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Fundraising Bootcamp: Raise Angel and Venture Capital faster

You can raise Angel and Venture Capital faster with this intensive workshop. Entrepreneur-friendly!
4.3 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,254 students enrolled
Created by Julia Pimsleur
Last updated 2/2014
English
$30
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Article
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn the art and science behind fundraising
Gain a set of tools to be able to dynamically present yourself and your business
Learn the terms, thought process and motivations behind common VC decisions
View Curriculum
Requirements
  • Text and spreadsheet software
  • Honest appraisal of self
  • Determination in the face of all odds
  • Endurance
  • Chutzpah!
Description

This course was created by experienced fundraiser Julia Pimsleur (CEO of Little Pim and Founder of Double Digit Academy) to help entrepreneurs raise Angel and Venture Capital (VC). The owner of one of the few women-run Venture Capital-backed companies in the U.S., Julia teaches how to effectively raise Angel and Venture Capital with her first-hand experience, moxie and enthusiasm.

Learn from Julia!

Part 1:

Structured around three live presentations by Julia given to a room of entrepreneurs, students will learn what kinds of deck, pitch, investor language and financials will drastically increase their chances of success, as well as how and at what point to approach Angels and VCs.

Part 2: Top Tier Public Speaking Coach

In addition to learning from Julia, you will get valuable pitching tips from acclaimed public speaking coach, Bill Smartt. His engaging presentation demonstrates why Bill is known in New York and San Francisco as one of the most effective communication coaches practicing today. He’s led workshops at Spotify, Facebook, Foursquare, Time Warner, American Express, Credit Suisse, and a host of Fortune 500 companies. He regularly provides customized individual coaching to business leaders in the fields of finance, advertising and technology. And he is active in the U.S. startup scene as a regular instructor at General Assembly, Brooklyn Brainery and other entrepreneurial campuses around the country.

Part 3:

Learn to speak VC with VC Guest Speaker Mark Peter Davis, who compellingly breaks down the nuts and bolts of the VC and entrepreneur relationship, terminology, and the often unspoken etiquette that exists. With welcome candor and clarity, he tackles frequent and often complicated questions facing entrepreneurs from the perspective of a veteran serial investor. Mark is the Founder of Interplay Ventures, a co-founder of DevSpark, Founder Shield, Nomad Financial, TwentyPine, Venwise and a Venture Partner at High Peaks Venture Partners. Mark received his BA in Economics and History from Duke University and his MBA in Venture Finance from Columbia University.

He is the author of The Fundraising Rules, an essential book included on this course's Recommend Reading List. His highly-influential blog, mpd.me, has been featured in Business Insider, which listed him as one of the 100 Most Influential Digital NYers. His blog has been syndicated or cited on Inc.com, Mashable, Business Insider, OPENForum, AlwaysOn, PEHub, ReadWriteWeb, The Wall Street Journal and others.

You will do exercises personalized to your business in this course. The first will help you identify resources you have and how to make the best use of them. The second will help you research the fundraising landscape and the third is an Action Plan so you can get started right away on raising funds.

The majority of the documents available in the Additional Materials section are actual documents used during a high-dollar investment including: a Due Diligence List, Sample Lawyer Email, and a Term sheet.

Further. Faster. Funded. will increase your chances of successful fundraising, improve your presentation skills and save you months and months of research. Learn from experienced professionals and get further, faster, and get funded.

Fortes Fortuna Juvat! (Fortune Favors the Brave)

About Julia:

Dynamic and high-energy, Julia is the founder and CEO of Little Pim, the leading language teaching series for young children and the Double Digit Academy, an “off line” fundraising bootcamp for women entrepreneurs in New York City. Julia's Further. Faster. Funded. can help you break through barriers, have the right language for your investors and get funded faster.

A former filmmaker with no formal finance background, Julia herself faced a steep learning curve. With just $30K in seed money, she turned her idea into the Little Pim series, which has gone on to garner 25 awards and become a multi-million dollar business. Little Pim products can be found in Toys ‘R’ Us, on iTunes, on Leapfrog tablets, and on smartphones and tablets the world over.

Julia has been featured on The TODAY Show, Fox News, Business Week, and NBC Weekend Today. Julia is also a regular blogger for the Entrepreneur section of Forbes.com.

