Get Major Media Coverage! Pitching Your Brand to the Press
4.6 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
315 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Get Major Media Coverage! Pitching Your Brand to the Press to your Wishlist.

Add to Wishlist

Get Major Media Coverage! Pitching Your Brand to the Press

A step-by-step guide to creating winning brand stories journalists will be dying to cover
4.6 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
315 students enrolled
Created by Tami Brehse
Last updated 5/2016
English
Current price: $10 Original price: $65 Discount: 85% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a winning story angle that captures journalist attention
  • Narrow down the perfect shortlist of journalists to pitch to
  • Craft a compelling pitch that journalists can't help but respond to
  • Land ongoing, free press coverage for your brand or business.
View Curriculum
Requirements
  • Before starting the course, you should have access to the internet, a word processing program like Microsoft Word, and a professional email address from which to send email.
Description

Are you ready for your close up? (Yes!)

This course will teach you how to get press coverage for your business, brand or blog from local, regional and national media outlets.

Press coverage can be invaluable for growing your business, increasing brand awareness and driving sales, and the best part is that unlike advertising, it's completely free. 

In a series of eight video modules, I'll take you through the pitching process step by step, showing you the exact process I've used to land stories in the Wall Street Journal, ABC News, the Huffington Post and hundreds of local publications. 

The course materials include more than three hours of video content, printable downloads and worksheets to help you work through each module, and direct access to me via email for any additional questions. 

Who is the target audience?
  • This course is intended for small business owners, startups, bloggers and professionals looking to generate free press coverage about themselves or their company.
  • No prior knowledge of public relations tactics is necessary. Basic computer skills like using Microsoft Office are recommended.
  • If you already work in a public relations role with knowledge of how to pitch the media, this course is probably not for you.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
8 Lectures
01:10:14
+
Understanding the Media
2 Lectures 10:13

Welcome! I'll explain who this course is and is NOT for, what makes me qualified, and how to get the most out of the modules ahead.

Preview 04:35

We'll take a look at what makes journalists tick and how you can give them exactly what it is they're looking for.

What the media REALLY wants
05:38
+
Preparing to Pitch
3 Lectures 32:36

We'll discuss the six news values and go over example story ideas for each one, with ideas you can steal for your business. 

How to find your killer story angle
10:05

I'll show you how to build a laser-focused list of reporters who will want to cover the story angle you're pitching. By the end of this module, you;ll know how to create your own target media list of 30-50 journalists and their contact info. 

Preview 13:18

We'll go over what makes up the perfect pitch: what's in it, what's NOT in it, and how to make yours stand out from the rest. By the time this module is completed, you'll have your first pitch draft ready for sending!

The anatomy of a perfect pitch
09:13
+
Pitching and Follow Up
3 Lectures 27:25

I'll take you step-by-step through the exact process I use when pitching reporters, showing you how to save as much time as possible along the way while still customizing your pitch for each target. 

The pitching process
06:41

I'll spill my tried-and-true secrets on timing, subject lines and offering exclusives. I'm showing you what's worked for me and what doesn't to save you the time and hassle of using trial-and-error!

Pitching tips and tricks
11:21

The follow-up is often what makes the difference between your story getting covered and it getting lost in the vast email abyss. I'll show you the proper way to follow up with journalists, and what to do once they say they want to cover your story. 

After you pitch
09:23
About the Instructor
Tami Brehse
4.6 Average rating
9 Reviews
315 Students
1 Course
Former Journalist, PR Consultant

I spent five years as an on-air anchor and reporter in markets around the country before transitioning into public relations. Now, I help small businesses and bloggers achieve their goals through strategic media placements and digital marketing. 

I've placed hundreds of media stories for myself and my clients, including the Wall Street Journal, ABC News, People Magazine, NPR, the Huffington Post, Entrepreneur Magazine, Town & Country Magazine, and countless others. I provide free resources, how-to guides and case studies on my marketing blog at the link in my bio.