The Complete Guide To Marketing & Branding Small Business
4.4 (69 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,625 students enrolled
Wishlisted Wishlist

Please confirm that you want to add The Complete Guide To Marketing & Branding Small Business to your Wishlist.

Add to Wishlist

The Complete Guide To Marketing & Branding Small Business

Branding Masterclass : Learn The 5 Steps To Branding and Marketing Your Strong Brand
4.4 (69 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,625 students enrolled
Created by Nour Boustani
Last updated 2/2017
Current price: $12 Original price: $200 Discount: 94% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 10 Articles
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Training 5 or more people?

Get your team access to Udemy's top 2,000 courses anytime, anywhere.

Try Udemy for Business
What Will I Learn?
  • You will Have a blueprint to follow to create your own successful brand which serves a specific type of target audience.
  • You will Have a solid understanding of consumers psychology and desires.
  • You will be able to create a brand with value, mission, purpose and personality to bring more benefits to your customers and gain their loyalty.
  • You will be able to communicate your products and services visually.
  • You will learn how successful corporation uses strategy and positioning to stand out from the rest of the competition.
View Curriculum
  • Before you purchase this course PLEASE READ CAREFULLY the following :
  • This course will NOT be talking about how to create a social media page, google analytics, or quick tips and tricks on how to sell or ... , there are a lot of other great tutorials that cover those subjects, in this course, we will be focusing on the CORE FUNDAMENTALS of building a long life lasting brands that deliver value to the market, without these fundamentals we won't be able to build a strong brand no matter how hard we try!
  • If you are an entrepreneur or a small business owner, this course will include all the knowledge you need to build a strong brand, don't confuse yourself with different materials! focus on the class content, study them closely, once you understand all the aspects of this course, then you can move toward other materials.
  • The course is heavy of visuals and examples, a lot to cover in 90 mins, so you need to be 100% in focus, no multitasking! make sure to grab a note book and a cup of a drink that you desire.
  • This course will be talking about different aspects of creating successful brands such as business, marketing, consumers behaviors and visual communication, so please keep an open mind, if there is something that you can not understand, you are more than welcome to leave me a message.

Do People Dream Of Your Products?

In order for your small business to success, stay in the market for a long period of time and acquire customers' loyalty it must be built and operate as a brand, people tend to trust brands, great quality brands become people default purchasing option, this is why people get used to going back to their last brand and keeping buying over and over again, if the brand makes them happy then why should they change? this is why you must shift your business strategy from product or service oriented to a brand oriented, find your own unique audience, match their personality, fulfill their desires and deliver value high value until they become your loyal customers.

Focus All Your Efforts On These 7 Goals!

In order for a small business to success it must connect with its audience on a personal level, Successful Brands understand the value of connecting through emotions, fulfilling People' desires, they adapt a unique personality and differentiate their products and services, another factor of building a successful business is to focus on establishing trust with your customers through providing great valuable products, customers service and combining it with a delightful experience.

It All Begins With An Idea!

All brands begin with a unique and valuable idea, the idea must have a meaning and a purpose which is called a vision and a mission, this idea should be targeted to a specific segment of audience, if you try to serve everyone you may end up serving no one ;) give your idea a life and character through brand personality to differentiate yourself from the rest of the competition, you also have to dress up your brand and become visually appealing, once your idea is clear and attractive then you must communicate it to your audience clearly.

Stay Away From The Competition

That's right, stay away from price competition, as Paypal cofounder Peter Thiel said "competition is for losers" it will damage your business and might get you out of the business too soon, instead great brands focus on being a monopoly for a small target of audience then slowly grow and expand for a larger market, focus on long-term strategy, increase your brand value, provide great products quality, customers service and serve your loyal customers

Understand Your Customers' Experience Process

Many businesses lack the knowledge of developing and promoting their services to their customers for the following reasons: first and the most important is lack of knowledge of how customers interacts with a new brand or products, they rush to sell and advertise their products and ends up with a huge disappointment where no one is buying, the second reason is lack of patience, they try to push customers to buy their products instead of introducing slowly to the market, if you are already a big brand or a superstar then there is no reason for you to keep reading this part, you got all the people in the world behind your back, but if you are a new business owner then you got to understand the process that your audience go through with your brand and learn what to do at every step of this process, it's not a good idea to talk when you are supposed to listen!

Who Is Your Audience?

Have you asked yourself who is your target audience, who are you trying to help, solve a problem for or provide a service, what is their culture, lifestyle, desires and needs, in order for a brand to success it should be designed to fit and satisfy a specific target audience, yet most of the small businesses tend to ignore this fact or lack the knowledge and understanding of how to define their target audience, always remember that different people have different needs, you just can't treat all people in the same way, once you select your target audience to find their needs then satisfy it with a strong unique selling proposition.

Tell Your Story

Stories are the magic of connecting your brand message and goals with your audience If you wish to grab your customers attention then you got to tell a meaningful story about you, your product and your brand, it's much easier to engage with your audience if you can tell them a story about business adventure and purpose, at the end, who really does not like to listen to an interesting stories?

Be Unique

If you are like everyone else no one is going to notice you, brands with personality and a strong voice will always stand out from the rest of the competition, do you know that all successful brands around you adapt their own personality to connect with and reflect their audience' self-image on a personal deep level, what is your brand personality?

Learn From The Masters

It's always a good idea to study from other successful brands, brands such as Apple, Nike, Lego and Ikea they all spend tons of money on building and designing marketing campaign to connect with and attract their audience, you don't have to spend that much of money, just observe and learn!

