO LOCATE, IT HAS BEEN RECENTLY ADDED AS LECTURE 2 SO IT IS EASY FOR YOU TO ACCESS AND DOWNLOAD.

Preview 08:40

This lectures contains your course manual. Be sure to download this resource to help you successfully follow the course lectures and to complete your personal branding statement.

Personal Branding Statement Course Manual Updated 11/2015
9 pages

In this lecture, you will be introduced to

  1. A unique, professional and effective branding statement format
  2. An easy-to-use branding statement template (template is included in your course manual (download))
  3. Where you can use your branding statement to help you stand out and get noticed
Preview 08:12
Develop Your Personal Abilities Inventory
2 Lectures 07:06

In this lecture you will be introduced to

  1. Why all great branding statements start with a clear understanding of you - your talents, passions and values
  2. The All About Me worksheet - a tool to help you collect all of the terms about your inventory of abilities that you will use to create your branding statement
  3. Self-discovery activity 1 - the online 3AboutMe talent assessment

See pages 3 and 6 in your course manual (download)

Do the Prep Work - Activity 1

In this lecture you will be introduced to

  1. The second self-discovery activity - questions

See pages 4 and 6 in your course manual (download)

Do the Prep Work - Activity 2
Build and Deliver Your Personal Branding Statement
3 Lectures 11:33

In this lecture, we combine what you have discovered about you with the branding statement template to help you draft your personal branding statement.

  1. You will be guided to insert the language you created on the All About Me worksheet into the appropriate areas in the branding statement Template
  2. You will review other branding statement examples for guidance
  3. You will create your personal branding statement

See pages 5, 6 and 7the course manual (download)

Build Your Personal Branding Statement

In this lecture you learn how to deliver your branding statement boldly, confidently and professionally.

ALSO In this lecture we wrap up the course and remind you of its three steps to create a personal branding statement:

  1. Introduction to branding statement and the personal branding statement template
  2. Develop your personal abilities inventory - activities to become more aware of your talents, strengths, passions, interests and values
  3. Build and deliver your personal branding statement
The course manual is an integral part of this course

Deliver Your Personal Branding Statement and Wrap up

In this lecture, you will hear 10 examples of branding statements that use the course's branding statement template. This will allow you to hear many examples to help you better craft and develop your unique branding statement.

Examples of Personal Branding Statements
About the Instructor
4.3 Average rating
159 Reviews
7,110 Students
2 Courses
Author, Speaker, Certified Life & Workplace Coach, Professor

Jay Forte, MS, CPC, ELI-MP is a business and motivational speaker, certified workplace, CEO and Life coach, author, adjunct professor and nationally ranked Thought Leader. He provides talent and strength-based tools to help people live extraordinary lives and organizations achieve exceptional results.

He is the author of Fire Up! Your Employees and Smoke Your Competition and The Greatness Zone – Know Yourself, Find Your Fit, Transform the World. His new books, The Greatness Habit and The Rhodium Rule are due out soon.

He is the host of the Blog Talk Radio show The Greatness Zone on VividLife Radio. He also is the host of the weekly podcast for today's young adults and their parents titled, Ready for Life. His mindfulness and self-awareness based tools are used by people and organizations around the globe. He has published over 400 blogs, articles and white papers on the topics of performance, leadership, service, talent, mindfulness, possibilities and success at college.

When not teaching, coaching CEOs or helping today's millennials get ready for life, he writes, gardens and cooks (as any good Italian) in Ft Lauderdale, FL.

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