Are you ready for your close up? (Yes!)
This course will teach you how to get press coverage for your business, brand or blog from local, regional and national media outlets.
Press coverage can be invaluable for growing your business, increasing brand awareness and driving sales, and the best part is that unlike advertising, it's completely free.
In a series of eight video modules, I'll take you through the pitching process step by step, showing you the exact process I've used to land stories in the Wall Street Journal, ABC News, the Huffington Post and hundreds of local publications.
The course materials include more than three hours of video content, printable downloads and worksheets to help you work through each module, and direct access to me via email for any additional questions.
Welcome! I'll explain who this course is and is NOT for, what makes me qualified, and how to get the most out of the modules ahead.
We'll take a look at what makes journalists tick and how you can give them exactly what it is they're looking for.
We'll discuss the six news values and go over example story ideas for each one, with ideas you can steal for your business.
I'll show you how to build a laser-focused list of reporters who will want to cover the story angle you're pitching. By the end of this module, you;ll know how to create your own target media list of 30-50 journalists and their contact info.
We'll go over what makes up the perfect pitch: what's in it, what's NOT in it, and how to make yours stand out from the rest. By the time this module is completed, you'll have your first pitch draft ready for sending!
I'll take you step-by-step through the exact process I use when pitching reporters, showing you how to save as much time as possible along the way while still customizing your pitch for each target.
I'll spill my tried-and-true secrets on timing, subject lines and offering exclusives. I'm showing you what's worked for me and what doesn't to save you the time and hassle of using trial-and-error!
The follow-up is often what makes the difference between your story getting covered and it getting lost in the vast email abyss. I'll show you the proper way to follow up with journalists, and what to do once they say they want to cover your story.
I spent five years as an on-air anchor and reporter in markets around the country before transitioning into public relations. Now, I help small businesses and bloggers achieve their goals through strategic media placements and digital marketing.
I've placed hundreds of media stories for myself and my clients, including the Wall Street Journal, ABC News, People Magazine, NPR, the Huffington Post, Entrepreneur Magazine, Town & Country Magazine, and countless others. I provide free resources, how-to guides and case studies on my marketing blog at the link in my bio.