Coaches and consultants frequently struggle to get coaching clients, sometimes for years even when they are great at helping their clients get super results quickly. Most spend the time "telling their prospects about coaching" rather than laying something in front of the prospect that he'd nearly kill to get.
Learn how to attract prospects to you, instead of continuing to do the chasing.
Attracting Clients When You Want -- A Skill That FEW Coaches EVER Acquire
Learning the fundamentals of attracting and exciting prospects puts a powerful tool in your hands that few coaches ever acquire. Once you have learned the mistakes that almost all coaches make then you'll be shown what it takes to attract them to you.
Even though it may seem that there aren't many prospective clients out there. There really are a lot that are already out there looking for the right person to help them. If you haven't been getting clients then it's likely that you were either looking in the wrong place, or not laying out what attracts that person already looking, or both. You'll learn how to start attracting the right ones the right way.
Content and Overview
Suitable for any coach or consultant that's either starting out, or not getting as many clients as he either wants, or needs to make $100K or more. This course of 30+ lectures and more than 4 hours of content, plus I'll be there to help you tune up your marketing to continually get higher and higher numbers of prospect responding to you as you apply it.
You'll start by learning the basics of attracting prospects by giving you the rules of highly effective marketing, what not to do that most coaches are doing anyway, what to do that will help you stop doing the chasing and have the prospects chasing you, and a little known secret of which prospects won't buy no matter what, and who's already out there looking for exactly what you do.
Then you'll develop a marketing message that will become the core attraction to you. You will be able to apply that right away. So you should see an immediate change in how effective you are. And that's in the first 3rd of the course.
After you have that killer marketing message you will learn 8 different ways to use to attract 10's to 100's at a time, and even one that can expose you to thousands at a time.
That's only the beginning, working on your local marketing. I have a whole string of ways to attract clients online that will be added over the next month or so.
You will develop your own notebook with the key guidelines and templates from each section for you to continually look back on to keep you on track, and where you'll put the homework as you develop the core marketing message, the local marketing. You will have templates that you can plug in your own marketing message and your own ideal client issues that can attract them.
This is the first of two courses. This one is on attracting as many prospects as you want or need for a target income. The next to come will be on how to close many times more and higher paying than you are now.
Marketing, that's where we should be attracting clients to us, not us chasing after them, is so poorly understood that it doesn't work for most small businesses nor coaches or consultants. Our job in this class is to show you how to get them chasing after you and even begging you to help them get what they want
This is a guideline for getting the most from this class. We'll be creating a notebook of rules, guidelines, and the homework you complete. Be sure to keep all of the downloadable material plus the homework you do. It'll be the most valuable book you ever have.
Looking at the key steps of getting coaching cients, attracting them to you. Step by step through the key points of the class.
Measure where you are starting?
Far too many coaches just throw what they say about their coaching up against the wall and have no clue why it doesn't work. Using the marketing formula we'll show you how to manage your marketing to get the measurable results you want.
Marketing Rule #1 tells you specifically what not to do . . . however it is typically what every coach has been doing. If you haven't been attracting many prospects, it's very likely that you'll find the answer of what to eliminate in this section.
Marketing Rule #2 shows you what to do to attract clients.
Marketing Rule #3 helps you find the ideal client. If you've been hearing a lot of "I can't afford it right now" there's a very good chance that you aren't finding your ideal client.
This shows an example of how to use the rules that literally have your ideal clients begging you to help them.
Everything up until this point was "rules", however, starting in Section 3 we are developing your own marketing results. Lecture 8 is how to find your own ideal client and who to avoid because they almost never will buy
After creating your list of potential ideal clients, lecture 9 is about finding what your ideal client would literally BEG you to deliver for them. In fact I'll ask you to find the ideal client that you could get the whole year's income for your family within 90 days. Now that's an ideal client
This is where you find the biggest pain, worst nightmare, biggest struggle. So painful that your ideal client would almost kill to get rid of. We'll use this information to develop a marketing message that will have them begging you to get rid of their pain.
This is where we develop your killer marketing message that will attract clients to you so that they beg you to help them.
Finding what you should be selling.
