If you are a design freelancer, and you feel you’ve reached the limit of your potential income, if you want to be able to separate your time from your income, and to earn money regardless of your work hours, or if you are simply tired of so many different tasks that keep you away from what you really like to do,
You should consider changing your position and mindset from a freelancer to a business owner!
During this course you will learn a way to make the change without getting into heavy investments and expenses. The course is designed to be focused, relevant and practical as possible.
You will learn the differences between a freelancer and a business owner, you’ll see how a design business should be structured and how you can set up your business quickly and without direct hiring or other unnecessary expenses.
The course includes several self-assessment exercises, that will help you identify your unique and current situation, your strengths and weak spots, where you are in the market, how you should manage your time, and more.
At the end, you will have a detailed action plan to help you turn your freelancing activity into a design business.
Overview of the course content and some tips on how to make the best out of it.
Learn the biggest difference between a freelancer and a business owner.
Discussion on business structure in general, and how can it incorporate outsourcing.
Overview of all the elements a design business should include: operational, commercial and administrative.
Review of the operational functions of a design business: creative and design, production, logistics and also project management
Review of the commercial functions of a design business: marketing, sales and business development.
Review of the administration and management functions of a design business: legal, HR, finance and accounting, IT and general management.
Review of the business life cycle, and its various stages
Find out what your professional strengths are as a freelancer, and what needs to be improved in order to become a business owner.
Learn about the various entities in the business environment, and how they interact or affect your business: customers, competitors and suppliers. Also, distinguish between general suppliers and strategic suppliers.
Learn how the various elements in the business environment can affect the business: technologies, trends, regulations and the economic situation. Are they opportunities or threats?
Learn about the mindset change you need to make in order to switch effectively from a freelancer to a business owner, and learn what a business owner must and must not do.
Find out how you are dividing your time and tasks right now. Are you giving enough time and priority to the important tasks a business owner should focus on?
Understand how your business should be structured, which tasks should be done by you, which should be done by a general supplier, and to which tasks you have to use strategic suppliers. Also, learn about the processes you should have from lead generation stage all the way to the delivery of the order.
Lean how to define your offering and decide what you’re going to sell, and to whom.
Important tips on the process of creating your branding and additional related tasks.
How to set up your marketing channels, for each industry or market segment you are going to address.
Learn how to build and define your pricing policy and sales process.
Learn how to build your creative and production mechanism. Specifically, learn what you need to ask from strategic suppliers, and what you can offer in return.
What to pay attention to when setting up the various administrative functions: finance, legal and IT.
How to roll out and launch your new business.
Detailed review of your weekly and monthly tasks as a business owner, and guidelines on how to plan your work week.
Summary of what was learned during the course and recommendations for the future.
Jacob has over 10 years of experience in Sales, Marketing and other Commercial roles in the Medical Devices and Software sectors, with international and local markets.
Jacob instructed design students at Avni Institute for Art and Design in Tel Aviv, and lectured commercial courses: Entrepreneurship for Designer, Marketing and Pricing.