Fundamentals Of Telemarketing Workshop
4.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
26 students enrolled
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Fundamentals Of Telemarketing Workshop

The ABC's of telemarketing. Whether you're a beginner or a novice, this will give you the tools you need
4.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
26 students enrolled
Created by Chris Jackson
Last updated 11/2014
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 28 mins on-demand audio
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn new skillsets
  • Develop calling techniques
  • Be more effective in handling objections
View Curriculum
Requirements
  • Have an open mind, and be prepared. Telemarketing may not be for everyone, but this course will allow you to learn certain skills when it comes to effective cold calling and techniques
Description

If you are a telemarketer, or need training for your staff, then my workshop series is what you need.

My experience spans over 20 years in all aspects of telemarketing, from being a TSR agent, to script writer, to manager to business owner. Over my 20 year career I have consulted businesses in the US, Canada, UK, Europe and Australasia.

Now, I am offering my life skills and experiences. So you learn first hand intel from a fellow who has "been there, done that and wrote two books on the subject".

Each module gives the basis of what you need in order to run a successful campaign, and you will learn from valuable knowledge along the way.

Modules:

1 - What is telemarketing? This goes into the history of what TM is. When did it first begin and why? When did the revolution start in the 50's and why?

2 - Types of Telemarketing - This delves into the different types of Telemarketing. B2B/B2C and what they mean

3 - Telemarketing for beginners - this module goes into discussion about why do companies select to use telemarketing as opposed to traditional Direct Marketing? What are the stats on DM campaign to TM?

Part 2 - Scripts - How to sound natural and not scripted (Also includes roleplaying)

Part 3 - Script Writing - The basics and the 4 points that the end user wants to hear.

Part 4 - The Process.

* Getting past The Gatekeeper

* That first call. How to talk to the Gatekeeper

  • Using your tone to get what you want to know
  • What to say when the Gatekeeper says “NO”
  • Examples of “How to effectively sell over the phone”
  • Part 5 - When they say NO

    Working with Objections

  • Reasons for objection and the general rules of communication manager in the process of objection
  • Types and forms of objections
  • Part 6 - Ending The Call.

  • Phrases in parting with the Client
  • Positive Client Programming
  • Methods of remembering the Client
  • This comprehensive training videos will provide your sales team with everything they need to be successful.

    Who is the target audience?
    • This course is designed for beginners and novice telemarketers to learn new skills and better equip themselves when talking to gatekeepers and how to best handle objections
    • Telemarketers and call center staff
    • Salespeople
    • Freelance Telereps
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    Curriculum For This Course
    12 Lectures
    02:49:43
    +
    Introduction
    1 Lecture 01:26
    +
    The Basics
    5 Lectures 35:05

    This goes into the history of what TM is. When did it first begin and why?

    Preview 01:57

    In your definition, what is telemarketing?
    1 question

    This delves into the different types of Telemarketing. B2B/B2C and what they mean

    Types of Telemarketing
    06:51

    There are two aspects of Telemarketing. In your owns words, what do they mean?
    1 question

    This module goes into discussion about why do companies select to use telemarketing as opposed to traditional Direct Marketing? What are the stats on DM campaign to TM?

    Telemarketing For Beginners
    14:54

    In your own words, why is telemarketing more beneficial for business owners?
    1 question

    I have found that telemarketers can fit into 4 categories. After the video I will ask you to fill out a quiz to answer which type of telemarketers you are.

    Categories are:

    * The Telesales This Weeker
    * The Tele-Wannabe
    *
    The Tele-Novice
    *
    The Tele-Animal

    Preview 05:24

    Qualities To Be A Successful Telemarketer
    05:59
    +
    The Script
    1 Lecture 06:19
    +
    Script Writing
    1 Lecture 07:06
    The basics and the 4 points that the end user wants to hear.
    07:06

    What are the key factors you need to talk about when engaging the prospect?
    1 question
    +
    The Process
    1 Lecture 05:22

    That first call. How to talk to the Gatekeeper. Using your tone to get what you need to know. What to say when the Gatekeeper says "NO".

    Getting past The Gatekeeper
    05:22

    What is your biggest challenge that you encounter when you're on the phone?
    1 question
    +
    Working with Objections
    1 Lecture 06:19
    Reasons for objections; Types & Forms of Objections
    06:19

    How would you handle Objections?
    1 question
    +
    Ending The Call
    2 Lectures 14:06
    Phrases in parting with the Client
    14:06

    Closing Comments & Book
    94 pages
    About the Instructor
    Chris Jackson
    4.3 Average rating
    4 Reviews
    26 Students
    1 Course
    Author, Publisher, Business Consultant

    Chris Jackson is an award winning author of 6 books, and has worked in the telemarketing industry since 1994.

    Over the past 20 years, Chris has worked in every aspect of telemarketing, from being an agent to being a team leader to being an owner of a call center.

    His experience has taken him from one side of this world to another, and he has worked with numerous clients in the US, Uk and Australasian marketplace.

    Chris is also the founder and owner of a boutique publishing firm in Melbourne, Australia