Fundraising Success: Standout Events that Exceed Expectation
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Fundraising Success: Standout Events that Exceed Expectation

How to Increase Your Event's Impact and Maximize Contributions
4.8 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
36 students enrolled
Last updated 6/2016
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  • 3 hours on-demand video
  • 1 Article
  • 18 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create standout events that exceed expectations
  • Raise more money for your nonprofit through special events
  • Thoroughly examine their fundraising events
  • Create an event business plan
  • Define your event's purpose
  • Develop tactics to enhance the experience for your event guests
  • Learn how to maximize volunteer efforts to exceed your event's goals
  • Define and understand the target market for your event
  • Build a unique experience that focuses on your guests
  • Set appropriate sponsorship levels
  • Implement an auction that raises more money
  • Plan for contingencies before and during your events
  • Define and measure event success
  • Full participation in Fundraising Success: Standout Events that Exceed Expectations is applicable for 3.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
View Curriculum
  • You will need a desire to improve your special events
  • While not necessary, it may be helpful to have your current event plans handy when you take this course

Does your nonprofit hold fundraising events that WOW your audience?

Do your events seem tired or boring?

Are you raising the most money you can from your special events?

Do your volunteers understand why you hold events?

You can create special events that raise funds and inspire your audience.

Create Standout Events that Exceed Expectations.

This course will equip you to take your fundraising events to the next level, refresh an old experience, learn tips and ideas on how you can maximize your fundraising events potential. Learn how to you make your event standout from the crowd and exceed expectations.

This course provides you with tools and resources to use again and again when designing and executing your events. Whether you are creating a new event or breathing life into an established event, this course teaches you to create the right event for the right people. You can create events that raise more money.

Fundraising professionals, event planners and nonprofit staff will learn from the comfortable discussion style with over 3 hours of video lectures with Trace Kingham and Louanne Saraga Walters. You’ll become part of the discussion as you determine how to produce standout events that exceed expectations.

Who is the target audience?
  • Fundraising professionals
  • Event planners
  • Nonprofit CEO's and Executive Directors
  • Volunteers
  • Nonprofit board members
  • Development staff
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Curriculum For This Course
23 Lectures
Course Overview & Introduction
2 Lectures 09:05

A brief look at what we will cover in this course and how we structured the course. This lecture also includes a printable outline for the course in the resources section. 

Preview 04:56

In this lecture we review the importance of organizing your planning process and how event objectives are more than just raising funds. Understanding Event Fundraising Basics will set your event for success.

Preview 04:09
Pre-Event Planning
3 Lectures 30:27

Because the first step to planning your event is identifying the purpose of your upcoming fundraising event, in this lecture we will review the types of event purposes, how tactics shape the event experience and help you to define metrics to measure success.

Create a well-defined purpose! (Why is a purpose important?)

Create a well defined purpose!
2 questions

In this lecture we will review the importance of understanding your target market and how it impacts the event fundraising business plan.

Define your target market (what is a target market)

Define Your Target Market
3 questions

In this lecture, we will review the types of marketing platforms you should consider when planning your fundraising event. We will discuss how your target market impacts the choices you make when marketing your upcoming event.

Define a clear and concise marketing strategy to your target market

Define a Clear and Concise Marketing Strategy
2 questions
Creating An Event Experience
3 Lectures 25:53

In this lecture we will share how you can raise more funds by building an experience that is unique, about the guests and offer a three-dimensional experience that will help you raise more funds.

Preview 09:43

Building An Experience Like No Other to Raise More Funds
3 questions

No matter whom you have help, it’s important that each individual supporting your event understand the fundraising event’s purpose. This simple communication skill will instantly take your event to the next level.

Everyone needs to be on the "same page"

Everyone Needs to Be on the Same Page
2 questions

We use this lecture to show you that when planning your upcoming fundraising event, it’s important to infuse the experience with your brand from invitation, arrival and exit. Throughout your event plan, you control the experience and it will have a lasting impact on the outcomes

Build Event Experience Strategies into every moment of your event

Build Event Experience Strategies into Every Moment of Your Event
2 questions
Event Fundraising Fundamentals
3 Lectures 37:22

In this lecture, we will review sponsorship fundamentals for fundraising events. Formulas, amenities and after event reporting are all key elements that need to be included in your upcoming fundraising event plan.

How to Set Sponsor Levels and Benefits for Your Next Fundraising Event

How to Set Sponsor Level and Benefits for your Next Fundraising Event
3 questions

We use this lecture to cover the fundamentals of managing your volunteers, from fundraising, committees and how volunteers shape the event experience.

Volunteer Management & Motivating Tactics to Help Raise More Money

Volunteer Management & Motivating Tactics to Help Raise More Money
2 questions

In this lecture, we discuss the pros and cons of auctions at fundraising events. You'll learn about auction myths and truths to implementing live and silent auctions into your next fundraising event.

Amazing Items to Sell at Your Next Fundraising Event Auctions

Amazing Items to Sell at You Next Fundraising Event Auction
2 questions
Keys to Maximize Success
4 Lectures 30:55

In this lecture, you will learn how to incorporate a call to action into your upcoming fundraising event and ways in which you can make this call to action relate to the event purpose.

