Social Media FTC Disclosure Training
4.4 (44 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,937 students enrolled
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Social Media FTC Disclosure Training

Use social media for sales, marketing and service without violating US Federal Trade Commission Disclosure Guidelines
4.4 (44 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,937 students enrolled
Created by Eric Schwartzman
Last updated 1/2015
English
Price: Free
Includes:
  • 30 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Which types of social networking profiles require disclosures, and which ones don’t
  • What types of post, shares and tweets require disclosures, and which ones don’t
  • Where you need to make social media disclosures and when they’re required
  • How those disclosures should be made to minimize the likelihood of incurring fines or penalties
  • Understand guidelines for bloggers, disclosing sponsorships, fines, penalties, COPPA and more
View Curriculum
Requirements
  • No prior knowledge of social media governance is required.
Description

If you don’t know how to make the required legal disclosures when you tweet or Facebook for work, this course shows you how.

Deceptive advertising investigations by US Federal Trade Commission for promoting products on social media without including the required disclosuree have catastrophic results.

If you’re a marketer, this course could save you millions of dollars.

If you’re an agency, it could keep you out of bankruptcy court.

And if you’re a social media practitioner, it could save you from becoming unemployable.

This course will teach you how to leverage social media for work without violation FTC dotcom disclosure regulations.

Who is the target audience?
  • This course is for anyone who wants to avoid violating the Federal Trade Commission Dotcom Disclosure Guidelines on social media.
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Curriculum For This Course
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Getting Started with Social Media Disclosure
2 Lectures 04:26

This course is designed to manage the risk of spurring investigations or incurring fines by helping employees comply with the US Federal Trade Commission's social media disclosure guidelines.

This course is accessible via desktop and mobile device and includes an assessment component. Those who successfully complete the course will earn the Social Media Compliance Certification.

Tweet the instructor at http://twitter.com/ericschwartzman.

Intro to Social Media Disclosure and Transparency
02:27

This course provides insight into the benefits and risks of using digital communications in accordance with the FTC social media disclosure guidelines. It provides an overview of how to make the proper disclosures when you use social media for work.

Comply Socially is NOT providing legal advice, determining “best practices,” or telling you what to say or do.

One of the real values of social media is that it is less formal, more personal, spontaneous and real. Comply Socially is here to educate you so that you can use social media in the ways that work for you.

There is no way for us to anticipate or discuss every situation that might arise. If you have a question on what to do, or how to handle something, talk to someone familiar with the legal and practical issues of your situation.

Different states, cities, and companies have different laws and rules that apply. If you're not sure, ask before you act.

What to Expect from this Course
01:59
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Disclosure Best Practices
5 Lectures 17:24

This lecture explains the difference between disclosure responsibilities individuals have on a personal social media profile versus the responsibilities they have when they communicate through an employer's official social media profile.

Sharing on Personal vs. Branded Social Media Accounts
01:13

This lecture explains how the FTC's duty to disclose rule requires employees to reveal material relationships if they use social media for work.

The Duty to Disclose on Social Networks
03:31

This lecture explains what is meant by the FTC's "clear and conspicuous" social media disclosure requirement.

How to Satisfy the Duty to Disclose on Social Media
04:00

This lecture gives specific examples of how to disclose on Twitter, Facebook, Google Plus, Pinterest, Vine and Instagram and addresses the use of hyperlinks to make disclosures when sharing on social media.

Demos of How to Disclose on Different Social Networks
05:59

This lecture explains the responsibility employees have to disclose when working through agencies, contractors or vendors and when sponsoring content or events.

Disclosing If You Sponsor Events or Advertise on Blogs
02:41
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Impact of Disclosure and Nondisclosure
4 Lectures 08:12

This lecture covers the standard penalty the FTC fines individuals and organizations for failing to make the proper social media disclosures.

Penalties for Concealing Your Identity of Social Media
01:10

This lecture covers principles of clarity, consistency and transparency that employees should be mindful of when they use social media for work.

Impact of Clarity and Consistency on Reputation
02:09

This lecture provides an overview of the Children's Online Privacy Protection Act (COPPA) and covers responsibilities individuals and organizations have when interacting with persons under 13 online.

Children’s Online Privacy Protection Act (COPPA)
03:59

This lecture summarizes the personal responsibilities individuals have when they use social media at work.

Closing Summary
00:54
About the Instructor
Eric Schwartzman
4.2 Average rating
3,330 Reviews
48,560 Students
21 Courses
Multidisciplinary team leader

After 15+ years of marketing, public affairs and digital product management experience, I can lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.

I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD.  Currently, I lead digital innovation at a $1B industrial manufacturer responsible for critical infrastructure power equipment.

I'm also a digital product management, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implements multiple platforms. 

In 2011, I cowrote the best-seller “Social Marketing to the Business Customer," the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.