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From China to Amazon - A LIVE case study and complete guide

Learn how to import from China and ship directly to Amazon FBA - See how I became the no.1 Bestseller in my category
4.6 (376 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,695 students enrolled
Created by Manuel Becvar
Last updated 10/2016
English English
$15 $150 90% off
30-Day Money-Back Guarantee
  • 6.5 hours on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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UPDATE 8th of MAY 2016: I have now sold over 340 units within 16 days since my launch on Amazon totalling over 10,000USD in sales.

Update 3rd of October 2016: Sold over 2500 pieces with a monthly profit of 3500$/month. Total sales of over 40,000$ with this product only! 

Update 19th of October 2016: My product has sold over 3500 units and I am the Number 1 Bestseller in this very competitive category!!

See all steps on how I did it within this course!

My name is Manuel and I have been importing from China for over 18 years while actually living in China for over 11 years now. 

This course is unlike any other course that you can find anywhere online. It is THE only course that actually shows you a LIVE example on how to choose a product, contact suppliers in China, verify them, calculate margins and costs, place your order to the factory and private label your item on Amazon. Look over my shoulders on how I communicate with suppliers in China, check samples, list the product on Amazon, create a packaging, inspect the goods in China, ship it to Amazon USA and launch the product. See for yourself that the process works and look at my sales numbers. Find out how to get exclusivity agreements, sign purchase order contracts and get the best out of your product. 

This is a step-by-step guide from the beginning to the end. See how I analyse suppliers feedback, test reports, which tools I use and how I make difficult decisions.

With my experience in working for a retailer for over 18 years and purchasing from China as a Product Manager based in Hong Kong for over 11 years you will learn how to safely procure a product in China and sell it successfully on Amazon.

Again, this is a REAL life study, investing my own money and documenting the entire case study with video, phone calls, pictures, templates and much much more. I reveal my actual product and supplier and show you the sales numbers on Amazon. No one else has ever done that. I am not afraid of competition or copycats revealing this as there are so many opportunities with other products and if I can do it so can you with this course.

I run my own sourcing company in Hong Kong, teach people how to import from China, author several books sold on Amazon and sell my own products on Amazon. Many “gurus” out there will only give you examples and techniques that “might work” but none of them have actually worked and lived in China, importing/exporting over 200Million USD like I have.

Follow me on this journey and become a successful importer and eCommerce Entrepreneur.

Who is the target audience?
  • anyone with an entrepreneurial mind and interested in the Import/Export Industry
  • anyone who wants to import from China & sell your products from anywhere in the World
  • FBA (Fulfillment by Amazon) sellers
  • eBay sellers
  • Offline sellers (retail/wholesale) are also the perfect candidates for this course
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What Will I Learn?
Learn what steps you need to take before contacting suppliers
Discover how to research regulations, materials and popular products.
Understand how to filter out the clutter on Alibaba and other websites and find the best suppliers quickly.
Get insight into how to evaluate what suppliers are worth contacting and how to avoid time wasters
Learn to formulate emails and see the scripts I use to get the results you are looking for quickly
Learn the best ways to calculate shipping costs and all other customs and duties to get accurate landing prices for delivery to your warehouse/fulfillment center.
Take sourcing to the next level and discover how to save time with efficient data management.
Learn how to use Manuel’s custom designed shopping list to exactly calculate your costs, profit margins and other metrics that help you to make the right decisions quickly. The shopping list makes the sourcing process more efficient and can be used for sourcing any product.
Look over my shoulders on how I communicate with suppliers in China, check samples, list the product on Amazon, create a packaging, inspect the goods in China, ship it to Amazon USA and launch the product
Find out how to get exclusivity agreements, sign purchase order contracts and get the best out of your product.
View Curriculum
  • for some bonus documents you will need Microsoft Office
  • All you need is an Internet connection & a laptop/computer.
  • Have the right mindset for entrepreneurial adventures!
  • ideally you will have a little experience in sourcing or taken my first course (the beginners guide)
Curriculum For This Course
Expand All 54 Lectures Collapse All 54 Lectures 06:27:54
Finding the product and first steps
50 Lectures 06:05:33

Why I decided to make this case study and course and why it will change the way of private labelling.

Preview 01:24

Where and how did I find this product and other ways to find the right product.

How did I find this product?

Things you should do before you get started.

What are the first steps?

Quick intro to my To-Do List and choosing Junglescout as my research tool

To Do List and Junglescout

Doing my rough research on Amazon and then ask friends what they think of my product
Amazon research and friends feedback

Checking out reviews and how to improve my future product

Take reviews and additional accessories into consideration

Summarize the reviews, evaluate them and note them somewhere for later

Evaluate collected reviews and feedback

Do your research and find out which regulations your product needs to comply with

Research regulations and certification

How to create a simple but very effective file that helps you on your inquires

The shopping list - your new favourite tool

Make your inquiry as clear and simple as possible in your first email

Preparing a clear and concise inquiry email to the supplier

Initial sourcing and pre-verifying online as much as you can. Spot obvious signs that help make a decision

Alibaba & Globalsources Part 1

Initial sourcing and pre-verifying online as much as you can. Spot obvious signs that help make a decision

Alibaba & Globalsources Part 2

Remember to include all details you want answered in your first email that influence your decision

Sending out the inquiry to suppliers

Checking information that the supplier sent and making sure that you get all information

Evaluating offers and check suppliers background

Calculating my rough profits with Dutycalculator and the Customs Tariff Number

Calculating duties and landing costs

Find out how to create manuals, gift boxes and where to get photos.

Research on the instruction manual, gift box, photos & final appearance

Pay attention when ordering your samples!

Ordering the sample

Final check on all available suppliers

Deciding for a supplier

Few things that you can collect before placing the order.

Collecting missing information before placing the order

see what makes me feel comfortable working with a supplier

Essential background check on the supplier

what you need to pay attention to when paying for a sample

Paying for your sample

First steps setting up your Amazon Seller Central account.

Creating your Amazon Seller Central account

Measurements you need for Seller Central
Measurement update

What information you need to give to your freight forwarder/courier and who will be the importer of record and ultimate consignee

Contacting a forwarder to get a freight quote

Making sure I will make money on this product!

Calculating all profits and costs

Receiving and testing the sample!

Testing the sample

what info you need and how to prepare a gift box

Preparing the packaging / giftbox

Essential steps for your listing on Seller Central

Creating the listing on Amazon Seller Central

Steps you need to take when creating labels on Amazon

Creating labels and shipments on Amazon

Get labels and shipment plans ready on Amazon

Working on your Amazon shipment

Send all the info you need to your photographer

Preparing your giftbox

The essential steps when placing the order to the supplier!

Preview 17:02

Getting things final with the supplier

Finalising the order

Creating your insert card and finalising your gift box

Finalising the gift-box and insert card

see how you can set up simple landing pages without spending too much money!

Setting up your website/landing page

Making sure all data is correct and update with last details from the supplier.

Creating the final shipment on Amazon Part 1

Making sure all data is correct and update with last details from the supplier.

Creating the final shipment on Amazon Part 2

Who needs to be contacted and what instructions you need to give

Arranging the shipment Part 1

Arranging the shipment Part 2

Determine when it makes sense to ship by Air or Sea.

Deciding between Sea or Air shipment

How to book an inspection and why it is important

Booking the Inspection Part 1

Booking the Inspection Part 2

Make sure your listing looks good and attractive

Finalizing the Amazon listing

How you can add the product on your own site or shop

Adding the product to your site

What strategy I use and what you can do as well

Chapter 45 - Preparing the launch Part 1

What strategy I use and what you can do as well
Chapter 46 - Preparing the launch Part 2

How to effectively create coupon codes on Seller Central

Creating coupon codes

Chapter 48 - Inspection and releasing the shipment

What caused the shipment costs to increase

Chapter 49 - Final shipment costs

Recap and conclusion of Sourcing and Production part
Product Arrival and Launch
4 Lectures 22:21

How I went to make 7000$ in 10 days 

Launch Part 1

How I went to make 7000$ in 10 days 

Launch Part 2

This is an update on the product, the sales and an important update on Amazon's policy on reviews.  

6 months in and important update on Amazon policies

About the Instructor
4.6 Average rating
567 Reviews
4,590 Students
4 Courses
China Expert with over 17 years of experience

My name is Manuel and I was born in Austria in a little town called Melk. For me Asia and its perks always fascinated me since I can remember. I remember watching Bruce Lee & Chinese movies as a kid and was hooked right away. My professional career started in 1998 when I worked for Austria's biggest DIY retailer (bauMax). I moved to Hong Kong in 2005 when I was offered a position as an intern to work for one of the biggest Sourcing Offices in Hong Kong with a staff over 200 people.

For more than 10 years I worked with the biggest retailers in the world on developing, sourcing and finding new products for them.

These retailers included: Metro, Rewe, OBI, Carrefour, Tesco, WalMart, Amazon, Auchan, Lowes, Sears, Homedepot and many others.

As you can imagine the big retailers expect their products to be more than just conform to standards and regulations when they purchase them in Asia. They need to be at the highest standard and quality. These retailers cannot afford to have a product re-call due to quality problems or defective components. These products need to be top-notch.

In those 10 years I got to know all the standards and product requirements there are and additionally gained a lot of experience and insight working with factories in China.

Not just that. I learned a lot about China, its culture & manufacturing. Where & how to find the best suppliers, how to negotiate and communicate with them, how to arrange business travel for my Customers and a lot more.

In the busiest seasons (April & October), I was accompanying up to 30 Buyers within a month to exhibitions, factories and showrooms to help negotiate, develop products and follow up the Buyer's requests after they were gone. I got to know all the tips & tricks you need to return home from your trip successfully.

I now have an Import/Export company based in Hong Kong that you can find under my links.

This course is aimed to make students become a professional Importer in a few days, in what took me over 10 years.

This course will guide you step by step on how to import goods from China.

This course aims to take away all worries & doubt and help you to take a students idea to the next level!

I will cover all aspects there is to importing from China. Be it to start with Alibaba, get to know about importing procedures, dealing with factories, find your products, how to inspect and ship your goods, find out what legal import requirements your products needs to meet up to and a lot more.

When I started my own company in late 2013 my goal was to provide affordable consumer electronics to customers that don't have a Buying office in Asia or customers that do not import by themselves.

In the first few months I felt that many of my new customers are un-educated or unaware about importing procedures and many didn't know the advantages & disadvantages. So instead of explaining everything in detail in every email I decided to make a guideline that they could use every day. What started out as a few pages quickly turned into a book. I wanted to duplicate this success into an online course.

With this course I want to help students having the same success as many others I taught with this course in just a couple of months of hard work. Yes, hard work. Don't let the title of this course fool you. To take your ideas or business a step forward takes a lot of hard work. It is also a great tool for you or your new Employee as a general guide and introduction to import.

There are a few chapters that may or may not apply to you. I recommend going trough them anyway and then decide for yourself to apply these processes or not.


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