Call to Action – Asking Guests to Help

Call to Action – Asking Guests to Help
2 questions

This lecture will help you understand the importance of having a plan, following the plan and organizing your plan in a way that is easy for anyone on your team to follow and manage. The Event Blueprint is a tool that contains all your pertinent event information and is an easy tool to communicate with key stakeholders.

The Event Blueprint

What happens if an Act of God changes the course of your event? Do you have a plan? In this lecture, we will discuss the importance of contingency plans and what elements of your fundraising event need a “back-up.”

Contingency Planning

Contingency Planning
2 questions

In this lecture, you will learn how to incorporate disruption into your annual fundraising event plan, types of disruption and how it can improve outcomes as well as exceed expectations for your next event

Welcome Disruption

Welcome Disruption
3 questions
Planning for Future Success
4 Lectures 37:39

In this lecture, we discuss the importance of measuring success for all of your fundraising event initiatives. We cover how metrics tie back to the event purpose and how they shape the event experience in the future.

Measuring Success

Measuring Success
2 questions

In this lecture we will discuss the “big picture” thinking when it comes to you upcoming fundraising events. We'll help you answer:  When is it time to make a drastic change or end your event? For non-profit organizations, fundraising events are a big investment and when that investment is being returned in a way that supports the organization, when is it time to call it quits?

Time for Change? – Take a Good Look at Your Event

Time for Change? – Take a Good Look at Your Event
1 question

When your event is over, it’s not time to rest and move on to the next event. Actually, it’s the most overlooked time that can help you maximize results. In this lecture, we will discuss how follow-up with guests after an event is critical and ways in which you should incorporate post-event communications into your event marketing plan.

After the Event – Stay Connected

After the Event – Stay Connected
2 questions

In this lecture, we uncover “low-hanging fruit” and additional revenue streams to improve the performance of your next fundraising event.

How to Raise More Money at Your Next Event

How to Raise More Money at Your Next Event
1 question
Wrapping It All Up for Superior Success
2 Lectures 14:26

In this lecture, we will explore the role of a planner to help with your next upcoming fundraising event. What type of experience you should look for in a planner and the difference between a planner and a fundraiser

Hiring a Good Planner

This lecture explores the Fun and Raising when it comes to Event Fundraisers. It’s about the energy you put into your event and the outcomes you experience when you use all the fundamentals outlined in this lecture series.

2 Lectures 06:19

This lecture reviews the topics covered in this class and all of the resources we have provided.

Summary overview

This lecture has two great bonus resources and special offers just for you.

About the Instructor
Louanne Saraga Walters
4.7 Average rating
96 Reviews
531 Students
9 Courses
Former News Anchor, Udemy Instructor, Online Talk Show Host

Louanne has coached and mentored students in video production, personal and spiritual growth, social media, organizational management and finance over the past two and half decades, helping them discover, develop and deepen their talents and skill sets.

Louanne has over 30 years in communications, teaching, finance and tourism including:

* A TV news reporter/anchor with three NBC affiliates (KPOM, KRIS, KWQC)
* A video programmer and cruise director with Royal Caribbean Cruise Lines (RCCL)
* A financial advisor with Raymond James & Associates
* Director, Marketing & Communications at the Community Foundation of Tampa Bay
* Instructor to entrepreneurs, small businesses and nonprofits
* Co-Producer and Host of The Philanthropy Show®, an internet talk show program of My Video Voice Productions, the full scale video production company she owns with her wife, Sharon.

Louanne began working in radio in the mid 1980's learning all aspects of live and programmed radio broadcasting, and transitioned to television a few years later. She has 'grown up' with video production from the old school tape shooting and linear editing, to HD cams/DSLR's and using post production software and editors like Avid, Final Cut Pro, Motion and Compressor.

In addition to her behind the camera expertise, she's made the rare transition to 'on cam', capable of planning a project as producer, host, shooter and editor.

During her time as a Cruise Director with Royal Caribbean, the cruise line brought her off ships and into the Miami Headquarters to produce and host three 30 minute videos which aired during every cruise fleet-wide for more than 10 years.

"I'm grateful to be able to serve thousands more students through this amazing platform Udemy has provided! I look forward to connecting with you in class - and please let me know if you have any comments or questions in the Discussion sections!"

B.A. Communications and Political Science, Trinity University, San Antonio, Texas

Trace Kingham
4.8 Average rating
2 Reviews
36 Students
1 Course
Professional Event Planner

Trace Kingham is a professional event planner with 20 years experience producing events for non-profit and corporate clients. Trace specializes in fundraising events and has produced events for American Red Cross, American Heart Association, Big Brothers Big Sisters, American Cancer Society, Tampa's Lowry Park Zoo to name just a few. Trace is the author of STANDOUT: Place Your Business In The Spotlight with Results Driven Events. The book examines the 7 steps to successfully plan events for the non-profit and corporate sectors.  Trace and his company, Kingham Signature Events have won three international awards, most recently an Esprit Award for his work on the American Red Cross' Humanitarian of the Year Award. Trace's designs have been featured in BRIDES Magazine with a readership of over 15 Million and he is a contributor on Studio 10 Live, in Tampa Florida offering event planning tips and ideas.