From zero to insider: Winning on Chinese social media

Leverage the power of the Chinese web to market and expand your business!
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  • Lectures 47
  • Length 9 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

Who this course is for?

Chinese social media marketing is designed for the entrepreneurial and growth-driven business owner, who wants to leverage the power of the Chinese web to market and expand his/her business.

Does this sound like you?

‣ I see the opportunities of growing my business through online platforms in China, but

there's just not enough information out there

‣ Hiring an agency is out of the question, they charge an exorbitant price and I'm not able

to invest that kind of money on a market I'm not sure of

‣ Hiring someone that just speaks Chinese doesn't solve the problem either, since most

don't know the online space or social media

‣ The web in China is changing so fast, advice I hear from just a few months ago either

contradict each other or is already out of date

‣ I don't know Chinese and am not that familiar with the Chinese culture, how do I even

know where to start?

This is what Chinese social media marketing can do for you:

‣ No more conflicting advice: get the most up to date and best practices that you can apply

to your business right away

‣ Gives you a comprehensive overview of the the Chinese online space, so you can pick

and choose the platforms that best suits your audience

And because the course is delivered in simple to follow and digestible modules:

‣ You can access it 24/7, anywhere you want, in video, mp3, or pdf format

‣ Close to 5 hours of video instruction

‣ 16+ downloadable materials, including slide decks to follow along the lectures, step-by-step guides, sample content guides

‣ Train yourself, and your team

‣ Learn at your own pace, you can take one week or one month to go through the

materials, it's up to you

‣ The modules are broken down in 5-10 minute sessions. They are clear, concise, and are

designed to help you put what you learn into practice right away

‣ You can follow along the activities, and watch as many times as you need

‣ And of course, lifetime access to all the course materials

No worries about the warp-speed of changes on the Chinese web anymore, I will

notify you and adjust the training materials regularly so that:

‣ Any platform changes will be reflected in the training

‣ Trending platforms will be added to the training modules

‣ Update our recommendations based on trends, so you don't waste time on platforms that

no longer gives your business the boost it needs

What are the requirements?

  • Browsers on desktop or mobile that are capable of processing Chinese text

What am I going to get from this course?

  • Feel confident and comfortable around the Chinese online space
  • Have identified your business’s audience and the most effective platforms to reach them
  • Be able to create and curate your content on your chosen platforms, and attract fans and followers
  • Know where to find influencers in your industry and ways to engage them
  • Know your options to take your marketing and brand building to the next level

What is the target audience?

  • You see an opportunity to develop and market your products or services to the Chinese-speaking market
  • You are hands on, entrepreneurial in finding solutions to problems, and you are not afraid of a little ambiguity
  • You may or may not have a good grasp of Chinese, but are willing to make do with tools at your disposal online

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome to Chinese social media marketing!
08:38

A quick intro: what you can learn, and some tips on how to get the most out of the course!

Section 2: Overview of the Chinese Internet Space
06:23

What you can learn from this section of the course!

05:52

All you need to know about Internet behemoth Sina Corp.

11:20

Best known for its ubiquitous search engine, find out what else Baidu has to offer.

01:51

Parent company to two all-time bests, QQ and WeChat, here's what you need to know about Tencent.

06:17

Not in direct competition yet to the likes of WeChat and Weibo, but too powerful and important in the Chinese e-commerce space to not pay attention to.

08:28

Chinese netizens really are a different breed. Find out why.

16:06

Before diving into the nitty-gritty details, here's to looking at the bigger picture.

56:18

Slides for this module, and a worksheet for some goal setting.

Section 3: Hands-on training of all platforms
01:18

Here's what you can learn from this part of the course.

03:37

What is Weibo, how does it work?

06:59

A step-by-step guide to how you can set up a Weibo account.

11:31

Getting your account set up and running takes just a few more steps.

02:51

Most of Weibo use will take place over mobile, it's pretty essential to figure out how the app works on mobile.

02:15

Should you want to get extra legit, getting your account verified is the way to go.

05:18

How to read between the numbers when it comes to Weibo.

02:57

Just a few more things before we move ahead.

03:27

Getting started with WeChat.

06:00

Understanding different types of WeChat accounts.

04:04

Signing up with WeChat over your mobile.

05:18

Using WeChat with your mobile (this is pretty much the designated, if not the only way to use WeChat for the time being anyway, except if you have a Mac).

03:29

Making sure you understand all the major settings in WeChat.

03:58

Getting acquainted with the most popular video platform in China.

03:09

Registering with Youku.

04:42

There's a number of social networking sites in China that you may still hear of, but not worth worrying about.

Other SNS: Douban
03:47
03:40

Looking forward to the rest of the course.

01:18:24

Slides to follow along the course with, plus step-by-step guides on how to register for WeChat outside of China, how to verify your Weibo account, signing up with Youku, and why WeChat is a big deal.

Section 4: Best practices on Weibo and WeChat
01:12

What you can expect to learn from this section of the course.

19:56

What is content marketing and how is it useful to your business?

10:36

How should you decide what kind of content you want to place on which platform?

03:22

Websites are super important when it comes to your overall Chinese online presence. What kind of content is suited for your website (versus your social media presence)?

13:09

We continue to look at the type of content that's specifically suited for Weibo.

08:29

And last but not least, WeChat.

09:41

What makes content interesting and engaging for your Chinese followers?

11:50

It's a well-known fact that online followers can be bought. So what's a legit way of gaining followers?

01:18:19

Supplementary materials for this section of the course include slides to follow, types of content suited for each platform, and ample examples of content to get your creative juices flowing.

Section 5: Taking it to the next level
01:20

What to expect from the last section of this course.

05:26

How to automate your social media activities, part one.

04:57

How to automate your social media activities, part two.

02:36

How to automate your social media activities, part three.

05:27

How to automate your social media activities, surprise, part four.

11:43

Benefits to batching your activities.

11:29

Part one of a case study.

14:21

Part two of a case study.

01:54

Wrap up of the course, and hope you are out there trying things out for yourself on the Chinese web!

59:15

Slides to follow along, together with sample content sheet and editorial calendar, as well as a case study.

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Instructor Biography

Dana Chen, Chinese online marketing specialist @ dcvdmedia

Dana has worked in the online marketing and social media industry for the past 6 years. She is currently focused on helping businesses in the west to reach the Chinese market, and writes about her experiences at her blog, DCVDMedia. She works with a wide range of businesses, spanning from retail, education recruitment, to tourism, to find sustainable success on the Chinese online space.

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