Fundamentals Of Telemarketing Workshop

The ABC's of telemarketing. Whether you're a beginner or a novice, this will give you the tools you need
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16 students enrolled
Instructed by Chris Jackson Business / Sales
$50
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  • Lectures 12
  • Contents Video: 1 hour
    Other: 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

If you are a telemarketer, or need training for your staff, then my workshop series is what you need.

My experience spans over 20 years in all aspects of telemarketing, from being a TSR agent, to script writer, to manager to business owner. Over my 20 year career I have consulted businesses in the US, Canada, UK, Europe and Australasia.

Now, I am offering my life skills and experiences. So you learn first hand intel from a fellow who has "been there, done that and wrote two books on the subject".

Each module gives the basis of what you need in order to run a successful campaign, and you will learn from valuable knowledge along the way.

Modules:

1 - What is telemarketing? This goes into the history of what TM is. When did it first begin and why? When did the revolution start in the 50's and why?

2 - Types of Telemarketing - This delves into the different types of Telemarketing. B2B/B2C and what they mean

3 - Telemarketing for beginners - this module goes into discussion about why do companies select to use telemarketing as opposed to traditional Direct Marketing? What are the stats on DM campaign to TM?

Part 2 - Scripts - How to sound natural and not scripted (Also includes roleplaying)

Part 3 - Script Writing - The basics and the 4 points that the end user wants to hear.

Part 4 - The Process.

* Getting past The Gatekeeper

* That first call. How to talk to the Gatekeeper

  • Using your tone to get what you want to know
  • What to say when the Gatekeeper says “NO”
  • Examples of “How to effectively sell over the phone”
  • Part 5 - When they say NO

    Working with Objections

  • Reasons for objection and the general rules of communication manager in the process of objection
  • Types and forms of objections
  • Part 6 - Ending The Call.

  • Phrases in parting with the Client
  • Positive Client Programming
  • Methods of remembering the Client
  • This comprehensive training videos will provide your sales team with everything they need to be successful.

    What are the requirements?

    • Have an open mind, and be prepared. Telemarketing may not be for everyone, but this course will allow you to learn certain skills when it comes to effective cold calling and techniques

    What am I going to get from this course?

    • Learn new skillsets
    • Develop calling techniques
    • Be more effective in handling objections

    What is the target audience?

    • This course is designed for beginners and novice telemarketers to learn new skills and better equip themselves when talking to gatekeepers and how to best handle objections
    • Telemarketers and call center staff
    • Salespeople
    • Freelance Telereps

    What you get with this course?

    Not for you? No problem.
    30 day money back guarantee.

    Forever yours.
    Lifetime access.

    Learn on the go.
    Desktop, iOS and Android.

    Get rewarded.
    Certificate of completion.

    Curriculum

    Section 1: Introduction
    Introduction & Outline
    Preview
    01:26
    Section 2: The Basics
    01:57

    This goes into the history of what TM is. When did it first begin and why?

    In your definition, what is telemarketing?
    1 question
    06:51

    This delves into the different types of Telemarketing. B2B/B2C and what they mean

    There are two aspects of Telemarketing. In your owns words, what do they mean?
    1 question
    14:54

    This module goes into discussion about why do companies select to use telemarketing as opposed to traditional Direct Marketing? What are the stats on DM campaign to TM?

    In your own words, why is telemarketing more beneficial for business owners?
    1 question
    05:24

    I have found that telemarketers can fit into 4 categories. After the video I will ask you to fill out a quiz to answer which type of telemarketers you are.

    Categories are:

    * The Telesales This Weeker
    * The Tele-Wannabe
    *
    The Tele-Novice
    *
    The Tele-Animal

    Qualities To Be A Successful Telemarketer
    05:59
    Section 3: The Script
    How to sound natural and not scripted
    Preview
    06:19
    Section 4: Script Writing
    The basics and the 4 points that the end user wants to hear.
    07:06
    What are the key factors you need to talk about when engaging the prospect?
    1 question
    Section 5: The Process
    05:22

    That first call. How to talk to the Gatekeeper. Using your tone to get what you need to know. What to say when the Gatekeeper says "NO".

    What is your biggest challenge that you encounter when you're on the phone?
    1 question
    Section 6: Working with Objections
    Reasons for objections; Types & Forms of Objections
    06:19
    How would you handle Objections?
    1 question
    Section 7: Ending The Call
    Phrases in parting with the Client
    14:06
    Closing Comments & Book
    94 pages

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    Instructor Biography

    Chris Jackson, Author, Publisher, Business Consultant

    Chris Jackson is an award winning author of 6 books, and has worked in the telemarketing industry since 1994.

    Over the past 20 years, Chris has worked in every aspect of telemarketing, from being an agent to being a team leader to being an owner of a call center.

    His experience has taken him from one side of this world to another, and he has worked with numerous clients in the US, Uk and Australasian marketplace.

    Chris is also the founder and owner of a boutique publishing firm in Melbourne, Australia

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