Who is the target audience?
  • Entrepreneurs looking to scale their business
  • Anyone with an idea and the determination to start their own business
  • Entrepreneurs intending to or already raising large Angel rounds or VC
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Curriculum For This Course
Expand All 55 Lectures Collapse All 55 Lectures 02:12:47
+
Gearing Up
6 Lectures 12:14

When starting out, knowing what you don't know is extremely valuable.

Preview 00:43

The difference between Angel and VC is as different as a sprint or a marathon.

Preview 01:16

Julia's background, from filmmaker to CEO, and the learning curve she faced.

Describing the difference between Angel and VC funding.

My Path to Raising Capital
03:34

Finding your investor is often a pure numbers game, but "every pot finds it's lid."

Finding your Investor
01:41

The challenges facing women running businesses, scaling and how the future looks.

Challenges for Women Raising Capital
02:59

There is an art and science to fundraising.

Preview 02:01
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Hitting Your Stride
9 Lectures 25:51

"Who can I spend time with that will help me get to the next level?"

The Beginner's Mind.

Learning to speak VC.

Intentional Networking
03:26

Rally your team, get support, and implement an investor tracking system.

Don't Run Solo
03:35

Know when to keep pushing yourself, whether it's being tired at a networking event or just feeling like you've heard too many 'no's.

Pushing Yourself to the Next Level
03:01

On having the right deck, a good lawyer, different fundraising instruments and the value of coaches, mentors and advisors.

Explanation of a natural partner.

Have a good understanding of your team and of your own public image.

Having the Right Stuff
07:17

The value of being coachable and having a good working relationship with an investor.

Coachability
01:32

How to come up with a clear plan to fundraise, including delegation and managing being out of the office more frequently.

Creating Time to Fundraise
01:23

Reasons why having a strong financial officer in place is key.

Financial Models
01:17

Introduction to Exercise 1: Getting Ready

Exercise 1: Introduction
00:32

Developing a story around your raise, especially a time-sensitive one can help to motivate a potential investor.

Exercise 1: Telling Your Story
03:48
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Acing the Pitch with Bill Smartt
8 Lectures 19:49

How important it is to know how to walk into a room and say your name.

"Making an Entrance"
01:07

Common physical responses to public speaking, and how to work with it.

Preview 02:14

Breakdown of communication by content, body language and tone invoice. Shift thinking on relationship leverage.

"Delivery Matters"
02:05

Importance of breathe, volume, speed and eye contact on the impression and the connection you make.

"Making a Big Impression"
04:01

Aiming for perfection may have negative side effects. Challenge: record your own voice, to find a lot about your own voice.

"Prepared Not Perfect"
02:31

The number one thing you should think about is what are your audience needs.

Use great visuals.

Great resource: Steal this Presentation!

"Engage Your Audience"
03:34

Practice speaking it out loud, difference between rehearsing and memorization and tips on taking questions.

"Practice Matters!"
03:26

Brief recap of main points.

Lecture Recap
00:51
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Q&A with VC Speaker Mark Peter Davis
15 Lectures 45:14

How a VC determines a valuation.

Preview 04:36

Types of investors look for specific factors unique to them.

"What makes a company stand out?"
02:32

Variety of methods to interact with potential investors.

"How do I find potential investors?"
01:00

The complicated hierarchy and dynamics that operate inside a common firm.

"How do you know when you're talking to the right person at the fund?"
02:19

How effective is pre-marketing and what is best method to gain early investor interest and stay on their radar.

"Should you meet investors before you are ready to raise?"
01:14

"Come bearing gifts," is a good gesture with VCs, but caveat your endorsement, if necessary.

"Should you introduce VCs to other entrepreneurs?"
01:48

Three buckets of companies described and compared. The fundamentals of a good business usually don't vary too widely. Total addressable market explained in detail.

"What kinds of businesses are most attractive for VCs?"
04:14

How to build a financial operating model that will explain how you will build your business within realisitic constraint toggles.

"How to create a VC-friendly operating model"
05:12

Top-Down vs Bottom-Up models explained to figure a company's addressable market. Explains the level of accuracy a VC is looking for.

