Gamification - engage customers in your business!

Gamification - engage your customers and win new audience.
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  • Lectures 61
  • Length 4 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

Gamification: the hottest marketing trend

- learn how to win new audiences and engage existing customers.


LIMITED OFFER - 3 BONUSES INCLUDED IN COURSE!

  • BONUS #1 - Full book about Gamification for FREE
  • BONUS #2 - Certificate of getting this course done
  • BONUS #3 - Great gamification idea!

About the course

You'll discover a series of handy tips and dozens of real examples of businesses that used gamification to great results.

This course features both a wealth of expert knowledge and many fitting case studies that prove gamification is a necessary component in current marketing.

We have years of hands-on experience in gamification, and would love to share it with you to help you design a gamification strategy tailor-made for your customers, whether your business is an online retail store, small local flower shop, advertising agency or barber's.

Course is full of valuable tidbits and reliable knowledge that will let you understand your customers and their choices and approach them in a way that win their affection. As the average consumer becomes indifferent to standard advertisement, it's time you used something special and remarkable to get the results.

Follow the emotions...

If you're thinking of introducing a loyalty program, building up a brand identity or engaging customers in things they were avoiding before, there are two elements to remember about: the narrative and fun. They both underpin the aspect that drives customers: emotions.

The best loyalty programs can engage clients in fun on a cerebral level. Good gamification engages you into wanting to achieve a goal. That's the thing you focus on: doing something. Rewards only come later.

When you know what motivates your customers, you can offer them absorbing gamification that will encourage them to fight for a better status and appreciation in your company. Priority customer service? A lifelong discount on company products and priority unlimited access? What about being personally greeted by the chef in a prestigious restaurant? Customers are willing to do a lot to gain these privileges, and that's why you ought to give them a chance to do it.

Go for it!

What are the requirements?

  • Basic marketing knowledge
  • All you need you will learn from the course

What am I going to get from this course?

  • How to move from a task to a game: ABCs, theory, dependable solutions. The steps you should take to introduce gamification and see results.
  • Methods and rules for engaging clients in gamification. How to encourage some behaviors and routines and make customers want to start their day by checking updates on your website, buy your products or drop by your café more often.
  • How do H&M, Honda, Nike and other big players use gamification?
  • Mistakes you should be avoiding. Learn from others' failures: a discussion of Microsoft and Tesco slip-ups.
  • Products that advertise themselves: if you don't want to spend a small fortune on advertising, this is something to look into.
  • Why the 4P's of marketing don't work today.
  • Urgent optimism, blissful productivity and epic win and how to use them. Sounds confusing? We'll solve the mystery.
  • How to create a great experience: the magic circle and how to use it.
  • Not everyone plays for the same reasons: what types of players are there and what makes them tick? How to create attractive offers for all player types.
  • Rewards for effort or achievement? What motivates and demotivates players most?
  • Create totems, or objects that advertise you in the real world. How to use collections in your shop, startup or restaurant.
  • Different game types and ways of building fun using narratives.
  • Why was FarmVille such a hit on Facebook? Can you repeat this success story?
  • Adidas, Versace and Ferrari: what do they have in common with gamification?
  • Clients want choice, but they don't know what they want: how to fake choice in shops or restaurants.
  • What are the nuts and bolts of creating good gamification: what's the key to getting consumers' attention? Using gamification in marketing.
  • How to challenge customers to make them more engaged.
  • Collections, scores, reward schemes: how to combine them get the best result and engage customers.

What is the target audience?

  • Business owners
  • Marketers
  • Startup owners
  • Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Let's begin
What the Gamification is?
Preview
02:49
Wise teacher
Preview
04:42
Karate Kid
Preview
00:59
Boundaries between work-learning-fun
Preview
01:57
Work can be fun!
02:19
How IBM use RPG mechanisms?
03:16
Fordism & customization
03:12
Section 2: Step 1
How to engage people?
02:08
Gamification in cars?
00:55
Have you ever ridden an elephant?
01:19
There is an elephant inside you.
02:31
How Honda and Nissan use gamification?
02:38
10.000 hours...
00:57
Crysis in engagement
01:57
Affecting people’s behavior
02:26
4xP
02:33
Real life example of gamification in the pub
01:54
Product that advertises itself
01:34
Section 3: Step 2
From amateur to maestro
01:09
Urgent optimism
01:33
Blissful productivity
01:04
Building up social relationships
02:16
Epic Win
02:58
Blah, blah, blah - show me something real…
02:25
The collections
02:18
Example of blissful productivity
01:28
Autonomy
03:01
Illusion of choice
01:44
Building a bond
01:49
How to motivate your customers?
03:18
Section 4: Step 3
Great examples: Bottle Bank Arcade
02:55
Great examples: The Piano Stairs
02:57
Great examples: The Speed Camera Lottery
03:30
Instant Feedback
02:31
Commercial applications and its problems
02:22
Designing games
04:35
Totems and status for players
04:29
Rules
04:31
Motivation of the players
04:21
Section 5: Step 4
Gamers types
01:41
Achievers
01:06
Explorers
01:17
Socializers
01:21
Killers
01:34
Game mechanics and dynamics
01:32
Avatars
01:41
Points
02:10
Reinforcement schemes
04:27
Levels
02:52
Challenges
02:13
Leaderboards
03:55
Gifts and generosity
01:53
The „Third place”
03:05
Section 6: Step 5
Types of games
02:57
Narrative + fun
02:35
Building up engagement
01:57
Types of recipients and messages
04:51
Create gamification step-by-step
03:08
Creating gamification: Checklist
06:14
Section 7: BONUS
BONUS #1 - Gamification idea
02:48
BONUS #2 - Full Book about Gamification
98 pages

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Instructor Biography

Infolia Business Academy, Let your business cross the limits.

Running own business is not easy - we know it. Many people want to "write their own story" - it's not worth it. Instead of wasting money for trying - avoid common mistakes and learn best practices in marketing from Infolia Business Academy experts.

Simply: let your business cross the limits.

We expertise in gamification, copywriting, marketing and using social media in business purposes. With the group of experts who used to work for the biggest companies like Intel, Bayer or PwC we have created stunning courses recorded in professional studio.

From 2011 we helped more than a five thousand people by sharing our knowledge. Our trainings are narrated by english native speakers to provide best quality of videos for international audience.

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