The Elite Copywriter: How To Succeed As A Freelance Writer

All the tips, techniques and templates you need to build a sustainable career as a freelance writer. Not for beginners!
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  • Lectures 38
  • Length 1.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2016 English

Course Description

Would you like to quit your day job as a writer to become a freelance? 

Or are you already a freelance writer but you're struggling to find clients? 

Maybe you've had some success as a writer but you'd like to find more and better-paying freelance writing jobs?

I've been writing professionally for more than two decades and, in that time, I've learned all there is to know about building a successful freelance writing career. This course lifts the lid on exactly what it takes to be a successful freelance copywriter. It's packed with proven tips for building a business from your writing talent. 

I created the course out of a desire to give something back to a profession that's given me so much. I've lost count of the number of times fellow writers have told me I've got a real knack for negotiating great rates with clients. This knack stems from my firm inner belief that writing is highly skilled work that deserves to be rewarded well. 

That's why I'm always here for my students. When you sign up for this course, you won't just get a stack of great info and templates. You'll also have a writer's champion right by your side. 

Not sure what to quote on that job a client's asked you to pitch for? Struggling to find new writing gigs? Stuck in a rut with clients who don't seem to value what you do? Whatever's on your mind, message me through the course and we'll thrash out your options together. 

If you want to earn more from your writing talent, enrol today and I'll show you how to:

  • Calculate your writing day rate with a simple formula
  • Discover what other writers are charging for their work
  • Price any writing job accurately
  • Find the highest-paying writing jobs (and avoid the lowest ones)
  • Identify the writing niche that suits you best
  • Break free of badly paying 'content mill' writing
  • Land more - and better - writing jobs
  • Pitch your work to editors
  • Market yourself as a writer
  • Present a slick, professional image to current and potential clients
  • Protect yourself from nightmare writing jobs

Along with a wealth of tips and advice, you'll get the following free templates to download and adapt for your own use:

  • Enquiry email for when you're looking for work
  • Copywriting briefing form - the must-have tool for producing a brilliant first draft for any job
  • Copy deck - for presenting your work to clients in a stand-out professional format
  • Contract with terms and conditions specific to writers
  • Invoice - to increase your chances of swift payment
  • Client feedback form - for gathering those glowing client testimonials

I'm confident you'll return to this course again and again throughout your freelance writing career. But in the unlikely event that you're not satisfied, you can take advantage of Udemy's 30-day, no-questions-asked money-back guarantee.

Sign up now - and let's get you the freelance career - and income - you deserve!

What are the requirements?

  • This is an elite course for people who are already writing regularly.
  • Students will need to be good writers - this is NOT a course about how to write.
  • Students will need to be fluent in English.

What am I going to get from this course?

  • Know how much to charge for every writing job.
  • Get your first freelancing job.
  • Attract the best-paying clients.
  • Know exactly how much you should - and could - earn as a copywriter.
  • Distinguish between low-paying grunt work and highly skilled jobs clients will pay good money for.
  • Use ready-made templates for presenting a professional image to your clients.

What is the target audience?

  • Exceptional writers who want to earn a good living by writing high-quality copy.
  • Anyone already working as an employed copywriter who would like to make the leap into freelancing.
  • Existing freelance writers who want to earn more money and find better-paying clients.
  • Students who've completed a beginners' course on copywriting on Udemy and want to move to the next stage.
  • This course is NOT for you if you're an unskilled amateur who thinks writing is an easy way to make a quick buck.
  • This is NOT for you if you don't already know how to write great copy.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome to the course!
02:35

Learn why I made this course on the business of copywriting - and discover if it's the right course for you.

01:31

A brief overview of the content of this course on the business of copywriting.

Article

Tell me and your fellow writers all about yourself!

Section 2: Succeeding financially as a writer
08:41

Understand the hidden expenses of freelance copywriting - and get a formula for working out the minimum you should be charging as a copywriter. Hint: it's probably more than you think.

Article

Establish your ball-park copywriting day rate.

03:59

Ever wondered much other writers are getting paid? Here's how to find out.

Resources: Writing rates in different markets
Article
3 questions

Test yourself on your earning power as a copywriter!

Section 3: How to charge your clients
05:44

The top ten reasons not to bill by the hour.

03:46

The three little words that prove once and for all that pricing by the word is a short-cut to ripping yourself off.

05:34

They've asked you to provide an estimate. Quote too high and you'll scare them off. Quote too low and you'll resent them for turning you into a drudge. What to do? Find out here.