Are you selling
and how does that affect pricing and ease of selling.
How to lay out ads that GRAB the attention of your ideal clients. Step by step ad layout that works.
Even with a great marketing message that attracts people to you, most don't know you well enough to buy on that first step. Developing a marketing funnel, a step by step process of getting to know you, like you, and trust you so that they are not only ready to buy, but might be begging you to help them.
This whole section is a step by step process of attracting lots of ideal clients to you. How to get the marketing out there for local marketing, workshops, speeches, direct mail and others. This lecture shows you how to get the most from each of the local marketing concepts that are to come.
How to FILL a workshop to overflowing and a follow-up process that gets you a very high close rate. Part 1 of 3
How to FILL a workshop to overflowing, and a followup process that gets you a very high close ratio. Part 2 of 3
How to FILL a workshop to overflowing, and a followup process that gets you a very high close ratio. Part 3 of 3
This is how I have gotten 20+ percent appointing setting rates for my direct mail process. I'll show you a way to almost guarantee that your direct mail gets opened and read.
How to use the core marketing message we developed in the early part of this class in order to get people wanting you to help them.
I'll share a way that I get almost everyone I talk to while walking around at a trade show to set an initial appointment with me.
How to find speaking engagements and actually be known as THE ONE who attracts many more than usually show up at an organization. You want to be known as the coach who always delivers the BIG NUMBERS, so when you always bring more to a speaking engagement, you will be seen as that super successful coach everybody will want to hire.
The second part of how to successfully use speaking to get coaching clients.
Even if you hate cold calling, I'll share a way that gets almost everyone you call WANTING to talk to you, making it easy and fun to cold call.
Joint ventures is one of the fastest ways to grow a coaching business, to get coaching clients. It is a way of getting others to bring lots of clients to you
The second part of joint ventures and how to get even larger groups together to bring you coaching clients.
I will share how I brought 15,000 to 20,000 visitors to my client's website and many to their follow up events. By using press releases at every one of the events above you'll multiple the number of coaching prospects that come to any event.
Getting referrals is one of the easiest ways to get people to buy. In fact you should consider this as a way of getting two to three more prospects for every client you have already landed.
Far too many coaches just throw something at the wall for their marketing. By measuring I'll show you how to keep getting more and more clients as you get better and better at attracting coaching clients.
Once you are measuring and tracking, as in the previous lecture, you can actually design the income you want for your coaching business.
What is your target income?
I'll show you how every week you can figure out how to get a higher response rate and more prospective coaching prospects.
This class is on attracting prospects while the next class is on closing the sale, and getting higher paying clients. Be sure to look for a discount coupon here when the Get Coaching Clients -- Sales is ready.
There is LOTS more to come. I wanted to get this class out there to help you attract more faster. Look inside this lecture to see a list of all of the additional coaching marketing strategies that will be added soon.
This is one of those that is so good that it's hard to believe. It's simple, follow all of the rules I've laid out before. This is how an MLM company I worked with went from $5 a week in sales to $500K a month in about a year. And everything could be used for promoting your coaching company.
This was one of those breakthrough concepts that once I got it I was learning that it was possible to reach 100's to 1000's Times the results I had been getting.
This lecture ties everything together into one of the most important principles you'll ever discover about getting coaching or consulting clients
Has helped businesses add another $100K to $1M step by step.
Alan's goal is
1) not just teaching principles,
2) but actually making sure that every student gets measurable results to the target level. He includes the level to which a student SHOULD reach, and how to get beyond. No failures allowed. He is there to help reach not just doing, but achieving the stated measurable results and beyond.
Reach the Target Level for Each Course, Alan Will Help
In fact, at many steps throughout the courses he tells the student exactly the measurable result that he should be able to receive from doing that right, and how to tune it up to get higher and higher results. And if the student is still off target, he is there to work with the students on getting up to that level of success.
Sharing in his courses how he
He has been a
He discovered after moving to a small family owned business that getting clients for a small business is VERY different than in the big businesses. After struggling for months, he turned his small family business into a $450K business within a couple of years.
Since then he has worked with other businesses to help small business to reach $100K in fast steps, and several bigger businesses to add $10's of millions.