Ultra-Successful Crowdfunding: A Step by Step Guide
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Ultra-Successful Crowdfunding: A Step by Step Guide

Launch a Kickstarter campaign using Fundster's proven techniques for mobilizing your tribe and getting press coverage.
4.8 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by Matt Dahse
Last updated 9/2015
Price: $50
30-Day Money-Back Guarantee
  • 6 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a clear campaign message that resonates with your target audience.
  • Mobilize your "Tribe" of supporters for a tremendous campaign launch day.
  • Grab media attention for your campaign to reach a wider audience.
  • Leverage proven social media strategies to generate buzz around your campaign.
  • Hack the system with timing, momentum, and stretch goals to raise more than double your funding goal.
View Curriculum
  • All the tools, software, and templates needed are included with the course.
  • No programming knowledge required.

Learn the secrets to running a successful crowdfunding campaign with step-by-step instructions, examples, and starter templates anyone can follow.

This self-paced video workshop is designed as a comprehensive resource for anyone looking to raise money through crowdfunding. It includes hours of detailed instruction, step-by-step printable quick reference guides, templates, worksheets, examples, and case studies, and links to tons of helpful resources online.


From: Matt Dahse

Re: How To Raise The Money You Need To Pursue Your Passion

Dear Future Student,

Do you have an idea that you want to get off the ground, but you don't have the money to get started?

Have you seen all these other projects (that aren't nearly as good as yours) raising huge amounts of money through crowdfunding?

Have you wanted to launch a crowdfunding campaign of your own, but aren't sure where to start?

I Totally Understand.

The idea of starting a crowdfunding campaign is great, but actually getting started can be overwhelming.

Hey, don't worry. This is what I do, so help is on the way.

Matt Dahse
Founder of Fundster

Who is the target audience?
  • Artists
  • Entrepreneurs
  • Real Estate Professionals
  • Inventors
  • Enthusiasts
  • App Developers
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Curriculum For This Course
54 Lectures
2 Lectures 05:31

An overview of what to expect from the workshop and how to access important materials.

Preview 03:32

We are testing out a crowdfunding coaching concept to see if it is a service we can offer on a permanent basis. For an unspecified, but limited time, we are offering it to our students for free.

Preview 01:59
5 Lectures 32:40
An overview of the mechanisms of action of crowdfunding to establish a uniform baseline of knowledge about what crowdfunding is, how it works, who the players are, and various terminologies we'll use throughout the workshop.
Preview 05:10

An exploration into the strategies and techniques that tend to separate the successful campaigns from the ultra-successful campaigns.

Factors Separating the Ultra-Successful Campaigns

his module will cover all the different components that go into a crowdfunding profile page… Probably the most important tool of your entire campaign.

Anatomy of a Crowdfunding Profile

In this module we'll show you how best to explore the world of crowdfunding as you search for your crowdfunding hero; a virtual mentor you can look up to as you're building out your own campaign.

Find Your Crowdfunding Hero

The process of selecting your crowdfunding portal is a big step. This module explores how best to research your options, including factors you need to keep in mind as you make your final decision.

Choosing a Crowdfunding Portal
12 Lectures 01:14:15

This module focuses on defining the actual project you are trying to get funded. It is an important step in being able to articulate to backers what it is you're trying to do as clearly as possible.

Defining Your Project

Build trust with backers starts with communicating effectively on things backers care about; like when they're going to actually receive their rewards. Establishing an accurate timeline is an important step in this process.

Establishing a Timeline

Running out of money in the middle of a project really stinks. In this module we'll go over how to calculate the true project cost and show you techniques of overestimation to ensure you don't get left needing more money at a critical stage of your project.

Setting a Budget

Rewards of the lifeblood of the entire crowdfunding experience and are considered a primary conversion mechanism for getting people to back your campaign. In this module we'll run through things to keep in mind, how to structure reward levels, and brainstorming creative reward ideas.

Creating Rewards

A mistake a ton of creators make is not to properly incorporate the true cost of running a crowdfunding campaign into their stated goal amount. This includes considering the cost of delivering rewards and paying portal fees along with estimating the distribution of high cost and low cost rewards chosen by backers.

This module will run through all the steps of estimating this cost accurately along with a tool to make the calculation part easy.

Properly Calculate Your Campaign Funding Goal Amount

The whole point of this module is to convince you to choose a 30 day campaign duration. That's it.

Choosing a Campaign Duration

Your campaign title will be one of the most viewed pieces of text from your entire campaign. It will appear in search results, on social media, in articles about you, and across the top of your campaign page. Taking the time do create a brilliant campaign title is what this module is all about. It's an important one!

