From zero to insider: Winning on Chinese social media
4.2 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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From zero to insider: Winning on Chinese social media

Leverage the power of the Chinese web to market and expand your business!
4.2 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
42 students enrolled
Created by Dana Chen
Last updated 7/2015
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 4.5 hours on-demand audio
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Feel confident and comfortable around the Chinese online space
  • Have identified your business’s audience and the most effective platforms to reach them
  • Be able to create and curate your content on your chosen platforms, and attract fans and followers
  • Know where to find influencers in your industry and ways to engage them
  • Know your options to take your marketing and brand building to the next level
View Curriculum
  • Browsers on desktop or mobile that are capable of processing Chinese text

Who this course is for?

Chinese social media marketing is designed for the entrepreneurial and growth-driven business owner, who wants to leverage the power of the Chinese web to market and expand his/her business.

Does this sound like you?

‣ I see the opportunities of growing my business through online platforms in China, but

there's just not enough information out there

‣ Hiring an agency is out of the question, they charge an exorbitant price and I'm not able

to invest that kind of money on a market I'm not sure of

‣ Hiring someone that just speaks Chinese doesn't solve the problem either, since most

don't know the online space or social media

‣ The web in China is changing so fast, advice I hear from just a few months ago either

contradict each other or is already out of date

‣ I don't know Chinese and am not that familiar with the Chinese culture, how do I even

know where to start?

This is what Chinese social media marketing can do for you:

‣ No more conflicting advice: get the most up to date and best practices that you can apply

to your business right away

‣ Gives you a comprehensive overview of the the Chinese online space, so you can pick

and choose the platforms that best suits your audience

And because the course is delivered in simple to follow and digestible modules:

‣ You can access it 24/7, anywhere you want, in video, mp3, or pdf format

‣ Close to 5 hours of video instruction

‣ 16+ downloadable materials, including slide decks to follow along the lectures, step-by-step guides, sample content guides

‣ Train yourself, and your team

‣ Learn at your own pace, you can take one week or one month to go through the

materials, it's up to you

‣ The modules are broken down in 5-10 minute sessions. They are clear, concise, and are

designed to help you put what you learn into practice right away

‣ You can follow along the activities, and watch as many times as you need

‣ And of course, lifetime access to all the course materials

No worries about the warp-speed of changes on the Chinese web anymore, I will

notify you and adjust the training materials regularly so that:

‣ Any platform changes will be reflected in the training

‣ Trending platforms will be added to the training modules

‣ Update our recommendations based on trends, so you don't waste time on platforms that

no longer gives your business the boost it needs

Who is the target audience?
  • You see an opportunity to develop and market your products or services to the Chinese-speaking market
  • You are hands on, entrepreneurial in finding solutions to problems, and you are not afraid of a little ambiguity
  • You may or may not have a good grasp of Chinese, but are willing to make do with tools at your disposal online
Students Who Viewed This Course Also Viewed
Curriculum For This Course
47 Lectures
Welcome to Chinese social media marketing!
1 Lecture 08:38

A quick intro: what you can learn, and some tips on how to get the most out of the course!

Preview 08:38
Overview of the Chinese Internet Space
8 Lectures 01:52:35

What you can learn from this section of the course!

What this module is about

All you need to know about Internet behemoth Sina Corp.

All about Sina Corp

Best known for its ubiquitous search engine, find out what else Baidu has to offer.

All about Baidu

Parent company to two all-time bests, QQ and WeChat, here's what you need to know about Tencent.

All about Tencent

Not in direct competition yet to the likes of WeChat and Weibo, but too powerful and important in the Chinese e-commerce space to not pay attention to.

All about Alibaba

Chinese netizens really are a different breed. Find out why.

How Chinese netizens are different

Before diving into the nitty-gritty details, here's to looking at the bigger picture.

Looking at the big picture

Slides for this module, and a worksheet for some goal setting.

Supplementary materials
Hands-on training of all platforms
19 Lectures 02:36:44

Here's what you can learn from this part of the course.

What this module is all about

What is Weibo, how does it work?

Weibo part 1: intro

A step-by-step guide to how you can set up a Weibo account.

Weibo part 2: Account set up (a)

Getting your account set up and running takes just a few more steps.

Weibo part 3: Account set-up (b)

Most of Weibo use will take place over mobile, it's pretty essential to figure out how the app works on mobile.

Weibo part 4: Mobile use

Should you want to get extra legit, getting your account verified is the way to go.

Weibo part 5: Account verification

How to read between the numbers when it comes to Weibo.

Weibo part 6: Understanding the numbers behind Weibo

Just a few more things before we move ahead.

Weibo part 7: A few more things

Getting started with WeChat.

WeChat part 1: Intro

Understanding different types of WeChat accounts.

WeChat part 2: Different types of accounts

Signing up with WeChat over your mobile.

WeChat part 3: Signing up

Using WeChat with your mobile (this is pretty much the designated, if not the only way to use WeChat for the time being anyway, except if you have a Mac).

WeChat part 4: Mobile usage

Making sure you understand all the major settings in WeChat.

WeChat part 5: Tweaking settings

Getting acquainted with the most popular video platform in China.

Youku part 1: Intro

Registering with Youku.

Youku part 2: Registration

There's a number of social networking sites in China that you may still hear of, but not worth worrying about.

Other SNS: Networks to NOT worry about

Other SNS: Douban

Looking forward to the rest of the course.

Looking forward

Slides to follow along the course with, plus step-by-step guides on how to register for WeChat outside of China, how to verify your Weibo account, signing up with Youku, and why WeChat is a big deal.

Supplementary materials
Best practices on Weibo and WeChat
9 Lectures 02:36:34

What you can expect to learn from this section of the course.


What is content marketing and how is it useful to your business?

Intro to content marketing

How should you decide what kind of content you want to place on which platform?

What content on what platform?

Websites are super important when it comes to your overall Chinese online presence. What kind of content is suited for your website (versus your social media presence)?

Types of content suited for your website

We continue to look at the type of content that's specifically suited for Weibo.

Types of content suited for Weibo

And last but not least, WeChat.

Types of content suited for WeChat

What makes content interesting and engaging for your Chinese followers?

What makes engaging content

It's a well-known fact that online followers can be bought. So what's a legit way of gaining followers?

The non-scammy way of getting more followers

Supplementary materials for this section of the course include slides to follow, types of content suited for each platform, and ample examples of content to get your creative juices flowing.

Supplementary materials
Taking it to the next level
10 Lectures 01:58:28

What to expect from the last section of this course.

Intro to social media automation

How to automate your social media activities, part one.

Preview 05:26

How to automate your social media activities, part two.

Automation Part II

How to automate your social media activities, part three.

Automation Part III

How to automate your social media activities, surprise, part four.

Automation Part IV

Benefits to batching your activities.

Batching your activities

Part one of a case study.

Case Study: Part I

Part two of a case study.

Case Study: Part II

Wrap up of the course, and hope you are out there trying things out for yourself on the Chinese web!


Slides to follow along, together with sample content sheet and editorial calendar, as well as a case study.

Supplementary materials
About the Instructor
Dana Chen
4.5 Average rating
101 Reviews
6,153 Students
2 Courses
Chinese online marketing specialist @ dcvdmedia

Dana has worked in the online marketing and social media industry for the past 6 years. She is currently focused on helping businesses in the west to reach the Chinese market, and writes about her experiences at her blog, DCVDMedia. She works with a wide range of businesses, spanning from retail, education recruitment, to tourism, to find sustainable success on the Chinese online space.