What you'll learn

Understand how the brain works
How to trigger motivations
Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships etc)
Be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation.

Course content

3 sections • 21 lectures • 2h 47m total length

1-1: Introduction to the Course7:26
This is the introductory lecture. It includes the background of Yu-kai Chou, a quick overview of gamification, and a few interesting examples.

The student will be able to feel good about who they are learning from and talk about gamification intelligently to others after this lecture.
1-2: Human-Focused Design vs Function-Focused Design5:41
In this lecture students will learn about the differences between Human-Focused Design and Function-Focused Design. This will include why so many projects fail (they focus on function/efficiency as opposed to human motivation).

After the lecture, students will be able to identify early signs of a failing project and be much more sophisticated in designing successful products, campaigns, and experiences.
1-3: Introduction to the Octalysis Framework9:22
In this lecture, students will get their first introduction towards the Octalysis Framework. This is the internationally recognized framework for gamification and behavioral design created by the Instructor. It breaks down all motivation into 8 Core Drives, and explains why they are motivating to our behavior.

After taking this lecture, students will understand how our brains work and what are the Core Drives that trigger all our behavior.
1-4: White Hat Motivation vs Black Hat Motivation8:47
In this Lecture, students will learn about the differences between White Hat and Black Hat Motivation, and how to utilize them. White Hat Motivation makes people feel powerful and in-control, but there is no sense of urgency. Black Hat Motivation makes people feel urgent, obsessed, even addicted, but it may leave a bad taste in their mouths because they don't feel like they are in control of their own behavior.

After taking this lecture. Students will understand when to use White Hat Motivation to drive longterm engagement, and when to use Black Hat Motivation to drive short-term conversions.
1-5: Left Brain vs Right Brain Core Drives7:08
In this lecture, students will learn about the differences between Left Brain vs Right Brain Core Drives, which aren't about the geographical location of the brain, but focused on the logical/emotional duality. Left Brain Core Drives focus on Extrinsic Motivation, while Right Brain Core Drives relate to Intrinsic Motivation.

After this lecture, students will learn the pros and cons of Extrinsic and Intrinsic Motivation design, as well as know when to apply them to various situations.
Lecture 1-6: Sneak Peak of of Level II and Level III Octalysis6:59
In this lecture, students will get a view of what Level II and Level III Octalysis consist of, and the eventual power it has on creating successful products.
After this lecture, students will be able to understand an experience from a higher perspective, applying the 4 Phases of a Player's Journey, as well as various Player Types.

2-1: Epic Meaning & Calling7:11
In this Lecture, students will learn about Core Drive 1: Epic Meaning & Calling. This is the White Hat Core Drive that motivates people to become selfless for a cause that is bigger than themselves.

At the end of the Lecture, students will be able to implement Epic Meaning & Calling into their designs, creating passionate users who are in love with the journey.
2-2: Development & Accomplishment6:04
In this Lecture, students will learn about Core Drive 2: Development & Accomplishment. This is the Core Drive that engages people through a sense of progression, leveling up, and mastery.

At the end of the Lecture, students will be able to design for progression and achievement systems (including points and badges) into their experiences. The will drive engagement forward as users advance through their journey.
2-3: Empowerment of Creativity & Feedback6:23
In this Lecture, students will learn about Core Drive 3: Empowerment of Creativity & Feedback. This Core Drive is the evergreen motivation that most closely resembles "fun" and enjoyment.
After this Lecture, students will learn how to make an experience more intrinsically interesting while fulfilling the creative needs of the end users.
2-4: Ownership & Possession5:19
In this Lecture, students will learn about Core Drive 4: Ownership & Possession. This Core Drive allows people to grow attached to the experience because of their sense of ownership in it.
After this Lecture, students will learn how to design experiences where users invest into their journey and feel a stronger sense of ownership throughout, creating stronger retention.
2-5: Social Influence & Relatedness7:33
In this Lecture, students will learn about Core Drive 5: Social Influence & Relatedness. This is the Core Drive that motivates uses to work with others, share great content, and spread a sense of appreciation through the experience
At the end of the Lecture, students will learn how to create an environment of generosity, team work, and social appreciation so every moment within your experience design is rewarding.
2-6: Scarcity & Impatience6:48
In this Lecture, students will learn about Core Drive 6: Scarcity & Impatience. This Core Drive creates obsessive behavior where users constantly want to commit more Desired Actions throughout the experience.
After the Lecture, students will be able to implement viral activity loops and increase their short term metrics such as monetization, virality, and daily active users.
2-7: Unpredictability & Curiosity5:04
In this Lecture, students will learn about Core Drive 7: Unpredictability & Curiosity. This is the Core Drives that allows users to enjoy and obsess over an experience, even though they feel out of control.
After the Lecture, students will be able to use Game Design elements such as Easter Eggs, Mystery Boxes, and Lotteries to create fun experiences that generates surprisingly delightful moments upon every Win-State.
2-8: Loss & Avoidance6:25
In this Lecture, students will learn about Core Drive 8: Loss & Avoidance. This is the Core Drive that motivates users through the avoidance of undesirable results or the fear of missing out.
After the Lecture, students will be able to implement Loss and Penalty designs to motivate urgent behaviors, while not overwhelming the user with anxiety.

3-1: Designing for White Hat vs Black Hat Gamification8:54
In this Lecture, students will understand the pros and cons of White Hat Motivation and Black Hat Motivation.

