Step by step guide to generating new sales for your business
4.7 (14 ratings)
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Step by step guide to generating new sales for your business

A step by step guide to generating targeted leads and convert them into loyal repeat customers.
4.7 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,541 students enrolled
Created by Robert Da Costa
Last updated 8/2016
Current price: $12 Original price: $95 Discount: 87% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • By the end of the of this course you will be able to confidently start to generate leads and convert these leads into sales and loyal customers
View Curriculum
  • You will be running a business or freelancing and want to increase your sales

This is the A to Z of proven sales and marketing techniques developed by me in my 30 years in business.  In this hands-on and practical course I will show you and give you templates and pre written documents on how to create your sales funnel, how to really understand your customers and how to effectively network.  I will help you create your database/mailing list and explore how to create an engaging website. I will discuss the use of social media and give you a step by step guide to use LinkedIn, Facebook and Twitter to promote your business and engage with your target customer.  I will outline a failsafe 4 step process to running and closing a sales meeting as well as a guide to writing the winning proposal.

By the end of the course you will have the focus, tools and templates to create highly successful low cost sales & marketing campaigns that will deliver business and grow your revenues.

Who is the target audience?
  • Anyone who needs to generate leads and convert them into customers. From freelancers to large SMEs
Compare to Other Business Strategy Courses
Curriculum For This Course
39 Lectures
1 Lecture 01:19

We outline the key areas that this comprehensive course will cover and what you will achieve by the end of the course

Preview 01:19
The importance of generating new business
3 Lectures 10:27

The challenge for every business owner is juggling your time and invest the right amount of time in each area of your business (strategy, revenue, admin).  This lecture will give you some tools to measure and ensure the balance is right.

Preview 04:00

Focusing enough time on each important area of your business is crucial for business success.  This includes spending the right amount of time focused on future business: your sales and marketing. So just how much time should you allocate?

Balancing your time

Watch this lecture and find out about the magic bullet to securing new customers!

What is the magic bullet to securing new customers?
Start out with your own network
1 Lecture 04:26

Let's work together to figure out who you already know?

Creating your network
Your sales funnel
3 Lectures 11:43

Getting structured with your sales and marketing will result in increased sales

Adding structure to your sales and marketing

In this lecture I outline the basic concepts of a sales funnel and you can use the template from the previous lecture to start to create yours.

Preview 02:52

Let's discuss some simple ways to measure your sales and marketing efforts

Measure your marketing
Understanding your customers
1 Lecture 07:36

If you don't REALLY understand who your customers are then you can't create compelling sales & marketing messages, so let's spend some time defining your customer personas

Understanding your customers
Building your mailing list
5 Lectures 22:16

Having a mailing list is at the centre of your marketing efforts yet if you don't have one, where do you start?

The value of a mailing list

If you have an active LinkedIn profile, it's a great place to start building your mailing list.

How to kick start your list using LinkedIn

How frequently should you mail to your subscribers?

The etiquette of communicating with your mailing list

What's the right approach to create selling email marketing campaigns (without cheesing off your readers!!)

What should I send to my mailing list?

There are tons of tools and apps available to assist you in your marketing.  So what are the top tools.  In this lecture and download, I explore the 'best of' email marketing and marketing automation tools.

Best tools on the market for managing and communicating to your mailing list
Making your website work for you
6 Lectures 12:58

Everyone is told they need a website but what is the purpose of it and how do I make it work for me more efficiently?

What is the purpose of your website?

Don't follow the pack and create the 'same old' website.  In this lecture I outline how to structure and create your website so it really appeals and engages with your target audience.

Make your website about your customer - not you!

Many websites get large audiences but fail to capture the readers information.  In this lecture we explore ways to engage and capture your viewers contact information.

Clear 'call to actions'

What is SEO and how can you make it work for you?

Using SEO for free

What is a pop up or landing page?  How can you use it unobtrusively and make it generate quality leads?

Using landing pages and pop ups to capture reader information

Content sits at the centre of your marketing.  This lecture helps you become smart about using and repurposing your content.

Content is king
How to use social media as a means of generating leads
5 Lectures 19:28

Where does Social Media fit in your marketing mix and which social media tools should you use?

Preview 03:27

LinkedIn is the world's largest business database.  So are you maximising its use? This lecture explores the use of LinkedIn Groups.

Using 'groups' and 'pages' in LinkedIn

Step by step tutorial showing you how to use LinkedIn to generate highly targeted leads

Using LinkedIn's search functionality to generate prospects

How to use Adwords, Facebook and LinkedIn advertising, including a detailed download showing you how to create Adword campaigns 

Use of Adwords, PPC, Facebook and LinkedIn advertising

What is a landing page and how can you create and use one?

Landing pages - what are they and how can I use them?
Making networking work for you
3 Lectures 06:47

What is networking? And how should you approach a networking event?

The purpose of networking - might not be what you think!

There are many networking events you could attend but which ones should you invest your limited time in?

Which networking events should I go to?

Everyone knows that networking is an important part of your sales strategy but what are the best practice ways of making it work for you?  This lecture gives you some tips on how to network effectively.

How to make networking work for you
The prospect/sales meeting
3 Lectures 16:54

Create a clear context for your prospect meetings to ensure you and your prospect have a shared purpose for the meeting.

How to prepare for a sales meeting

This lecture outlines a failsafe 4-step process to run a successful sales meeting with a close.

My 4-step process to running and closing a sales meeting

This lecture explores the best practice follow-up process for meetings.

Great meeting, now what's next?
3 More Sections
About the Instructor
Robert Da Costa
4.4 Average rating
71 Reviews
3,303 Students
4 Courses
Business coach and trainer

Rob has 25+ years of commercial business experience from working in blue chip companies to starting, growing and selling his own successful PR, Marketing and Design agency. 

In 1991 he started his own marketing agency and over the next 11 years built an award winning business with 25 staff and revenues in excess of £1.5m.  He sold the business in 2002 and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007 he has been helping owner-managed businesses to start and grow their business in a profitable and sustainable way.

His coaching style is business and results focused, empathetic yet challenging.  He is totally passionate about facilitating clients to get the fast positive results and is excited to launch a series of online coaching workshops.  Having spent 10 years helping 100s of businesses, he now wants to share his knowledge and experience with a wider audience via his online business courses