From First Draft to Bestseller: Publish a Book that Sells
3.9 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
45 students enrolled

From First Draft to Bestseller: Publish a Book that Sells

A Step-by-Step Guide to Creating, Self-Publishing, and Marketing a High-Quality Print and eBook that Readers Will Love
3.9 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
45 students enrolled
Created by Jonathan LaPoma
Last updated 4/2018
English
English
Current price: $11.99 Original price: $129.99 Discount: 91% off
3 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 11.5 hours on-demand video
  • 40 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to find a professional editor for your book
  • How to format your book

  • How to find a cover designer and how to design the cover yourself

  • How to write a great book description
  • How to get lots of credible reviews
  • What to avoid when seeking reviews
  • How to find positive ways of dealing with negative reviews, and use them to grow as an author and a person
  • How to set up an ISBN and learn why you may or may not need one
  • How to set up your book's BISAC codes and learn why they're important
  • How to register copyright
  • How to set up your book's Goodreads and LibraryThing pages
  • How to run giveaways on Goodreads and LibraryThing
  • How to build your mailing list using InstaFreebie
  • How to use BookFunnel to send readers copies of your ebook
  • How to grow your mailing list and use it to sell more books
  • How to set up auto sequences on MailChimp
  • How to launch your book so you maximize sales on its publication day
  • How to sell books while retaining your professional and artistic integrity
  • Know whether it's better to use an aggregator such as Draft2Digital and SmashWords, or to sell directly on stores such as Amazon, iBooks, Barnes & Noble, and Kobo
  • How to make more money by setting up your ebook directly on Amazon, iBooks, Kobo, and NOOK
  • How to optimize your Amazon page by using effective keywords and categories, increasing your chances of having a bestseller
  • How to set up your Amazon Author Central page, and why it's important to do so
  • How to track your Amazon sales data for free using Book Report
  • How to avoid getting your book and reviews removed from Amazon
  • How to give your book away for free on Amazon permanently, and why this can be a great strategy to sell books
  • On Kobo, learn how to run promotions and sell your books to libraries using OverDrive
  • Know whether it's better for you to publish your print book with CreateSpace or IngramSpark
  • How to set up your print book on CreateSpace and IngramSpark
  • How to sell books using BookBub and Amazon ads
  • How to use the latest technology to target specific readers who'll love your book
  • How to sell books by running ads on websites such as Ereader News Today, Booksends, The Fussy Librarian, BookGorilla, etc...
  • How to increase your chances of being selected for a BookBub promotion (which is different from a BookBub ad)
  • How to convince booksellers to sell your books in their stores
  • How to increase your chances of getting your book into libraries
  • Why giving away your book for free can lead to more sales
  • Learn self-publishing lingo: "permafree," "going wide," "going direct," etc...
  • How to create free and beautiful Facebook banners, ad designs, and more using Canva
  • Where to meet other authors like you
  • Where to find a number of contests for self-published books, and how winning these can help further your writing career
  • How to avoid being scammed by crooks looking to cheat new authors
  • Tons of great tips on how to create, publish, and market a beautiful, high-quality book that sells
  • BONUS: How to turn your book or new story idea into a screenplay
Requirements
  • Only the dedication and desire to create a high-quality book that sells
Description

Follow a step-by-step guide with the most up-to-date and comprehensive information on how to create, self-publish, and market your book, taught by a certified teacher with over ten years of classroom experience. 

Have you written the first draft of a book but have no idea what to do with it? Do you dream of seeing your book sitting on the shelves of your favorite bookstore? Would you like to learn strategies that have helped many self-published authors quit their jobs and write full-time?

You're living during the best time ever to be an author. Due to advances in technology, now anyone can present their books to a worldwide audience with the click of a button. But, just because anyone can do it, that doesn't mean it's easy, nor does it guarantee that these authors will have any success. Every year, about million new books are published, adding to an already-saturated market. I created From First Draft to Bestseller to show beginning authors how they can create, self-publish, and market a beautiful, high-quality book that will stand out in this crowded market and attract readers using effective and proven strategies that have helped many self-published authors sell enough books to quit their jobs and write full-time.

This course will cover:

  • How to edit and format your book 
  • How to write an effective book blurb 
  • How to increase your "social proof" by getting lots of credible reviews 
  • How to build an engaged mailing list using auto sequences
  • How to sell your books online and in brick and mortar stores 
  • How to sell more books using Amazon Marketing Services and BookBub ads
  • How to avoid common pitfalls that trip up many beginning authors 
  • How to turn your book into a screenplay, and much, much more.


Just to be clear, this course does not give any strategies on how to write a bestselling book, but rather focuses on how to turn your manuscript into a potentially bestselling book on the Amazon charts.

I've included the most up-to-date, proven and effective strategies to help authors of all budgets create the highest-quality book possible and build their readership from zero by targeting hungry readers with laser-like accuracy. From First Draft to Bestseller stands out from other online self-publishing courses due to its size and quality of material. Though it's an 11+ hour course, it's packed with relevant and concentrated information without the filler and redundancies that bog down other courses. It's also taught by a certified teacher with over ten years of public school classroom experience, and it even includes a lesson on how to turn your book into a screenplay. 

I'm an award-winning, bestselling author of three independently published novels that have outsold authors such as Chuck Palahniuk, Michael Crichton, and Kurt Vonnegut on Amazon's Kindle store. Two of my three novels have been recommended by Kirkus Reviews and my most recent, The Summer of Crud, was selected to the Barnes & Noble B&N Press Picks list for February/March 2018. I've also written eleven screenplays that have won over 150 awards/honors in various international screenwriting competitions, and in July 2017, I optioned one of those screenplays to one of the producers of the American Pie and Final Destination films. I currently live in San Diego, CA and teach at a public secondary school.

Achieving success as a self-published author is often a long-term journey, but if you stay positive and apply the strategies you learn from this course, you’ll likely experience enough successes along the way to keep you energized and moving forward on that path where you’ll learn things about yourself you that will amaze and inspire you. I’d love the opportunity to show you how I’ve achieved a number of the goals I’ve set for myself as a writer, and how I can help you to achieve your own. I’m ready when you are to take that first step of this journey together.  

