Do People Dream Of Your Products?
Focus All Your Efforts On These 7 Goals!
In order for a small business to success it must connect with its audience on a personal level, Successful Brands understand the value of connecting through emotions, fulfilling People' desires, they adapt a unique personality and differentiate their products and services, another factor of building a successful business is to focus on establishing trust with your customers through providing great valuable products, customers service and combining it with a delightful experience.
It All Begins With An Idea!
All brands begin with a unique and valuable idea, the idea must have a meaning and a purpose which is called a vision and a mission, this idea should be targeted to a specific segment of audience, if you try to serve everyone you may end up serving no one ;) give your idea a life and character through brand personality to differentiate yourself from the rest of the competition, you also have to dress up your brand and become visually appealing, once your idea is clear and attractive then you must communicate it to your audience clearly.
Stay Away From The Competition
That's right, stay away from price competition, as Paypal cofounder Peter Thiel said "competition is for losers" it will damage your business and might get you out of the business too soon, instead great brands focus on being a monopoly for a small target of audience then slowly grow and expand for a larger market, focus on long-term strategy, increase your brand value, provide great products quality, customers service and serve your loyal customers
Understand Your Customers' Experience Process
Many businesses lack the knowledge of developing and promoting their services to their customers for the following reasons: first and the most important is lack of knowledge of how customers interacts with a new brand or products, they rush to sell and advertise their products and ends up with a huge disappointment where no one is buying, the second reason is lack of patience, they try to push customers to buy their products instead of introducing slowly to the market, if you are already a big brand or a superstar then there is no reason for you to keep reading this part, you got all the people in the world behind your back, but if you are a new business owner then you got to understand the process that your audience go through with your brand and learn what to do at every step of this process, it's not a good idea to talk when you are supposed to listen!
Who Is Your Audience?
Have you asked yourself who is your target audience, who are you trying to help, solve a problem for or provide a service, what is their culture, lifestyle, desires and needs, in order for a brand to success it should be designed to fit and satisfy a specific target audience, yet most of the small businesses tend to ignore this fact or lack the knowledge and understanding of how to define their target audience, always remember that different people have different needs, you just can't treat all people in the same way, once you select your target audience to find their needs then satisfy it with a strong unique selling proposition.
Tell Your Story
Stories are the magic of connecting your brand message and goals with your audience If you wish to grab your customers attention then you got to tell a meaningful story about you, your product and your brand, it's much easier to engage with your audience if you can tell them a story about business adventure and purpose, at the end, who really does not like to listen to an interesting stories?
If you are like everyone else no one is going to notice you, brands with personality and a strong voice will always stand out from the rest of the competition, do you know that all successful brands around you adapt their own personality to connect with and reflect their audience' self-image on a personal deep level, what is your brand personality?
Learn From The Masters
It's always a good idea to study from other successful brands, brands such as Apple, Nike, Lego and Ikea they all spend tons of money on building and designing marketing campaign to connect with and attract their audience, you don't have to spend that much of money, just observe and learn!
Want to learn more? No problem, join our Course and Learn:
Okay, let's see if you're giving attention to the course, here the question comes, ready ?
If you are not sure, I encourage you to rewatch the previous video .
If you are ready, then I'm not going to stop you, let's go !
In the last chapter we talked about price competition vs branding strategy and the steps of a brand lifecycle .
In the last chapter we talked about consumers experience funnel, as usual if you are ready to answer then keep going, if not then go back and rewatch the last video !
In the last chapter we walked through the process of creating a strong selling proposition, let's see if it's clear .
In the last chapter we talked about 3 types of storytelling, let's see if you can answer the following question, i'm sure you can do it !
Archetypes are important for brands to communicate through emotions and personality, they allow brands to connect with people desires and needs through stories, shared hopes, dreams and feelings .
Having an archetype is essential for successful brands to attract specific type of people who have specific type of lifestyle, attitude, personality and needs, they're the backstage of the brand's self image.
Brands use archetypes to act as a tribe leader that serve a group of people with shared vision, belief and goals.
Hello ya all.
How is it going? I hope everything is great!
My name is Nour I'm an art director and branding consultant
for the last 11 years I have been working in Shanghai, China helping small businesses to build and grow their brands. I have a BA in visual communication and design I continued my study in consumers psychology, marketing and economic.
I have a great passion to building small business and see them succeeding in the market place, I also have a great passion to teaching and helping entrepreneurs to build their business.
looking forward to helping you on going through your own journey in building your own business.
Take care for now and don't forget to have some fun while creating valuable services to others.