GET QUALITY NEWSPAPERS TO WRITE ABOUT YOUR BUSINESS... AN EX-WALL STREET JOURNAL EDITOR REVEALS HOW...
"I have never tried to contact the media, but now I am ready!..." -- BARBARA MCNEELY, UDEMY STUDENT
"Anyone who needs to interact with the media needs to take this course..." -- TAMATHA CAMPBELL, UDEMY STUDENT
"Gave me a clear understanding of the journalist mindset and how to successfully engage them for media exposure..." -- JENNY, UDEMY STUDENT
"Helped me put together a nice blueprint to start developing a strong network for the industries I am working in..." -- GREG FOREMAN, UDEMY STUDENT
"Would definitely recommend this to anyone who is new to this industry or has a desire to network with journalists..." -- CORY GOLDBLATT, UDEMY STUDENT
How do journalists on top newspapers and online news sites decide what to write about?
How can you get influential reporters to seek your comments for their stories?
How do you build powerful relationships with journalists whose articles are read by millions worldwide?
What kind of press releases get noticed and turned into front-page news stories?
Are you stumped by how to get quoted in the media?
If so, this course will help get your media strategy off the ground by showing you how to cozy up with mainstream journalists.
You'll learn how to generate tons more media publicity without having to spend a penny on expensive PR consultants.
The course has been created by a journalist who's written for some of the world's leading news organizations, including The Economist, Financial Times and Bloomberg News.
You'll boost your chances of getting on the radar of journalists whose articles reach thousands if not millions of people.
Getting quoted just once in a major newspaper or quality news website can do more for your sales than paying for several adverts in the same publication.
That's because being mentioned in top newspapers and magazines gives you credibility. And credibility inspires trust -- which is precisely what you need to persuade people to buy from you.
If people have seen your name in print repeatedly, they have less hesitation opening up their purses and wallets to pay you.
A respected journalist quoting you in one of their articles also tells readers that you're a genuine authority in your field.
That's why if you don't have a slick media strategy you're probably losing out on tons of business that could be yours easily.
In this course you'll discover a bunch of tactics and gain important insights that will help your business become a brand people recognize instantly. For instance, you'll learn:
This is your chance to learn all this from an editor who has worked for many of the world's leading news organizations -- and who knows how crucial decisions are made about what to write and who to reach out to for comment.
You'll understand the different types of articles journalists write so you can devise your media strategy accordingly
You'll discover what makes a story newsworthy, so you won't waste your time with irrelevant approaches to journalists
You'll learn the character and mindset of journalists so you can target them appropriately
You'll learn how to get up close and personal with journalists
You'll how to break the ice with journalists in a way that builds trust and mutual respect
You'll learn a suite of tactics to ensure you keep journalists on your side
You'll discover the art of writing a press releases that capture the attention of journalists
You'll learn how to prevent your interview backfiring on you
What you can start doing IMMEDIATELY to get your media strategy rolling
Shani Raja teaches top journalists how to improve their writing and has written and edited for some of the world's biggest news organizations, including The Wall Street Journal, The Economist, Financial Times and Bloomberg News. Shani has also taught advanced writing skills to professionals and edited for leading global companies from Microsoft and IBM to PwC. He also teaches journalism to undergraduates.