Freelance Copywriting: How To Succeed As An Elite Copywriter
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Freelance Copywriting: How To Succeed As An Elite Copywriter

All the tips, techniques and templates you need to build a sustainable career as a freelance writer. Not for beginners!
Best Seller
4.9 (40 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
301 students enrolled
Created by Clare Lynch
Last updated 5/2017
English [Auto-generated]
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
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  • 1.5 hours on-demand video
  • 17 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know how much to charge for every writing job.
  • Get your first freelancing job.
  • Attract the best-paying clients.
  • Know exactly how much you should - and could - earn as a copywriter.
  • Distinguish between low-paying grunt work and highly skilled jobs clients will pay good money for.
  • Use ready-made templates for presenting a professional image to your clients.
View Curriculum
  • This is an elite course for people who are already writing regularly.
  • Students will need to be good writers - this is NOT a course about how to write.
  • Students will need to be fluent in English.

Would you like to quit your day job as a writer to become a freelance? 

Or are you already a freelance writer but you're struggling to find clients? 

Maybe you've had some success as a writer but you'd like to find more and better-paying freelance writing jobs?

I've been writing professionally for more than two decades and, in that time, I've learned all there is to know about building a successful freelance writing career. This course lifts the lid on exactly what it takes to be a successful freelance copywriter. It's packed with proven tips for building a business from your writing talent. 

I created the course out of a desire to give something back to a profession that's given me so much. I've lost count of the number of times fellow writers have told me I've got a real knack for negotiating great rates with clients. This knack stems from my firm inner belief that writing is highly skilled work that deserves to be rewarded well. 

That's why I'm always here for my students. When you sign up for this course, you won't just get a stack of great info and templates. You'll also have a writer's champion right by your side. 

Not sure what to quote on that job a client's asked you to pitch for? Struggling to find new writing gigs? Stuck in a rut with clients who don't seem to value what you do? Whatever's on your mind, message me through the course and we'll thrash out your options together. 

If you want to earn more from your writing talent, enrol today and I'll show you how to:

  • Calculate your writing day rate with a simple formula
  • Discover what other writers are charging for their work
  • Price any writing job accurately
  • Find the highest-paying writing jobs (and avoid the lowest ones)
  • Identify the writing niche that suits you best
  • Break free of badly paying 'content mill' writing
  • Land more - and better - writing jobs
  • Pitch your work to editors
  • Market yourself as a writer
  • Present a slick, professional image to current and potential clients
  • Protect yourself from nightmare writing jobs

Along with a wealth of tips and advice, you'll get the following free templates to download and adapt for your own use:

  • Enquiry email for when you're looking for work
  • Copywriting briefing form - the must-have tool for producing a brilliant first draft for any job
  • Copy deck - for presenting your work to clients in a stand-out professional format
  • Contract with terms and conditions specific to writers
  • Invoice - to increase your chances of swift payment
  • Client feedback form - for gathering those glowing client testimonials

I'm confident you'll return to this course again and again throughout your freelance writing career. But in the unlikely event that you're not satisfied, you can take advantage of Udemy's 30-day, no-questions-asked money-back guarantee.

Sign up now - and let's get you the freelance career - and income - you deserve!

Who is the target audience?
  • Exceptional writers who want to earn a good living by writing high-quality copy.
  • Anyone already working as an employed copywriter who would like to make the leap into freelancing.
  • Existing freelance writers who want to earn more money and find better-paying clients.
  • Students who've completed a beginners' course on copywriting on Udemy and want to move to the next stage.
  • This course is NOT for you if you're an unskilled amateur who thinks writing is an easy way to make a quick buck.
  • This is NOT for you if you don't already know how to write great copy.
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Curriculum For This Course
38 Lectures
Welcome to the course!
3 Lectures 04:21

Learn why I made this course on the business of copywriting - and discover if it's the right course for you.

Preview 02:35

A brief overview of the content of this course on the business of copywriting.

Preview 01:31

Tell me and your fellow writers all about yourself!

Activity: introduce yourself!
Succeeding financially as a writer
4 Lectures 13:20

Understand the hidden expenses of freelance copywriting - and get a formula for working out the minimum you should be charging as a copywriter. Hint: it's probably more than you think.

Preview 08:41

Establish your ball-park copywriting day rate.

Practice activity: Set your earnings target as a freelance writer

Ever wondered much other writers are getting paid? Here's how to find out.

How much could you earn as a copywriter?

Resources: Writing rates in different markets

Test yourself on your earning power as a copywriter!

How much do copywriters earn?
3 questions
How to charge your clients
5 Lectures 18:15

The top ten reasons not to bill by the hour.

Why you should never, ever price your writing by the hour

The three little words that prove once and for all that pricing by the word is a short-cut to ripping yourself off.

Why pricing by the word is even worse than pricing by the hour

They've asked you to provide an estimate. Quote too high and you'll scare them off. Quote too low and you'll resent them for turning you into a drudge. What to do? Find out here.

Writing estimates: how to put a figure on your fee

You've been writing for a client for a while - maybe it's time to take your relationship to the next level?

All about writing retainers

How have you priced your writing in the past? Will you change your approach?

