How To Get Your Business In The Press
3.6 (55 ratings)
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How To Get Your Business In The Press

Tactics For Maximizing Media Exposure
3.6 (55 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,317 students enrolled
Created by Shani Raja
Last updated 1/2015
English
English [Auto-generated]
Current price: $10 Original price: $60 Discount: 83% off
5 hours left at this price!
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Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build an effective media strategy that wins more clients
  • Understand how to superpower your company's brand
  • Position yourself as an authority in your field
View Curriculum
Requirements
  • Pen and paper or computer
Description

GET QUALITY NEWSPAPERS TO WRITE ABOUT YOUR BUSINESS... AN EX-WALL STREET JOURNAL EDITOR REVEALS HOW...

"I have never tried to contact the media, but now I am ready!..." -- BARBARA MCNEELY, UDEMY STUDENT

"Anyone who needs to interact with the media needs to take this course..." -- TAMATHA CAMPBELL, UDEMY STUDENT

"Gave me a clear understanding of the journalist mindset and how to successfully engage them for media exposure..." -- JENNY, UDEMY STUDENT

"Helped me put together a nice blueprint to start developing a strong network for the industries I am working in..." -- GREG FOREMAN, UDEMY STUDENT

"Would definitely recommend this to anyone who is new to this industry or has a desire to network with journalists..." -- CORY GOLDBLATT, UDEMY STUDENT

How do journalists on top newspapers and online news sites decide what to write about?

How can you get influential reporters to seek your comments for their stories?

How do you build powerful relationships with journalists whose articles are read by millions worldwide?

What kind of press releases get noticed and turned into front-page news stories?

Are you stumped by how to get quoted in the media?

If so, this course will help get your media strategy off the ground by showing you how to cozy up with mainstream journalists.

You'll learn how to generate tons more media publicity without having to spend a penny on expensive PR consultants.

The course has been created by a journalist who's written for some of the world's leading news organizations, including The Economist, Financial Times and Bloomberg News.

You'll boost your chances of getting on the radar of journalists whose articles reach thousands if not millions of people.

Getting quoted just once in a major newspaper or quality news website can do more for your sales than paying for several adverts in the same publication.

That's because being mentioned in top newspapers and magazines gives you credibility. And credibility inspires trust -- which is precisely what you need to persuade people to buy from you.

If people have seen your name in print repeatedly, they have less hesitation opening up their purses and wallets to pay you.

A respected journalist quoting you in one of their articles also tells readers that you're a genuine authority in your field.

That's why if you don't have a slick media strategy you're probably losing out on tons of business that could be yours easily.

In this course you'll discover a bunch of tactics and gain important insights that will help your business become a brand people recognize instantly. For instance, you'll learn:

  • How journalists choose what to write about so you have a better chance of sneaking into their articles
  • The snowball effect: how getting quoted just once can grow into an avalanche of free publicity
  • The different types of media and how to target them efficiently so you don't waste time building worthless contacts
  • The different types of articles and which ones you need to focus on getting mentioned in
  • How to select the right journalists to build relationships with
  • How a newsroom actually works so you know when and how to approach journalists without annoying them
  • The difference between editors and reporters and which of those to focus on
  • How to position yourself as an industry authority in the eyes of journalists -- and reap the rewards when the public starts to see you the same way
  • What 'newsworthiness' means, and how understanding this concept will help get you loads more free publicity
  • What journalists are really fishing for when they interview you, so you can maximize the odds of getting yourself into print
  • How to become a major journalist's go-to source for comment
  • What motivates journalists (Tip: It's not money) and how to use this insight to your advantage
  • How to speak to journalists so they'll love you and keep coming back for more
  • How to make initial contact with the hacks who matter
  • What NEVER to do with journalists that will guarantee you'll get struck off their guest list -- or worse
  • How to write and package your press releases so they have less chance of being ignored
  • How to avoid being misquoted and inadvertently triggering negative publicity

This is your chance to learn all this from an editor who has worked for many of the world's leading news organizations -- and who knows how crucial decisions are made about what to write and who to reach out to for comment.

Who is the target audience?
  • Business owners who want to boost brand recognition
  • People interested in a career in corporate communications or public relations
  • People who want to get their own name more widely recognized
Compare to Other Public Relations Courses
Curriculum For This Course
13 Lectures
01:20:59
+
An Awesome Business Opportunity
2 Lectures 09:53

You'll know why it's worth learning the tactics revealed in this course

Preview 05:13

You'll learn to approach the right kind of media organizations for your needs

Preview 04:40
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How News Is Created
3 Lectures 14:09

You'll see the workings of a newsroom demystified

Preview 05:37

You'll understand the different types of articles journalists write so you can devise your media strategy accordingly

Different Types of Article Journalists Write - And How To Sneak Into Them
05:29

You'll discover what makes a story newsworthy, so you won't waste your time with irrelevant approaches to journalists

The Concept Of Newsworthiness
03:03
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Building Relationships With Journalists - So You Can Get Into Their Articles
4 Lectures 28:15

You'll learn the character and mindset of journalists so you can target them appropriately

How Journalists Think
07:30

You'll learn how to get up close and personal with journalists

How To Get Into A Journalist's Inner Circle
10:09

You'll how to break the ice with journalists in a way that builds trust and mutual respect

Making Initial Contact With Journos
04:28

You'll learn a suite of tactics to ensure you keep journalists on your side

Etiquette: Do's And Don'ts With Journalists
06:08
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Sending Press Releases & Articles - The Ultra-Professional Way
1 Lecture 09:14

You'll discover the art of writing a press releases that capture the attention of journalists

How To Write A Slick Press Release
09:14
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Risks & Dangers
1 Lecture 10:21

You'll learn how to prevent your interview backfiring on you

The Dangers Of Being Quoted - Preparing For The Worst
10:21
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Get Your Name Out There! - Key Action Steps
1 Lecture 03:07

What you can start doing IMMEDIATELY to get your media strategy rolling

Kickstart Your Media Strategy Tomorrow
03:07
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Course Notes
1 Lecture 00:00
Course Notes
6 pages
About the Instructor
Shani Raja
4.4 Average rating
11,087 Reviews
142,729 Students
10 Courses
Ex-Wall Street Journal editor

Shani Raja teaches top journalists how to improve their writing and has written and edited for some of the world's biggest news organizations, including The Wall Street Journal, The Economist, Financial Times and Bloomberg News. Shani has also taught advanced writing skills to professionals and edited for leading global companies from Microsoft and IBM to PwC. He also teaches journalism to undergraduates.