Who this course is for:
  • Beginning authors who are overwhelmed with what to do after they’ve written their books and want a step-by-step guide on how to build their audience from zero and turn their manuscript into a beautiful book that readers will want to buy
  • Veteran writers, both independently and traditionally published, who’d like up-to-date tips on how to effectively market their books in an ever-changing marketplace
  • Even if you haven't started writing your book, and you’d simply like to ease your anxiety by seeing a step-by-step guide on how to self-publish, you should check out From First Draft to Bestseller
Course content
Expand all 44 lectures 11:25:14
+ Introduction
4 lectures 42:43
  • Learn what self-publishing is
  • Learn the advantages and disadvantages of self-publishing
  • Learn how advances in technology have made self-publishing such a flourishing market 
Preview 18:12
Isn't Marketing a Book Considered "Selling Out?"
05:02
+ Create
9 lectures 02:20:35
  • Learn why editing your book is important
  • Learn how to find professional editors
How to Get Your Book Professionally Edited, and Why this is Critical
16:15
  • Learn what formatting is
  • Learn how to format your book for electronic and print versions
  • Watch a step-by-step guide on how to format your ebook and print book using formatting software called Vellum
How to Format your Book for eReaders and Print
31:36
  • Learn how to design your own book cover using pre-made cover templates
  • Learn how to find a professional to design your cover for you
Cover Design
12:43
  • Learn how to write an effective blurb that will entice readers to want to buy your book
Preview 12:17
  • Learn how to get lots of credible reviews for your book before it's even published
  • Learn how to get editorial reviews for your book, both paid and free
How to Get Lots of Credible Reviews, which Increase your "Social Proof"
25:18
  • Learn how to deal with negative reviews in a positive manner that will help you grow as an author and person
How to Deal with Negative Reviews in Positive Ways
08:42
  • Learn what ISBNs are and whether or not you need one
  • Learn, step-by-step, how to create your book's ISBNs
How to Register ISBNs for your Book
19:05
  • Learn what BISAC codes are and how these can help you sell books
  • Learn how to select the most effective BISAC codes for your book
Preview 04:48
  • Learn what a copyright is and why it's so important
  • Learn how to register a copyright for your book (in the USA)
How to Register a Copyright (in the USA), and Why this is so Important
09:51
+ Publish
12 lectures 02:52:17
  • Learn what aggregators like Draft2Digital and Smashwords are, and how they can make publishing your book much easier
  • Learn whether or not you should use an aggregator
  • If you'd like to use an aggregator, learn which may be a better fit for you
An Introduction to eBook Aggregators: Draft2Digital vs. Smashwords
09:02
  • Learn what "going direct" means
  • Learn how you can make more money by going direct
  • Learn how you can have more opportunities to promote your book by going direct
How to "Go Direct" and Why Doing this Can Lead to More Sales
03:09
  • Learn, step-by-step, how to sell your ebook on Amazon's Kindle store by creating a Kindle Direct Publishing account
  • Learn lots of pro tips on how to maximize your book's sales by optimizing your Amazon page
How to Set up your Book to be Sold on Amazon's Kindle Store
18:59
  • Learn why setting up your book's Amazon categories and keywords are so important, and how doing this can lead to many more sales
  • Learn, step-by-step, how to determine which categories and keywords would be best for your book
How to Determine your Book's Amazon Categories/Keywords (extremely important)
36:54
  • Learn what KDP Select is, and how enrolling your book in this program can lead to more sales
  • Learn, step-by-step, how to enroll your book in this program
How Enrolling your Book in KDP Select can Lead to Many More Sales
11:35
  • Learn what Author Central is and why it's so important for you to set up your profile
  • Learn, step-by-step, how to set up your Author Central profile
  • Learn what Book Report is and how it will make tracking your book's sales so easy
  • Learn, step-by-step, how to set up your Book Report account
How to Set up your Author Central and Book Report Accounts
20:52
  • Learn, step-by-step, how to sell your ebook on iBooks
How to Set up your Book to Sell on Apple's iBooks Store
07:57
  • Learn, step-by-step, how to sell your ebook on Barnes & Noble's NOOK store
How to Set up your Book to Sell on Barnes & Noble's NOOK Store
10:32
  • Learn, step-by-step, how to sell your ebook on Kobo, one of the world's largest ebook stores
  • Learn how to apply for promotions for your ebook
  • Learn how to sell your ebook to libraries using OverDrive
How to Set up your Book to Sell on Kobo
11:37
  • Learn what print on demand (POD) technology is and how it's revolutionized self-publishing
  • Learn whether CreateSpace or IngramSpark would be better for you to use to create and sell your print book
An Introduction to Print on Demand Technology: CreateSpace vs. IngramSpark