Activity: share your thoughts on pricing strategies

Test your knowledge of pricing strategies for copywriters.

How to charge your copywriting clients
5 questions
Finding your niche as a writer
4 Lectures 13:58

Great copywriters can write about anything, but a copywriter's clients still feel happier if you're an expert in their field. Here's how to become one.

Why you need a copywriting niche - and how to find yours

Choose the right type of writing and you could be earning 600 times your current rate. Yes, you read that right - 600.

What type of writing pays best?

The lowdown on why some clients pay their copywriters nothing, while others pay over $1,200 a day. Oh, and my tip on a growing niche for copywriters.

What industries pay writers the best?

Did you rise to the challenge I set in the last video? If not, do it now!

Practice activity: List your potential niches as a copywriter

Test your knowledge of the niche!

Finding your copywriting niche
2 questions
How and where to find writing jobs
10 Lectures 24:58

Discover why most professional copywriters steer clear of content mills.

Content mills and job boards: the pitfalls

Thinking of looking for writing jobs online? Some sites to check out (and some to avoid).

Resources: Links to some of the better job boards

Where to find your next writing job.

The best ways to find writing jobs

Thinking of emailing a client to offer your services? Which approach would work best?

Practice activity: Emailing a prospect: do's and don'ts

Here's why Bob bombed and Lucy nailed it.

Practice activity: answers to the last exercise

Use this template to introduce yourself to a potential client.

Practice activity: email a prospect

Got an idea for an article you'd like to write? Here's how to sell it to the editor.

How to write a winning pitch to an editor

Try your hand at writing a pitch.

Activity: Pitch an article to an editor!

The number-one secret for marketing your writing business effectively.

Marketing your writing skills

Let's get marketing!

Practice activity: plan your marketing

Test your knowledge of ways to bring in the writing work.

How and where to find writing jobs
3 questions
Presenting a professional image as a writer
10 Lectures 17:30

The secret to success as a writer is getting the best brief you can. Here's how.

The perfect copywriting brief

Use the template in the resources to create a briefing form for your next client job.

Activity: Create your own copywriting briefing form

How to show your writing off to best effect - so your client falls in love with that sparkling first draft.

Presenting your writing professionally

Use this template to create a copy deck that will wow your clients.

Activity: Create your own copy deck

Sometimes the dull stuff is the most important. Yes, I'm talking about your terms and conditions as a writer. But get them sorted now and you'll never need to worry about them again.

Why and how you should get the legal stuff covered

Use this template to create your own estimates with terms and conditions attached. 

Disclaimer: I'm not a lawyer, so do get the T&Cs checked by a legal eagle!

Activity: Create your own template for estimates, complete with T&Cs

A professional looking invoice will increase your chances of being paid on time. Here's what to include.

How to create a professional invoice

Use this template to create your own invoices.

Activity: Create your own template for invoices

Have you ever asked a client for feedback on a writing job? Here's why you should - and how to do it.

Client feedback: why it matters and how to get it

Use this template to create your own client feedback survey.

Activity: create your own feedback questionnaire

Test your knowledge of the ways to show your copywriting clients you mean business!

Presenting a professional image
2 questions
Bonus section
2 Lectures 01:31

Congratulations - you're well on your way to becoming a well-paid, happy writer!

Over to you!

Stay in touch - and do check out my other writing courses.

Discounts on my other writing courses
About the Instructor
Clare Lynch
4.5 Average rating
1,103 Reviews
10,447 Students
4 Courses
Writing tutor, Cambridge University

Teaches writing at Cambridge University - the ONLY Udemy writing instructor who does!

The ONLY Udemy writing instructor who's actually written documents for leading organisations like these:

Aberdeen Asset Management
BNP Paribas
Brunswick PR
Deutsche Bank
King's College, Cambridge 
Misys International Banking Systems Ltd
Prudential UK and Europe
Royal Bank of Scotland
TowerBrook Capital Partners
Tradition (interdealer brokers)
REA Group

And trained students and executives to write at:

European Banking Authority
Judge Business School, University of Cambridge
Language Centre, University of Cambridge
Mavens of London
Prince's Trust

Creator of Good Copy, Bad Copy, which Copyblogger named in its list of 15 copywriting and content marketing blogs that will make you more money

Former Financial Times journalist

I'm Dr Clare Lynch and I love helping anyone in business find their voice as a writer.

I've trained and coached people at a variety of organisations. I've helped executives break through the career roadblock created by poor, underconfident writing. I also teach academic writing and professional communication at the University of Cambridge.

I'm also a director at Cambridge Language Education and Research Associates (CLERA), which provides English language training and consultancy to governments, universities, the private sector and schools, both in the UK and overseas. 

And for the past two decades, I've made a very good living as a business writer myself. After receiving my PhD in Old English from Cambridge, I founded Doris and Bertie Ltd. As the managing director of Doris and Bertie, I head a team of business writing experts that works with anyone who needs to write as part of their job. 

I'm also the author of the business-writing blog Good Copy, Bad Copy. It's named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.

But for me, the best part of my job involves sharing my knowledge of business writing with others. I love giving other people in business the confidence to write in a way that allows them to connect with others. With their clients, their customers, their team, their bosses, the Board or potential investors – whoever they need to win over.