"How does a company figure out their addressable market?"
01:43

Which job functions are more acceptable to outsource.

"How acceptable is it to outsource non-core functions?"
03:00

Julia details a lesson she learned while searching for someone to fill a VP of Finance position at her company.

"CFO Lessons Learned" -Julia
01:40

Describes the three modes of outsourcing and what could possibly raise flags to an investor.

"What are the modes of outsourcing?"
00:58

A lesson learned from an investor's perspective.

"Lessons Learned"
01:12

On developing mechanisms to get the first investor, which can generate the fear of missing out, and get other investors involved.

"How do I generate a compelling interest in my company?"
06:02

An in-depth explanation of a convertible note.

"Convertible Note" - Explained
07:44
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Crossing the Finish Line
10 Lectures 19:27

Understanding how location and proximity play a part in the VC landscape.

The VC Landscape
03:16

Introduction to Exercise 2: VC Landscape

Exercise 2: VC Landscape
00:26

Tips on negotiating including: learning important terms, understanding control, in-depth research of the investor, and being on the same page as your lawyer before going into negotiation.

Negotiation Tips
03:00

Various terms to understand prior to negotiation.

Term Sheet Negotiation
02:28

On the importance of determining the valuation and the variables involved.

Determining the Valuation
01:50

Reasons it is important to over-raise during the fundraising period.

Amount to Raise
00:48

The difference between being pre-revenue and revenue when approaching Angels and VCs.

Pre-Revenue to Revenue
00:36

Q&A

Q&A
03:38

Recaps main points of the course.

Recap
01:53

Introduction to Exercise 3: Action Plan

Exercise 3: Action Plan
01:32
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Additional Materials
7 Lectures 00:11
Recommended Reading
1 page

Speaking Tips
1 page

Recommended Speaking Video by David Rose
00:11

Due Dilligence Partial List
1 page

Sample Lawyer Email
3 pages

Sample Term Sheet
3 pages

Action Plan Sheet
1 page
About the Instructor
4.3 Average rating
13 Reviews
1,254 Students
1 Course
Founder & CEO of Little Pim

Julia Pimsleur is CEO and Founder of Little Pim, the leading program for introducing young children to a second language at home. She created Little Pim for her own two boys and out of a desire to democratize language learning for kids. Julia grew up in the language teaching business, as the daughter of language teaching pioneer, Dr. Paul Pimsleur. The Little Pim program has been selling successfully for five years, and has won 25+ awards for its proprietary Entertainment Immersion Method®.

Little Pim is one of the few women-led businesses backed by Venture Capital in the country, and Julia is dedicated to helping other entrepreneurs access growth capital. Julia's personal motto is “Fortes fortuna juvat” (fortune favors the brave), a message she is taking to entrepreneurs across America through her Little Pim and Forbes blog and more recently, through teaching. In 2013, Julia created the Double Digit Academy "fundraising bootcamp" to help women entrepreneurs raise Angel and Venture Capital. The Further. Faster. Funded. online course grew out of that Academy.

Prior to founding Little Pim, Julia was the co-founder and CEO of a women-run film production company, Big Mouth Productions, which produced social justice documentaries sold to HBO, Cinemax Reellife and PBS. Julia’s interest in social change work took the form of fundraising as well as filmmaking, and she drove over $20M in contributions to international human rights organizations.

Julia currently serves on the Advisory Board of Global Language Project, a nonprofit which brings free foreign language instruction to kids in disadvantaged public schools, and as Communications Chair of the Entrepreneurs’ Organization (EO). Julia earned her B.A. from Yale University, an M.F.A from the French National Film School in Paris and attended Harvard’s Executive Education Program. She lives in Manhattan with her husband and energetic two young boys.

Past speaking engagements include: Stanford University, Yale University, NYU Stern Business School, Metropolitan College, the Yale Club, the Women Entrepreneurs Festival, Walmart Women in Toys, and Digital Kids.

Julia is a regular contributor to the Forbes Entrepreneur section and she and Little Pim have been featured on The TODAY Show, NBC Weekend Today, Fox News, and in Business Week, Wall Street Journal, and The New York Times. You can follow her on Twitter at @juliapimsleur.

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