Course outline:

Want to learn more? No problem, join our Course and Learn:

  • How - To Build A Brand With A Vision And A Mission In this course I will explain to you what is branding and what isn't, make it ultra clear for you so you know what you have to focus on and what you should not, I will also walk you step by step through the process of creating your brand vision and mission and how to communicate it effectively with your customers, employee, and shareholders.

  • How - To Promote And Understand Your Audience Experience I will walk you through a case-study of consumers brand experience, you will learn and be aware of how do your customers interact with your brand, how do they perceive and describe your business I will also explain to you how to deal with your customers in different stages of your brand promotion.

  • How - To Define Your Target Audience I will walk you step by step through the process on how to segment your target audience, we will talk about customers culture, needs, and customers-brands loyalty.
  • How - To Design Your Brand Strategy  We will define the core questions and methods of designing your brand strategy, study your business competitive advantage, weakness and strength
  • How - To Design A Strong Unique Selling Proposition (USP) We will shift our mindset from business owners to consumers and dig into consumers psychology and behavior, walk you step by step on how to design a strong USP that differentiates your offering from the competition, we will look at other big brands strategy and how they align their USP to fit their target audience.
  • How - To Tell Your Brand Story You will learn the 3 types of story-telling for business and how you can apply them to communicate your business goals with your audience emotions.
  • How - To Define Your Brand Unique Personality We will take a deep look and case-studies on how successful brands such as Nike, Apple, Lego, Ikea etc. adapts a specific personality that match, reflect their audience self-image and fulfill their desires, you will be introduced to the power of brands archetypes and learn how to apply it to your business.
  • How - To Design Your Logo And Colors Visuals are one of the most important elements that reflect your brand image and interact with your audience, in this course I will explain to you all the different types of logo design, what does make a strong logo and what should you avoid, we will be talking about colors meaning and how to choose the right color schemes that reflect, match your brand personality and your voice.

  • How - To Design Your Brand Photography Learn The rules of creating strong brand photography, how should you communicate your brand message through products/story-telling photography and what you should avoid.
Who is the target audience?
  • Entrepreneurs starting new small business their main focus on building a successful brand that acquires customers loyalty.
  • Small business owners who want to convert from no brand or product oriented business into a long-term brand.
  • Marketing and sells people who seek a better understanding of consumer behavior and visual communication.
  • Visual designers who seek a better understanding of the connection between business, marketing, and design.
Compare to Other Business Branding Courses
Curriculum For This Course
32 Lectures
9 Lectures 34:08

What Is Branding ?

Okay, let's see if you're giving attention to the course, here the question comes, ready ?

If you are not sure, I encourage you to rewatch the previous video .

If you are ready, then I'm not going to stop you, let's go !

What Is Branding ?
1 question

Price Competition Vs Branding Strategy

In the last chapter we talked about price competition vs branding strategy and the steps of a brand lifecycle .

Price Competition VS Branding Strategy
1 question

Price Competition VS Branding Strategy Case Study

In the last chapter we talked about consumers experience funnel, as usual if you are ready to answer then keep going, if not then go back and rewatch the last video !

Customers Brand Experience Funnel
1 question

Assignment : Customers Brand Experience Funnel

How Do Today Customers Inspect And Perceive Brands ?

Learn More !
Branding Strategy
7 Lectures 28:53
Deciding Your Brand Type

Designing Your Brand Strategy

Creating A Strong USP For A Specific Audience

In the last chapter we walked through the process of creating a strong selling proposition, let's see if it's clear .

Creating unique selling proposition
1 question

Assignment : Study A Brand Strategy

Define Your Brand Vision And Mission

Communicate Through A Meaningful Story

In the last chapter we talked about  3 types of storytelling, let's see if you can answer the following question, i'm sure you can do it !

1 question

Learn More !
Brand Personality
10 Lectures 22:19
Understanding Consumers Desires And Needs

Creating A Strong Brand Personality

Brands Archetypes : 1.Innocent - 2.Explorer - 3.Sage

Archetypes are important for brands to communicate through emotions and personality, they allow brands to connect with people desires and needs through stories, shared hopes, dreams and feelings .

Brand Archetype
1 question

Learn More !

Learn More !

Brands Archetypes : 7.Magician - 8.Ruler - 9.Regular Brand

Having an archetype is essential for successful brands to attract specific type of people who have specific type of lifestyle, attitude, personality and needs, they're the backstage of the brand's self image.

Brands use archetypes to act as a tribe leader that serve a group of people with shared vision, belief and goals.

Brand Archetype : Quiz 2
1 question

Learn More !

Brands Archetypes : 10. Creator - 11.Lover - 12.Jester

Learn More !
Visuals & Design
3 Lectures 12:30
The Art Of Logo Design And Colors

The Art Of Brands Photography

Putting It All Together : Case Study - Honest Tea
The End
3 Lectures 08:10
Bonus : 11 Core Principles For Creating Successful Brands

Congrats, You Made It To The End !

Reference & Copyright
About the Instructor
Nour Boustani
4.4 Average rating
69 Reviews
1,625 Students
1 Course
Branding & Art Director, Entrepreneur

Hello ya all.
How is it going? I hope everything is great! 

My name is Nour I'm an art director and branding consultant
for the last 11 years I have been working in Shanghai, China helping small businesses to build and grow their brands. I have a BA in visual communication and design I continued my study in consumers psychology, marketing and economic.

I have a great passion to building small business and see them succeeding in the market place, I also have a great passion to teaching and helping entrepreneurs to build their business. 
looking forward to helping you on going through your own journey in building your own business. 

Take care for now and don't forget to have some fun while creating valuable services to others.
See ya!