Fundraising Principles for Nonprofits and Small Businesses.
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Fundraising Principles for Nonprofits and Small Businesses.

Get more donors and more customers by learning how to create and work a successful fundraising strategy.
4.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
31 students enrolled
Created by Vikki Walton
Last updated 7/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
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  • 44 mins on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn foundational fundraising principles you can quickly put into practice.
  • Enhance your fundraising model with the various options explained in the course.
  • Successfully connect with potential donors and customers through simple yet effective strategies.
  • Discover how communication and marketing go hand-in-hand with contributions.
  • Discover various ways to gain funding support from donors, customers or constituents.
  • Gain knowledge of fundraising you can use in work and life!
View Curriculum
  • A nonprofit background, knowledge, or interest is beneficial but not necessary.
  • Come ready to learn and put into practice knowledge gained!

Fundraising often strikes fear in the hearts of people. As a fundraiser you are simply the conduit that helps an individual connect with a cause they care about. This course will help you to gain a firm foundation of various fundraising avenues so as to create winning fundraising strategies.

Learn Fundamental Fundraising Principles That Help You Become A Better Employee, Board Member, Fundraiser, Director Or Candidate.

  • Learn the top 10 development areas for crafting a winning fundraising strategy
  • Recognize the five types of donors and how to reach them
  • Gain knowledge of the seven elements for successful donor communications
  • Discover key phrases that enable you to quickly put information into practice
  • Acquire insights that assist you in your efforts to achieve your fundraising goals

At its heart, fundraising is simply communication and marketing coupled with relationship building. This course will enable you to gain beneficial insights that you can use in your career, your life and your volunteer efforts. Understanding the various areas of fundraising will help you make you a valuable member of your team.

Contents and Overview

This course contains over 20+ lectures and over three hours of content. This course is designed so you can quickly grasp fundraising essentials and put them into practice. Depending on your role in fundraising—whether as staff, board member, candidate's manager or even a small business owner—learning these areas will assist you in crafting the best way to create awareness of your “product" or mission.

By the end of this course, you will have a strong knowledge of all the basic areas of fundraising as well as specific tools you can use to quickly start your fundraising practice today. This course will also assist you in your efforts to expend time and resources on those areas that provide the best return on investment for your particular area and target market. Exercises will enable you to try out some of your newly gained knowledge.

Who is the target audience?
  • This course will help individuals newer to fundraising gain insightful knowledge. This course will help those who either work or are engaged in the nonprofit world, whether as staff, a board member or volunteer. While geared toward those newer to fundraising, those who have been in the nonprofit world for five years or less may be reminded of key fundraising principles needed to be successful in fundraising.
  • Since this course includes fundraising principles along with the importance of consistent communications and marketing to the individual, this course can also be helpful for small business owners as well as local candidates requiring funding for campaigns. For those students taking the class they would just recognize the term donor as their customer or constituent.
  • This course is not intended for the dedicated fundraising professional, savvy marketer or long term political candidate with strong fundraising strategies in place.
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Curriculum For This Course
Setting the Stage for Success
2 Lectures 02:29

Welcome to the course! Please feel free to contact me with any questions. I look forward to your feedback and some great discussions. Enjoy the course!

Preview 01:12

Here's a few items to look for as we go through the course that will help you with your fundraising.

Take Note.
Donor Strategies
9 Lectures 37:47

Discover who is your potential donor.

Preview 02:06

Quick quiz to assist in remembering vital fundraising principles.

Who is Your Donor? Valuing your Donor.
1 question

Five primary donor designations

Preview 01:20

Donors can be placed in five primary areas. Find out the five donor groups.

Preview 02:48

Input, endorsements and requests increase your bottom line.


How sending the right mail will get you the right response depending on your target demographic.

Preview 03:44

Including these elements can make the difference in having a successful direct mail campaign.

Eight Essential Elements for a Successful Direct Mail Campaign. PART TWO

Eight Essential Elements for a Successful Direct Mail Campaign.
7 questions

This lecture will focus on email fundraising, best website practices and social media.

Online Giving

Online Giving
4 questions

Determining the best type of events for your organization.

Types of Events For Your Unique Donors.

Types of Events For Your Unique Donors.
4 questions

This lecture will help you to understand additional ways for fundraising for your nonprofit.

Complimentary Funding Avenues

Complimentary Funding Avenues
3 questions
Grants and Business Sponsors
1 Lecture 04:42

This lecture will provide an overview of the the types of grant opportunities, some places to find grants and sponsorships and what you need to provide for business sponsors.

Grants and Sponsorships
Course Review and Wrap-up
1 Lecture 00:31

Thanks for taking this course. Please provide feedback on the course.

About the Instructor
Vikki Walton
4.0 Average rating
3 Reviews
31 Students
1 Course
Entrepreneurial Educator

Vikki blames her wanderlust on her father. As a child her family lived in France where her father was stationed with the U.S. air force. However, she considers San Antonio, Texas as her “home.” During her time there she worked in many different fields but by far her favorite was as a registered interior designer for a local design studio. During this time she also began freelance writing. She would go on to write feature stories before channeling her efforts and expertise into nonprofit donor communications. As a nonprofit consultant and owner of grants for higher, Vikki helps nonprofits achieve their mission. As a speaker, trainer and educator she helps individuals channel their passion and discover what they really want out of life. Vikki now lives in the beautiful state of Colorado where she loves hiking with her friends and her dog. She also loves to travel but most days you'll find her digging in her gardens, caring for her chickens, teaching on various subjects, sharing about permaculture, writing, or working on a new project. She's already planning her next travel adventure. Her motto is “Keep Learning, Keep Growing.” Vikki graduated with a Bachelor of Science degree in Organizational Management and still wishes she were more organized.