This is the A to Z of proven sales and marketing techniques developed by me in my 30 years in business. In this hands-on and practical course I will show you and give you templates and pre written documents on how to create your sales funnel, how to really understand your customers and how to effectively network. I will help you create your database/mailing list and explore how to create an engaging website. I will discuss the use of social media and give you a step by step guide to use LinkedIn, Facebook and Twitter to promote your business and engage with your target customer. I will outline a failsafe 4 step process to running and closing a sales meeting as well as a guide to writing the winning proposal.
By the end of the course you will have the focus, tools and templates to create highly successful low cost sales & marketing campaigns that will deliver business and grow your revenues.
The challenge for every business owner is juggling your time and invest the right amount of time in each area of your business (strategy, revenue, admin). This lecture will give you some tools to measure and ensure the balance is right.
Focusing enough time on each important area of your business is crucial for business success. This includes spending the right amount of time focused on future business: your sales and marketing. So just how much time should you allocate?
Watch this lecture and find out about the magic bullet to securing new customers!
Let's work together to figure out who you already know?
Getting structured with your sales and marketing will result in increased sales
In this lecture I outline the basic concepts of a sales funnel and you can use the template from the previous lecture to start to create yours.
Let's discuss some simple ways to measure your sales and marketing efforts
If you don't REALLY understand who your customers are then you can't create compelling sales & marketing messages, so let's spend some time defining your customer personas
Having a mailing list is at the centre of your marketing efforts yet if you don't have one, where do you start?
If you have an active LinkedIn profile, it's a great place to start building your mailing list.
How frequently should you mail to your subscribers?
What's the right approach to create selling email marketing campaigns (without cheesing off your readers!!)
There are tons of tools and apps available to assist you in your marketing. So what are the top tools. In this lecture and download, I explore the 'best of' email marketing and marketing automation tools.
Everyone is told they need a website but what is the purpose of it and how do I make it work for me more efficiently?
Don't follow the pack and create the 'same old' website. In this lecture I outline how to structure and create your website so it really appeals and engages with your target audience.
Many websites get large audiences but fail to capture the readers information. In this lecture we explore ways to engage and capture your viewers contact information.
What is SEO and how can you make it work for you?
What is a pop up or landing page? How can you use it unobtrusively and make it generate quality leads?
Content sits at the centre of your marketing. This lecture helps you become smart about using and repurposing your content.
Where does Social Media fit in your marketing mix and which social media tools should you use?
LinkedIn is the world's largest business database. So are you maximising its use? This lecture explores the use of LinkedIn Groups.
Step by step tutorial showing you how to use LinkedIn to generate highly targeted leads
How to use Adwords, Facebook and LinkedIn advertising, including a detailed download showing you how to create Adword campaigns
What is a landing page and how can you create and use one?
What is networking? And how should you approach a networking event?
There are many networking events you could attend but which ones should you invest your limited time in?
Everyone knows that networking is an important part of your sales strategy but what are the best practice ways of making it work for you? This lecture gives you some tips on how to network effectively.
Create a clear context for your prospect meetings to ensure you and your prospect have a shared purpose for the meeting.
This lecture outlines a failsafe 4-step process to run a successful sales meeting with a close.
This lecture explores the best practice follow-up process for meetings.
Rob has 25+ years of commercial business experience from working in blue chip companies to starting, growing and selling his own successful PR, Marketing and Design agency.
In 1991 he started his own marketing agency and over the next 11 years built an award winning business with 25 staff and revenues in excess of £1.5m. He sold the business in 2002 and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007 he has been helping owner-managed businesses to start and grow their business in a profitable and sustainable way.
His coaching style is business and results focused, empathetic yet challenging. He is totally passionate about facilitating clients to get the fast positive results and is excited to launch a series of online coaching workshops. Having spent 10 years helping 100s of businesses, he now wants to share his knowledge and experience with a wider audience via his online business courses