What you'll learn

Create a winning story angle that captures journalist attention
Narrow down the perfect shortlist of journalists to pitch to
Craft a compelling pitch that journalists can't help but respond to
Land ongoing, free press coverage for your brand or business.

Course content

3 sections • 8 lectures • 1h 10m total length

Introduction4:35
Welcome! I'll explain who this course is and is NOT for, what makes me qualified, and how to get the most out of the modules ahead.
What the media REALLY wants5:38
We'll take a look at what makes journalists tick and how you can give them exactly what it is they're looking for.

How to find your killer story angle10:05
We'll discuss the six news values and go over example story ideas for each one, with ideas you can steal for your business.
Building your target media list13:18
I'll show you how to build a laser-focused list of reporters who will want to cover the story angle you're pitching. By the end of this module, you;ll know how to create your own target media list of 30-50 journalists and their contact info.
The anatomy of a perfect pitch9:13
We'll go over what makes up the perfect pitch: what's in it, what's NOT in it, and how to make yours stand out from the rest. By the time this module is completed, you'll have your first pitch draft ready for sending!

The pitching process6:41
I'll take you step-by-step through the exact process I use when pitching reporters, showing you how to save as much time as possible along the way while still customizing your pitch for each target.
Pitching tips and tricks11:21
I'll spill my tried-and-true secrets on timing, subject lines and offering exclusives. I'm showing you what's worked for me and what doesn't to save you the time and hassle of using trial-and-error!
After you pitch9:23
The follow-up is often what makes the difference between your story getting covered and it getting lost in the vast email abyss. I'll show you the proper way to follow up with journalists, and what to do once they say they want to cover your story.

Requirements

Before starting the course, you should have access to the internet, a word processing program like Microsoft Word, and a professional email address from which to send email.

Description

Are you ready for your close up? (Yes!)

This course will teach you how to get press coverage for your business, brand or blog from local, regional and national media outlets.

Press coverage can be invaluable for growing your business, increasing brand awareness and driving sales, and the best part is that unlike advertising, it's completely free.

In a series of eight video modules, I'll take you through the pitching process step by step, showing you the exact process I've used to land stories in the Wall Street Journal, ABC News, the Huffington Post and hundreds of local publications.

The course materials include more than three hours of video content, printable downloads and worksheets to help you work through each module, and direct access to me via email for any additional questions.

Who this course is for:

This course is intended for small business owners, startups, bloggers and professionals looking to generate free press coverage about themselves or their company.
No prior knowledge of public relations tactics is necessary. Basic computer skills like using Microsoft Office are recommended.
If you already work in a public relations role with knowledge of how to pitch the media, this course is probably not for you.

What you'll learn

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Course content

Understanding the Media2 lectures • 10min

Preparing to Pitch3 lectures • 33min

Pitching and Follow Up3 lectures • 27min

Requirements

Description

Who this course is for: