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In 2009 I started my own web design and online marketing business in Houston, TX. Since that time I have learned how to grow my business each year and double my profits.
This is a video guide about the essentials of jump starting business as a freelancer, designer or digital creative and is based on my experience. The principles taught in this course apply to all types of business from accounting all the way to how to raise your rate and earn more each project.
The video course comes with 10 videos and a full color 31-page guide available in PDF that expound upon each of the lessons.
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|Section 1: Getting Started|
This video course is designed to give an overview of how to launch your business and give insight to some areas of business such as marketing, accounting, invoicing, marketing and ways to increase productivity.
This video also answers the question: What's the difference between a freelancer and an entrepreneur?
In the 2nd lesson of the crash course I discuss the 3 main questions that must be answered before formalizing a business:
All three of these questions must be answered if you plan to validate your business idea.
With the 3rd lesson of the crash course I discuss the various types of business structures and explore their differences. It is important to know your options ahead of time before you fully formulate your business.
More free information related to this lecture can be found at: http://nathanallotey.com/choosing-a-business-structure/
Please note that these business structures are based on the guidelines outlined by the IRS in the United States of America. If you are outside the USA, please visit your country's official website for proper legal business structures when setting up your business.
The principles and methodologies in this lesson can still be applied to any business anywhere in the world.
|Section 2: Price, Payments & Finances|
With the 4th lesson in the crash course we have come to the listen where I speak on pricing. The key to the right type of pricing is communicating the value that you are bringing.
In the 5th lesson of the crash course we look at some essentials which should be placed on every invoice. An invoice should not be used as a contract of your project.
More free detailed information about the essential elements of an invoice can be found at: http://nathanallotey.com/anatomy-of-an-invoice/
More detailed information about the absolute required contents of a contract or agreement can be found for free at: http://nathanallotey.com/anatomy-of-a-contract/
In the 6th lesson of the crash course we look into business bank accounts and the types of payment methods you should offer. You can set yourself up to be paid at a timely manner once you accommodate your clients with the proper payment methods.
In the 7th lesson of the crash course we explore the importance of bookkeeping and accounting. There are two types of accounting, accrual and cash. Also we explore software that can make the accounting process painless.
|Section 3: Marketing|
With the 8th lesson of the crash course we work through crafting a portfolio that is effective and using storytelling to communicate that your company produces results.
Some portfolio websites that can be used to showcase your work at:
With the 9th lesson of the crash course we look at easy ways to market your business and spread the word about your company. Using a consistent brand message long with networking and business to business ventures can go a long way in getting the word out regarding your business.
With the 10th and final lesson of the Freelance Jumpstart Crash Course I share my closing thoughts as well as more insights that are featured in the book. The content taught here is shown on page 29 of the video crash course guide.
The course guide can be downloaded on the downloadable materials tab of each lecture.
Nathan is the founder and lead business marketing consultant of inPhocus Media a Houston based digital marketing studio. Nathan is also the author of the book Freelance Jumpstart, which teaches startups and entrepreneurs how to increase profit and productivity by using free tools that are available.
Nathan holds a master's in business administration (MBA) from the University of Houston and writes about marketing, business, design and branding on his personal blog.