Fundraising 101

An overview for board members and "accidental" fundraisers
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
17 students enrolled
Instructed by Marc Pitman Business / Finance
Take This Course
  • Lectures 5
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 6/2015 English

Course Description

This 3-part video course provides board members and "accidental" fundraisers - including CEO's and executive directors - with the essential terms & strategy for successful charitable fundraising. Nonprofit fundraising isn't a "guess," it's a fully developed profession. There is a growing field of documented research, academic certifications, and professional associations. You wouldn't tell your cardiologist you thought she was using the wrong stent - you'd risk making a huge mistake with your life! This course helps you avoid taking a similarly huge risk with the life of your nonprofit! The material has been tested in live trainings and proven true for over a decade. Now it's available to you on-demand!

What are the requirements?

  • You will need a strong enough internet connect to stream the video tutorials.

What am I going to get from this course?

  • Know where the money donated for charity comes from--the facts always surprise board members
  • Effectively allocate whatever time you have for fundraising--whether it's your fulltime job or just a volunteer gig
  • Know what funds every nonprofit should be fundraising for
  • Identify what messages you should use for fundraising--there are basically only 3!
  • Strategically use what tools you can use to communicate your message--and easily act on the tips for doing each effectively,
  • Raise money or awareness for your nonprofit an an easy to run house party--a terrific use of board members time and effort

Who is the target audience?

  • This course is perfect for board members and people that are surprised to find charitable fundraising is part of their responsibilities. Often these are nonprofit founders and CEOs.
  • This course is also well liked by nonprofit staff members new to fundraising.
  • This isn't a good fit for people looking for complex, complicated methods and strategies to use as an excuse for NOT fundraising. FR101 is specifically designed to be a "big picture" overview with incredibly practical assessments and tactics.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Fundraising 101: An overview for board members and "accidental" fundraisers

Many of the basics of fundraising can be counterintuitive like where the money for donations actually comes from. We cover that in this class as well as how you should structure whatever time you have for fundraising. And we'll look at the 3 types of funds your nonprofit should be raising money for and some warnings on what to avoid.


Now that we have some basics under our belt, we'll look at the messages we should be communicating to donors and when in the solicitation cycle we should be sharing them.


Now we'll continue with how to share those messages most effectively. Fundraising works better when we don't confuse our donors!


Congratulations! You've reached the last class. We look at how remembering shoes can save you lots of heartache and ill will. And we'll give a broad overview for who should handle what in a normal fundraising year.


In this bonus video, I drop the bowtie to make a remind us that the best fundraisers are human beings, not one-sided monologuers.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Marc Pitman, Fundraising Coach

An international leadership coach and fundraising trainer, Marc A. Pitman helps nonprofit board members and staff get excited about asking for money. He is the founder of FundraisingCoach - recognized by The Atlantic as "1 of 5 Philanthropic blogs fundraisers need to read." He is also the author of Ask Without Fear! and the executive director of the affordable fundraising training program The Nonprofit Academy.

Because of his dynamic trainings, Marc speaks to thousands each year at events like the World Fundraising Summit in Mexico, trainings in New Zealand, Association for Fundraising Professionals International Conference, and organizations around the world, even groups like the International Bowling Expo. His experience in nonprofit fundraising and leadership training, as well as his balanced commentary, has caused him to be featured in books and articles around the world and be sought out as a guest on TV, radio, and print as diverse as Al Jazeera, SUCCESS Magazine, and Fox News.

With a passion that's made people call him the "Johnny Appleseed of fundraising," Marc believes fundraising is all about leadership. Fundraising affects everything from mission and vision to board governance to HR to marketing and community relations. So he is committed to making it ridiculously easy for everyone - board members, volunteers, and nonprofit staff - to get fundraising training. Ask Without Fear! has been translated into Dutch, Polish, Spanish, and Chinese. And he continues to write books, create fundraising training DVDs, and collaborate on systems like 100 Donors in 90 Days.

Marc's leadership experience also includes planting and pastoring a Vineyard church, managing a gubernatorial campaign, teaching internet marketing at both the under graduate and graduate level, and being chosen as one of Maine's first "40 Under Forty," honoring Maine's emerging generation of leaders.

He is the husband of his best friend and the father of three amazing kids. And if you see him drive by, he'll probably be singing 80's tunes loud enough to embarrass his family.

Ready to start learning?
Take This Course