Creating a Brilliant Campaign Title

Similar to your project title, your tease phrase is a clip of text that will get a lot of run. This module covers tips on getting the most out of this snippet of text.

Writing a Tease Phrase

Your campaign photo is more than just a representation of your campaign, it is click bait for the thousands of people who'll come across your campaign on social media and through your portal search results. Choosing a picture that stands out and begs to be clicked is critical. This module runs through how to go about choosing the right photo for you.

Choosing a Sticky Campaign Photo

Your creator biography is an important element that usually gets overlooked by a lot of creators. But it presents a unique opportunity to give additional insight into you; the person behind this amazing campaign. The more you give of yourself, the more opportunities backers have to relate to you and your story.

Writing Your Bio

Your project description will be read and evaluated by your backers before they make the decision to give you money. It should contain additional insights and detail beyond what you have in your campaign video. It should also be structured in a way that makes it easy to scan and extract certain pieces of important information. In this module we'll run through that structure and how to put together an effective project description.

Write Your Project Description

Time to put all your hard work so far onto your crowdfunding campaign page… But don't set it live just yet!

Building Your Campaign Page
10 Lectures 58:12

Your website is a critical tool for generating momentum for your campaign. Your tribe and members of the press will look to your website for information, validation, and indicators of success. This module breaks down why websites are so important for crowdfunding and how you'll use yours as your launch date approaches.

Why Websites Matter

This module is designed specifically for creators who need to build a new website from scratch. We outline all the steps and provide links to affordable resources online to help you get it all done. It is a lot easier than you think!

Building a Website from Scratch

Email will be a big part of mobilizing your tribe to take action in promoting your campaign. And since your tribe will only grow larger and larger as your campaign moves forward, you need an email marketing service to handle the large volume of emails you'll be sending so that you don't get labeled as a spammer.

Setup an Email Marketing Service Account

You want to use the real estate at the top of your homepage to communicate to visitors that you're doing a crowdfunding campaign and to inform them of the dates it will launch. This module outlines how to layout and build a homepage announcement that does just that.

Campaign Announcement on your Homepage

Some visitors skip your home page and go straight to a page like a blog post, a product page, or your about page. To make sure these visitors also get the message that you're doing a crowdfunding campaign, add a delayed pop down notification above your header. This module shows you what we mean and how to set one up.

Adding a Notification above your Header

In the time leading up to your campaign launch, you're going to be involved in a lot of communications to your tribe and to the press about your upcoming campaign. Rather than sending them to your crowdfunding portal to view an unpublished preview of your campaign, we instead recommend you re-create a duplicate version of your campaign page on your own website.

This allows users to remain on your site instead of getting distracted by other campaigns. It also lets you have more quality interactions with your visitors, like collecting their email, directing them to your Facebook page, or soliciting feedback.

This module shows you how to lay out your campaign preview page.

Building a Campaign Preview Page

Getting the most out of your tribe is a function of communication and making it as easy as possible for people to help you. Your tribe resource page does exactly that by outlining the specific steps you want people to take in promoting your campaign.

This module outlines everything that needs to go on your tribe resource page and the role it will play as your campaign launch date approaches.

Create a Tribe Resource Page

You're not going to become a blogger, but publishing a blog post here and there will be a part of your communication strategy leading up to and during your campaign. This module is about preparing your blog so that you don't have to do it later.

Configure Your Blog

Because the press can make such a dramatic, positive impact on your campaign success, you want to cater to them as much as possible. Your press page does exactly that by laying out everything they're looking for in one place.

Setup a Page for the Press

Facebook and Twitter are the two main social media platforms we recommend for promoting your campaign. In this module we'll be going over how to setup pages and configure your account settings to maximize exposure and make sure you're making a good first impression on your followers.

Setting Up Your Social Media Accounts
5 Lectures 57:24

Getting press coverage is a process; not a singular action. This module outlines the mechanisms of press coverage that will govern how to get journalists to pay attention to your campaign.

Understanding the Mechanisms of Press Coverage

A press kit is a multi-page document that outlines everything a journalists might need to know in order to write a story about you and your campaign. They are a standard practice of companies that are active with their media relationships; so journalists have come to expect seeing them from companies who know what the hell they are doing.

By having a press kit of your own, you're telling journalists that you're for real. It will get their attention and compel them to take a closer look at your campaign and your story.

Why Press Kits Matter

In this module we walk through a ready-to-go press kit template one page at a time. The goal is to make creating a professional press kit as easy as possible.

