Fundraising often strikes fear in the hearts of people. As a fundraiser you are simply the conduit that helps an individual connect with a cause they care about. This course will help you to gain a firm foundation of various fundraising avenues so as to create winning fundraising strategies.
Learn Fundamental Fundraising Principles That Help You Become A Better Employee, Board Member, Fundraiser, Director Or Candidate.
At its heart, fundraising is simply communication and marketing coupled with relationship building. This course will enable you to gain beneficial insights that you can use in your career, your life and your volunteer efforts. Understanding the various areas of fundraising will help you make you a valuable member of your team.
Contents and Overview
This course contains over 20+ lectures and over three hours of content. This course is designed so you can quickly grasp fundraising essentials and put them into practice. Depending on your role in fundraising—whether as staff, board member, candidate's manager or even a small business owner—learning these areas will assist you in crafting the best way to create awareness of your “product" or mission.
By the end of this course, you will have a strong knowledge of all the basic areas of fundraising as well as specific tools you can use to quickly start your fundraising practice today. This course will also assist you in your efforts to expend time and resources on those areas that provide the best return on investment for your particular area and target market. Exercises will enable you to try out some of your newly gained knowledge.
Welcome to the course! Please feel free to contact me with any questions. I look forward to your feedback and some great discussions. Enjoy the course!
Here's a few items to look for as we go through the course that will help you with your fundraising.
Quick quiz to assist in remembering vital fundraising principles.
Donors can be placed in five primary areas. Find out the five donor groups.
Input, endorsements and requests increase your bottom line.
How sending the right mail will get you the right response depending on your target demographic.
Including these elements can make the difference in having a successful direct mail campaign.
This lecture will focus on email fundraising, best website practices and social media.
Determining the best type of events for your organization.
This lecture will help you to understand additional ways for fundraising for your nonprofit.
This lecture will provide an overview of the the types of grant opportunities, some places to find grants and sponsorships and what you need to provide for business sponsors.
Thanks for taking this course. Please provide feedback on the course.
Vikki blames her wanderlust on her father. As a child her family lived in France where her father was stationed with the U.S. air force. However, she considers San Antonio, Texas as her “home.” During her time there she worked in many different fields but by far her favorite was as a registered interior designer for a local design studio. During this time she also began freelance writing. She would go on to write feature stories before channeling her efforts and expertise into nonprofit donor communications. As a nonprofit consultant and owner of grants for higher, Vikki helps nonprofits achieve their mission. As a speaker, trainer and educator she helps individuals channel their passion and discover what they really want out of life. Vikki now lives in the beautiful state of Colorado where she loves hiking with her friends and her dog. She also loves to travel but most days you'll find her digging in her gardens, caring for her chickens, teaching on various subjects, sharing about permaculture, writing, or working on a new project. She's already planning her next travel adventure. Her motto is “Keep Learning, Keep Growing.” Vikki graduated with a Bachelor of Science degree in Organizational Management and still wishes she were more organized.