Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
Gamification: the hottest marketing trend
- learn how to win new audiences and engage existing customers.
LIMITED OFFER - 3 BONUSES INCLUDED IN COURSE!
About the course
You'll discover a series of handy tips and dozens of real examples of businesses that used gamification to great results.
This course features both a wealth of expert knowledge and many fitting case studies that prove gamification is a necessary component in current marketing.
We have years of hands-on experience in gamification, and would love to share it with you to help you design a gamification strategy tailor-made for your customers, whether your business is an online retail store, small local flower shop, advertising agency or barber's.
Course is full of valuable tidbits and reliable knowledge that will let you understand your customers and their choices and approach them in a way that win their affection. As the average consumer becomes indifferent to standard advertisement, it's time you used something special and remarkable to get the results.
Follow the emotions...
If you're thinking of introducing a loyalty program, building up a brand identity or engaging customers in things they were avoiding before, there are two elements to remember about: the narrative and fun. They both underpin the aspect that drives customers: emotions.
The best loyalty programs can engage clients in fun on a cerebral level. Good gamification engages you into wanting to achieve a goal. That's the thing you focus on: doing something. Rewards only come later.
When you know what motivates your customers, you can offer them absorbing gamification that will encourage them to fight for a better status and appreciation in your company. Priority customer service? A lifelong discount on company products and priority unlimited access? What about being personally greeted by the chef in a prestigious restaurant? Customers are willing to do a lot to gain these privileges, and that's why you ought to give them a chance to do it.
Go for it!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Let's begin|
What the Gamification is?Preview
Boundaries between work-learning-funPreview
Work can be fun!
How IBM use RPG mechanisms?
Fordism & customization
|Section 2: Step 1|
How to engage people?
Gamification in cars?
Have you ever ridden an elephant?
There is an elephant inside you.
How Honda and Nissan use gamification?
Crysis in engagement
Affecting people’s behavior
Real life example of gamification in the pub
Product that advertises itself
|Section 3: Step 2|
From amateur to maestro
Building up social relationships
Blah, blah, blah - show me something real…
Example of blissful productivity
Illusion of choice
Building a bond
How to motivate your customers?
|Section 4: Step 3|
Great examples: Bottle Bank Arcade
Great examples: The Piano Stairs
Great examples: The Speed Camera Lottery
Commercial applications and its problems
Totems and status for players
Motivation of the players
|Section 5: Step 4|
Game mechanics and dynamics
Gifts and generosity
The „Third place”
|Section 6: Step 5|
Types of games
Narrative + fun
Building up engagement
Types of recipients and messages
Create gamification step-by-step
Creating gamification: Checklist
|Section 7: BONUS|
BONUS #1 - Gamification idea
BONUS #2 - Full Book about Gamification
Running own business is not easy - we know it. Many people want to "write their own story" - it's not worth it. Instead of wasting money for trying - avoid common mistakes and learn best practices in marketing from Infolia Business Academy experts.
Simply: let your business cross the limits.
We expertise in gamification, copywriting, marketing and using social media in business purposes. With the group of experts who used to work for the biggest companies like Intel, Bayer or PwC we have created stunning courses recorded in professional studio.
From 2011 we helped more than a five thousand people by sharing our knowledge. Our trainings are narrated by english native speakers to provide best quality of videos for international audience.