Building a Press Kit One Step at a Time

Making a formal announcement to the press about the launch of your campaign sends a signal to writers, bloggers, reports, editors, etc that your campaign is for real.

In this module we'll run through the perfect press release template one paragraph at a time.

Drafting a Campaign Press Release

Members of the press are not out searching for you. Instead you'll need to prepare to go searching for them. The first step is identifying the best candidates out there who are likely to cover your story.

Building a Press List
12 Lectures 01:31:43

Your launch day is a big day. Everything you've done up to this point has been preparing for you to have a successful opening day.

This module outlines the parameters we'll use to define a successful launch day.

Understanding Launch Goals

Understanding what's going to happen next is an important part of planning. In this module we'll take a look at everything that's going to happen between now and your campaign launch, including daily routines, promotion, communication with your tribe, and contacting members of the press.

Pre-Launch Checklist & Sequencing

Choosing an actual launch date is a big step. Once it is set, a series of tasks will unfold based off of that date.

This module will explore the factors you need to consider in choosing your campaign launch date.

Set a Launch Date

Your blog will play a critical role in communicating wins and deadlines to the world.

But don't worry, you're not going to turn into a 'blogger' if you don't want to.

This module will run through how to easily create blog entries that will support your campaign and paint a narrative of success for your tribe and the press.

Start Blogging

This module is a step by step guide to establishing a relationship with individual members of the press.

It all starts with reading their work, following them on social media, and interacting with the content they produce and share.

Building a Relationship with the Press

The passion that comes from your mouth when you talk about your project is what journalists need to hear in order to get hooked on your story. This can only be accomplished on the phone.

This module outlines what you need to do to get these guys on the phone, and how you need to prepare for each call.

Calling Members of the Press

After successfully getting a journalist on the phone, the first thing you do afterwards is email them.

This module dives into what your emails to journalists should say and include.

Emailing Members of the Press

Before you can mobilize your tribe, you first need to figure out who they are. This module is about inventorying everyone who can potentially become a member of your tribe.

Identifying Your Tribe

Because email will be your primary communication method with individual members of your tribe, you need to take the time to confirm that you have their best email address.

Confirming Contact Info

Communication is key to mobilizing your tribe. In this module we outline the specific communications you should have with each member of your tribe leading up to your launch.

Mobilizing Your Tribe

As you continue to communicate with your tribe, a handful of people are going to reach back to you offering encouragement, asking questions, or giving offers to help. The way you manage these replies is critical to getting traction with these individuals.

Managing Replies from Your Tribe

There's a lot going on in your local community, including a ton of people who would love to help you if they only knew who you are and what you're doing.

Local Networking
8 Lectures 41:13

In this module we'll cover everything that needs to happen on launch day so that nothing falls through the cracks.

Launch Day

This modules outlines how to get your press release onto the wire and into the hands of journalists.

Distribute Your Press Release

This module will discuss the process of notifying the specific members of the press that you've been building relationships with over the past 30 days.

Notify the Press

Once your campaign is live, your relationship with the press will intensify. You'll need to continue to work your existing press contacts, but also identify new ones to target before it's too late.

Working the Press

As your campaign continues moving forward, you must continue to seek participation and excitement from your tribe. This module will discuss maintaining that momentum and using wins to project the eminent success of your campaign.

Working Your Tribe

As good things happen to you and your campaign, you need to document them and broadcast them through your blog, social media, and emails to your tribe.

This module breaks down the specifics of communicating wins the right way.

Communicating Wins

The final week of your campaign is critical because of the time-snap effect and the frenzy it creates with backers get fear of missing out.

This module details how best to take advantage of this unique time of your campaign to generate a late push to the closing of your campaign.

Organizing a Late Push

That's it for the workshop. Below are all the links to all the worksheets, downloads, templates, and everything else we've covered so that you don't have to go digging around looking for everything.

Thank you for participating!

Workshop Toolbox & Wrap Up
About the Instructor
Matt Dahse
4.8 Average rating
7 Reviews
14 Students
1 Course
Founder of Fundster

I'm a former investment banker turned internet entrepreneur. I've taken over 20 companies public and raised millions of dollars for client companies and my own startup ideas.

I got into crowdfunding and created Fundster with the goal of helping others get the money they need to pursue their passion. I realized that there's so many creative ideas out there that never see the light of day because the geniuses behind them can't get the money they need to get started.

Matt's Take on Crowdfunding:

"Promoting a crowdfunding campaign is exactly like promoting a stock... The exact same principles apply. You gotta focus on molding a story that is easily digestible by the mainstream media and an audience capable of putting money into your company or idea."