Gamification: Motivation Psychology & The Art of Engagement
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Gamification: Motivation Psychology & The Art of Engagement

Learn how to motivate and engage anyone by learning the psychology that underpins human behaviour.
Best Seller
4.4 (149 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,751 students enrolled
Created by Rob Sutcliffe
Last updated 10/2015
English [Auto-generated]
Current price: $12 Original price: $75 Discount: 84% off
3 days left at this price!
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  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Understand the psychology of human behaviour
  • Motivate your students, staff, customers, users and yourself
  • Build an engagement plan to create change in a community
View Curriculum
  • You must have an open mind
  • You'll need to invest time in the student discussions
  • Ideally you'll have a community to test your ideas on

The Art of Engagement and The Psychology of Motivation is a course that will teach you about human beings and what encourages them to do the things they do. This unique course is inspired not just from text books and science experiments, but from personal, first hand experience. Experience teaching children, managing teams and design applications.

The curriculum is designed to be studied over several weeks, with each video giving you interesting concepts and studies to take away, think about and discuss with the tutor and the other students. You'll be encouraged to bring your personal engagement challenges to this course so we can build an engagement plan together.

If you're an application designer, teacher, manager or parent, the psychology to motivate your people is the same and by the end of this course you'll have built an incredibly simple engagement plan to motivate change in any community. You'll not only finish the course with your engagement plan, but the ability to easily reproduce it any time in the future you need to motivate change in a community.

Who is the target audience?
  • Managers and team leaders
  • Teachers
  • User experience designers
  • Parents
Compare to Other Gamification Courses
Curriculum For This Course
33 Lectures
Introduction to Motivation and Engagement
2 Lectures 10:10

It's really important to understand how cognitive dissonance turns what we assume will be good motivational techniques into bad ones. Once we have dispelled this myth we can start to learn about real engagement techniques.

Preview 06:49
The Science of Motivation
5 Lectures 20:08

Why do we get motivated to do anything at all? Well it's natures way of keeping us alive. The first step is to understand how our brains work.

Dopamine: The Natural Reward Chemical

Human behaviour is no different to animal behaviour. What motivates the dogs and the rats will motivate us. This is the first step to understanding human behaviour.

Pavlovs Dog and skinners Rats

Once we understand what people really need, we can see what motivates them.

What Naturally Motivates Us?

What's the difference between intrinsic and extrinsic motivation? and why is it so important to make the distinction?

Intrinsic and Extrinsic Motivation

Section Summary
Status and Other Extrinsic Rewards
2 Lectures 10:13

Status is low down the hierarchy of needs and an extrinsic motivator but it's cheap to provide so is often used as a motivational technique and although it works better than money, it still has it's problems.


We use up mental energy every time we make a decision. We'll only exert ourselves mentally so many times a day. If we can make decisions by copying others or doing what we did last time. We will.

Social Proof
6 Lectures 25:13

There are many kinds of feedback and they are all important to engage people

Giving Feedback

Without rules people can't be motivated. We don't know what we are trying to achieve. We need rules to motivate.

Creating Rules

No one want's an easy life. For people to be truly engaged they need a challenge.

Make It Difficult

People need a finishing line to stay motivated and by having smaller more regular goals then we are never that far from a finishing line.

Stepping stones

How can we stop people just walking out once they complete their the last goal. We need a way to keep them to have something else to work towards at the same time.

Reward Loops

The most important ingredient to mastery engagement. People can't master something they don't believe in.

The Desire To Master
4 Lectures 20:24

Why is meaning one of the four big intrinsic motivators?

It's Always Been About Meaning

Recent studies have shown that we are wrong about the things that we think will make us happy. When are the activitities that people really enjoy?

What Do People Really Enjoy?

So meaning is huge for engagement, but how do we create meaning?

Creating Meaning

Some lessons from the pros about telling engaging stories

the Art of Storytelling
6 Lectures 26:44

Autonomy is all about authenticity. About people respecting who we are as people and accepting our contributions. This is vital for engagement.

Masters of Contributing

The ability to choose is as good as been listened to. When we get to put part of ourselves into something then we believe in it more.

Give Them Options

If we never fail. It's not a challenge. If it's not a challange we aren't engaged.

Let Them Fail

Do we actually love to fail?

We Love To Fail

Another reason why status doesn't work. But also why it's important to fail and let other around us fail, so we can be on the same level.

Status Seesaw

Ego is peoples biggest barriers to been themselves and without been themselves they don't have authentic autonomy.

Kill Your Ego
4 Lectures 15:44

Community is one of the four main intrinsic motivators and posibly the most engaging.

Finding Community

Could community be the biggest of all the motivators?

Loneliness Epidemic

Why help helps us build communities and drop our ego at the same time.

Let Them Help

What are the barriers to connecting as authentic people.

What's Stopping Us Been Us?
Building Our Engagement Plan
3 Lectures 16:25

Let's collect together all the ideas we have come up with thought the course and start to brainstorm for our engagement plan

Building Our Engagement Plan: Part One

Which aspect of the person is each point motivating. Let's make sure we engage all the aspects.

Building Our Engagement Plan: Part Two

Finally let's reduce all our ideas down so we have at least one for each intrinsic motivator and each aspect the person.

Building Our Engagement Plan: Part Three
Thank You
1 Lecture 01:36
Thank You and See You Soon
About the Instructor
Rob Sutcliffe
4.4 Average rating
213 Reviews
7,141 Students
3 Courses
Front-end Developer, Designer, Teacher

It's been 5 years since I started working in elearning. I understand the limitations and the possibilities of online teaching. I'm excited for the future and I'm amazed at what we can do right now.

It's been 10 years since I first taught a class. I spent three years teaching english in Seoul. I loved seeing the progress of my students and I loved knowing they were having a good time in my class. I learnt about how to write a solid lesson plan the only way I believe anyone can... by seeing the results right there in front of me.

It's been 15 years since I first designed and built a website. I remember learning dreaweaver and flash while I was a student and been hooked on the power it gives us, even then I didn't know how far it would go. I've dedicated my life to building and designing web apps to the highest standard and now I want to pass that on.

It's been 30 years since I started school. and I wasn't that good at school truth be told. I had dyslexia and couldn't keep up, having overcome that and managed to find ways to teach myself the skills I need to get some fantastic jobs I'm confident I can explain things in a way everyone can understand and, knowing how much I struggled to learn, I can be very patient in explaining how things need to be done.

I believe all the skills I have built over the years all add up to making great online course to help you move forward with your goals and I look forward to working with you on them