Social Media FTC Disclosure Training

Use social media for sales, marketing and service without violating US Federal Trade Commission Disclosure Guidelines
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  • Lectures 11
  • Contents Video: 30 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

If you don’t know how to make the required legal disclosures when you tweet or Facebook for work, this course shows you how.

Deceptive advertising investigations by US Federal Trade Commission for promoting products on social media without including the required disclosuree have catastrophic results.

If you’re a marketer, this course could save you millions of dollars.

If you’re an agency, it could keep you out of bankruptcy court.

And if you’re a social media practitioner, it could save you from becoming unemployable.

This course will teach you how to leverage social media for work without violation FTC dotcom disclosure regulations.

What are the requirements?

  • No prior knowledge of social media governance is required.

What am I going to get from this course?

  • Which types of social networking profiles require disclosures, and which ones don’t
  • What types of post, shares and tweets require disclosures, and which ones don’t
  • Where you need to make social media disclosures and when they’re required
  • How those disclosures should be made to minimize the likelihood of incurring fines or penalties
  • Understand guidelines for bloggers, disclosing sponsorships, fines, penalties, COPPA and more

What is the target audience?

  • This course is for anyone who wants to avoid violating the Federal Trade Commission Dotcom Disclosure Guidelines on social media.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Getting Started with Social Media Disclosure
02:27

This course is designed to manage the risk of spurring investigations or incurring fines by helping employees comply with the US Federal Trade Commission's social media disclosure guidelines.

This course is accessible via desktop and mobile device and includes an assessment component. Those who successfully complete the course will earn the Social Media Compliance Certification.

Tweet the instructor at http://twitter.com/ericschwartzman.

01:59

This course provides insight into the benefits and risks of using digital communications in accordance with the FTC social media disclosure guidelines. It provides an overview of how to make the proper disclosures when you use social media for work.

Comply Socially is NOT providing legal advice, determining “best practices,” or telling you what to say or do.

One of the real values of social media is that it is less formal, more personal, spontaneous and real. Comply Socially is here to educate you so that you can use social media in the ways that work for you.

There is no way for us to anticipate or discuss every situation that might arise. If you have a question on what to do, or how to handle something, talk to someone familiar with the legal and practical issues of your situation.

Different states, cities, and companies have different laws and rules that apply. If you're not sure, ask before you act.

Section 2: Disclosure Best Practices
01:13

This lecture explains the difference between disclosure responsibilities individuals have on a personal social media profile versus the responsibilities they have when they communicate through an employer's official social media profile.

03:31

This lecture explains how the FTC's duty to disclose rule requires employees to reveal material relationships if they use social media for work.

04:00

This lecture explains what is meant by the FTC's "clear and conspicuous" social media disclosure requirement.

05:59

This lecture gives specific examples of how to disclose on Twitter, Facebook, Google Plus, Pinterest, Vine and Instagram and addresses the use of hyperlinks to make disclosures when sharing on social media.

02:41

This lecture explains the responsibility employees have to disclose when working through agencies, contractors or vendors and when sponsoring content or events.

Section 3: Impact of Disclosure and Nondisclosure
01:10

This lecture covers the standard penalty the FTC fines individuals and organizations for failing to make the proper social media disclosures.

02:09

This lecture covers principles of clarity, consistency and transparency that employees should be mindful of when they use social media for work.

03:59

This lecture provides an overview of the Children's Online Privacy Protection Act (COPPA) and covers responsibilities individuals and organizations have when interacting with persons under 13 online.

00:54

This lecture summarizes the personal responsibilities individuals have when they use social media at work.

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Instructor Biography

I'm an entrepreneurial project manager and digital product developer currently managing the Center for Digital Innovation at Howard Industries in Santa Monica.

I have a lot of experience in big data analytics and digital compliance, as well as a background in sales and marketing.  And I cowrote the best-seller “Social Marketing to the Business Customer" with Paul Gillin.

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