From China to Amazon - A LIVE case study and complete guide

Learn how to import from China and ship directly to Amazon FBA - See how I became the no.1 Bestseller in my category
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  • Lectures 54
  • Length 6.5 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English Closed captions available

Course Description

UPDATE 8th of MAY 2016: I have now sold over 340 units within 16 days since my launch on Amazon totalling over 10,000USD in sales.

Update 3rd of October 2016: Sold over 2500 pieces with a monthly profit of 3500$/month. Total sales of over 40,000$ with this product only! 

Update 19th of October 2016: My product has sold over 3500 units and I am the Number 1 Bestseller in this very competitive category!!

See all steps on how I did it within this course!

My name is Manuel and I have been importing from China for over 18 years while actually living in China for over 11 years now. 

This course is unlike any other course that you can find anywhere online. It is THE only course that actually shows you a LIVE example on how to choose a product, contact suppliers in China, verify them, calculate margins and costs, place your order to the factory and private label your item on Amazon. Look over my shoulders on how I communicate with suppliers in China, check samples, list the product on Amazon, create a packaging, inspect the goods in China, ship it to Amazon USA and launch the product. See for yourself that the process works and look at my sales numbers. Find out how to get exclusivity agreements, sign purchase order contracts and get the best out of your product. 

This is a step-by-step guide from the beginning to the end. See how I analyse suppliers feedback, test reports, which tools I use and how I make difficult decisions.

With my experience in working for a retailer for over 18 years and purchasing from China as a Product Manager based in Hong Kong for over 11 years you will learn how to safely procure a product in China and sell it successfully on Amazon.

Again, this is a REAL life study, investing my own money and documenting the entire case study with video, phone calls, pictures, templates and much much more. I reveal my actual product and supplier and show you the sales numbers on Amazon. No one else has ever done that. I am not afraid of competition or copycats revealing this as there are so many opportunities with other products and if I can do it so can you with this course.

I run my own sourcing company in Hong Kong, teach people how to import from China, author several books sold on Amazon and sell my own products on Amazon. Many “gurus” out there will only give you examples and techniques that “might work” but none of them have actually worked and lived in China, importing/exporting over 200Million USD like I have.

Follow me on this journey and become a successful importer and eCommerce Entrepreneur.

What are the requirements?

  • for some bonus documents you will need Microsoft Office
  • All you need is an Internet connection & a laptop/computer.
  • Have the right mindset for entrepreneurial adventures!
  • ideally you will have a little experience in sourcing or taken my first course (the beginners guide)

What am I going to get from this course?

  • Learn what steps you need to take before contacting suppliers
  • Discover how to research regulations, materials and popular products.
  • Understand how to filter out the clutter on Alibaba and other websites and find the best suppliers quickly.
  • Get insight into how to evaluate what suppliers are worth contacting and how to avoid time wasters
  • Learn to formulate emails and see the scripts I use to get the results you are looking for quickly
  • Learn the best ways to calculate shipping costs and all other customs and duties to get accurate landing prices for delivery to your warehouse/fulfillment center.
  • Take sourcing to the next level and discover how to save time with efficient data management.
  • Learn how to use Manuel’s custom designed shopping list to exactly calculate your costs, profit margins and other metrics that help you to make the right decisions quickly. The shopping list makes the sourcing process more efficient and can be used for sourcing any product.
  • Look over my shoulders on how I communicate with suppliers in China, check samples, list the product on Amazon, create a packaging, inspect the goods in China, ship it to Amazon USA and launch the product
  • Find out how to get exclusivity agreements, sign purchase order contracts and get the best out of your product.

Who is the target audience?

  • anyone with an entrepreneurial mind and interested in the Import/Export Industry
  • anyone who wants to import from China & sell your products from anywhere in the World
  • FBA (Fulfillment by Amazon) sellers
  • eBay sellers
  • Offline sellers (retail/wholesale) are also the perfect candidates for this course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Finding the product and first steps

Why I decided to make this case study and course and why it will change the way of private labelling.


Where and how did I find this product and other ways to find the right product.


Things you should do before you get started.


Quick intro to my To-Do List and choosing Junglescout as my research tool

Doing my rough research on Amazon and then ask friends what they think of my product

Checking out reviews and how to improve my future product


Summarize the reviews, evaluate them and note them somewhere for later


Do your research and find out which regulations your product needs to comply with


How to create a simple but very effective file that helps you on your inquires


Make your inquiry as clear and simple as possible in your first email


Initial sourcing and pre-verifying online as much as you can. Spot obvious signs that help make a decision


Initial sourcing and pre-verifying online as much as you can. Spot obvious signs that help make a decision


Remember to include all details you want answered in your first email that influence your decision


Checking information that the supplier sent and making sure that you get all information


Calculating my rough profits with Dutycalculator and the Customs Tariff Number


Find out how to create manuals, gift boxes and where to get photos.


Pay attention when ordering your samples!


Final check on all available suppliers


Few things that you can collect before placing the order.


see what makes me feel comfortable working with a supplier


what you need to pay attention to when paying for a sample


First steps setting up your Amazon Seller Central account.

Measurements you need for Seller Central

What information you need to give to your freight forwarder/courier and who will be the importer of record and ultimate consignee


Making sure I will make money on this product!


Receiving and testing the sample!


what info you need and how to prepare a gift box


Essential steps for your listing on Seller Central


Steps you need to take when creating labels on Amazon


Get labels and shipment plans ready on Amazon


Send all the info you need to your photographer


The essential steps when placing the order to the supplier!


Getting things final with the supplier


Creating your insert card and finalising your gift box


see how you can set up simple landing pages without spending too much money!


Making sure all data is correct and update with last details from the supplier.


Making sure all data is correct and update with last details from the supplier.


Who needs to be contacted and what instructions you need to give

Arranging the shipment Part 2

Determine when it makes sense to ship by Air or Sea.


How to book an inspection and why it is important

Booking the Inspection Part 2

Make sure your listing looks good and attractive


How you can add the product on your own site or shop


What strategy I use and what you can do as well

What strategy I use and what you can do as well

How to effectively create coupon codes on Seller Central

Chapter 48 - Inspection and releasing the shipment

What caused the shipment costs to increase

Recap and conclusion of Sourcing and Production part
Section 2: Product Arrival and Launch

How I went to make 7000$ in 10 days 


How I went to make 7000$ in 10 days 


This is an update on the product, the sales and an important update on Amazon's policy on reviews.  

Update 2, I am the NUMBER 1 BESTSELLER with my product

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Instructor Biography

Manuel Becvar, China Expert with over 17 years of experience

My name is Manuel and I was born in Austria in a little town called Melk. For me Asia and its perks always fascinated me since I can remember. I remember watching Bruce Lee & Chinese movies as a kid and was hooked right away. My professional career started in 1998 when I worked for Austria's biggest DIY retailer (bauMax). I moved to Hong Kong in 2005 when I was offered a position as an intern to work for one of the biggest Sourcing Offices in Hong Kong with a staff over 200 people.

For more than 10 years I worked with the biggest retailers in the world on developing, sourcing and finding new products for them.

These retailers included: Metro, Rewe, OBI, Carrefour, Tesco, WalMart, Amazon, Auchan, Lowes, Sears, Homedepot and many others.

As you can imagine the big retailers expect their products to be more than just conform to standards and regulations when they purchase them in Asia. They need to be at the highest standard and quality. These retailers cannot afford to have a product re-call due to quality problems or defective components. These products need to be top-notch.

In those 10 years I got to know all the standards and product requirements there are and additionally gained a lot of experience and insight working with factories in China.

Not just that. I learned a lot about China, its culture & manufacturing. Where & how to find the best suppliers, how to negotiate and communicate with them, how to arrange business travel for my Customers and a lot more.

In the busiest seasons (April & October), I was accompanying up to 30 Buyers within a month to exhibitions, factories and showrooms to help negotiate, develop products and follow up the Buyer's requests after they were gone. I got to know all the tips & tricks you need to return home from your trip successfully.

I now have an Import/Export company based in Hong Kong that you can find under my links.

This course is aimed to make students become a professional Importer in a few days, in what took me over 10 years.

This course will guide you step by step on how to import goods from China.

This course aims to take away all worries & doubt and help you to take a students idea to the next level!

I will cover all aspects there is to importing from China. Be it to start with Alibaba, get to know about importing procedures, dealing with factories, find your products, how to inspect and ship your goods, find out what legal import requirements your products needs to meet up to and a lot more.

When I started my own company in late 2013 my goal was to provide affordable consumer electronics to customers that don't have a Buying office in Asia or customers that do not import by themselves.

In the first few months I felt that many of my new customers are un-educated or unaware about importing procedures and many didn't know the advantages & disadvantages. So instead of explaining everything in detail in every email I decided to make a guideline that they could use every day. What started out as a few pages quickly turned into a book. I wanted to duplicate this success into an online course.

With this course I want to help students having the same success as many others I taught with this course in just a couple of months of hard work. Yes, hard work. Don't let the title of this course fool you. To take your ideas or business a step forward takes a lot of hard work. It is also a great tool for you or your new Employee as a general guide and introduction to import.

There are a few chapters that may or may not apply to you. I recommend going trough them anyway and then decide for yourself to apply these processes or not.


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