Fresh Facebook Ads 2017 - messenger ads, retargeting
4.8 (19 ratings)
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Fresh Facebook Ads 2017 - messenger ads, retargeting

The latest Facebook ad tools, the secret of automated chat messages, Facebook chat subscribers, and pixel retargeting
4.8 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,288 students enrolled
Created by Krisztina Rudnay
Last updated 8/2017
English
Curiosity Sale
Current price: $10 Original price: $100 Discount: 90% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use Facebook messenger chat
  • Set up a messenger bot
  • Create messenger sequences
  • Get new subscriber easily
  • Use Facebook pixels
  • Retarget audience
View Curriculum
Requirements
  • Be on Facebook
  • Have basic Facebook knowledge
Description

Step-by-step guide how to do marketing on Facebook with the latest tools, features and ads.

From the table of content:

  • Facebook messenger ads
  • Facebook messenger bots
  • Retargeting with Facebook pixel
  • Targeting cold, warm, and hot traffic

Boost your open-rate and CTR to 80-100%

Facebook pixels were launched somewhere in 2016, messenger ads are even younger, launched in November 2016. This course walk you step by step how to use them, where to use them, and you will see every step on my screen.

In the first section I will talk about messenger ads and bots, then about pixel targeting.

If you have a Facebook page, you can start to boost your conversions now!

Who is the target audience?
  • Marketers
  • Entrepreneurs
  • Business owners
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Curriculum For This Course
22 Lectures
01:34:38
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First thing first
1 Lecture 00:58
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Before you start
1 Lecture 05:26

How to set up and use your Facebook business page

Create a Facebook Page
05:26
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Facebook Messenger Ads
1 Lecture 06:39

The new Facebook messenger ads - how do they work, and how to set up

The 2 different ad types
06:39
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Facebook Messenger Bot
8 Lectures 52:40

Using a messenger bot. First step is to connect with your Facebook page, and get your "unique link"

Preview 03:31

Important message for you
01:03

Create a welcome message that will be sent every time someone message you on your Facebook fanpage

Preview 04:30

If you don't have a landing page, you can set up one (or more) here - it's free

Create a landing page
12:14

Create a lead capture popup window you can install to your website

Create your pop-up
12:15

Have you ever see a Facebook post that says type a word, and I will send you something? Let's see how to create one.

Comment the word... and I will send you...
06:33

Create your automated sequences in messenger bot that will be sent after a particular time after opt-in

Automated Sequences
07:18

Send your news, new products, offers or educate your subscribers by sending them broadcast messages

Broadcast
05:16
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Retargeting with Facebook Advertising Pixel
3 Lectures 09:30

Retargeting is when you target a prospect that took an action

What is retargeting?
02:21

Create and install your Facebook pixel to your website

Preview 01:24

Retarget people who visited a specific URL

Tracking with URL
05:45
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Retargeting cold audience
3 Lectures 08:59

What is cold traffic and what can you send them

Cold traffic goals and objctives
02:26

What kind of offers cold audience wants to hear?

How to advertise for them?
02:21

How to create a Facebook ad for cold audience

Create an ad for cold traffic
04:12
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Retargeting warm audience
2 Lectures 05:31

Who are warm prospects, and what can you send them?

Warm traffic goals
01:33

Create a Facebook ad for warm audience

Create an ad for warm traffic
03:58
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Retargeting hot traffic
2 Lectures 03:50

What is hot traffic and what can you send them?

Hot traffic objectives
01:55

Create a Facebook ad for hot prospects (watch the cold- and warm ads before this video!)

Create an ad for hot traffic
01:55
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Final Thoughts
1 Lecture 01:05

Watch my special offer that I created only for my students, visit my blog, interact with me. Check the attachment for more.

BONUS Lecture
01:05
About the Instructor
Krisztina Rudnay
4.7 Average rating
96 Reviews
5,694 Students
10 Courses
Easy and inexpensive marketing advice for small businesses

I’m Krisztina Rudnay, and I’m originally from Hungary. I have spent the past 11 years as a marketer for small and medium sized businesses, and as an entrepreneur myself.

I took a job with a medium sized company to come to the United States and lead a new product launch. So I closed my own company in Hungary, came here for a client who now has the top-selling product in their industry, and stayed.

I was thinking about how I can help the most with my marketing experience, when I realized that most entrepreneurs and small business still don’t do a lot of marketing. For many, nobody ever taught them how to do it, and they think it’s something difficult, time-consuming, and expensive. 

In my courses, I cover different marketing tools from content marketing, through sales funnels to social media advertising. They are easy to understand and integrate in your business.