After the Lecture, students will be able to transition between White Hat and Black Hat designs in order to create short-term urgency as well as longterm engagement.
3-2: Designing for Extrinsic vs Intrinsic Motivation7:28
In this Lecture, students will understand the pros and cons of Left Brain (Extrinsic) Motivations as well as Right Brain (Intrinsic) Motivations. Note: left and right are not geographical but merely symbolical.

After the Lecture, students will be able to use Extrinsic Motivation to attract users into an experience, while making the experience inherently rewarding by applying Intrinsic Motivation Core Drives to the picture.
3-3: Applying Octalysis to other Behavioral and Gameful Frameworks10:11
In this Lecture, students will learn how to apply Octalysis to other behavioral and gameful theories out there, including Flow Theory, 4Keys2Fun, Bartle's 4 Player Types, and the Self Determination Theory.
After the Lecture, students will be able to understand any other framework in the market that attempts to describe human behavior, and be able to understand the context of each component through the 8 Core Drives.
3-4: Analyzing Existing Experiences through Octalysis23:36
In this Lecture, students will learn about how to use the Octalysis Framework to analyze and improve any experience or products in the marketplace. Waze is used as a case study.

After this Lecture, students will be able to analyze any experience in the market and not only identify what Core Drives are creating certain behaviors, but be able to brainstorm and design new ways to enhance the experience.
3-5: Building New Experiences from Scratch with Octalysis8:03
In this Lecture, students will learn how to build a new experience from scratch utilizing the Strategy Dashboard of Octalysis.
After this Lecture, students will be able to design a project from scratch by defining the components of the Strategy Dashboard: Business Metrics (Game Objective), User Types (Players), Desired Actions (Win- States), Feedback Mechanics (Triggers), Incentives (Rewards)
3-6: Design Case Study - Octalysis Prime9:01
In this Lecture, Yu-kai shares the design process behind his own project Octalysis Prime, including defining the Strategy Dashboard, 8 Core Drives Brainstorming, and streamlining the experience.
After this Lecture, students will be able to concretely understand how to apply all the lessons learned from this course into a specific project and create a great gamified experience.
3-7: The Journey Goes On4:31
Congratulations! You have learned the knowledge of Level I Octalysis Gamification. In this Lecture, students will learn about ways to continue the journey and make the world a better place through this new found Behavioral/Gameful Design knowledge.

Game On!

Requirements

There are no real requirements before starting this course.
Great plus if the student is already familiar with the Octalysis Framework, and/or have read the book Actionable Gamification, but those are not required to get a great experience from the course.

Description

Welcome to a transformative journey into the world of Gamification and Behavioral Design, led by the acclaimed expert Yu-kai Chou. Recognized globally for his pioneering work and contributions at elite institutions like Stanford, Harvard, Yale, and collaborations with industry giants including Tesla, Google, LEGO, IDEO, and Uber, Yu-kai Chou is the original creator of the renowned Octalysis Framework.

This intensive 3.5-hour course is designed to not just teach you about Gamification but to empower you with actionable skills and deep insights into human behavior. Through engaging video lectures, practical exercises, and real-world examples, you will gain a profound understanding of how the human brain works and how it can be influenced.

Course Highlights:

Comprehensive Learning: Covering 70% of the content from Yu-kai Chou's best-selling book, this course offers in-depth knowledge of Gamification principles and their practical applications.
Mastering Behavioral Design: Learn how to effectively trigger motivations and behaviors, and apply these insights across various aspects of life including fundraising, sales, team motivation, parenting, teaching, and relationships.
White Hat vs. Black Hat Motivation: Delve into the nuances of motivational psychology. Discover how White Hat Motivation can empower and inspire without urgency, while Black Hat Motivation creates urgency and obsession at the risk of burnout. Learn to strategically design experiences using these motivational frameworks.
Real-World Applications: Gain the ability to apply Gamification strategies in real-world scenarios. Whether it’s enhancing customer engagement, boosting team productivity, or enriching personal relationships, learn to reshape behaviors and actions effectively.
Interactive Learning Experience: Engage in thought-provoking discussions, quizzes, and hands-on projects that reinforce your learning and provide practical experience.
Community and Networking: Join a community of like-minded individuals and professionals. Share insights, discuss concepts, and network with peers and the instructor.

Who Should Enroll:

This course is ideal for professionals in marketing, human resources, education, and sales, entrepreneurs, designers, and anyone interested in understanding and applying gamification and behavioral science in their professional and personal lives.

Enroll Now:

Embark on a journey to understand the essence of human motivation and the art of influencing behavior. Transform your approach to engagement, motivation, and influence with "Actionable Gamification: Beyond Points, Badges, and Leaderboards." Enroll now and start reshaping the world around you through the power of Gamification and Behavioral Design!

Who this course is for:

Anyone who wants to understand how the brain works and apply that to improve their own lives should consider taking this course.
People who desire to create habit-forming products, raise funding for organizations, increase their salary, motivate their team, reach their fitness potential, close more sales, and improve their dating lives
As long as it is related to motivation of the self or others, there is no limit to how this knowledge of how the brain works can benefit you.

What you'll learn

Explore related topics

Course content

Foundations of the Octalysis Framework6 lectures • 45min

The 8 Core Drives of Human Behavior8 lectures • 51min

Applying Octalysis Gamification7 lectures • 1hr 12min

Requirements

Description

Who this course is for: