How To Get Your Business In The Press

Tactics For Maximizing Media Exposure
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  • Lectures 13
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

GET QUALITY NEWSPAPERS TO WRITE ABOUT YOUR BUSINESS... AN EX-WALL STREET JOURNAL EDITOR REVEALS HOW...

"I have never tried to contact the media, but now I am ready!..." -- BARBARA MCNEELY, UDEMY STUDENT

"Anyone who needs to interact with the media needs to take this course..." -- TAMATHA CAMPBELL, UDEMY STUDENT

"Gave me a clear understanding of the journalist mindset and how to successfully engage them for media exposure..." -- JENNY, UDEMY STUDENT

"Helped me put together a nice blueprint to start developing a strong network for the industries I am working in..." -- GREG FOREMAN, UDEMY STUDENT

"Would definitely recommend this to anyone who is new to this industry or has a desire to network with journalists..." -- CORY GOLDBLATT, UDEMY STUDENT

How do journalists on top newspapers and online news sites decide what to write about?

How can you get influential reporters to seek your comments for their stories?

How do you build powerful relationships with journalists whose articles are read by millions worldwide?

What kind of press releases get noticed and turned into front-page news stories?

Are you stumped by how to get quoted in the media?

If so, this course will help get your media strategy off the ground by showing you how to cozy up with mainstream journalists.

You'll learn how to generate tons more media publicity without having to spend a penny on expensive PR consultants.

The course has been created by a journalist who's written for some of the world's leading news organizations, including The Economist, Financial Times and Bloomberg News.

You'll boost your chances of getting on the radar of journalists whose articles reach thousands if not millions of people.

Getting quoted just once in a major newspaper or quality news website can do more for your sales than paying for several adverts in the same publication.

That's because being mentioned in top newspapers and magazines gives you credibility. And credibility inspires trust -- which is precisely what you need to persuade people to buy from you.

If people have seen your name in print repeatedly, they have less hesitation opening up their purses and wallets to pay you.

A respected journalist quoting you in one of their articles also tells readers that you're a genuine authority in your field.

That's why if you don't have a slick media strategy you're probably losing out on tons of business that could be yours easily.

In this course you'll discover a bunch of tactics and gain important insights that will help your business become a brand people recognize instantly. For instance, you'll learn:

  • How journalists choose what to write about so you have a better chance of sneaking into their articles
  • The snowball effect: how getting quoted just once can grow into an avalanche of free publicity
  • The different types of media and how to target them efficiently so you don't waste time building worthless contacts
  • The different types of articles and which ones you need to focus on getting mentioned in
  • How to select the right journalists to build relationships with
  • How a newsroom actually works so you know when and how to approach journalists without annoying them
  • The difference between editors and reporters and which of those to focus on
  • How to position yourself as an industry authority in the eyes of journalists -- and reap the rewards when the public starts to see you the same way
  • What 'newsworthiness' means, and how understanding this concept will help get you loads more free publicity
  • What journalists are really fishing for when they interview you, so you can maximize the odds of getting yourself into print
  • How to become a major journalist's go-to source for comment
  • What motivates journalists (Tip: It's not money) and how to use this insight to your advantage
  • How to speak to journalists so they'll love you and keep coming back for more
  • How to make initial contact with the hacks who matter
  • What NEVER to do with journalists that will guarantee you'll get struck off their guest list -- or worse
  • How to write and package your press releases so they have less chance of being ignored
  • How to avoid being misquoted and inadvertently triggering negative publicity

This is your chance to learn all this from an editor who has worked for many of the world's leading news organizations -- and who knows how crucial decisions are made about what to write and who to reach out to for comment.

What are the requirements?

  • Pen and paper or computer

What am I going to get from this course?

  • Build an effective media strategy that wins more clients
  • Understand how to superpower your company's brand
  • Position yourself as an authority in your field

What is the target audience?

  • Business owners who want to boost brand recognition
  • People interested in a career in corporate communications or public relations
  • People who want to get their own name more widely recognized

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: An Awesome Business Opportunity
05:13

You'll know why it's worth learning the tactics revealed in this course

04:40

You'll learn to approach the right kind of media organizations for your needs

Section 2: How News Is Created
05:37

You'll see the workings of a newsroom demystified

05:29

You'll understand the different types of articles journalists write so you can devise your media strategy accordingly

03:03

You'll discover what makes a story newsworthy, so you won't waste your time with irrelevant approaches to journalists

Section 3: Building Relationships With Journalists - So You Can Get Into Their Articles
07:30

You'll learn the character and mindset of journalists so you can target them appropriately

10:09

You'll learn how to get up close and personal with journalists

04:28

You'll how to break the ice with journalists in a way that builds trust and mutual respect

06:08

You'll learn a suite of tactics to ensure you keep journalists on your side

Section 4: Sending Press Releases & Articles - The Ultra-Professional Way
09:14

You'll discover the art of writing a press releases that capture the attention of journalists

Section 5: Risks & Dangers
10:21

You'll learn how to prevent your interview backfiring on you

Section 6: Get Your Name Out There! - Key Action Steps
03:07

What you can start doing IMMEDIATELY to get your media strategy rolling

Section 7: Course Notes
Course Notes
6 pages

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Instructor Biography

Shani Raja, Editor, Writing Coach & Lecturer

Shani Raja teaches top journalists how to improve their writing and has written and edited for some of the world's biggest news organizations, including The Wall Street Journal, The Economist, Financial Times and Bloomberg News. Shani has also taught advanced writing skills to professionals and edited for leading global companies from Microsoft and IBM to PwC. He also teaches journalism to undergraduates.

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