Start Up to Scale Up: A Growth Formula for Small Businesses

How to scale up your business while avoiding the common traps that many growing businesses fall into!
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  • Lectures 8
  • Length 32 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

So, you have successfully started your own company, proven to your friends, family and the bank that it is a viable business, won some loyal and happy customers or clients and maybe even started to make a small profit.

Congratulations! (It is said that most new businesses fail within the first few years, so yours is already a success story.)

What’s next? Do you want to:

  1. stay small with a lifestyle business that gives you modest lifestyle and the freedom that comes from working for yourself, or
  2. keep growing your business, expanding into new markets and territories, increasing sales and profits and building a business that you can sell in the future?

If you chose option 2 then you will need to transition your business from the startup phase, in which most major business functions are performed by you, or small team around you, into Scale Up mode.

This means implementing new systems to make your business operations more efficient and reliable, finding new marketing and distribution channels to boost sales and exploiting all of the growth opportunities within your business.

And yes: scaling up your business will require you to change your mindset and transition from being a hands-on entrepreneur to CEO, providing strategic leadership and empowering your teams to achieve success.

In this introductory course, entrepreneur and business growth coach Russell Streeter will show you:

  • The exact formula you need to scale up your business.
  • How to prepare your business for scaling up and systemise it for more efficient and reliable operations.
  • The common challenges and traps that trip up high growth businesses – and how to avoid them.

What are the requirements?

  • No prior training is required.

What am I going to get from this course?

  • Understand the formula they need to drive their business beyond the startup phase and achieve massive growth.
  • Develop a Scale Up plan for their businesses.
  • Be aware of the challenges they can expect to face as they transition from Start Ups to Scale Ups

What is the target audience?

  • Entrepreneurs who have taken their businesses through the start up phase, have proven the concept, started to make a profit and now are now ready to scale up and achieve growth rates of 20-50% per year.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: From Startup To Scale Up

Introduction to this course.


In this lecture I tell the story of how one organisation went from also-ran status to world domination by making improvements in many different areas.

As human beings, we view success as the destination – the summit of Mount Everest, the finishing line in the marathon, or tripling the size of your business.

And from where we are sitting that destination can look quite far away…and difficult to picture.

But what if we viewed success not as a destination, but as a journey? A journey that consists of many goals, some simple, others ambitious, but all within the limits of our own capabilities.


How do you develop a "marginal gains" strategy for your business? Using the Seven Keys Formula, you focus your efforts in the areas of the business that will have the greatest impact on growth and long term business value.


In this video I put some numbers into the Seven Keys Formula so that you can see how powerful it can be, and why you need to focus your efforts on these key areas.


Now that you have seen how the Seven Keys Formula works, use the Business Growth Calculator to put it into action by developing a Scale Up plan for your business for the next 12 months. Watch the video and then download the spreadsheet in the "Resources" section.


If your business depends on you in order to function, it will be unable to grow beyond a certain point, simply because you only have 24 hours in each day (and you have to sleep for at least some of them).

Therefore, if you are serious about business growth, you must transform the business so that it runs without you being there all the time.

The final factor in the Formula, and perhaps the most important, is SYSTEMISATION. It's not the "eighth Key" because it is important at every stage of your Scale-Up Journey.

By the end of this lecture you will learn the steps required to systemise your business, as well as some of the most common business processes.

3 pages

The common challenges that high-growth businesses face include cash flow pressures, financing shortfalls, recruitment and the operational impact of expansion. Please download the document in the "resources@ section for more details.

Next Steps

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Instructor Biography

Russell Streeter, Entrepreneur & Business Growth Coach | Speaker | Author

Russell is an business growth coach, award-winning speaker and bestselling author. During his career he has worked with global brands such as PwC, IBM and Prudential, as well as owner-managed SMEs just like yours. He’s seen what works (and what doesn’t) in businesses of all shapes and sizes.

Russell is Founder & CEO of Excelsior Business Development and works with entrepreneurs and business owners across a range of industries, helping them to increase sales, boost profits and build successful organisations.

As a speaker and business coach, Russell inspires audiences and clients to achieve greater success with his workshops and programmes built upon his Seven Keys Formula.

Russell is also the founder of Caribbean Travel Guides Limited, a travel information company.

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