This course shows how to leverage free online resources to drive amazing web traffic and grow your business.
The core theory is something I call Multi-pathing, or a structured method for building a foundation, and then connecting all your sites, blogs and social media profiles.
Learn the step-by-step method I used to grow a small, established business by 450% in just 5 years.
In this course, you will learn:
Engage in this simple, step-by-step proven method
This lecture will provide the background for the course, and also present my background, and the success I have gleaned from the free marketing methodology. It will examine the benefits of a structured, repeatable social media marketing method, and lay the ground work for the core case study, and course structure.
Wouldn't it be great to have more time in each day? You can achieve this with marketing automation. This lecture will discuss time management and automation, concepts critical to overall success with the marketing methods contained in this course.
Measurement of your performance in your marketing efforts are a key to success, and you cannot do that without a set of solid, quantifiable goals. This lecture lays out the importance of goals in your marketing effort, and key areas for focus is building your foundation.
Defining how you want to be found and identified is a key foundation step in the overall method. Keywords and phrases are critically important to all the follow on steps in the free marketing strategy. This lecture provides guidance on one of the most important planning steps in the overall method: building a solid set of keywords and phrases. It also provides several external resources to test your sites, blogs and profiles to make sure you align with your keyword planning.
Content is king, and the quality of content you provide is of the utmost importance to being found and your online credibility. Building on your keywords and phrases, this lecture provides core focus areas surrounding your content on your site, blogs and social media posts. It also provides tools you can leverage to test your content, and examine your overall SEO foundation.
HTML Structure is the next step in building your marketing and SEO foundation. This is the "plumbing" in your marketing house, and will provide search engines and users the ability to quickly navigate your site and content. In this lecture, the importance of HTML structure and site layout will be outlined, and tied into your content and keyword strategies.
Now that your foundation is built, it is time to expand your reach, drive users to your site, and start building your Multi-path Network. This lecture will cover the core concepts behind your social media strategy, and using platforms to enhance your multi-path network.
Blogs are some of the best free resources you can gain to build your Multi-path network, gain SEO credibility, and pump traffic to your site. The reusable nature of blog content also makes it perfect for social media posts. This lecture provides some key focus areas for leveraging blogs in your free marketing efforts.
With 300 million active accounts, Twitter has an extremely broad reach, and is a critical part of our overall strategy. Becoming an active member of the Twittosphere can drive awareness, and really build links to all your online properties. In this lecture, using the broad reach of Twitter will be emphasized, and some core tips will be outlined.
YouTube is the "always on", virtual salesman that can provide seekers of your product or service instant access to information in an engaging format. Video can be shared and reused over and over on all your sites and profiles to build awareness, and sell while you sleep. The benefits of video as a free marketing medium will be explained within this lecture.
You use presentations to give customers an overview of your product and service, right? Why not make that content available to all in SlideShare? In this lecture, SlideShare will be presented as a valid means to driving multi-path traffic, and presenting slide-based content to your prospective customers.
Your presence on LinkedIn can be utilized not only for building your personal and professional network, but has the tools and features to build a deep, deep Multi-path source for your home base. Leveraging your LinkedIn profile and connections is the core focus of this lecture, and I will provide some great tips for success.
For every industry and focus, their are a vast number of online news sources available. These digital media sites, industry sites and organizations allow for some great free marketing POW to drive awareness and extend your reach. Leveraging the vast digital media landscape will be the focus in this lecture, with an emphasis on building presence and awareness.
We started out this series of lectures talking about making time and automation. Online free tools can help, and will give you the power to tie together all the sites, profiles and all other facets of your online Multi-path Network. This lecture will provide a great set of free tools to help in your efforts, and expand your marketing reach.
The real power of this course is taking all the independent lectures, and tying it all together through your overarching strategy. Being consistent, and paying attention to all the details will result in improved results. This lecture shows the value of combining all the knowledge obtained in this course to drive growth and revenue.
I am a passionate teacher and a lover of all things technical!
Let me give you a little bit of my background:
Over the past 10 years I have built the sales and marketing engine within both a large solutions provider, as well as a software company with amazing results. My unique background in many different areas has given me some unique insight and experience.
I started out my life as a Naval Flight Officer, and served for 8.5 years. During that time, I began my instructor career as a Naval Air Training and Operating Procedures Standardization (NATOPS) instructor, training squadron-mates on aircraft systems and procedures. I also served as a weapons and tactics instructor for anti-submarine and anti-surface warfare.
When I left the service, I went into tech consulting, and also became a Microsoft Technology instructor at Seattle Pacific University, and continued to follow my passion for learning, as well as teaching others.
Along the way, I have worked as an IT Director, the head of Solutions Sales, and also as the V.P. of Sales and Marketing for a software company. In this time, I have honed my presentation skills, as well as an in depth knowledge of sales and marketing techniques to drive success and share methods with others.