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"What a great resource! Especially helpful for shy or introverted young people." Dr. Pauline Wallin, Clinical and Media Psychologist http://drwallin.com
What do you want to be when you grow up?
As a high school or college student you probably hear that question a lot.
It’s an exciting time of life with many social activities and memories in the making as the clock is counting down to the day you begin your career.
But, whether you realize or it not, you’re already making strides towards becoming the person you will be when you soon “grow up.”
To help you make the most of this time and give you opportunities to be successful, I developed this how-to course on personal branding and networking. You’ll also learn about how to position your skills and how to make connections on LinkedIn.
Mixing videos with presentations, the course is conveniently delivered on-demand. You may progress at your own pace, which makes it easy to update and upgrade your accomplishments and network as you move though high school and into college.
About Your Instructor
Barbara Rozgonyi is the mother of three creative young adults and is a nationally recognized expert on the topics of social media, marketing, PR and personal branding. She’s developed programs for many organizations, including one of the largest community college in the U.S., the College of DuPage in Glen Ellyn, Illinois. The author of the LinkedIn chapter in "Success Secrets of the Social Media Marketing Superstars," Barbara blogs at http://wiredprworks.com. In September 2013, she was honored to be selected as one of two U.S. reporters to cover Social Media Week Berlin for Nokia. An accomplished speaker and sales trainer, she enjoys teaching people and companies how to optimize their LinkedIn profiles.
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|Section 1: Introduction and Guide|
Welcome to Get Linked Into College Success! Here's a quick course overview. In this course, we'll cover personal branding, networking in 3D, how to use the Education dashboard on LinkedIn, and ways to optimize your LinkedIn profile.
In this lecture, you'll learn how to get the most of this course, including recommendations on completing checklists, inviting friends to join you, studying with a buddy and setting goals.
|Section 2: Personal Branding 101|
In this lecture, you'll learn about what personal branding is along with three ways to define your personal brand.
In this lecture, you'll learn why personal branding is so important, how it can empower you, and drive your success. You'll also discover the benefits of personal branding.
Do something worth remembering.
Elvis Presley, musician
Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy, the father of advertising
Absorb what is useful. Discard what is not. Add what is uniquely your own.
Bruce Lee, martial artist
|Lecture 5||5 pages|
Ready to get started? Here are 12 ways you can express your personal brand with values, personality, skills, business cards and more.
|Section 3: Networking in 3D: Digital, Direct and Dynamic|
Consider these five areas as you build your digital persona.
As you build your digital persona, think about how you can relate directly to everyone in your network. Whether you’re talking IRL or online, here are five ways to make the conversation, and the relationship, more meaningful.
|Lecture 9||5 pages|
As you work your way through this Networking in 3D action plan, you'll become a more confident networker and you'll add new connections to people you can help and people who can help you.
|Section 4: Unlocking the Secrets of LinkedIn to College Success and Beyond|
Discover 12 ways to optimize your LinkedIn profile.
In this lecture, you'll learn how to use the LinkedIn site navigation bar with stops in the profile, jobs, network and interests sections.
In this lecture, you'll learn how to adjust your LinkedIn communications and privacy settings to control who can send you information, and how often, as well as who can see your profile and updates.
How to target and interact with colleges and companies on LinkedIn
|Lecture 14||4 pages|
Use this checklist to plan your LinkedIn profile content before you post it. You can also use the checklist to make sure you've filled in every appropriate area.
|Section 5: Summary and Bonus Features|
Thanks so much for taking this course! Share what you know with others. Please review and rate this course. What did you learn? How did the information help you? Feel free to connect with me on LinkedIn at http://linkedin.com/in/barbararozgonyi
|Lecture 16||8 pages|
Here's the updated LinkedIn chapter from "Success Secrets of the Social Media Marketing Superstars." Although some of the information may not be as relevant to you right now, you can share it with adults you know who need help with LinkedIn.
Barbara Rozgonyi leads CoryWest Media, a strategic multichannel content marketing consultancy that creates business for business and motivates accelerated action in organizations of all shapes and sizes. Barbara's creative projects include designing social media marketing and PR training for colleges, associations, corporations, non-profits and online communities. In June 2006, Barbara launched http://wiredPRworks.com. Recently ranked as a top 50 Marketing and PR blog, Wired PR Works' goal is to fuel creative thinkers and leaders. A founder of Social Media Club Chicago, Barbara enjoys sharing social media marketing and PR insights and is a top 12 PR twitter expert to follow according to prweb.com. In 2013, Nokia selected Barbara as one of two US reporters to cover Social Media Week Berlin. To find out how to connect with Barbara, visit http://about.me/barbara.rozgonyi.