17:05
  • Learn, step-by-step, how to create and sell a print book using CreateSpace
  • Learn how to make your book available to bookstores and libraries worldwide on CreateSpace
How to Create and Sell Print Books on CreateSpace
08:57
  • Learn, step-by-step, how to create and sell a print book using IngramSpark
  • Learn how to properly discount your book to increase your chances of bookstores buying it
How to Create and Sell Print Books on IngramSpark
15:38
+ Market
17 lectures 04:51:16
  • Learn what Goodreads is and why it may be important for you to set up an author profile
  • Learn how to run giveaways, which may lead to more reviews and visibility on the site
How to Use Goodreads to Increase your Book's Visibility and Get More Readers
26:54
  • Learn what LibraryThing is and why it may be important for you to set up an author account there
  • Learn how to run giveaways on LibraryThing, which may lead to more reviews and visibility on the site
How to Use LibraryThing to Increase your Book's Visibility and Get New Readers
11:16
  • Learn how to grow your mailing list using InstaFreebie and BookFunnel
  • Learn how to keep readers happy by allowing them to download your ebook on BookFunnel
Grow your Mailing List Using Instafreebie and BookFunnel
25:44
  • Learn what mailing lists are and why they're so important to you as an author
Preview 05:45
  • Learn, step-by-step, how to build a list in MailChimp
  • Learn why organizing your lists is so important
  • Learn, step-by-step, how to create a beautiful landing page to entice readers to sign up for your lists
How to Build a List and Landing Page in MailChimp
22:33
  • Learn what auto sequences are and how they can make your life much easier when trying to reach readers
  • Learn, step-by-step, how to set up auto sequences in MailChimp
  • Learn effective places to put the link to your landing page to grow your mailing list
How to Build Auto Sequences in MailChimp and Sell on Autopilot
18:44
  • Learn what email list swaps are and how they can help you to grow your mailing list at exponential rates
  • Learn where to find other authors to join you in performing email list swaps
How to Grow your Mailing List with Email List Swaps
06:21
  • Learn, step-by-step, how to set up your Facebook author page and why doing so is so important to reaching more readers
  • Learn how to link your Goodreads account with your Facebook author page
How to Create an Engaging Facebook Author Page
04:04
  • Learn, step-by-step, how to create great and free graphics on Canva
  • Create Facebook banners, ads, graphics for landing pages, and much, much more
How to Create High-Quality, Free Designs using Canva
09:25
  • Learn, step-by-step, how to set up BookBub ads, and why doing so can help you sell more books
  • Learn how to target specific readers to maximize your return on investment (ROI)
  • Learn great pro tips to help you create and manage your ads more effectively
How to Create BookBub Ads and Use them to Target New Readers and Sell More Books
36:34
  • Learn, step-by-step, how to set up Amazon Marketing Service ads and why doing so can help you sell more books
  • Learn the difference between Product Display Ads and Sponsored Products Ads, and determine which are better for you
  • Learn, step-by-step, how to find effective keywords that will help you to target readers with more accuracy
  • Learn great pro tips to help you create and manage your ads more effectively
How to Create Amazon Marketing Services Ads and Use them to Sell More Books
37:31
  • Learn how to sell more ebooks using websites like The Fussy Librarian, BookSends, Ereader News Today, etc...
  • Learn how to increase your chances of being selected for a BookBub promotion, which will likely help you sell thousands of ebooks and push you to the top of the Amazon bestseller charts
How to Sell Books using Websites like BookBub, BookSends, The Fussy Librarian...
13:51
  • Learn how to convince bookstores to buy and sell your books
How to Convince Bookstores to Buy and Sell your Books
15:50
  • Learn how to convince librarians to buy your books for their libraries 
How to Convince Librarians to Buy your Books for their Libraries
05:24
  • Learn effective ways to boost your chances of hitting Amazon bestseller lists during your book's launch
  • Learn how to maximize sales and visibility for your book during its launch
Learn Launch Strategies to Maximize Sales/Visibility for your Book's Publication
13:29
  • Get a list of vetted contests that accept self-published books
A Vetted List of Contests for Self-Published Books
10:18
  • Learn lots of pro tips on how to meet your goals as an author
  • Learn how to avoid being scammed by crooks looking to take advantage of new authors
General Tips/Warnings for New Authors
27:33
+ Screenwriting 101
1 lecture 35:06
  • Learn the basics of screenwriting
  • Learn, step-by-step, how to write a screenplay using Final Draft software
  • Learn what to do with your script after you've written it to get it noticed by filmmakers
  • Get a list of great books to help you become a better screenwriter
Screenwriting 101: The Basics for How to Turn your Book into a Great Screenplay
35:06