02:54

You've been writing for a client for a while - maybe it's time to take your relationship to the next level?

Article

How have you priced your writing in the past? Will you change your approach?

5 questions

Test your knowledge of pricing strategies for copywriters.

Section 4: Finding your niche as a writer
04:00

Great copywriters can write about anything, but a copywriter's clients still feel happier if you're an expert in their field. Here's how to become one.

05:59

Choose the right type of writing and you could be earning 600 times your current rate. Yes, you read that right - 600.

03:34

The lowdown on why some clients pay their copywriters nothing, while others pay over $1,200 a day. Oh, and my tip on a growing niche for copywriters.

Article

Did you rise to the challenge I set in the last video? If not, do it now!

2 questions

Test your knowledge of the niche!

Section 5: How and where to find writing jobs
05:28

Discover why most professional copywriters steer clear of content mills.

Article

Thinking of looking for writing jobs online? Some sites to check out (and some to avoid).

07:56

Where to find your next writing job.

Article

Thinking of emailing a client to offer your services? Which approach would work best?

Article

Here's why Bob bombed and Lucy nailed it.

Article

Use this template to introduce yourself to a potential client.

02:31

Got an idea for an article you'd like to write? Here's how to sell it to the editor.

Article

Try your hand at writing a pitch.

02:44

The number-one secret for marketing your writing business effectively.

Article

Let's get marketing!

3 questions

Test your knowledge of ways to bring in the writing work.

Section 6: Presenting a professional image as a writer
04:33

The secret to success as a writer is getting the best brief you can. Here's how.

Article

Use the template in the resources to create a briefing form for your next client job.

02:37

How to show your writing off to best effect - so your client falls in love with that sparkling first draft.

Article

Use this template to create a copy deck that will wow your clients.

03:08

Sometimes the dull stuff is the most important. Yes, I'm talking about your terms and conditions as a writer. But get them sorted now and you'll never need to worry about them again.

Article

Use this template to create your own estimates with terms and conditions attached. 

Disclaimer: I'm not a lawyer, so do get the T&Cs checked by a legal eagle!

04:30

A professional looking invoice will increase your chances of being paid on time. Here's what to include.

Article

Use this template to create your own invoices.

02:19

Have you ever asked a client for feedback on a writing job? Here's why you should - and how to do it.

Article

Use this template to create your own client feedback survey.

2 questions

Test your knowledge of the ways to show your copywriting clients you mean business!

Section 7: Bonus section
00:51

Congratulations - you're well on your way to becoming a well-paid, happy writer!

Article

Stay in touch - and do check out my other writing courses.

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Instructor Biography

Dr Clare Lynch, Writing tutor, Cambridge University

Teaches writing at Cambridge University - the ONLY Udemy writing instructor who does!

The ONLY Udemy writing instructor who's actually written documents for leading organisations like these:

Aberdeen Asset Management
Algomi
BNP Paribas
Brunswick PR
Deutsche Bank
King's College, Cambridge 
Macquarie
Microsoft
Misys International Banking Systems Ltd
Prudential UK and Europe
Royal Bank of Scotland
TowerBrook Capital Partners
Tradition (interdealer brokers)
REA Group
UBS

And trained students and executives to write at:

BP
European Banking Authority
Judge Business School, University of Cambridge
Language Centre, University of Cambridge
Mavens of London
Prince's Trust
Ofcom
Schroders

Creator of Good Copy, Bad Copy, which Copyblogger named in its list of 15 copywriting and content marketing blogs that will make you more money

Former Financial Times journalist


I'm Dr Clare Lynch and I love helping anyone in business find their voice as a writer.

I've trained and coached people at a variety of organisations. I've helped executives break through the career roadblock created by poor, underconfident writing. I also teach academic writing and professional communication at the University of Cambridge.

I'm also a director at Cambridge Language Education and Research Associates (CLERA), which provides English language training and consultancy to governments, universities, the private sector and schools, both in the UK and overseas. 

And for the past two decades, I've made a very good living as a business writer myself. After receiving my PhD in Old English from Cambridge, I founded Doris and Bertie Ltd. As the managing director of Doris and Bertie, I head a team of business writing experts that works with anyone who needs to write as part of their job. 

I'm also the author of the business-writing blog Good Copy, Bad Copy. It's named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.

But for me, the best part of my job involves sharing my knowledge of business writing with others. I love giving other people in business the confidence to write in a way that allows them to connect with others. With their clients, their customers, their team, their bosses, the Board or potential investors – whoever they need to win over.

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