Become a more successful freelancer and use the strategies in this course to start generating long term wealth.
This course will awaken the entrepreneurial giant within you and transform your freelancing practice into a highly profitable business.
We'll start with the basics;
Section 1 is the theory - Aimed at helping you think differently about your freelancing business. Once this has been achieved, it's time for some more practical knowledge, mapping your marketing landscape.
With these sales channels in place you're well on your way to growing your business.
But we're not quite finished just yet...
With all this new work you will be in urgent need of a system to manage so many more leads, accounts and projects.
That's were Section 3 comes in, helping you to automate repetitive processes and building passive income assets. Giving you the freedom to earn more without needing to work more.
Each of the areas outlined in the course are tactics in a grand strategy aimed building a business that has strong foundations, limited running costs, low maintenance requirements and of course high profits.
How to use this course?
You can use this course in 2 ways:
--- Course is currently up to date as of April 2015 ---
ABOUT THE AUTHOR
David Black is a freelance business consultant, trainer and one of the top 100 freelancers on People Per Hour.
He is also the author of the popular course Google AdWords Business Training
What is a Wealthy Freelancer?
In this lecture we are going to look at what it means to be a wealth generating freelancer and what behaviours prevent most freelancers from becoming wealthy themselves.
Finally we'll look at the course curriculum in detail, discussing how the lessons have been devised to give you and your freelancing business the best chances of developing long term, sustainable wealth.
A "wealthy" freelancer is an ideal that I have been aiming for, for many years. Before we get into the meat of the course though, I think it makes sense to cover some key principles.
What do I mean by "wealthy"?
Well, in the strictest sense we can define a "wealthy" person as someone whose passive income exceeds their basic living expenses, for themselves and their family.
But I want to take the concept further, the wealthy freelancer is someone who of course has disposable money, but is richer still.
They are not constrained in how they spend their time, where they choose to work and what opportunities they choose to pursue.
In many ways we can compare "the wealthy freelancer" with the concept of Tim Ferriss' "New Rich".
Use software to automate repetitive processes that would have shackled previous generations of freelancer.
Using open source, free or low cost technology, the wealthy freelancer can obliterate barriers to enter their chosen markets that would have prevented similar budding entrepreneurs of previous generation to do the same
We don't need to go back too many years to see how the rules have changed.
If you wanted to start an PR agency 30 years ago you would need;
* To base yourself in a city centre office, furnished with the usual office essentials
* The office would need to be near to clients and a talent pool of potential employees or contractors
* Securing clients would either require referrals or an extensive advertising and marketing budget. Either way they would need contacts or cash and preferably both.
This simply isn't the case anymore.
Advances in communication technology means the same entrepreneur can work from home, hire all over the world and leverage online marketplaces, social media and smart marketing to secure clients cheaply, if not for free.
In many ways, tenacity now trumps capital and this is certainly the case for freelancers. Using technology, mixed with a self-education in sales and marketing, the freelancer of the 21st century can create sustainable channels that regularly and consistently secure them clients and leads.
With regular demand for their services, prices are naturally inflated.
Now that the wealthy freelancer is working less and earning more, they have the opportunity to focus their energies on projects that will sustain this virtuous circle.
Freelancers are by definition skilled professionals, though rarely do they use these skills to benefit themselves directly. The reason for this is that most of their time is spent swapping labour (per hour) for money.
The wealthy freelancer on the other hand can afford to split their time. Part serving and helping clients and part serving and helping themselves.
By spending time and energy on activities that provide the freelancer with streams of passive income, growing over time, they secure for themselves more and more freedom.
Freedom from grasping for the next job, consistently underselling services to get the contract or putting up with second class behaviour from clients so as not to lose them.
The wealthy freelancer can choose which jobs to take and which to leave. They need no particular job and no particular client. Personal power and professional respect stems from this.
Where do they go from here?
Well in my experience there are two options. To maintain what can by all accounts be classed as "a great lifestyle" choosing which work to do and being paid handsomely for it, or make the move towards a larger business.
The latter of course is the route to greater wealth, though many of the freedoms we've discussed will obviously be eroded.
The point of this course is to put this choice in your hands.
Show you how to move from a freelancer who scrapes by to one who is at force in the marketplace.
So why is it that most freelancers don't generate wealth?
The main reason is time. There is of course is there is only so much of it. Freelancers have a tendency to set their practice up in a way that swaps their time for client's money.
When freelancers do this they almost by definition cap their maximum daily income. If your working day is 10 hours and you charge £20 an hour, you are of course limited to only £200 a day.
If you have the workload and your hourly rate is high, you will make a good income, but you will never be wealthy. Every hour you don't work is another hour you are not paid for.
The second problem blocking freelancers from achieving wealth is a failure to aggressively market their services. This is particularly the case for "creative" people who loath the idea of salesmanship. There are many example of people who just do great work and over time they are rewarded with great clients. But this takes time and many, many referrals (which is of course a type of marketing activity in itself)
The third reason is the failure to delegate tasks and arrange their practice in a way that lends itself to scaling and growth. Wealth can only come for the freelancer who can earn money at a multiple of their effort and at a rate that is not solely dependent on direct action (client work for instance). It is possible, using staff to have a per hour pricing model and grow a successful business. Law firms do this all the time. The key is that it is other peoples time is traded for the clients' money, not just yours.
Finally freelancers tend to neglect their business systems. They start to take on more clients, but have no customer relationship management tool to organise and foster these accounts. This leads to not only missed sales opportunities, but daily chaos as multiple projects and tasks are balanced precariously and rushed out the door.
So with this in mind, let's look at how this course is going to help you become a wealth generating freelancer.
Our first objective is to make you look at your practice differently. You may see yourself as a freelance designer, artist, technician, or coder. But what you really are is a small business owner plain and simple. Other people sell widgets, you sell design, programming or recruitment solutions to your clients.
If you have to only take one message from this course, encourage a paradigm shift in your mind, from being "worker" to becoming an "entrepreneur".
Next I'm going to explain how you can harness the power of internet marketing to secure sustainable sources of clients and income. You have to market yourself, but you don't need to spend a penny. When you know that no matter what, there will always be more work around the corner and you have the security of knowing where it is going to come from, because you have mapped out and worked on all of your sales channels, you will have the freedom simply to do great work.
Changing the way you think about your business and building your sales channels is going to take time, energy and thought. But fear not, all effort, particularly online is compounded the more you do. Each freelancing profile you set up on sites like Guru or People Per hour, works for you around the clock. They remain online acting as magnets for new clients 24 hours a day, representing your business to buyers all over the world.
For those freelancers that take this course to heart, will be well on their way to transforming their freelancing practice into a wealth generating machine.
David Black is one of the UK's leading AdWords trainers and consultants, with over 6 years helping hundreds of businesses to reach their goals.
He's here to help if you have any questions or want some advice, simply get in touch.